Tag Archives: Trending

This is Where Canadians Want to Travel to This Summer

April 22, 2024 The Silo Leave a comment

The trending destinations Canadians want to go on vacation this summer based on Google searches.

Where do Canadians want to go on their summer vacation in 2024?

With soaring inflation prices and the cost of essential shopping skyrocketing, millions of Canadians will plan to cut back on vacation spending. According to data from Ipsos*42% of Canadians say they plan to minimize their spending on vacations in 2024 as a way of dealing with the increased cost of living. Now, as the season changes into spring, more people are wondering what this summer has in store for them from a vacation perspective.

Are Canadians really looking to cut costs when it comes to their annual trip? Or has the economy got us looking outside of our usual go-to destinations?

Our friends at Top10casinos.ca, have used Google search data looking at terms around ‘summer vacations’ to find out which destinations around the world are most in-demand by Canadians looking to book their summer vacation in 2024. So, whether you need some inspiration for your next big trip, or just love a good list, here are the trending destinations Canadians want to go on vacation this summer based on Google searches.

Revealed: Canada’s Top 10 Most in Demand Summer Vacation Hotspots in 2024

Research Reveals New York Will Be Canada’s Favorite Summer Vacation in 2024 – Getting 1.9 Million Searches Every Month

With 1.9 million monthly searches and a 6% increase in searches in the last 30 days, the metropolis of New York is officially Canada’s most desired destination for a summer vacation this year. Analyzing individual attractions that Canadians are most interested in visiting, searches for ‘new york broadway shows 2024’ are up 9,900% and people searching for ‘new york yankees schedule 2024’ are up 5,800%. For Canadians looking for an early Spring vacation, searches for ‘new york weather in April’ are up 750% in the last 30 days.

City Break Destinations Incredibly Popular for Canadian Summer Vacations in 2024

Half of the top 10 most-searched for summer vacation spots by Canadians are city break destinations with San Francisco, Las Vegas and Honolulu topping the list. The data shows that Vancouver residents are getting heart eyes for San Francisco. In the last month, there were 16,550 searches for summer vacations in the Golden Gate City and searches for ‘Vancouver San Francisco cruises’ are up 29% since the same time last year.

The Cold European Country of Iceland Has the MOST Search Increases – Ranking Above Beach Favorite, Mexico Beaches, relaxing by the pool and all you can drink cocktails are usually synonymous with summer, but according to our study, Canadians want to escape the heat in favor of colder climes. With an average of over 689,980 monthly searches and a huge 122% increase in 30 days, Iceland surprisingly ranks in front of Mexico as a go-to vacation destination this summer. Looking at why Canadians might be interested in visiting the land of ice and fire, searches for ‘northern lights’ are up 10,900% and people looking at ‘portugal v iceland’ have increased 1,043% on Google. According to the regional data, Niagara Falls residents in particular are looking for a totally unique experience this summer, with searches for ‘Iceland summer vacation’ up 200% since the same time last year.
Cuba Revealed as Canada’s Most Desired Beach Destination This Summer – Ranking Above Mexico and Costa RicaWith more than 712,000 monthly searches and an increase of 36% in 30 days, Cuba is revealed as Canada’s most desired beach vacation destination for summer 2024. According to the data, Canadians are researching long distance swimming in the country, with searches for ‘swim from cuba to florida’ up 3,500% and ‘vacations to cuba’ up 333%.
The Dominican Republic Ranks in Top 10 With over 97,000 monthly searches for ‘The Dominican Republic summer vacation’ and a 35% increase in the past month – it’s evident the Caribbean Island will be one of the most coveted destinations by Canadians this summer, which is why it features in the top 10. When analyzing search trends on a city level, Montréal has seen a 25% increase in residents’ searching for the beautiful beach spot, and Ottawa shows a 20% surge.

Mapped: Most Desired Vacation Destinations Across Canada, Revealed

Las Vegas Named the Most Desired Destination The gambling capital of the world is the most searched for city across the 10 cities of Alberta with searches spiking by nearly half (48%) since the same time last year. With 1.7 million monthly searches and a 12% increase in Canadian’s searching for the desert oasis summer vacation, Las Vegas has seen a 6% increase in search increases than topspot New York, the city also ranks above favorites Cuba and Mexico.
Greece Ranks Second as Research Reveals European Summer Vacations Most Popular with Ontario ResidentsThe data shows there’s a rapid number of Canadians looking to experience a European summer vacation this year, with both Greece and Italy coming up top in Ontario. Looking at the most searched for destinations, searches for Greece’s picturesque Santorini have increased by 67% since the same period last year across Canada, and Italy’s Rome have spiked 25%.
Costa Rica is the Most Desired Destination by Two ProvincesFilled with rugged rainforests, pristine lagoons and beautiful beaches, it’s little wonder the Central American country of Costa Rica is the most desired by two parts of Canada. Provinces of Quebec and Manitoba both had Costa Rica as their favorite destination, with searches for the tropical country up by an average of 81% across 10 cities in Quebec since the same time last year. Looking at locations on a city level, searches for ‘all inclusive Costa Rica vacations’ are up 300% in Quebec City, highlighting a need to escape busy metropolitan life.
Toronto’s 3 Favorite Summer Vacation Spots are all City DestinationsResidents hailing from Ontario’s capital, Toronto, are interested in keeping the summer city spirit alive, with 3 favorite destinations also being city spots. According to the data, Toronto’s favorite destination is Dubai with a 49% increase in searches since the same time last year. Closely followed by Rome (22%), and Miami (20%).

Methodology

Using articles around the topic of “bucket list travel destinations”, “best vacations in 2024” we were able to collect a list of approx 100 dream global travel destinations. To allow for us to make sure we’re focusing on those who want to holiday in these locations we assigned the prefixes “summer vacations in” to all locations. These terms were then entered into keywordtool.io to collect the average monthly search volume and search trends (over the last 12 months) per state.
Search volumes and trends were gathered using https://keywordtool.io/
All data correct and accurate as of 11th April 2024

Sources

https://www.ipsos.com/en-ca/canadians-cut-back-2023-and-plan-continue-cuts-2024

For the Silo, Amanda Evans

Art

Colouring In The Bible Is The Latest Trend In Journaling

February 28, 2022 The Silo Leave a comment

An interesting new trend is on the rise—colouring in a Bible.

What was once frowned upon, is now encouraged. This new trend is called Bible journaling. Bible journaling is the act of doodling in one’s Bible, as a way to creatively express one’s faith. However, some people choose to illustrate outside their Bible; as for some, doodling on the Bible itself is still prohibited.

Over the past few years, the movement has grown significantly with many online groups, forums, Facebook communities, blogs, and church groups creating groups where people share their Bible journal artwork, offer techniques, and provide a supportive boost.

People even discuss where to get Bibles with the largest margins so that there is room for their designs, creating an interesting demand on publishers and retailers.

Complete Guide to Bible Journaling: Creative Techniques to Express Your Faith (Fox Chapel Publishing), by designer, inspirational speaker, and author of the best-selling Zenspirations® book series Joanne Fink, was created in response to this amazing trend.

The book features the works of top Bible journalers, offers drawing tips, the best tools to use, and even offers traceable vellum sheets to use on your own Bible. For the Silo, Elizabeth Martins.

Main image courtesy of biblejournallove.com

Art

Audiobooks Are A Quickly Growing Industry In Canada

October 27, 2019 The Silo Leave a comment

Canada is in the midst of an audiobook boom. Though sales numbers aren’t available yet, they’ve been growing rapidly in the United States, and north of the border, there’s been a substantial influx of publishers entering the audiobook market.

Why Do Canadians Listen to Audiobooks?

What’s behind their growing popularity? It all comes down to the pleasure of listening. Canadians are busy, stressed out, and looking for a way to slow down. Carving time out of the day to sit back and listen to a book is a chance to clear out the cobwebs, recharge, and rebalance. You can listen to audiobooks at the end of a long day, on your commute, on a lazy Saturday morning, or while you’re cleaning up and doing the dishes.

There’s also the appeal of the narrator. Talented voice actors bring great stories from the page to the speaker. They can bring a different personality to a book and new life to a story you already love.

While not every author has a voice made for narration, some of the best audiobooks available are narrated by the authors themselves. Neil Gaiman is a standout in this category. A natural-born storyteller, Gaiman has narrated a number of his own audiobooks and graced other works with his signature voice, though he’s not alone. Writers like Jenny Lawson, Christopher Hitchens, and Seamus Heaney have all made names for themselves narrating their own books.

Indie Canadian Publishers Getting into Audiobooks

It’s not just international publishers that are producing audiobooks in Canada. Independent publishers like House of Anansi and ECW Press have entered the audiobook market, producing some of their own award-winning titles and making them available on various audiobook platforms.

Titles like Tanya Talaga’s Seven Fallen Feathers, Eden Robinson’s Song of a Trickster, and Cherie Dimaline’s bestselling Empire of Wild are just some of the titles available as audiobooks thanks to the recent uptick in the Canadian market.

Great Canadian Talent

Canada has been relatively slow to enter this market, but it’s uncovered a hidden talent pool. As independent publishers have looked toward local actors, they’re discovering Canadians have a knack for narrating. Some audiobook producers are hoping more Canadians will make it easier to find great voice actors for their titles.

How Audiobooks Are Changing Book Clubs

Audiobooks have also opened up new opportunities for book clubs, moving from solitary reading to listening as a social activity. Clubs can now appreciate titles together and talk about what they think chapter by chapter. Club meetings can even be hosted online.

How Do Canadians Get Their Audiobooks?

Subscriptions have become the preferred way for Canadians to get their audiobooks. They work like a “book of the month club.” For example, a subscription with Audible gets you credits to pick one audiobook each month. You can buy more if you’re a voracious listener, and there are usually other membership benefits, such as access to podcasts.

With fast-growing sales and increased production, Canadian book-lovers can look forward to lots of new Canadian titles making the transition to audiobook format.

Gaming

Hashtag Roundup App reaching 100,000,000 Twitter “Hashtag gamers” weekly

June 29, 2015 The Silo 1 Comment

Have you been playing hashtag games on Twitter? Hashtag games are fun and free word games where Twitter users contribute funny or clever responses around a common theme, like #RejectedPrezCampaignSlogans or like #Things20SomethingsSay.

Hashtag games can often be found in the “what’s trending” area of Twitter but to discover all of them there’s a new app called Hashtag Roundup (www.hashtagroundup.com) that creates and hosts its own creative games, recruits comedians and Twitter celebrities to host live games, and aggregates the best trending games, making Twitter easy and accesible for everyone.

The Hashtag Roundup app, now available for Apple and Android, provides game alerts, peer-to-peer awards, and exclusive leader boards to serve the rapidly expanding global hashtag gaming community. Hashtag Roundup is the leading creator, promoter, and aggregator of hashtag games in the US, Canada, and UK, with a cumulative weekly reach now exceeding 100 million Twitter users.

We ( @thesiloteam) had fun with a recent game called #MakeAFilmSkeptical

Hashtag games are word games where Twitter users contribute often clever or funny responses to a common theme. For example, a recent game promoted by Hashtag Roundup was #4BestWordsEver, and contributions included tweets like “Open bar, free food” (@2p2TrollCat), “School is finally out” (@trjx1d), “Mom got us pizza” (@Broganza16), and “You’re the best mommy” @darksidedeb).

Brands get in the game as well, with submissions like “We’re going to Universal” @UniversalORL), “No soup for you!” @Seinfeldtv) and “a dozen original glazed” @krispykreme). The “winners” are the ones with the most retweets and favorites. Hashtag games provide a fun diversion and creative outlet for individuals and a marketing channel for big brands.

Hashtag Roundup recruits comedians and Twitter celebrities to host and create games. Users download the app in order to see what games are running and what the best responses are. Hashtag Roundup shares both original games and trending games on Twitter.

Hashtag Roundup is a joint venture of @TheHashtagGame and @absrdNEWS. In February 2012, @theHashtagGame was launched by Scott Fischler (@fastlaugh) and quickly established itself as the leading 24/7 hub of hashtag gaming. Meanwhile, @absrdNEWS and absrdCOMEDY.com were launched in February 2014 by Jeff Dwoskin (@bigmacher), immediately gaining recognition and followers for its sharp news parody and frequent, funny Top Ten Lists. Fischler and Dwoskin, both comedians, joined forces in 2014 to jointly develop the Hashtag Roundup app for iOS and Android. Hashtag Roundup delivers a consistently great Twitter experience, with engaging hashtag games and hosts.

“We love watching the hilarious and creative answers our fellow Twitter users come up with in hashtag games, but as hashtag addicts ourselves, we struggled to keep track of all the games, and all the responses,” said Jeff Dwoskin, founder of absrdCOMEDY.com.

“Hashtag gaming is rapidly becoming a significant marketing vehicle for brands, celebrities, major league sports teams… even political candidates. All are now frequently playing our games, and recognizing the massive positive exposure to new audiences that hashtag gaming provides,” said Scott Fischler, founder of @TheHashtagGame.

App Download links

iPhone/iPad https://itunes.apple.com/us/app/hashtag-roundup/id985741893?ls=1&mt=8
Android https://play.google.com/store/apps/details?id=com.touchtitans.hashtag_roundup