Tag Archives: trademark

Metaverse Trademark Applications Surging

Over 5,800 Metaverse Trademark Applications Filed Last Year = Surging 200% Year-Over-Year

In 2022, there was a significant surge in trademark applications related to the Metaverse and non-fungible tokens (NFTs), indicating the growing importance and potential profitability of these emerging industries.

According to data collected by Blockchain Centre, there were 5,850 new Metaverse trademark applications and 7,746 NFT trademark applications registered last year.

This represents a growth rate of 205.64% and 259.61%, respectively, from the previous year. The monthly trends for trademark registrations steadily increased throughout the year, with at least 300 new applications filed every month.

Increasing interest in the Metaverse

Many big companies, including Meta, Formula One, Mastercard, McDonald’s, Gatorade, and the US Space Force, have also filed applications with the USPTO in 2022, indicating their interest in virtual products and involvement with crypto and blockchain.

The rise in trademark applications related to the Metaverse and NFTs has prompted an investigation by the US Patent and Trademark Office and US Copyright Office to examine how NFTs impact intellectual property rights.

According to the research:

“Recently, several prominent brands have faced challenges when their intellectual property or products were infringed upon by NFT marketplaces or platforms.”

Despite the ongoing ‘crypto winter’, the rise in trademark applications and growing interest in metaverse products have served as a counterbalance to concerns that the market is being negatively impacted. For the Silo, Lina Alisauskaite.

Canada Uses USA Ad Agency To Snipe American Trademark In Time For 150th

With this Saturday, July 1st marking the celebration of Canada’s 150th Anniversary, the country recently hired the renowned New York ad agency Juized (*satirical)  to rebrand the nation as “The Greatest Country On Earth”. This phrase has typically been associated with the U.S., but America let the trademark slip and Canada has scooped it up and taken it as her own.

image concept- J. Barker

Juized is actively promoting the phrase and image for Canada, while redesigning the Canadian flag and revamping the national anthem to reflect this new status.

Juized has just released this short video on the challenges of rebranding Canada in anticipation of the campaign release on Canada Day.

While the rebranding of Canada may be a marketer’s dream it is actually the imaginary creation of Media-Corps,a dual-client sales agency and the largest Canadian Media Representative in the U.S. The company created the Juized video * about Americans not getting Canada with the help of 2 top funny men — CBC’s Pat Kelly and Peter Oldring as a tribute to the Canadian milestone and to show appreciation for Canada’s unique culture.

Robert Laplante

A native Canadian, Media-Corp’s founder Robert Laplante helps American advertisers understand that for a brand to be successful beyond its own borders, it’s critical to understand the different demographics and their behaviors. For the Silo, Susan Mackasey.

Supplemental- Top Ten New York City Ad Agencies