Tag Archives: wine

Pairing Perfect Wines With Vegetarian Dishes

Melding the varied flavors of vegetable-focused cuisine with the nuanced profiles of fine—and even budget—wines can transform a simple meal into an extraordinary dining experience. From the earthy undertones of roasted vegetables to the vibrant zest of fresh herbs, each vegetable dish holds a unique flavor profile that, when paired with the right wine, can be elevated via enhancing flavors and overall meal complexity. Below are expert tips for harmonizing garden-fresh and vineyard-driven delights.

When Garden Meets Grapes: Elevating Vegetable Dishes with Perfect Wine Pairings

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Have you ever wondered why a glass of wine tastes so much better when paired with the right dish?

While it’s true for any cuisine, wine pairing for vegetable dishes in particular can be a game-changer—and not just benefitting those living a vegetarian or vegan lifestyle, but rather everyone who enjoys gastro gifts from the garden.

The art of wine pairing, once thought to be reserved for meat and seafood dishes, has evolved to embrace vegetarian cuisine. Understanding how to pair wine with vegetarian dishes is an art that can elevate your dining experience to new heights. Here, we delve into the nuances of wine pairing with vegetarian food, considering ingredients, cooking methods, and seasoning. Whether you are hosting a dinner party or enjoying a quiet meal at home, these tips and examples will help you choose the perfect wine to complement your vegetarian dishes.

Understanding the Ingredients

Vegetarian dishes often feature a variety of vegetables, grains, legumes, and plant-based proteins. Each ingredient brings its own flavor profile, from the earthy tones of mushrooms to the sweetness of roasted bell peppers. When pairing wine, consider the dominant flavors of the dish. For instance:

  • Mushrooms: Earthy and umami-rich mushrooms pair well with Pinot Noir or Chardonnay. For example, mushroom  risotto’s creamy texture and deep umami flavors of a well-made mushroom risotto are beautifully complemented by a Pinot Noir, whose earthy undertones enhance the dish’s richness.
  • Tomatoes:  The acidity and sweetness of tomatoes complement well with Sauvignon Blanc or Chianti. The savory and slightly tangy tomato sauce used in eggplant parmesan pairs excellently with Chianti. Its bright acidity and red fruit flavors balance the dish’s robust flavors.
  • Greens: Leafy greens like spinach and kale, with their slight bitterness, match nicely with crisp whites like Pinot Grigio or Grüner Veltliner.  Take Kale and Apple Salad with Lemon Vinaigrette as an example,  the fresh, slightly bitter kale, combined with sweet apple and tangy lemon vinaigrette, pairs beautifully with Grüner Veltliner. The wine’s crispness and slight peppery notes enhance the salad’s flavors.
  • Root Vegetables:  Sweet and earthy root vegetables, such as carrots and beets, pair wonderfully with wines like Merlot or Zinfandel. The sweet, earthy flavor of roasted beets pairs harmoniously with the smooth, fruity notes of Merlot.

Cooking Methods

The way a dish is prepared can significantly influence its wine pairing. Here are some common vegetarian cooking methods and corresponding wine suggestions:

  • Grilling: Grilled vegetables often have a smoky, charred flavor. Pair them with robust wines like Syrah or Malbec. The smoky, charred flavors of the grilled vegetables find a perfect match in Malbec, whose robust fruit flavors and tannins stand up to the boldness of the dish.
  • Roasting:  Roasting enhances the sweetness of vegetables. Consider wines with a hint of sweetness or spiciness, such as Riesling or Grenache, like Roasted Butternut Squash Soup. The sweet, creamy flavors of roasted butternut squash soup are complemented by the slight sweetness and acidity of Riesling, balancing the richness.
  • Stir-frying:  Stir-fried dishes, especially those with Asian influences, pair well with aromatic whites like Gewürztraminer or light reds like Gamay. The aromatic and slightly spicy flavors in stir-fried tofu or vegetables are enhanced by Gewürztraminer. This wine’s floral and lychee notes, along with its slight sweetness, balance the dish’s flavors.
  • Raw: Fresh, raw dishes such as salads or crudités benefit from crisp, light wines like Sauvignon Blanc or Rosé.   The fresh tomatoes, basil, and mozzarella in a Caprese salad pair nicely with a crisp Rosé, whose acidity and light fruit flavors enhance the dish’s freshness.

Seasoning and Sauces

Seasonings and sauces can dramatically alter the flavor profile of a dish, impacting the wine pairing. Here are some examples:

  • Herbs:  Fresh herbs like basil, cilantro, and mint call for wines that enhance their freshness. Think of Sauvignon Blanc or Vermentino for your favorite Pesto Pasta. The fresh basil in a vibrant pesto sauce pairs beautifully with Vermentino, whose citrusy and herbaceous notes complement the herb’s freshness.
  • Spices:  Spicy dishes, whether it’s a dash of chili or a complex curry, pair well with slightly sweet wines like Riesling or off-dry Chenin Blanc. The heat and aromatic spices in a chickpea curry are balanced by an off-dry Chenin Blanc, whose slight sweetness tempers the spice.
  • Creamy Sauces:  Creamy or cheesy sauces, often found in vegetarian pastas or casseroles, pair excellently with full-bodied whites like Chardonnay or Viognier. The rich, creamy sauce in fettuccine Alfredo finds a perfect match in Chardonnay, whose full body and buttery notes complement the dish’s richness.
  • Tangy Sauces:  Tangy sauces, such as vinaigrettes or lemon-based dressings, match nicely with high-acidity wines like Albariño or unoaked Chardonnay. The tangy lemon and fresh herbs in a quinoa salad pair well with the high acidity of Albariño, enhancing the dish’s bright flavors.

Pairing wine with vegetarian dishes is a rewarding endeavor that opens up a world of flavors. By considering the ingredients, cooking methods, and seasonings, you can create harmonious pairings that elevate your meals. Whether you’re enjoying a simple weeknight dinner or hosting a lavish gathering, these wine and vegetarian food pairings will impress and satisfy you.  For the Silo, Sylvia Ba.


Wine consultant Sylvia Ba is a vinicultural expert with the “VinoVoss” AI Sommelier wine search engine and recommendation system developed by BetterAI.

How Spices Elevate Complexity Of Wine

With August already ushering in temptations laden with pumpkin, cinnamon, ginger, clove, nutmeg and other fall flavor favorites, it’s the perfect time to explore spiciness in wine–a multifaceted characteristic adding depth and excitement to the vinicultural experience. Whether it’s the peppery punch of a Syrah or the warm and gingery notes of a Gewürztraminer, spicy wines elevate the complexity of wine and enhance the overall tasting experience. 

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Earthy, mineral, spicy … these terms are commonly used to describe wine.

The spiciness in wine is like the spiciness in food, it is not a flavor, but a sensation.   Spiciness in wine is one of those intriguing characteristics that can elevate a wine and add complexity to it. It’s a sensation that parallels the heat from a chili pepper or the warmth from a touch of cinnamon. But what exactly makes a wine spicy? How can we identify it, and more importantly, how can we enjoy a spicy wine with food? 

But what exactly is a Spicy Wine?

When we talk about spicy wine, we’re referring to wines that evoke a sensation of warmth and tingling on the palate, much like certain spices do. This spiciness can manifest in various forms.

For instance, a wine with a peppery character can remind one of the sharp bite of black pepper or the more subtle heat of white pepper. On the other hand, a wine that exudes baking spices flavors might reveal the sweetness and warmth of cinnamon or nutmeg, adding a familiar touch to its profile. Other wines might bring to mind the slightly sweet and woody heat of cloves or ginger, offering yet another layer of spiciness.

Certain wines are particularly known for their spicy profiles.

Syrah, for example, is the most common spicy wine, known for its black pepper notes, especially in wines from regions like the Rhône Valley in France or the Barossa Valley in Australia. Meanwhile, Grüner Veltliner, the iconic Austrian white wine, displays a white pepper spiciness, setting it apart among white wines.

Gewürztraminer, with its exotic and aromatic profile, often carries a ginger-like spiciness, along with floral and lychee notes. In fact, “Gewürz” means “spicy” in German. On the other hand, Zinfandel, a robust and often fruity red, can express a range of spicy characteristics, from cinnamon to cloves, depending on the region and winemaking style.

Why Does My Wine Taste Spicy?

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The spiciness in wine can be attributed to several factors, primarily the grape variety and the winemaking process. The inherent spiciness in certain wines often comes from the grape variety itself due to specific chemical compounds present in the grapes.

Rotundone is the primary aroma compound responsible for peppery notes in wine.

Found in grape skins, rotundone is particularly prominent in varieties like Syrah and Grüner Veltliner, making the wines feel peppery and adding a layer of complexity to their flavor profiles. Similarly, 4-vinylguaiacol is known for contributing clove-like aromas and flavors. It’s more commonly found in wines made from grapes that have a higher phenolic content, influenced by the grape variety and growing conditions.   


No those aren’t pacman characters. From researchgate.net – Synthesis of 4-vinylguaiacol (4-VG) or 4-vinylphenol (4-VP) from ferulic acid (FA) or p-coumaric acid (p-CA) using E. coli harboring phenolic acid decarboxylase from B. licheniformis (BlPAD) on the cell surface.

Beyond the grape variety, the winemaking and aging processes can also play a significant role in developing spiciness in wine. One of the key factors here is the use of oak barrels. When wine is aged in oak barrels, it can take on additional spicy characteristics. The type of oak, the level of toasting, and the length of aging all influence the final profile. American oak, for example, tends to impart more vanilla and coconut notes, while French oak can contribute subtle spices like clove and cedar. The interaction between the wine and the wood allows for the development of complex flavors that enhance the wine’s overall spiciness.

What Food to Pair with Spicy Wine?

When it comes to wine and food pairing, the key is to complement and balance the wine’s spicy notes with the right dishes. Just like light foods with crisp wines, sweet dishes with sweeter wines, one approach is to pair spicy wine with spicy food. Similar flavor profiles can create a harmonious match where the flavors complement each other.

Credit Midjourney 3.pngFor example, pairing Syrah with pepper-crusted meats can enhance the black pepper notes in the wine, creating a cohesive and robust flavor experience. Grüner Veltliner pairs wonderfully with spicy Asian cuisine, balancing the heat of dishes like Thai green curry or Sichuan cuisine with its fresh acidity and white pepper spiciness. Gewürztraminer can be a great match for dishes that have a touch of sweetness and mild spice, such as Indian curry. The ginger-like spice in the wine enhances the overall richness of the dish. Similarly, Zinfandel pairs well with hearty, smoky dishes like barbecue ribs, where the clove and pepper notes in the wine complement the smoky, tangy flavors of the ribs.

In addition to the dishes with similar taste profiles, it’s helpful to think about broader categories of foods that pair well with spicy wines. Meats, particularly those with rich, robust flavors, often match well with spicy reds like Syrah or Zinfandel. The spiciness in the wine can stand up to the bold flavors of the meat.

For white wines with spicy notes, like Grüner Veltliner or Gewürztraminer, consider lighter fare that still offers complex flavors. Asian and Mexican cuisine, with its intricate balance of sweet, sour, salty, and spicy elements, can be an excellent match, as can dishes with a touch of sweetness or mild spice, which help to highlight the spicy characteristics of the wine.

Spiciness in wine is a multifaceted and enchanting characteristic that adds depth and excitement to the wine.

Whether it’s the peppery punch of a Syrah or the warm, gingery notes of a Gewürztraminer, spicy wines offer more complexity to the wine and pleasure to the overall tasting experience. For the Silo, Sylvia Ba.

Sylvia Ba.jpgWine consultant Sylvia Ba is a vinicultural expert with the “VinoVoss” AI Sommelier wine search engine and recommendation system developed by BetterAI.  The user-friendly online platform picks the perfect wine every time, for any occasion courtesy of a highly advanced artificial intelligence assist.  

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Wines Sommeliers Suggest For Backyard Summer Barbecues

Summertime is about many things: outdoor activities, music festivals, sports, holidays, celebrations, and gatherings. For foodies, summer signals the start of barbecue season. It’s nothing fancy, just friends and family gathering in the backyard or on the rooftop, sharing delicious food and memorable moments. Like any good gathering, a barbecue isn’t complete without the perfect drinks. While cold beer is a common choice, wine lovers may ask: what’s the best wine for a summer barbecue?

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Below wine consultant Sylvia Ba, a vinicultural expert with the “VinoVoss” AI Sommelier wine search engine and recommendation system developed by BetterAI, gives guidance:

What Sommeliers Would Recommend

Whether you are hosting a barbecue party or attending one but wonder what wine to serve or bring, both traditional human sommeliers and innovative AI sommeliers like VinoVoss generally recommend bold reds for barbecue. Grenache, Syrah, and GSM (Grenache, Syrah, Mourvedre blends) are at the top of the list for pairing with barbecue foods. The rich flavors of charred meat, combined with spices, harmonize beautifully with fruity, round red wines that have spicy, smoky, or oaky notes. Zinfandel and Primitivo pair wonderfully with caramelized foods, while other bold reds like Malbec, oaked Tempranillo, or a Bordeaux blend are also popular choices.

Summer Wine and Barbecue: An Unlikely Pair?

From a food and wine pairing perspective, bold reds are indeed suitable for barbecue. However, bold reds can taste heavy and often have high alcohol content, which might not be the best fit for hot summer days. This is why many people opt for cold beer instead. In summer, we crave refreshing white wines to cool us down, but does that mean summer wines and barbecue are incompatible? The answer is no. There are plenty of summer wines that pair perfectly with barbecue.

Pork-based barbecue favorites like sausages and short ribs, seasoned with flavorful spices, not only pair well with red wines like Grenache, Syrah, or Zinfandel but also shine with high-acidity white wines like Riesling and Grüner Veltliner. The acidity cuts through the grease and adds freshness. Riesling is known to complement savory sauces, while Grüner Veltliner, with its herbaceous, white pepper notes, is perfect for sausages. In their home countries, Riesling and Grüner Veltliner are preferred wines for pork-based German and Austrian cuisine. Additionally, these high-acidity white wines, by nature, pair well with vegetables.

All-Rounder Barbecue Wines

If you’re concerned about going to extremes between bold reds and refreshing whites, don’t worry. There are versatile barbecue wines for your summer gatherings. Barbecue covers a range of foods from vegetables to mushrooms, from fish to meat skewers, so it’s ideal to have a master solution.

Light-Bodied, Chillable Reds

If bold reds feel too heavy, light-bodied red wines are perfect summer reds. Wines like Gamay, certain Pinot Noirs, Loire Valley Cabernet Franc, Frappato, Schiava, and many carbonic or semi-carbonic maceration reds are excellent choices. They have enough body to pair with meat but the fruit-forward character makes them food-friendly, so they won’t overpower vegetables or grilled fish. Most importantly, they are best enjoyed slightly chilled, bringing freshness to a hot summer afternoon.

Orange Wine

Some say orange wine is a white wine that tastes like red. It combines the vibrant acidity and refreshing character of white wines with the depth and structure of red. Orange wine is an all-rounder for food pairing, matching perfectly with well-seasoned, spicy foods, grilled asparagus, or sausages.

Pet Nat

For some, bubbles and barbecue are the ultimate pairing. Champagne and other traditional method sparkling wines are good choices, but Pet Nat (pétillant naturel) is even better. Its refreshing acidity and bubbles enhance the summer vibe, and its yeasty flavors and slight residual sugar add body, making it suitable for a variety of foods and barbecue seasonings. Plus, Pet Nat is ideal for casual, fun moments with friends. It’s an approachable wine to enjoy without giving it too much thought.

Are you ready to spice up your summer barbecues with the perfect wines? Share good moments, delicious food, laughter, and exceptional wines with your loved ones! For the Silo, Merilee Kern.

Merilee Kern, MBA is an internationally-regarded brand strategist and analyst who reports on cultural shifts and trends as well as noteworthy industry change makers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events. As a prolific lifestyle, travel, dining and leisure industry voice of authority and tastemaker, Merilee keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications.

Thoughtful Mother’s Day Ideas Exuding Appreciation

Gifts From the Heart

This Mother’s Day is an opportunity to express your gratitude to the women in your life by giving them gifts that can ease and enhance their daily lives. Whether it’s your mother, grandmother, spouse or any other maternal influence, you can show her your appreciation and thoughtfulness in so many interesting ways. Let these Mother’s Day gift suggestions spark ideas for finding the ideal gesture of thanks for the woman who has impacted your life in meaningful ways.

Whiskey for Mom!

Keeper’s Heart Whiskey x Cocoa Dolce Truffle Set (https://keepers-heart-whiskey.square.site/)
This Mother’s Day, add a touch of sophistication and indulgence to the holiday by spoiling the Mom in your life with this unique and unforgettable gift: The Keeper’s Heart Whiskey and Cocoa Dolce Truffle Set by Keeper’s Heart Whiskey. After all, no gift thrills quite like chocolate. These special treats are unique from traditional truffles because they are imbued with “spirit.” To create this tasty fusion, Cocoa Dolce’s rich and velvety chocolates are infused with Keeper’s Heart award-winning whiskey, helping to create an alluring combination of mouth-watering flavors that are sure to delight the senses and warm the heart. Keeper’s Heart Whiskey brings together Irish and American traditions, pairing the Irish whiskey’s notes of baking spice with the American whiskey’s sweetness to create a completely unique tasting experience. 

Each truffle box contains a variety of chocolates, including the Keeper’s Heart (54 percent bittersweet chocolate ganache enrobed in dark chocolate and finished with Keeper’s Heart Whiskey artwork); the Manhattan (milk chocolate ganache infused with Keeper’s Heart Irish American Whiskey, orange and a touch of cherry); Old Fashioned (Keeper’s Heart Irish American Whiskey and Angostura bitters in a bittersweet shell topped with orange zest); and the Whiskey (Keeper’s Heart Irish Whiskey infused in a 54 percent bittersweet shell). The set’s final four flavors feature Champagne (Spanish Brut Cava in a bittersweet ganache rolled in sparkle sugar), Espresso Martini (espresso-infused caramel with a semi-sweet Kahlua chocolate ganache), Grey Salt Caramel (vanilla bean caramel enrobed in 54 percent chocolate, sprinkled with artisan salt) and Peach Cobbler (Peach ganache layered with cinnamon streusel in a white chocolate shell). With this wide variety of cocktail-inspired flavors, the Keeper’s Heart Whiskey x Cocoa Dolce Truffle Set will tempt even the most discerning of palates.

11-Quart Two-Zone Air Fryer Oven by Midea (https://www.costco.com/)
Moms are already master multi-taskers—why not help them up their game this Mother’s Day?

The 11-Quart Two-Zone Air Fryer Oven by Midea is a culinary marvel that combines functionality, space efficiency and smart convenience to elevate users’ at-home cooking experience. The device’s upper compartment boasts a spacious six-quart air frying basket, while the lower area functions as a five-quart traditional toaster oven, offering versatility and adaptability with 10 different cooking programs. Now, home chefs can effortlessly prepare two fully independent meals, or a main dish and a side within the same, space-saving appliance that only takes up two-thirds of the counter room. When cooking in both areas at the same time, Midea’s Sync Finish feature ensures that both cooking zones align to complete your dishes simultaneously.

How, you ask? The 11-Quart Two-Zone Air Fryer Oven’s Rapid Air Circulation Technology guarantees precision and coordination that provides fast and consistent cooking in both zones, along with see-through windows that also allow users to keep an eye on cooking without opening the door. The high-tech appliance even includes Wi-Fi connectivity linking to the SmartHome app where owners can program cooking settings, monitor progress, get alerts when your meal is ready, activate voice control through Alexa or Google Assistant and remotely access the air fryer’s features. With more than 50 pre-programmed smart recipes, mom’s meal preparation routine just got a heck of a lot easier.

Boss Defrost Kitchen Appliance (https://www.bossdefrost.com/)
Is your Mom a boss in the kitchen? Boost her culinary efficiency this Mother’s Day with the Boss Defrost device. This innovative and portable gadget allows users to defrost frozen meats and vegetables without running up the utility bill. In fact, Boss Defrost is changing the landscape of kitchens nationwide helping owners to save time, water and money, while also being kinder to the environment. The brand is the first and only to address this common issue by recirculating water instead of having it go down the drain, slashing water waste by an exceptional 98.5 percent. Now, rather than having to keep an eye on the running water’s temperature during daily food prep, Boss Defrost’s plug-and-play design was created for the appliance to be submerged underwater and run efficiently for extended durations with no installation cost. Its compact size enables customers to station the device nearly anywhere throughout a kitchen, and only requires a GFCI outlet to operate. Boss Defrost’s solutions strive to transform the food industry and empower households, restaurants and businesses alike to make a tangible impact in reducing water waste and embracing environmentally responsible practices.

Personalized Wine Selections Courtesy of the ‘VinoVoss’ Virtual Sommelier by BetterAI (www.VinoVoss.com)
For those moms who always look forward to wine-o’clock, it’s important she has a varietal she’s sure to fancy. But, the process of discovering and selecting the perfect bottle of wine for Mom based on her exacting preferences—or any celebratory occasion—can be overwhelming. That’s why BetterAI, a data technology company elevating the world of wine through the power of artificial intelligence (AI), has launched the world’s most comprehensive and intuitive wine search engine and recommendation system: “VinoVoss.” This revolutionary AI-driven, web-based platform makes it easier than ever for all wine enthusiasts—from novices to connoisseurs—to find the perfect wine for any occasion. Acting as a virtual wine sommelier, the VinoVoss semantic search and recommendation system harnesses the power of AI to provide personalized wine recommendations, catering to the unique preferences of each customer.

The system has numerous capabilities, including allowing users to search for wines by grape variety, region or price; get personalized wines based on taste preferences; compare wines to find a perfect match for a meal; track their own wine collection and create a wish list; search for organic wines and more. Wine Discovery categories allow easy exploration by wine color and type, top occasions (like gift-giving or fine dining), unique picks (like celebrity or sommelier selections or rare collectables) and a fun “Surprise Me!” option. Of course, users can browse by varietals like popular, classic and emerging grapes and popular styles like fruity or bold. A “Regions” category is also handy for those who prefer geographic appellation-based sorting or even Terrior parameters like volcanic, coastal and high altitude.

The real fun is asking VinoVoss human, conversation-style questions or providing prompts, like “What is the best wine from Chile?”; “I’m looking for a red wine that’s good with steak”; “I’m craving a bold, full-bodied red wine”; or “What Bordeaux do celebrities like that goes with pork?” The VinoVoss search engine is a powerful and streamlined tool helping users build knowledge and shop, sip and savor with more confidence than ever before.

Florida Gastro-Travel Experience


Dining Experience at BellaBrava by 2BHospitality (https://2bhospitality.com/)
Instead of a product, consider gifting Mom a special memory this year with a Florida-bound gastro-travel dining experience at BellaBrava. 2BHospitality, which operates two dining brands in the Tampa Bay area, recently expanded the BellaBrava New World Trattoria with a third location in Land O’ Lakes, Florida. Renowned for its Tuscan flavors and contemporary atmosphere, BellaBrava offers a distinctive dining experience with its selection of fresh pizzas and calzones made with locally sourced ingredients baked in the restaurant’s Woodstone ovens. Alongside traditional Italian fare, the restaurant’s expansive menu also includes gluten-friendly, vegetarian and vegan options. The eatery likes to give back to its people and causes it cares about, too, allowing patrons to purchase a round of beers for kitchen staff or an unseasoned burger patty for pets.

In addition, $2 from each sale is donated to Southeastern Guide Dogs. 2BHospitality plans to open an additional Stillwaters Tavern location, which is known for its American Scratch cooking and regional craft beers. Established in 2005, the parent company focuses on the guest experience working through its team members and food to deliver the top-notch service to its guests.

Veggie Wash by Beaumont Products (https://www.veggie-wash.com/)
Fresh fruits and vegetables are delicious, but the rain-resistant agricultural chemicals, dirt and residues from over-handling and waxes found on them … not so much. Despite typical practices, washing with water, alone, is not enough to clean effectively. Get mom’s vegetables cleaner this spring with Veggie Wash, a certified vegan, Kosher, natural produce wash formulated with vegetable-derived, non-GMO ingredients. Veggie Wash breaks down the water-resistant wax on produce to cleanse contaminants, dirt, pesticides, bacteria and residues quickly and easily. It creates no aftertaste—just leaving the delicious, natural flavor of fruits and vegetables. Simply spray produce with Veggie Wash before cutting, rub for 20 to 30 seconds and then rinse and dry.

For soft, leafy produce such as lettuce, broccoli, cauliflower and strawberries, the brand recommends soaking and swishing them in Veggie Wash for 30 seconds before rinsing and drying. Veggie Wash has been committed to cleaner produce since 1998 and is available in original or organic washes via a spray or soaker. Veggie Wash Organic is certified in accordance with USDA NOP standards by Oregon Tilth, a leading certifier, educator and advocate for organic agriculture and products since 1974. By washing produce with Veggie Wash, produce lovers can have the confidence that they are getting a great clean on what they eat.

Ryan Wayne Deluxe Hair Care Kit (https://ryanwaynehaircare.com/)
This Mother’s Day, give Mom the gift of glam with the special Ryan Wayne Deluxe Haircare Kit from the Ryan Wayne Salon. Healthy hair is at the heart of this bundle, which includes a bevy of products meant to keep her and her hair looking and feeling the very best. The comprehensive kit comes with everything needed to achieve that perfect style, including Ryan Wayne Salon’s signature Diamond Purple Sapphire Shampoo and Conditioner to keep hair moisturized without adding weight and the Diamond Ametrine Detangling Primer, which provides heat protection and easily detangles knots.

Also packed in the set, the Diamond Brilliance Heat Styling Spray nourishes and revitalizes the hair shaft and speeds up drying time, while the brand’s Diamond Crystal Structure Primer is specially formulated with glacier water to reduce the effects of heat damage. The frizz-eliminating Diamond Luster Oil also shields hair from heat and harmful rays, and the Purple Sapphire Mask rebuilds damaged hair so it can regain softness and body. Finally, rounding out this power-packed gift, Ryan Wayne Salon’s Polisher Anti-Frizz Control Crème provides users with a strong, lasting hold while still keeping hair virtually weightless. Bottom line: this is the perfect package to show Mom you really (hair) care.

Pure Brazilian’s Hair Care Products (https://purebrazilian.com/)
Help Mom tame those locks this spring with Pure Brazilian’s slate of elite hair care products—all aimed at de-frizzing customers’ hair from shampoo to styling. The brand’s Anti-Frizz Shampoo & Conditioner Duo is a powerful pair that features a sodium-chloride free shampoo and moisture-rich conditioner for a manageable and frizz-free result. Formulated with keratin, vital nutrients and cocoa seed butter, this gentle, daily shampoo leaves your hair shiny and healthy. The Pure Brazilian set also features a daily conditioner that includes vital nutrients, keratin and bamboo to create luxurious softness and shine.

Next in the collection, the Anti-Frizz Daily Leave-In Serum is designed to be used before blow-drying and styling, coating the hair with nutrients and keratin to lock in moisture. This grade-A product is lightweight, leaves locks bouncy and shiny and contains rich amino acids that prevent split ends. Even more, it’s also color-safe, prevents frizz and offers excellent UVA/UVB protection. Pure Brazilian’s Silk Smoothing Balm rounds out the treatment with its salon-perfect finish. Made with keratin, hydrolyzed silk and coconut oil, the smoothing balm controls and softens unruly hair and features a heat- and humidity-resistant formula that leaves hair feeling light and sleek. The company recommends customers use this product regularly before styling for fast-drying, more manageable hair with fewer tangles, less frizz, better hold and smoothness that lasts. Formulated and manufactured in Brazil, Pure Brazilian offers the best hair smoothing system on the market. Its products feature an easy-to-apply formula, give radiant shine, eliminate frizz and improve hair health by protecting and strengthening the cuticle. These hair essentials have a special formulation of minimal chemicals to give maximum results, while keeping its line small and simple.


Hair Oil from Thicc Organics (https://www.thiccorganics.com/)
Is Mom’s hair in need of some more intensive TLC? Whether you, or those in your life, suffer from hair loss or desire thicker, longer locks this year, Thicc Organics’ Hair Oil is sustainably hand-blended to stimulate hair follicles. Made with clean and organic ingredients, this scientifically-backed product is powered by plants and is ideal for women of all hair types, but it’s also made for men, too! Thicc Organics’ small-batch process ensures that the ingredients stay nutrient-dense—featuring an impressive eight ingredients that are all proven to reduce hair loss, including caffeine, pumpkin seed oil and rosemary oil. Other organic and powerful oils found in each bottle are peppermint, argan, tea tree, lavender, among other ingredients. Customers have even seen results as early as one month after use. The brand recommends users combine the natural hair growth oil with its hair roller and scalp brush for lock bliss all year long. Committed to its mission, each Thicc Organics product stimulates the hair follicles, increasing blood flow and leading to healthier, thicker hair.

Microcurrent Delivering Face Mask


The Jet Plus Microcurrent Facial Dual Mask from Franz Skincare (
https://franzskincareusa.com/)
For Moms who are beauty devotees, a great get is the Jet Plus Microcurrent Facial Dual Mask. This  lightweight, fast-absorbing option can be used before makeup application or for quick hydration anytime. Perfect for a quick boost while traveling, skin reset before a big event or even to rejuvenate if you’ve had too little sleep, this product is clinically proven to tighten and tone skin in just 20 minutes. Franz Skincare uses its Tissue X microcurrent technology to effectively target puffiness, wrinkles and fine lines, while also reducing the appearance of pores, acne scarring, hyperpigmentation and redness. It’s perfect for priming skin before applying makeup, a quick boost while traveling, a skin reset before a big event, or even to rejuvenate if you’ve had too little sleep.  

The Jet Plus Microcurrent Facial Mask is an express skin revival that smooths, hydrates, and de-puffs, lifts, firms, and tightens, reduces the look of pores, soothes sunburns and decreases acne scarring, hyperpigmentation, and redness. Its Tissue X microcurrent technology is clinically proven to tighten and tone skin while targeting puffiness, wrinkles, and fine lines. In just 20 minutes, you will feel the glow! Each order of the Jet Plus Microcurrent Facial Dual Mask includes two treatment sets: Two Enriching (wet) Face Masks; two Empowering (dry) Face Masks; and two Boosting Essences. Together, this express skin revival treatment works to boost collagen production and lock in moisture for a firmer, youthful result. Franz Skincare fuses innovative research across dermatology, pharmacy, life science and engineering to create treatments that penetrate deep inside the skin— where true reconstruction and regeneration occurs.

A cool mini PC

The ‘Access’ Alder Lake Portable Processor from Azulle (https://shop.azulle.com/)
A great way to boost Mom’s work productivity this year is with the Access Alder Lake Portable Processor. Featuring the latest 12th Gen Intel Core Processors and a customizable operating system, Azulle’s top-selling mini PC stick’s single-chip design provides a unique combination of power, efficiency and high performance. With 4GB or 8GB of RAM, and 64GB or 128GB of eMMC memory, Mom can easily speed up data access and handle demanding tasks in a distraction-free work environment. The Access Alder Lake Portable Processor even utilizes passive cooling technology—helping to create a silent operation leading to enhanced focus. Owners need only use the USB-C port to connect two monitors and enjoy media in 4K at 30FPS. The plug-and-play device also allows users to have their preferred operating system and software, so it can be easily integrated into any existing workflow. The result: Users can stay connected without interruptions or delays and enjoy a stress-free experience thanks to the tool’s seamless compatibility with a wide range of peripherals, like printers and monitors. 

The device is ideal for digital signage, IoT, POS systems, remote work and more. Azulle is a leading manufacturer of mini PCs and sticks, and is dedicated to developing and introducing practical innovation for homes and businesses. What began as a small team creating a single product, Azulle is now a large family of unique and talented people driven to create quality technological solutions for all industries and lifestyles.

Can’t go wrong with cute.

Ecokins Plush Toy Animals from Wild Republic (https://shop.wildrepublic.com/)
This Mother’s Day, spend some quality “Mommy and Me” play time in a way that also celebrates the environment with adorable, plush Ecokins from Wild Republic. Soft and cuddly from head to tail, you would never know these toys are made from 100 percent recycled water bottles. What’s more, Ecokins are a great way to foster curiosity about wildlife and educate owners about the wonders of nature. Made completely out of recycled materials certified by Global Recycled Standards (GRS), Ecokins exceed the requirements set by SCSIA (USA) and EN71 (EU) for both safety standards and specifications. Tags are made from post-consumer recycled materials, printed in soy ink and attached with cotton string. All pieces have embroidered eyes and nose, are free of beads and constructed to stand up to hours of playtime. Available in multiple sizes, designs, prices and styles, the options are nearly endless—perfect to meet the unique needs of your loved one. Whether a magical adventure unwinding with a unicorn, climbing with a koala, palling around with a panda or getting into some monkey business with an orangutan, there’s an Ecokins for everyone.

Midea’s 2-in-1 Turbo Heater + Fan (https://www.walmart.com/)
Mom deserves to feel comfortable at home every day of the year. And with Midea’s 2-in-1 Turbo Heater + Fan—now she can. This versatile device seamlessly provides efficient heating and cooling modes and offers owners customized airflow and temperature control for all four seasons. Its built-in digital thermostat ensures precision in temperature adjustments, allowing users to easily create their ideal level of coziness. Designed for user-friendly operation, Midea’s 2-in-1 Turbo Heater + Fan features intuitive controls and a lightweight build for efficient mobility. Plus, its manual tilt function enables you to adjust the airflow direction within a 75-degree range to optimize vortex air circulation and direct the heat or cool air precisely where needed for a tailored experience. Safety is a priority for Midea, with  the company incorporating a special feature in the device that protects it from overheating. Help your loved one ditch the need for both a heater and fan and embrace the future of home climate control in a single, sleek device.

A WiFi Dehumidifier

Midea’s 20-Pint Cube Smart WiFi Dehumidifier (https://www.walmart.com/)
Gift Mom the convenience and efficiency of in-home comfort with Midea’s 20-Pint Cube Smart WiFi Dehumidifier. This revolutionary device isn’t just an appliance—it’s a lifestyle enhancer designed for the modern consumer with its unique lift-and-twist design that offers unparalleled flexibility. The Cube covers up to 2,000 square feet of space and boasts a water tank capacity three-times larger than standard dehumidifiers, significantly reducing the need for frequent emptying. This means longer, uninterrupted operation for owners with minimal hassle. When transformed into its compact form, the dehumidifier provides a smaller footprint—ideal for space-saving storage. Simply remove the water tank and place the optional drain hose over a drain or sink for continuous, set-it and- forget-it-operation. This feature is perfect for urban homes, blending efficiency with a decluttered living environment. Even more, the appliance offers smartphone connectivity through the SmartHome app and is a smart, stylish solution for contemporary living spaces. For The Silo, Merilee Kern, MBA

How AI Is Transforming Wine Selection and Curation

The meeting and event planning industry is experiencing a significant transformation amid an era where the vintage charm of wine meets the cutting-edge sharpness of Artificial Intelligence (AI). This renaissance, characterized by a blend of tradition with technology, is reshaping the essence of event-driven wine selection, moving away from the notion that tech seeks to replace tradition. Instead, it introduces a paradigm of harmonious enhancement, where data-driven precision and the sommelier’s artistry converge, creating a personalized wine journey for every guest’s palate as detailed in the narrative below.

To discuss AI’s impact on the meeting and events industry, I would love to connect you with Angel or Arsalan Vossough, CEO and CTO of BetterAI, develooper of the “VinoVoss” AI Sommelier — a wine search engine and recommendation system revolutionizing the $39B usd/ $53B cad wine sector.

Tech Meets Tannins:
A.I. Transforming Preference-Based Wine Curation for Event Clientele


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The days when the sommelier’s intuition, refined through years of experience and sensory development, solely guided wine selection are evolving. AI, with its vast collection of data and analytical capabilities, steps into the domain as a digital sommelier, marking a critical shift from purely tradition-led approaches. This integration signifies a future where wine recommendations are enhanced by data analytics, achieving a level of personalization and precision once thought impossible.

This shift from traditional expertise to technological innovation in wine selection is reflective of a broader transformation within event planning. AI’s role extends beyond wine selection, revolutionizing aspects from operational logistics to enhancing guest experiences. By leveraging predictive analytics, AI provides planners with deep insights into guest preferences, optimizes inventory management, and significantly cuts waste. This ability to personalize wine lists to the individual tastes of attendees, a feature once reserved for high-end, exclusive gatherings, is now accessible on a larger scale. This transition not only ensures that each wine selection deeply resonates with attendees’ unique preferences but also illustrates the industry’s wider adoption of innovation, prioritizing customization and quality in every aspect of event planning.


The AI-Driven Transformation in Wine Selection

Crafting Personalized Wine Journeys

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At the heart of Artificial Intelligence (AI)’s transformative influence within the event planning sphere is its unparalleled ability in providing wine recommendations to align perfectly with individual preferences. This capability is not just about selection but about creating a narrative for each event that is as unique as the guests themselves. By meticulously analyzing vast datasets that include a wide range of variables—from individual guest tastes profile and detailed consumption patterns to the dynamic ups and downs of emerging wine trends—AI crafts wine selections that resonate deeply with the event’s demographic profile. Each recommendation is more than a suggestion; it’s a reflection of the event’s ethos, designed to enhance the dining experience profoundly.

Predictive Analytics: Looking into the Wine Future

Positioned at the forefront of wine selection, AI leverages the power of predictive analytics to cast a visionary gaze into the future of guest expectations and wine trends. This innovative approach advances traditional selection methods by empowering event planners with the ability to not just respond to current tastes but to anticipate and shape them. By using sophisticated algorithms, AI scans through historical data and current market analyses to predict which wines will captivate and delight attendees, opening the way for the introduction of emerging varietals and regions. This strategic approach allows for a level of exploration and discovery that enhances the event experience, inviting guests on a wine journey that is both educational and experiential.

Furthermore, the scope of predictive analytics in wine selection extends beyond individual choices to provide a broader understanding of global shifts in the wine industry. From climate change impacts on vineyard yields to innovations in winemaking techniques, AI’s predictive capabilities offer event planners a curated window into the wine world’s future. This comprehensive approach ensures that wine lists are not just reflective of contemporary tastes but are also forward-thinking, positioning events at the cutting edge of culinary innovation and offering guests a taste of the future, today. In doing so, AI doesn’t simply predict preferences; it helps define them, crafting personalized wine journeys that are as visionary as they are satisfying.

Operational Efficiency Through AI

Streamlining Inventory, Embracing Sustainability


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In the world of event planning, the development of Artificial Intelligence (AI) has catalyzed a revolution in operational efficiency, particularly in the domain of inventory management. By utilizing AI’s advanced predictive capabilities, event planners can now make sure that wine orders are carefully aligned with the anticipated demand of each unique event. This precision in forecasting addresses one of the industry’s major challenges—excess inventory and waste—head-on. AI’s ability to analyze past event data, current consumption trends, and even guests’ preferences means that every bottle ordered has a purpose, significantly reducing the likelihood of surplus stock that contributes to waste.

This strategic reduction in waste not only demonstrates a commitment to environmental sustainability but also translates directly into notable cost savings for event organizers. By purchasing only what is needed, events can operate more leanly and efficiently, passing on the benefits of reduced costs to clients while also contributing positively to the planet. This dual advantage spotlights the pivotal role AI plays in driving forward an event planning paradigm that is both economically viable and ecologically responsible.

Moreover, AI’s analytical insights extend beyond just numbers, offering event planners guidance on selecting wines from vineyards and producers committed to sustainable practices. This approach enables events to not only offer of a curated wine selection that is exceptional and environmentally friendly but also aligns with the growing societal demand for responsible consumption. By aligning wine selections with sustainable practices, AI allows event planners to contribute to a larger narrative of environmental responsibility, setting a new standard for the industry.

Synergy Between AI and Human Expertise

Elevating the Sommelier’s Craft


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The integration of Artificial Intelligence (AI) into the process of wine selection marks not the end but a significant transformation in the role of the sommelier. This evolution is characterized by the seamless merging of AI’s analytical strengths with the sommelier’s deep understanding of wine, culture, and personal guest interactions. AI’s entry into this domain provides sommeliers with a suite of tools that enrich their ability to tailor wine selections to the precise preferences and tastes of attendees. By accessing AI-generated insights into guest preferences, historical consumption data, and predictive trends, sommeliers are empowered to provide wine experiences that are deeply personalized, enhancing the dining experience in a way that was previously unimaginable.

This synergy between AI and human expertise allows sommeliers to transcend traditional boundaries, enabling them to craft compelling narratives around each bottle. These stories, woven from the rich history of the wine’s heritage, its journey from grape to glass, and its unique flavor profile, transform each tasting into a memorable experience. The collaboration between AI and sommeliers ensures that the human element of wine selection—the personal touch that elevates a meal into an experience—remains intact, blending the precision of technology with the irreplaceable warmth and authenticity of human interaction.

Balancing the Algorithmic with the Authentic

In the delicate dance between leveraging AI and maintaining the authenticity of wine service, the art of sommeliership shines brighter than ever. While AI provides a powerful platform for enhancing operational efficiency and delivering exceptional personalization in wine selection, it is the sommelier who infuses these recommendations with life. The sommelier’s role shifts from mere selection to that of a storyteller, an educator, and a bridge between the guest and the intricate world of wines. This balance between the algorithmic accuracy of AI and the authentic, personal touch of the sommelier ensures that wine selection remains an art form—a deeply human endeavor that connects, enchants, and leaves a lasting impression on guests.

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The collaborative relationship between AI and sommeliers doesn’t dilute the human aspect of wine service but rather enhances it, ensuring that each recommendation carries with it a story worth telling. This unique partnership introduces a new chapter in wine selection, one where technology and tradition combine to create experiences that are not only personalized but deeply resonant. The future of wine service, thus, lies in this harmonious blend, where AI opens the door to possibilities that were previously unexplored, and sommeliers guide guests through a journey that is as enriching as it is delightful, marking each event with the signature of unforgettable excellence.

Navigating the Challenges

The Ethical Aspects of Data Use

In the quest to utilize Artificial Intelligence (AI) for enhancing wine selection processes, the ethical handling of data stands as a crucial concern. As AI systems delve deep into personal preferences and consumption patterns to deliver personalized wine recommendations, the need to protect guest privacy increases. This requires not only the implementation of robust data protection measures but also the development of ethical frameworks that govern the use of such data. The goal is to develop a trust-based relationship with guests, reassuring them that their personal information is handled with the highest care and respect. This foundational commitment to privacy and ethical data usage is vital in maintaining the integrity of the digital transformation in wine selection. It’s about ensuring that the technological advancement enhances the guest experience without damaging the trust that is essential to the hospitality industry.

Overcoming Technological and Cultural Barriers

The integration of AI into the traditional art of wine selection introduces a complex set of technological and cultural hurdles. Technological challenges such as system compatibility, data integration, and the seamless operation of AI within existing event planning infrastructures present tangible obstacles. Concurrently, cultural challenges emerge, rooted in skepticism towards the role of technology in an area traditionally dominated by human expertise. Overcoming these barriers necessitates a multifaceted approach:

  • Education is key in demystifying AI and showcasing its value as a tool for enhancing rather than replacing the sommelier’s role.
  • Transparent communication plays a crucial role in addressing concerns and setting realistic expectations about what AI can and cannot do.
  • A focus on AI as an enhancer of human expertise rather than a competitor is essential in shifting perceptions and creating a culture of acceptance.

Together, these strategies form the foundation of a successful transition to AI-enhanced wine curation, bridging the gap between technological innovation and the timeless tradition of personalized wine selection. By addressing these challenges head-on, the event planning industry can fully embrace the benefits of AI, ensuring a future where technology and tradition coexist in harmony to create enriched, personalized wine experiences.

Envisioning the Future

The Next Frontier in Wine Recommendation


As machine learning algorithms become increasingly sophisticated, the future of wine recommendation looks promising. AI’s ability to analyze complex patterns and preferences suggests a horizon where every wine selection is not just personalized but also, anticipating guests’ desires before they even articulate them. This is not just about enhancing the event experience but about reimagining the possibilities of personalization.

The implications of AI in wine curation hint at a broader transformation in event planning. From menu customization to entertainment selection, AI’s potential to personalize every aspect of the event experience is vast. This future, where every detail is personalized to the guest’s tastes, brings a new era of event planning, characterized by a high level of customization and engagement.

The fusion of technology and tradition in wine selection represents more than a shift in methodology; it signifies a fundamental change in how we approach the planning of and execute event planning. As AI continues to weave its narrative through the tapestry of event planning, its promise extends beyond operational efficiency or personalized recommendations. It offers a glimpse into a future where every event is a reflection of the guests’ deepest preferences, a celebration not just of the occasion but of the individuality of each attendee. In this future, tech meets tannins, not as adversaries but as allies, crafting experiences that connect on a personal level, setting a new standard for what events can aspire to be. For the Silo, Arsalan Vossough.


Arsalan Vossough, CTO and Co-Founder of BetterAI, specializes in advanced AI technologies, including Machine Learning and NLP. Solutions include “VinoVoss” (www.VinoVoss.com ), a semantic search and recommendation system creating a virtual wine sommelier. The Silicon Valley-headquartered BetterAI excels in developing cutting-edge AI solutions, and is aptly leveraging leading edge technologies like AI, Machine Learning, Generative AI, Natural Language Processing, and Computer Vision to hone transformative solutions. It’s VinoVoss platform empowers users to make highly-informed decisions about their wine selections, explore new varietals, find new favorites and even rediscover old gems quicker and easier than ever before. With a background in quantitative finance and teaching, Arsalan has a Bachelor’s in Computer Engineering, an MBA from Corvinus University, and a Data Science Master’s from UC Berkeley, graduating with honors. Connect with Arsalan at www.BetterAI.io.

How To Add Significant Value To Your Home

Your home isn’t the just place that you reside and raise your family, it is also an investment. This is why it is important to try and improve the overall value of your house whenever possible. Thus, if you need to sell it in the future, you can end up making quite a profit. Of course, this can only be achieved if you make the right changes to your home. To figure out what these are, keep reading…

Upgrade the Right Parts of Your Home

Believe it or not, only a few sections of your home need to be updated. The rest can be left as is and you can simply modify them with a coat of paint. However, there are some regions that people use more than others. So, by ensuring that they are kept modern and effective, you can boost your home value quite a bit.

In particular, you should upgrade your kitchen and your bathrooms. Now, there is no need to go overboard – a serious overhaul will not provide you with the return on investment that you are looking for. Instead, make changes to improve the look and the functionality of these spaces. Home buyers will look for these modifications in particular.

Add More Rooms

As you can imagine, homes with a greater number of bedrooms are also held in high value. This is why you should try to add one for the lowest price possible. So, instead of building a new space, see if you can convert a current room in your home. For instance, do you have a basement? If so, check out these Penguin Basements ideas to see just how you can transform this space into a functioning, livable area. It is actually a lot easier than you might imagine.

Penguin wine storage solution.

Create a Versatile Space

Even if you don’t want to build an extra bedroom, you should still get a quote for a basement finishing in Brampton. Why? This is because your basement can be used for a number of different purposes. And, while you may not have much need for it, the next family might. Thus, by making sure that it is all cleaned up and waterproofed, you will automatically be creating a versatile space. You will then be able to market this in any way that you want, depending on the people that you would like to sell it to.

Maintain Aesthetic Appeal

As you can imagine, aesthetic appeal can be rather important when selling your home. After all, most home buyers will base much of their decisions on how the house looks. Thus, painting the interior and exterior can go a long way towards boosting value. Not to mention, you should also fix or replace any fixtures or features that are worn out or damaged in any way. Last but certainly not least, make it a point to keep your gardens and curbs in good condition.

These are all of the ways that you can add some serious value to your home. So, if you are considering making any changes, these are the ones that you should begin with.

Q And A With Self Made Millionaire And Luxury Sommelier Noel Shu

For the high end market, there are often many different brands of similar products and services vying for attention. What are some effective ways luxury consumers can stay abreast of the newest, highest quality products and services?

This can actually be the done the good ol’ fashioned way and that’s simply to read a lot. Everything that you can possibly be looking for, think you might be looking for or not even know you’re looking for is on the Internet. Every day when I wake up, I spend a good 30 minutes and go through literally everything while I’m drinking my coffee—from international news to gossip to anything I can find that’s different from what I read before. People are out there doing everything they can to appease the people.

You are a member of a network called, “The Billionaires Club.”  What are some of the luxury brands you and your inner circle are paying attention to and what draws these brands apart?

I would say these days quite a few people have moved away from just so called “big purchases.” Everything is now more about personal touches. For instance, many people own a Rolex, Audemars Piguet or Hublot. More often than not, some of these are one out of however many but how many people really have something that’s one of kind? Not too many. The other point is that the watch may suit you but it doesn’t reflect your own personality, likes and dislikes. So what’s actually becoming quite popular is engraving one’s watches. I’ve seen some crazy designs that really add some character to a person’s wrist such as koi fish, skull heads and zodiac signs.

So back to the main question and one particular brand that has stood out is Golden Concept. Again, it’s all about personal touches these days and being unique. Golden Concept specializes in luxury cases for your phone. They have gold, snakeskin and gator cases just to name a few. All done to the highest of quality and many are customizable. So if you’re looking to stand out, make sure to check them out.

Another brand which has seen quite a bit of press and accolades is JetSmarter, one of the more successful private aviation companies. For many entrepreneurs, meetings take place in different cities, different continents and in different time zones. JetSmarter offers these services in an easy-to-maneuver application that makes flying private relatively affordable and easy.

World’s most expensive ‘whatever’: click me

What are the top three luxury items or brands that have captivated your own attention right now?

Right now there are three top brands that are top-of-mind for me right now. These are Emperada Cigar Humidor by Imperiali Geneve; Astonomia Tourbillion by Jacob & Co; and Bentley EXP 10 Speed 6 Concept car.

Not everyone can afford luxury brands. What would you suggest for those who have the desire to appear high end but not necessarily the means?

There’s actually been a lot of hype surrounding brands that cater specifically to people who enjoy the “finer things” but are limited by what’s in their wallet. Many bloggers, for instance, are always writing about the newest gadget, accessory or clothing. I would recommend finding a few that fit your style and follow them on Instagram to see what it is that they’re rocking on a day to day basis. Many people have to understand that your average blogger is there to inform the public on some of the newest fashion do’s and don’ts, and these are all done with new brands or affordable pre-existing brands.

Second, which I have seen quite a bit, is on Kickstarter or similar sites that are always offering “perks” for those who invest early in their brands. Without naming names, a few brands offered a discounted handmade Italian leather, skeleton movement watches for a fraction of the cost to the first “so many” number of investors.

Just keep in mind for everything high-end there is always a cheaper counterpart. Don’t worry just about name brand or high end. All that matters is that it looks good and makes you feel great.

For those who focus on products that are affordable luxury, who are some of the brands doing the best and what are the keys to success?

One of the biggest and most successful brands that I have seen that caters more towards the everyday luxury is Tory Burch. Although TB is for women, I have on many occasions bought it for family, friends and clients so I can safely say I have quite a bit of exposure to this brand and can thus speak with some confidence. Obviously, price point for TB is well within the means of many. Besides that, what is it that has led TB to such success? I would say three main factors: relate-ability, professionalism and seamlessness. Relate-ability in that walking through the concrete jungle that is New York, TB products have always caught my eye in their simplicity but also how stylish it is, whether on a working woman running into Starbucks or that beautiful lady going to brunch. Second, professionalism – although many brands always stress the attentiveness of the staff, it pales in comparison to TB. People have to understand that often times upper tier luxury items are for a certain group and employees are naturally prejudiced to people who they perceive not to be at that level. There have been times where I would walk into a Rolex store unattended for 15 minutes and the instant my AP peaks out from under my shirt, someone is there to help. This just doesn’t happen at TB and for that I am quite appreciative. Seamlessness in TB’s product, in that it offers just the right amount “je ne sais quoi.” Most of their products can be matched with a variety of other brands. This has all led to the tremendous success that TB has experienced over these past few years.

What are the top three factors that truly set an ultra-premium wine, champagne or spirit brand apart from less costly luxury beverage counterparts, wine and otherwise?

Marketing wine for the luxury market is a really tough job to do. Quite frankly it’s because you’re trying to appease a group of people who have seen it all. People always say when you do something for long enough, whether you want to or not you will become a bit of a connoisseur. That’s especially true for those in the wine industry. Most are well educated, well informed and have a true passion towards exploring the finer points of what’s in a wine bottle. If we were to say that all wines in the luxury market were of the same caliber, there would still be so many factors in play, the first being accessibility and quantity. Many luxury wines are such because there is a limited supply. You can’t expect a brand to sell at the same price point when there are only 10,000 bottles as compared to 100,000 bottles. However, although there are still 10,000 bottles that were produced, that doesn’t mean your everyday Joe would be able to get his hands on them even if he’s willing to dish out the necessary cash. Thus, there’s another added premium to an already sky high price.

Another example is time and care. For those who are only there to turn a quick profit, the longer time they spend on making a wine, the more money that needs to be invested. That in itself increases cost and decreases profit. This is why sometimes you have wineries that will actually keep the wine in their cellars for years after bottling to ensure that the wine has at least matured to a passable level. By care, I mean winemakers are very passionate about their craft and thus hate having their name associated with sub-par wine. Thus, you have some years where there is little to no wine produced by a certain grower because only a small amount of the grapes harvested passed the standard or none at all.

Never one to rest on his laurels and even amid a diversity of endeavors, Shu continues to raise the bar for himself professionally and personally. Whether it be as an active investor looking for the latest innovation in the luxury and tech space or, despite his jam-packed schedule, his current pursuit of an Ivy League Master’s degree at Columbia University. Clearly this good life connoisseur turned luxe market mogul will continue making an impact on the numerous high-end industries for many years to come. For the Silo, Merilee Kern. Merilee is an influential media voice and lauded communications strategist.