For many people, an ideal Victoria Day in Canada or Memorial Day in America depends on two essential things: SUN and BOOZE. VieVité’s Rosé #ROSEALLDAY is the weekend’s beach towel, boat, or post-brunch bag’s best friend. I mean.. is there really another way to kick off Summer celebrations?

“Perfectly pale pink. That perfectly chilled, hot weather day rosé is the ultimate dream.” – Women everywhere.

NEW YORK – The acclaimed Côtes de Provence region in France has long been known for its exceptional climate, soil and as the world leader in the production of premium rosé wines. VieVité (pronounced Vee-Veetay) is created at Domaine Sainte Marie, a renowned vineyard dating back to the 18th century and known for its true expressions of Provencal Rosé wine.
Located just 21 kilometers west of Saint Tropez, Domaine Sainte Marie stretches over 45 hectares of land; with bountiful southern exposure and land rich in filterable siliceous soil containing michaschists, schists, and white quartz, adding to the depth and quality of VieVité Rosé. Year after year, Domaine Sainte Marie receives critical acclaim and industry award recognition for its consistently excellent wines, which benefit from the soft gradient slopes, and hot, dry days and cool summer nights.

As one of the leading wines within the esteemed portfolio of Turquoise Life Beverage Brands, VieVité is offered in two varietals: the fresh and delicate VieVité and the limited cask VieVité Extraordinaire, sourced from older, time-tested vines. Both exceptional expressions of Provencal Rosé wine pride themselves on their unique vinicultural history, with the wines exemplifying the rare and old Grenache vines from which they are harvested.

VieVité is produced from grapevines averaging 25 years old, and offers a fresh and delicate aroma of cherries and strawberries coupled with notes of spice to create a satisfying sensation on the palate with a forward fruit nose of peach, grape and apricot.

VieVité Extraordinaire is sourced from 80-year grapevines and produced in smaller quantities, capturing the attention of true rosé connoisseurs for its opulent fruit flavors and exuberant panache. This deliciously vibrant Rosé delights with its intense and well- balanced fruit flavors, dominant with strawberries and berries, and structured with an intensity that highlights the old vines it is made from. Both wines have been declared as exceptional examples of true Cotes De Provence Rosé by wine lovers and critics alike.

Rosé wine has been gaining in popularity here in Canada and also in the U.S. and Mexico each year as more and more new wine drinkers are educated about the production methods used to make it; how the process of allowing the red skins of the grapes to macerate for a shortened amount of time gives it its signature hue.

Not to be confused with the similarly colored White Zinfandel wine of years past, true Rosé wines are absent of an overly sweet taste, which allows their quality and flavors to shine.

Turquoise Life Beverage Brands offers both VieVité and VieVité Extraordinaire across the United States in fine restaurants & bars, luxury resorts and hotels as well as wine boutiques. VieVité is also available internationally in the Netherlands, Turkey, and Greece.

Whether paired with a brunch, dinner, an ocean breeze, a poolside lounge, yachting or barbequing, VieVité is an ideal choice — any day — and all day. For the Silo, Jessica Kirk.