When I think back to the 1980’s I have mostly fond memories. It was time of great fun and discovery for me personally. I had both Commodore and Apple computers and a hairstyle that is happy to remain in my past. I listened to cool groups like “Twisted Sister” and wouldn’t publicly admit that I enjoyed “Culture Club”. Being in high school, I was painfully shy and didn’t have a lot of success with girls.
Apple had a pretty similar experience if you think about it. They were a little shy and reserved, but very much loved by those who understood them. They didn’t go out much – choosing to stay in schools and in a very few select homes. They had their share of identity crisis’ in the early 80’s and tried to break free with a whole new persona called “Macintosh” in 1984.
They walked around confused between educational, business, and recreational use and staggered out of the fog towards the end of the decade.
The 1990’s brought about a new confidence and independence. I had started a business just at the end of the 80’s and took my experience to heart as I tried to find the right niche for me. I knew that computers was where I was meant to be and grew a business from nothing to exceptional sales in a short time.
I also saw the market hinge and my sales erode and I wasn’t quite able to move fast enough to recover my previous glory.
Apple saw their market share grow and decline in the 90’s as well. They knew that computers were where they were meant to be, but they couldn’t decide if they were the company to make them. They tried licensing out their operating system to others in a move that ultimately
muddied the market and left their loyal customers wondering just exactly where they were going next. Following graph courtesy of www.saypeople.com
The 2000’s became a year of maturity for me. More confident in the path I was following, I followed my dreams to open a computer museum and finally saw it through in 2005. I refocused my energies with my passion for video games to acquire the largest collection in Canada while at the same time educating others along the way.
I worked my way towards a global following for those that have shared my vision. Apple made the move from niche computer to dedicated
music device, to a more advanced smart phone in the 2000’s. They grew their loyal following in the computer market by making some radical
changes to their core operating system and integrating their new consumer devices flawlessly. They became the company they had always
dreamed they could be.
Today, I ’m following my dreams and am no longer the shy, awkward guy I was in high school. I ’m successful and I ’ve moved on from “Culture Club”. My life is very interesting because I like to keep one foot in the past to enjoy the good times, while putting another foot forward into the exciting future.
The best is yet to come, and I think the same is true for Apple. For the Silo, Syd Bolton. Check out www.pcmuseum.ca in Brantford,Ontario.