In the videogame world there’s immersive gaming and then there’s immersive gaming. Take Blizzard’s World of Warcraft for example. Not only can you buy “virtual treasure and items” on eBay using real life money, there’s a new cataclysm expansion pack that allows  your character to  learn a new archaeology skill and visit “virtual dig sites” to gather your own artifacts.  This sort of ingame depth and detail is why over 12,000,000 people spend a great deal of time “existing”  in the virtual World of Warcraft.

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