The ICE Totally Gaming exhibition returns to London in the UK next month, but it’s a huge event for the industry worldwide where innovation comes to the fore and the future is literally paraded in front of our eyes. The three-day event offers conferences, seminars, networking and much more from companies around the world, and, of course, Canada is represented.

There’s a reason why the reach of Totally Gaming is so vast, as it encompasses online casinos, sports betting, social gaming and street gaming amongst other areas, bringing together the best minds and freshest technology into one place. Last year there were 23,506 attendees from 156 countries, and although Canadians represented just 0.93% of that, the fact that 218 of us (yes, I did the math) were willing to make that trip shows just how important it is to the industry, even over 6,000km away.

But why is that trip worthwhile, and will 2015 be value for money if you’ve got vested interests in gaming, technology and the business behind it? With the amount of knowledge on offer for the ticket price, I’d have to say yes.

ICE Totally Gaming 2014 Recap
This year’s seminars – which are all free to attend – include information on emerging and growing markets such as Bitcoins and Cryptocurrencies, expert knowledge from the likes of the International Masters of Gaming, and informative start-up workshops which can help build networks with mentors and even open business-to-business dialogue. You can pitch your own business to ICE to get some floor time, and there are heads of industry there that make it a must for anybody with an idea or a business plan, or even just a desire to make it in the field.

One of the seminars sure to be a big hit is the aforementioned Bitcoins and Cryptocurrencies offering, with notable industry figures taking to the podium for various sessions. As the world of money online is constantly changing, arming yourself with knowledge is one of the best weapons. Jon Matonis, board director of the Bitcoin Foundation, will open things up and delve into why cryptocurrencies have been so well adopted. Further to that, you can learn about risk management, boosting business, regulation and more. Having all this information in one place would be invaluable.

It’s not the only one sure to instill potentially revolutionary ideas on the attendees, however. The workshops and mentorship for start-ups feature some successful names already well embedded in the gaming industry, who will be dispensing advise on getting your business of the ground and, more importantly, keeping it afloat.  Martyn Evans of Unboxed Consulting talks lean start-ups, Phil Smith of Joelson Wilson will discuss the merits of London for a new business, and there are more workshops for crowdsourcing, licencing and finances. For more details on all of these information-packed seminars, you can look here.

Leading companies like IGT choose the event as a premiere for their freshest ideas, and the big internationals make sure it’s a part of their calendar. “ICE is a really good opportunity,” said The Bright Group’s Raif Oymen, who will be exhibiting after travelling all the way from Australia.

If you have to be at the forefront of emerging technology and know where the cutting edge of the gaming markets is then it should be a key date in your calendar. Even more importantly, if your career aspirations or business future relies on the gaming sector then there won’t be a bigger, more beneficial way to spend three days in the whole year.

Supplemental- Mapping the Future of Gaming