Tag Archives: welfare

Fundraising Survey Shows More Canadians Are Giving But Giving Less

(Toronto, Ontario) Seven in ten Canadians have given to charity in 2018, and almost half of donors are open to different sorts of giving approaches than just the traditional solicitation letter, according to the 2018 What Canadian Donors Want Survey, conducted by the Association of Fundraising Professionals (AFP) Foundation for Philanthropy – Canada in partnership with Ipsos.

The survey, which featured 1,500 Canadians age 18 or older, found that the percentage of people giving to charity in 2017 jumped by four points from the 2015 survey, returning to previous giving levels. Even as more Canadians are giving, they are giving less—an average of $772 cdn in 2017 compared to average giving levels of $924 cdn in 2015 and $726 cdn in 2013.

Eighty percent of donors give to more than one cause, with 23 percent giving to 4-5 charities and 13 percent supporting 6 or more causes. The top recipients of donations are social services and health charities—more Canadians (59% and 57%) gave to those causes than any other.

Overall, Canadians are more confident in the charitable sector than ever before, with nearly eight in ten respondents (78%) saying they’re confident in the organizations that comprise the charitable sector. That figure represents a five-point increase from 2015 and is significantly higher than confidence in the private sector (67%) or the public sector (60%).

Roger Ali Foundation for Philanthropy Canada
Roger Ali Foundation for Philanthropy Canada

“Overall, the survey shows a Canadian population that is very supportive of the work of the country’s charities and a good understanding of how charities work to support communities,” said Roger Ali, CFRE, chair of the AFP Foundation for Philanthropy – Canada. “However, there are signs that donors are changing how they want to give and interact with charities, and the sector needs to understand and adapt to these changes so that we remain relevant to the people who support us and the people we serve.”

Changes in Volunteering, Giving Behavior

One troubling sign is a drop in volunteerism rates. According to the survey, one-third of Canadians volunteered their time to a charity or non-profit in the past 12 months and spent an average of 88 hours—down precipitously from 110 hours in 2015. “We’ll be watching this closely in our next survey to see if this is a one-time drop or a trend,” Ali added.

Canadians continue to change in how they want to be approached for donations. While 44% express a preference for traditional requests, such as mail, one quarter prefer a more personal approach like peer-to-peer contact or crowdfunding. Three in ten (31%) say they’re open to anything, having no specific preference.

Poor Are Most Charitable In USA

Fundraising preferences vary significantly by age. Baby Boomers (54%) are the most likely to prefer being solicited through traditional requests, compared to Gen X’ers (43%) or Millennials (33%). By contrast, Millennials (17%) lead the way on crowdfunding, preferring this option to a greater extent than their Gen X (11%) or Boomer (5%) counterparts.

Perceptions of Charity Roles, Performance

Many underlying views on charities have remained relatively stable over time. Three-quarters of Canadians continue to agree that charities play an important role in society to address the needs not being met by the government, the public sector or the private sector. Majorities also believe that charities are trustworthy (61%) and act responsibly with the donations they receive (63%).

Canadians are more divided on how much charities spend on their programs and services vs. how much they spend on supplies, administration, salaries and fundraising. A growing majority (58%, up six percentage points from 2015) trust charities on how much they say they spend money on programs and overhead.

However, about a third of Canadians (34%, down 4 points) are less trusting, indicating that charities overstate how much they spend on the cause or programs (24%), or that charities are being intentionally misleading (10%). Yet, when presented with factors and asked how important each one is in evaluating a charity’s effectiveness, Canadians placed more emphasis on a charity’s ability to achieve its mission and create impact than managing its operation or its fundraising.

“Donors are looking for charities that create impact to change the world for the better,” said Lorelei Wilkinson, CFRE, chair of the AFP Foundation for Philanthropy – Canada Research Committee. “But it’s always clear that they keep a careful eye on administrative costs and a charity’s operations. The charitable sector needs to do a better job of explaining that overhead costs are essential for growth and sustainability —for things like equitable salaries, updated computer equipment, etc.— as part of being efficient with their use of donor dollars.”

Looking Ahead

Almost half of Canadians (46%) indicate that they are very likely to give in the next 12 months, while another one-third (34%) are somewhat likely to donate. However, 59% say they are also concerned about the economy, which may force them to reassess their giving plans.

A considerable number of Canadians (42%) proactively seek out information on the cause/charity and contact them to donate, while six in ten (58%) say the charity approaches them and they donate based on the information they receive. When looking for information on charities they support, Canadians continue to rely on online information (75%) as opposed to family, friends or colleagues (39%).

Social Media

The 2018 What Canadian Donors Want Survey also asked general questions about Canadians’ use of social media.

Similar to 2015, eight in 10 Canadians (81%) have a social media account. This applies across every age group, from 91% of Millennials through to 85% of Gen X’ers and 70% of Baby Boomers. Women (84%) are more likely than men (78%) to maintain at least one social media account.

Facebook dominates the Canadian social media landscape: three in four Canadians (75%) say they have a Facebook account, placing it well ahead of Twitter (29%), Instagram (28%), Reddit (5%) or other social media (13%).

Nearly two in ten Canadians on social media (18%) have donated to a charity in response to a request that came through their social media account. Millennials (23%) and Gen X Canadians (19%) are more likely than Baby Boomers (13%) to have made a charitable donation in response to a social media invitation or post.

“As generations age, we expect that email and social media will continue to become more prevalent in fundraising,” said Mary Bowyer, CFRE, member of the AFP Foundation for Philanthropy – Canada Research Committee. “For now, we’re seeing a blend of different approaches, and the most successful charities will be those who personalize their appeals based on what individual donors want, meaning a mix of mail, email, videos, Tweets and other communications.”

About the Survey

The 2018 What Canadian Donors Want Survey was based on a poll conducted between October 10 and October 17, 2017, on behalf of the AFP Foundation for Philanthropy – Canada. For this survey, a sample of 1,500 Canadians aged 18+ was interviewed. Weighting was then employed to balance demographics to ensure that the sample’s composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe.

The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±2.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

The Association of Fundraising Professionals (AFP) is the largest international association of fundraising professionals in the world.  AFP has over 33,000 members world-wide, with 3,800 in Canada.  AFP promotes the importance and value of philanthropy, and enables people and organizations to practice ethical and effective fundraising.   AFP Canada was formally created in 2017.

As the philanthropic arm of AFP, the AFP Foundation for Philanthropy – Canada supports many programs and services through its fundraising efforts.  Fulfilling the promise of philanthropy by funding programs and services in the areas of research, diversity & inclusion, supporting the profession and leadership.  To find out more, please visit www.afpnet.org.

 

Albuquerque’s Joy Junction Homeless Shelter Is Turning 30

Joy Junction is three decades old. It is hard to believe the shelter I founded is 30 this year, and that I’ve spent more than half my life at what has obviously now become a lifetime calling. Looking back, it seems just like a short time ago that I came up the driveway of our 52-acre property wanting to reach out to homeless families with food, shelter and the love of Jesus Christ.

We’re currently sheltering as many as 300 people nightly, and providing more than 16,000 meals each month from a fully licensed kitchen. Born in England, I emigrated to the U.S. in 1978 with $50.00 in my pocket and a one way ticket. I ended up homeless in mid 1981 and early 1982, and in that same year “landed” in Santa Fe. It was there where God brought some amazing people into my life, who encouraged me and helped me begin my first ministry. My calling to work with the homeless began to emerge. In 1986, I left Santa Fe, took a few months off and moved to Albuquerque. There I ended up starting Joy Junction, never envisioning the scope of what it would become.

The vision I had was for a refuge where the entire family unit could stay together at one of the most difficult times in their lives. I wanted to ensure that husbands and wives had the support of each other, and could provide more support for each other and their kids than they might otherwise be able to if split up. I had no idea what adventures, struggles and trials would lie ahead.

Jeremy Reynalds, Ph.D. Founder and CEO Joy Junction Inc.
Jeremy Reynalds, Ph.D. Founder and CEO Joy Junction Inc.

The full story is told in my book “From Destitute to Ph.D.,” but here are some of the highlights. The shelter grew quickly in the following four years, but quite often, unmanaged and fast growth can be the downfall of an organization of any kind, whether a ministry or not. Our bills were exceeding our income and we nearly folded. Due to God’s grace we stayed afloat. During those first years, I also worked a part time job to put food on my own family’s table, taught a regular Bible study at the shelter and tried to get the word about what we were trying to do. In 1991, I felt it was time I went back to school. I tried a couple of summer classes at the University of New Mexico, and earned a bachelor’s degree with a focus on journalism in 1996 and a master’s degree in communication in 1998. Along the way I also enjoyed a number of internships at various media in Albuquerque, as well as hosting a couple of radio shows.

Looking back, I can see how all these media experiences helped me better promote Joy Junction and the plight of the homeless. I have a deep appreciation for our local media. It is sad that reporters are routinely vilified and criticized but rarely praised. In 1999, I was accepted to do a Ph.D. intercultural education at Biola University in Los Angeles. I graduated in 2006, and my doctoral dissertation dealt with the way the media portray America’s homeless culture. In ( about) 1999, I also met a fellow Brit by the name of Dan Wooding, the founder of a very unique news service dealing with the plight of persecuted Christians as well as aspects of popular culture. I have written for the ASSIST News Service ever since then, and have traveled to a number of countries internationally reporting for them.

In my post Ph.D. years, the shelter continued to grow in budget and services offered. In 2009, due to the generosity of a local businessman, we added a mobile feeding unit we dubbed the Lifeline of Hope. It operates seven days a week 365 days a year, providing food, water and toiletries to people who can afford either a meal or a place to stay-but not both In late 2006 I went through a divorce and was single for a number of years. In March 2015, I got married to my wife Elma. She is the love of my life, and shares the same passion as me for helping feed the hungry and house the homeless. Elma has quickly become an integral part of Joy Junction and is loved by guests and staff alike.

The future for Joy Junction is looking bright, with numerous renovations in 2015 occurring at our aging property. For the comfort of our guests we upgraded the air conditioning at our main building, replaced windows, and put in a new driveway to help make visiting our facility a much less “bumpy” experience. In addition, we have demolished an old and unused chapel on our property to prepare the way for much needed new construction. With the Lord as my guide and my wife at my side, I look forward to the next three decades helping the disenfranchised, marginalized, homeless and hungry. I hope you will consider joining us. For the Silo, Jeremy Reynalds and Joy Junction. (www.joyjunction.org)

Words A Spoken Word Poem

“Words”. Thoughtful contemporary poetry from Allen Minor.

 

Allen Minor is From Utica, New York and lives in Daytona Beach, Florida

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Website  http://Amazon.com/author/asminor

Letter To The Silo- Ways To Catch Wild Pigs Is How To Create Socialism

Dear Silo,  a thought to remember-  Marx said,”Remove one freedom per generation and soon you will have no freedom and no one would have noticed.” These are words to the wise, if you can understand what’s going on around you…. *

There was a chemistry professor in a large college that had some exchange students in the class. One day, the professor noticed one young man, an exchange student, who kept rubbing his back and stretching as if his back hurt. The professor asked the young man what was the matter. The student told him he had a bullet lodged in his back. He had been shot while fighting communists in his native country who were trying to overthrow his country’s government and install a new communist regime. In the midst of his story, he looked at the professor and asked a strange question.

He asked: “Do you know how to catch wild pigs?” The professor thought it was a joke and asked for the punch line. The young man said that it was no joke. “You catch wild pigs by finding a suitable place
in the woods and putting corn on the ground. The pigs find it and begin to come every day to eat the free corn. “When they are used to coming every day, you put a fence down one side of the place where they are used to coming. When they get used to the fence, they begin to eat the corn again and you put up another side of the fence.

“They get used to that and start to eat again. You continue until you have all four sides of the fence up with a gate in the last side. “The pigs, which are used to the free corn, start to come through the gate to eat that free corn again. You then slam the gate on them and catch the whole herd. “Suddenly the wild pigs have lost their freedom. They run around and around inside the fence, but they are caught. Soon they go back to eating the free corn. They are so used to it that they have forgotten how to forage in the woods for themselves, so they accept their captivity.”

The young man then told the professor that is exactly what he sees happening in Canada .

The government keeps pushing us toward Communism/Socialism and keeps spreading the free corn out in the form of programs such as supplemental income, tax credit for unearned income, tax exemptions, tobacco subsidies, welfare entitlements, medicine, drugs, etc., while we continually lose our freedoms, just a little at a time.

One should always remember two truths: There is no such thing as a free lunch, and you can never hire someone to provide a service for you cheaper than you can do it yourself. Name withheld by request. Originally post Fall 2014.