Developing countries (in terms of their income economies) such as Africa are also seeing gains.
High-income economies in Europe and Asia-Pacific continue to lead the World Economic Forum Travel and Tourism Index, with the United States, Spain and Japan topping the rankings again. Despite post-pandemic growth, the global tourism sector still faces complex challenges, with recovery varied by region; only marginal overall score improvements since the 2021 edition. Developing economies are making strides – who account for 52 out of 71 economies improving since 2019 – but significant investment is needed to bridge gaps and increase market share.
New York, USA, May 2024 – International tourist arrivals and the travel and tourism sector’s contribution to global GDP are expected to return to pre-pandemic levels this year, driven by the lifting of COVID-19-related travel restrictions and strong pent-up demand, as per the new World Economic Forum travel and tourism study, released today.
Topping the 2024 list of economies are the United States, Spain, Japan, France and Australia. The Middle East had the highest recovery rates in international tourist arrivals (20% above the 2019 level), while Europe, Africa and the Americas all showed a strong recovery of around 90% in 2023.
These are some of the top findings of the Travel & Tourism Development Index 2024 (TTDI), a biennial report published in collaboration with the University of Surrey, which analyses the travel and tourism sectors of 119 countries around a range of factors and policies.
“This year marks a turning point for the travel and tourism sector, which we know has the capacity to unlock growth and serve communities through economic and social transformation,” said Francisco Betti, Head of the Global Industries team at the World Economic Forum. “The TTDI offers a forward-looking window into the current and future state of travel and tourism for leaders to navigate the latest trends in this complex sector and sustainably unlock its potential for communities and countries across the world.”
Post-pandemic recovery The global tourism industry is expected to recover from the lows of the COVID-19 pandemic and surpass the levels seen before the crisis. This is largely being driven by a significant increase in demand worldwide, which has coincided with more available flights, better international openness, and increased interest and investment in natural and cultural attractions.
However, the global recovery has been mixed. While 71 of the 119 ranked economies increased their scores since 2019, the average index score is just 0.7% above pre-pandemic levels.
Although the sector has moved past the shock of the global health crisis, it continues to deal with other external challenges, from growing macroeconomic, geopolitical and environmental risks, to increased scrutiny of its sustainability practices and the impact of new digital technologies, such as big data and artificial intelligence. In addition, labour shortages are ongoing, and air route capacity, capital investment, productivity and other sector supply factors have not kept up with the increase in demand. This imbalance, worsened by global inflation, has increased prices and service issues.
TTDI 2024 highlights Out of the top 30 index scorers in 2024, 26 are high-income economies, 19 are based in Europe, seven are in Asia-Pacific, three are in the Americas and one (the United Arab Emirates) is in the Middle East and North Africa region (MENA). The top 10 countries in the 2024 edition are the United States, Spain, Japan, France, Australia, Germany, the United Kingdom, China, Italy and Switzerland.
The results highlight that high-income economies generally continue to have more favourable conditions for travel and tourism development. This is helped by conducive business environments, dynamic labour markets, open travel policies, strong transport and tourism infrastructure, and well-developed natural, cultural and non-leisure attractions.
Nevertheless, developing countries have seen some of the greatest improvements in recent years. Among the upper-middle-income economies, China has cemented its ranking in the top 10; major emerging travel and tourism destinations of Indonesia, Brazil and Türkiye have joined China in the top quartile of the rankings. More broadly, low- to upper-middle-income economies account for over 70% of countries that have improved their scores since 2019, while MENA and sub-Saharan Africa are among the most improved regions. Saudi Arabia and the UAE are the only high-income economies to rank among the top 10 most improved economies between 2019 and 2024.
Despite these strides, the TTDI warns that significant investment is needed to close gaps in enabling conditions and market share between developing and high-income countries. One possible pathway to help achieve this would be sustainably leveraging natural and cultural assets – which are less correlated with country income level than other factors – and can offer developing economies an opportunity for tourism-led economic development.
“It’s essential to bridge the divide between differing economies’ ability to build a strong environment for their travel and tourism sector to thrive,” said Iis Tussyadiah, Professor and Head of the School of Hospitality and Tourism Management at the University of Surrey. “The sector has big potential to foster prosperity and mitigate global risks, but that potential can only be fully realized through a strategic and inclusive approach.” Mitigating future global challenges According to the World Economic Forum’s 2024 Global Risks Report, the travel and tourism sector faces various complex risks, including geopolitical uncertainties, economic fluctuations, inflation and extreme weather. Balancing growth with sustainability also remains a major problem, due to high seasonality, overcrowding, and a likely return of pre-pandemic emissions levels. The report also analyses persistent concerns about equity and inclusion. While the tourism sector offers a major source of relatively high-wage jobs, particularly in developing countries, gender parity remains a major issue for regions such as MENA and South Asia.
Despite these challenges, the sector can play a significant role in addressing them. To achieve this, decision-makers should prioritize actions such as leveraging tourism for nature conservation efforts; investing in skilled, inclusive and resilient workforces; strategically managing visitor behaviour and infrastructure development; encouraging cultural exchange between visitors and local communities; and using the sector to bridge the digital divide, among other policies.
If managed strategically, the travel and tourism sector – which has historically represented 10% of global GDP and employment – has the potential to emerge as a key contributor to the well-being and prosperity of communities worldwide.
About the Travel and Tourism Development Index 2024 The 2024 edition of the TTDI includes several improvements based on newly available data and recently developed indicators on the environmental and social impact of travel and tourism. The changes made to the 2024 Index limit its comparability to the previously published TTDI 2021. This year’s report includes recalculated 2019 and 2021 results, using new adjustments. TTDI 2024 reflects the latest available data at the time of collection – end of 2023. The TTDI is part of the Forum’s broader work with industry communities actively working to build a better future enabled by sustainable, inclusive, and resilient industry ecosystems.
One year ago- The pandemic had all but decimated the tourism industry in South Africa
As many dedicated foodies will know, hunting for the most incredible food spots when traveling requires a savvy approach. There are plenty of bustling food markets, charming eateries, and hidden culinary gems around the world to explore – but where are the best cities to be a foodie?
To find out, our friends at Spin Genie looked at various factors, such as the average cost of visiting a restaurant in different parts of the world, the cities with the most restaurants, and the most Instagrammable food spots.
Whether you’re looking to try out sizzling street food in Bangkok or seeking the ultimate Michelin-star experience in Paris, we’ll reveal the ultimate travel guide for food lovers and unique spots to indulge in flavourful cuisines from across the globe.
The Best Foodie Cities Around the World
1. George Town, Malaysia – 7.86/10
George Town takes the crown as the best foodie city, scoring 7.86 out of 10. The colourful, multicultural capital is surrounded by stunning colonial streets and is described as a center for vibrant culture, street art, and the country’s best street food.
Also in the top place for its wide range of affordable food spots, George Town has plenty to offer food lovers, from Michelin-starred feasts to street eats. Teksen Restaurant is a top choice, serving delicious dishes since 1965. The well-known Chinese restaurant among its locals has won the hearts of serious foodies with its traditional Cantonese cuisine infused with a local twist.
2. Taipei, Taiwan – 7.31/10
Taipei follows closely behind, scoring 7.31 out of 10. The food capital of Taiwan offers an array of things to experience and explore, from the island’s fascinating temple culture and architecture to its indulgent food at affordable prices.
Some of the best food spots for quality, flavourful dishes and good service in the capital include Din Tai Fung, which has been serving traditional Chinese dishes since its opening
in the 1980s. Another top-rated restaurant is Raw, a French-style restaurant with vibrant cuisine infused with Taiwanese flavours.
3. Osaka, Japan – 7.24/10
Described as the economic powerhouse of the Kansai Region, Osaka is a large port city known for its modern architecture, vibrant nightlife, and hearty street food. If you’re looking for some of the best food spots in Japan, Osaka has plenty to offer.
Osaka Cuisine Asai is a Michelin-star restaurant that serves various course meals made with fresh, seasonal ingredients daily. With such a vibrant food scene, it’s no wonder the popular city completes the top three, scoring 7.24 out of 10.
The Most Affordable Foodie Cities for a Quick Bite
1. Chiang Mai, Thailand
Average cost at a cheap restaurant: C$1.98
Chiang Mai grabs first place as the foodie city with the most affordable meals at a cheap restaurant. On average, meals are incredibly inexpensive, costing just C$1.98. Some of the best cheap eats in Chiang Mai include The Breakfast Club, a bakery restaurant at the heart of Chiang Mai, and Tong Tem Toh, a popular restaurant specializing in Northern Thai cuisine.
The Most Expensive Foodie Cities for a Quick Bite
1. London, England
Average cost at a cheap restaurant: C$34.70
London tops the list when it comes to the foodie city you’ll most likely pay more for, even while dining at a cheap restaurant. The capital city harbours some of the world’s best hotels, bars, and restaurants, but sometimes at a hefty price.
With over 300 Michelin-star restaurants in the city alone, it’s no surprise London has a wide range of food hot spots that tend to be more expensive. In fact, on average, you can expect to spend C$34.70 for a meal.
Foodie Cities with the Most Affordable Mid-range Restaurants
1. George Town, Malaysia
Average cost at a mid-range restaurant: C$13.46
George Town tops the list for having some of the most affordable meals at a mid-range restaurant. On average, a meal for two costs as little as C$13.46, much lower than in many other major foodie cities.
One of the most popular areas for street food is New Lane; here, you can find stalls selling everything from BBQ chicken wings to rice noodle rolls at highly affordable prices.
Foodie Cities with the Most Expensive Mid-range Restaurants
1. Copenhagen, Denmark
Average cost at a mid-range restaurant: C$160.21
Described as a classy city with many small independent galleries and cafés, Copenhagen offers diverse worldwide cuisines, from Taiwanese to Ethiopian food spots. There are also around 68 Michelin-starred fine dining restaurants within the city.
It comes as no surprise that the city is the most expensive for a meal. As a matter of fact, it costs as much as C$160.21 for a three-course dinner for two. If you’re seeking a Michelin-star experience for a moderate price, Selma is a great restaurant to experience traditional Danish lunch.
The Foodie Cities with the Most Cheap Restaurants
1. George Town, Malaysia
Total number of cheap restaurants: 280
Number of cheap restaurants per 10,000 population: 17.7
With many favourites, such as Siam Road Charcoal Char Kuey Teow, New Lane Street Food stalls, and the Tai Tong Restaurant, it is no surprise that George Town grabs first place as the city with the most affordable joints. There are just under 300 cheap eats to discover in George Town, with roughly 17.7 cheap restaurants per 10,000 population.
The Foodie City with the Most Mid-range Restaurants
1. Paris, France
Total number of mid-range restaurants: 8,410
Number of mid-range restaurants per 10,000 population: 36.6
The capital of France and a major European city, Paris, is one of the global centers for art, fashion, culture, and, of course, food. Known for its cafe culture, there are plenty of opportunities to grab a bite.
Le Truffaut, Maison, and Le Cadoret, which serve classic French food, are just some of the hottest restaurants in Paris right now.
The Foodie City with the Most Fine-dining Restaurants
1. Paris, France
Total number of fine dining restaurants: 709
Number of fine dining restaurants per 10,000 population: 3.1
Once again, Paris tops the list for the foodie city with the most fine-dining restaurants. The city has, on average, 3.1 fine-dining restaurants per 10,000 of the population. From Odette to Atelier Maître Albert, the city has an impressive 709 fine-dining restaurants in total. This comes as no surprise as the famous capital is home to some of the most renowned restaurants in the world.
The Most Instagrammed Foodie Hotspots
1. Melbourne, Australia
Instagram hashtags: #Melbournefoodie
Number of Instagram hashtags: 2.8 Million
Melbourne takes the crown for the most Instagrammed food spot with a whopping 2.8 million posts for the hashtag #Melbournefoodie. Some of the most Instagrammable dining experiences include Sebastian, a restaurant reminiscent of the sunny shores of San Sebastian; The Kettle Black, a café featured in Vogue Living; and Higher Ground, a one-of-a-kind location with three levels of dining space and 15-meter high ceilings.
Highest-earning Influential Foodies
1. Gordon Ramsay
Potential earnings: C$64,965 (£37,740)
When it comes to the highest-earning foodie influencer in the world, it comes as no surprise that the British celebrity chef Gordon Ramsay tops the list with an impressive potential earnings figure of C$64,965 (£37,740) per sponsored post on Instagram.
During his career, the multi-Michelin-starred chef has opened a string of successful restaurants worldwide, including the UK, France and Singapore. Also a star on the small screen, Gordon Ramsey has been featured in shows such as MasterChef US, Kitchen Nightmares, Hell’s Kitchen, and Hotel Hell.
Thriving as one of the most famous restaurateurs today, the MasterChef has some top-tier restaurants for foodies to visit, such as the Restaurant Gordon Ramsay located on Royal Hospital Road in Chelsea, London. Holding three Michelin stars, foodies can expect nothing but the finest seasonal ingredients for the most elegant modern French cuisines.
The Best Foodie Cities in the US and Canada
1. Savannah, Georgia – 7.86/10
Savannah tops the list as the best foodie city, scoring 7.86 out of 10, known for its beautiful coastal landscapes, charming architecture, and its rich, vibrant history. The city’s food scene is just as impressive. From plentiful coastal cuisines to flavours from around the world – Savannah knows how to serve a good time and a good meal.
A top foodie destination in Savannah for locals, tourists, and celebrities alike is the Olympia Cafe. After more than three decades in business, the dining establishment thrives, serving up a storm with its much-loved traditional Greek and Mediterranean menu.
2. Las Vegas, Nevada – 7.78/10
In second place is Nevada’s finest – Las Vegas, with a score of 7.78 out of 10. The food scene in Las Vegas has grown to become a so-called “Gourmet Rooms” galore hailed by celebrities.
From Bardot Brasserie to Wing Lei, the first Chinese restaurant in the United States to be awarded a Michelin star, the city has every genre of food imaginable, all at various price points.
3. Atlanta, Georgia – 7.26/10
Ranking in third place is Atlanta, scoring 7.26 out of 10. From century-old diners to award-winning eateries, Atlanta offers some of the best dining experiences in the country and is described as one of the nation’s best food cities. The city caters to all tastes and palates, whether you prefer classic southern cuisines or top-tier modern dishes.
Bacchanalia is one of the top-rated restaurants in the city, offering guests a complete dining experience. You will not be disappointed if you opt for their signature dishes or divine four-course tasting menu.
Foodie Cities in the US and Canada with the Most Affordable Quick Bites
1. Savannah, Georgia
Average cost of a meal at a cheap restaurant: C$16.26 (US$12.00)
When it comes to foodie cities with the most affordable meal at a cheap restaurant, Savannah grabs first place with an average of C$16.26 (US$12.00) for a decent plate of food.
If you’re looking for a new dinner spot to try out, Savannah has an array of places to add to your list, including southern favourites such as The Olde Pink House. Whether you’re in search of classic southern cuisines such as shrimp, grits, and buttery biscuits or a plant-based brunch, you won’t run out of options.
Foodie Cities in the US and Canada with the Most Expensive Quick Bites
1. Saint John, New Brunswick
Average cost of a meal at a cheap restaurant: C$35.41 (US$26.13)
Home to a variety of cafes and restaurants that offer an array of colourful cuisines, international dishes, and the ultimate Canadian comfort foods, Saint John tops the list as the foodie city with the most expensive meals at a cheap restaurant. On average, you can expect to pay C$35.41 (US$26.13).
Foodie Cities in the US and Canada with the Most Affordable Mid-range Restaurants
1. Winnipeg, Manitoba
Average cost of a meal at a mid-range restaurant: C$75.89 (US$56.00)
Winnipeg has many great food spots. In fact, a couple of the city’s restaurants are seen as some of Canada’s best eateries, with an average price of C$75.89 (US$56.00). If you’re looking for a trend-setting eatery in Winnipeg, Deer and Almond is the perfect blend of global and local flavours.
Foodie Cities in the US and Canada with the Most Expensive Mid-range Restaurants
1. Seattle, Washington
Average cost of a meal at a mid-range restaurant: C$162.63 (US$120.00)
Surrounded by the Olympic mountains and evergreen forests, Seattle is a hub for many attractions, entertainment, and food and drink spots. The beautiful food scene in the city offers visitors anything from local seafood to downtown gems.
Whether you want to try classic or unique cuisine, Seattle offers it all, from Pacific Northwest cuisine inspired by Filipino-American flavours to contemporary dishes bursting with rich seasonings. However, these delicious cuisines come with a hefty price tag. The average meal cost at a mid-range restaurant in Seattle is C$162.63 (US$120.00).
The Foodie Cities in the US and Canada with the Most Cheap Restaurants
1. Victoria, British Columbia
Number of mid-range per 10,000 population: 11.2
A great place for food lovers to explore and enjoy the local culinary scene is Victoria. The Canadian city has a host of hidden foodie gems and fine dining hotspots that will leave you spoilt for choice.
The city not only has a thriving culinary scene, but it is also the top destination with the highest number of cheap restaurants in both the US and Canada, with an estimated 11.2 affordable restaurants per 10,000 population.
Foodie Cities in the US and Canada with the Most Mid-range Restaurants
1. Victoria, British Columbia
Number of mid-range per 10,000 population: 36.7
Also the top foodie city with the highest number of cheap restaurants, Victoria once again tops the list with the highest number of mid-range restaurants in both the US and Canada.
Whether it’s mouth-watering Chinese cuisine or Danish baked goodies, the city has enough colour and flavour to satisfy culinary cravings at any price point. As a result of its large, diverse range of eateries, Victoria has approximately 36.7 mid-range restaurants per 10,000 population.
The Foodie Cities with the Most Fine-dining Restaurants in the US and Canada
1. Las Vegas, Nevada
Number of fine dining per 10,000 population: 2.3
From Michelin-starred restaurants to world-class cuisine, Las Vegas offers a memorable dining experience. The city tops the list with an estimated 2.3 fine dining establishments per 10,000.
Whether it’s indulging in traditional French fare at Joël Robuchon or immersing yourself in the mouth-watering experience of Japanese delicacies at the world-famous Nobu in Caesars Palace, even the most demanding culinary appetite is guaranteed satisfaction.
The Most Instagrammed Foodie Hotspots in the US and Canada
1. New York City, New York
Instagram hashtags: #NYCfoodie
Number of Instagram posts: 2.1 Million
As a city bursting with character, it is no surprise that New York City takes the top spot for the most Instagrammable dining experiences. From floral-covered interior designs to chic modern rooftops, the Big Apple really does have something for everyone.
Filled with iconic landmarks, the popular city bagged over 2.1 million posts on Instagram using the hashtag #NYCfoodie.
Highest-earning Influential Foodies in the US and Canada
1. Chrissy Teigen
Potential earnings: C$182,849 (US$135,150)
With several best-selling cookbooks under her belt, the American model and TV personality Chrissy Teigen is crowned first place as the highest-earning foodie influencer on Instagram across the US and Canada.
The popular star has also been featured on several cooking channels, such as Cookies and Cocktails and Chrissy Teigen’s Hungry. She also launched her own cooking website back in 2019. Therefore it’s no wonder that the well-known star is estimated to make a whopping sum per sponsored post on the social media platform.
Some of Teigen’s favourite food spots include Giorgio Baldi, a popular restaurant on the Pacific Coast and Via Veneto, a lively Italian eatery in Santa Monica that combines organic and locally sourced ingredients with its creative cuisines.
Methodology
Using a list of articles such as Time Out and Luxury Columnist, we created a seed list of the top foodie cities around the world. With this list, we then used Numbeo to source the average cost of a cheap restaurant as well as the cost of a three-course meal for two people at a mid-range restaurant. Please note that each currency used was also taken from Numbeo. This data was collected on 01/08/2023.
Then, using Trip Advisor, we gathered data on the number of cheap, mid-range, and fine-dining restaurants by using the relevant filters on the site. The data collected was solely based on the number of restaurants from within each city, not including nearby areas. Data collection of this was completed on 21/08/2023.
To calculate per 10,000 population, we used City Population to search for each city’s population. We took the most current data available for each location and only considered cities with more than 50,000 population. This data was completed on 16/08/2023.
To find out which cities are the most Instagrammable, we used Instagram to search for various hashtags relating to each city e.g. #[CITY]foodie. This data collection was completed on 22/08/2023.
Using various articles from Google, our friends also compiled a list of the top foodie influencers, considering how many followers they have on the social media platform. We then calculated their highest estimated potential earnings per sponsored post by using the Instagram Influencer Sponsored Post Money Calculator. The data collection for this section was completed on 23/08/2023.
Building a business is one of the hardest things to do, especially when one is trying to build a business bigger than Victoria’s Secret, who owns 50 percent of the lingerie industry.
But, Catalina Girald, founder of Naja Lingerie is setting out to do just that.
Going for Soul Not Sex – changing the lingerie industry one pair at a time : Inside Naja Lingerie by Catalina Girald
Headquartered in Medellin, Colombia, with offices in San Francisco and New York, Catalina found a niche in the already dominated lingerie industry. Having worn Victoria’s Secret for most of her life it was when she became a professional that she started to see that the highly popular brand overly sexualized women. As a business woman, Catalina no longer felt comfortable wearing such lingerie and decided to design her own. “My aim is beyond making high-quality bras and panties. I want to create a lifestyle brand. I see it as the Athleta of what happens in your bedroom and bath.”
Her mission to create an alternative lingerie brand for women has a long journey ahead, but Catalina remains focused.
Seeing beyond the needs of women and staying in tune with the digital force of today’s society, Ms. Girald’s small yet powerful brand, Naja Lingerie is changing the game in more ways than one. With quotes printed inside each of the panties, designed to empower women and the brand going completely e commerce, Naja lingerie is for women who want to be radically different. Never forgetting the core of her mission, the company’s Underwear for Hope program donates a percentage of purchases to the Golondrinas Foundation in Medellin, where Girald was born. The foundation teaches impoverished women, skills such as sewing which allows them to support their families. They sew the wash-bags that come with each Naja purchase.
Each collection is inspired by the founder’s travels around the world.
From living with nomads in Mongolia to learning about the weaving process in Indonesia and living among the Hmong people in Vietnam, Catalina’s 18 month spiritual journey throughout Asia brought ideas and life to Naja lingerie. It wasn’t always that way for Catalina who was once at the top of her career as an attorney over at Skadden Arps, one of the most prestigious law firms in the country. Looking to create something greater, Catalina Girald started attending the acclaimed New York’s Fashion Institute of Technology–literally sneaking off to classes in between meetings at Skadden. Ultimately, she left Skadden to pursue her MBA at Stanford University where the Colombian born entrepreneur founded one of the first venture-funded fashion sites (MOXSIE) for independent designers which was later acquired.
Introducing Naja, the inventive online lingerie brand that speaks volumes
Naja, a digitally driven, forward-thinking innovator in the lingerie industry, has officially launched to rave reviews. Naja, billed as the “radically different, thoughtful lingerie brand for smart, courageous and sexy women”, was pioneered by Colombian-born CEO, Catalina Girald. No stranger to the fashion and technology industries, Catalina founded MOXSIE, one of the first venture-funded fashion sites for independent designers which was later sold to Fab.com. Naja is a breath of fresh air in an industry that hasn’t changed appreciably in decades. When asked about the direction of the new firm, Founder Catalina Girald answered, “We celebrate strong women. We’ve done away with fans blowing fake wind into our models’ hair, and old, dated lingerie designs. Our fresh designs, pricing and mission to empower women are challenging the industry, and we’re building the first billion-dollar online lingerie brand for the next generation woman.”
Today, women looking for fashionable bras under $80USD [$103CAD] have limited choices, including Victoria’s Secret.
However, a growing number of shoppers have expressed dissatisfaction with the mass retailer, citing a lack of innovative designs, low construction quality, and environmental impact amongst their concerns. Naja changes all of that. The company offers exclusive designs paired with the highest quality of fabrics, placing significant focus on structural changes and better product design. Features reserved almost exclusively for luxury lingerie, such as breathable memory foam cups and ultrasonic sealed straps, are now being brought to consumers at fair prices.
Naja uses Peruvian sourced Pima cotton for the softest feel and intelligent fabrics with odor and sweat wicking properties for real women with performance needs, all while remaining health and eco-conscious by using no phthalate materials and water based dyes.
The capsule collection, inspired by Tattoos and Japanese Shunga, consists of a basic line and three groups including “The Secret Lives of Sparrows”, “One Night in Cashmere”, and “Miyoko Loves a Dragon”. The collection is characterized by innovative and surprising prints on the interior of all the bra cups, so that every woman can carry her own little secret. All of the fabrics are exclusively designed for Naja by a local San Francisco Tattoo artist and are individually hand printed making each piece slightly unique. In keeping with Catalina’s vision of making great design accessible, the collection is fairly priced with bras ranging from $45USD to $70USD [$56CAD to $90CAD] and panties ranging from $12USD to $22USD [$15CAD to $28CAD].
Perhaps the most interesting thing about Naja is the company’s dedication to changing women’s lives.
Through Naja’s Underwear for Hope program, the company donates a percentage of profits to training women in the poorest and most violent areas of the world to sew. Naja then employs them so that they can help themselves and their children. With each purchase of Naja, consumers can feel good knowing that they are contributing to changing a woman’s life. To learn more about the company’s lingerie, social mission or what sets Naja apart from others in the industry, visit http://www.Naja.co .
The number of international travelers from Japan to France is set to grow from 1.1 million in 2019 to 1.3 million in 2023, increasing at a compound annual growth rate (CAGR) of 4.6%, says GlobalData, a leading data and analytics company.
GlobalData’s latest report: ‘Tourism Source Market Insight: Japan’ reveals that the Japanese are specifically drawn to Paris due to their perception that it is a romantic city.
Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments: “This substantial growth forecast illustrates that the Japanese source market is willing to sacrifice affordability and sometimes accessibility due to the cultural draw of a destination. The city is a popular tourist destination due to Japan’s fascination with all things French; cities such as Tokyo are filled with French patisseries and luxury French fashion outlets such as Chanel and Louis Vuitton.”
According to GlobalData, France overtook Guam in 2018 to become the fifth largest outbound market for Japanese travelers. Guam is a destination which is much closer to Japan (average flight time of 3 hours 45 minutes, compared to 12 hours 50 minutes to France), thus making it more accessible and affordable also. However, Japanese travelers are willing to sacrifice these vital aspects of a holiday in order to experience the French tourism product, due to the nation being heavily romanticized by the Japanese media.
Hollister continues, “Air France and New Caledonia-based Aircalin have renewed their codeshare agreement for five years in October 2019. The airlines offer a daily service between Paris and Noumea, with additional frequencies during peak periods and optimized connections at Tokyo Narita and Osaka Kansai airports. This renewal will no doubt contribute to this accelerated growth rate.”
It is clear to see that the majority of Japanese travelers are flocking to Paris, contributing to the growing issue of over-tourism in the capital. Atout France – the national tourism development agency, should focus on promoting less touristic cities to the Japanese source market such as Bordeaux. This city is popular for its gastronomy and many chateaux’s (castles), which are the type of famed stereotypes that attract Japanese travelers.
About GlobalData
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.
