Category Archives: Fashion

Golden Concept x BLVCK – A Fusion of Swedish Luxury And Parisian Elegance

A superb gift idea for the Apple watch lover looking for “style meets form and function”.

New York, NY– December , 2024 – Following the resounding success of their first collaboration, Golden Concept, the Swedish leader in ultra-luxurious Apple Watch accessories, and Blvck Paris, famed for its ‘All Black’ luxury lifestyle brand, are thrilled to unveil their latest joint venture: a meticulously designed Apple Watch case. This second collaboration pushes the boundaries of luxury and sophistication, further blending the timeless elegance of Parisian minimalism with Swedish craftsmanship.


The New Collection


The new collection introduces a premium case tailored for Apple Watch users who demand both style and functionality. The case is crafted from high-quality, all-black translucent nylon with meticulous detailing in black stainless steel, reflecting the distinct design philosophy that made their first collection a global success. The case is designed in 49mm for Apple Watch Ultra models, offering a versatile and elegant option for any tech enthusiast. Whether you’re a tech aficionado or a fashion enthusiast, this second release reaffirms the power of luxury in everyday wearables.


“After the incredible response to our initial collaboration, we knew we had to come together again,” said Puia Shamsossadati, CEO and Creative Director of Golden Concept. “This time, we wanted to create something equally luxurious yet more versatile, offering our customers a refined accessory that complements both their tech and their personal style.”
Julian O’hayon, Founder and CEO of Blvck Paris, shared his excitement: “Collaborating with Golden Concept once more feels natural. Our brands share a vision of modern luxury, and this collection of Apple Watch cases allows us to expand that vision, offering something bold and refined to our customers. We’re confident this next chapter will resonate just as strongly.”

The limited-edition case is now available on GoldenConcept.com and at Select Golden Concept and Blvck Stores priced at $899USD/ $1,275

About Blvck Paris


Blvck Paris is a luxury lifestyle brand founded in 2017 by French designer Julian O’hayon. The brand has developed an engaged community of millions of social media followers and customers worldwide. Blvck is known for its ‘All Black’ clothing, accessories, and digital goods. Blvck strives to pioneer an aspirational lifestyle from visual content to merchandise, pursuing quality and design. To date, the brand opened stores worldwide in California, Tokyo, Taipei, Taichung, Hong Kong and Macau.

Puma Sneakers Celebrate 50 Years Of Porsche Andial

Time goes by – fast. And even faster in the world of Porsche performance. Making it no surprise that 2025 already marks the 50th anniversary of one of the most renowned chapters in the history of Porsche performance tuning: ANDIAL. A legacy, founded in California in 1975 by three passionate minds. Sustained for 50 years by its countless fans all over the world. In celebration of this remarkable anniversary, Porsche and PUMA present a special limited-edition ANDIAL collection.

The synergy between the three founders was instrumental to ANDIAL’s success. Arnold Wagner brought the expertise in parts and office. Dieter Inzenhofer delivered mechanical engineering precision. And Alwin Springer contributed his extensive knowledge of technology and systems. With their united vision, they shaped the brand. With their combined names, they formed the acronym: ANDIAL.

The ANDIAL heritage lives on beyond outstanding performance – with its iconic design. PUMA and Porsche have transferred the memorable ANDIAL colors and liveries from the road to street style. With a unique pair of sneakers, available in two different colors. A timeless tribute to the best-times, driven by ANDIAL race cars. If that’s not enough, check out the limited edition t-shirt, trucker cap and detailed car model.