Read enough automotive-related articles on the internet and you will be convinced the internal-combustion engine is being hunted with a fervor typically reserved for villains in Jason Statham movies.
Okay, that conclusion may be extreme—but it holds some truth. Regulations regarding emissions and engine efficiency grow stricter with each passing year and manufacturers are faced with an impossible task: Take a centuries-old design and make it endlessly better—faster, cleaner, stronger, ad infinitum. At some point, progress will plateau, and the cost of ICE experimentation will simply outweigh the incremental gains in efficiency and power. The good news? The internal-combustion engine might have one more trick up its cylinder sleeve.
Fuel, air, and spark—the three things an engine needs to run. Air is one ingredient that it makes sense to leave alone. Fuel type is essentially decided by contemporary infrastructure. (Synthetic fuels are in the works, but we’re thinking of large-scale changes in the ICE design that would extend far beyond the top echelons of motorsport to the everyman (and woman) on the street.) That leaves spark as the low-hanging fruit in this equation. If a different type of ignition could more completely burn the fuel and air mixture, it would not only reduce emissions but also increase efficiency.
Enter plasma ignition.
This is what plasma looks like compared to the sharp spark of a traditional ignition system. Transient Plasma Systems, Inc
Traditional spark ignition is very simple.
A coil transforms the 12 volts from the car’s charging system into thousands of volts that discharge quickly to jump between the electrode and the ground strap of a spark plug. This forms a sharp but small zap that lights off the chemical chain-reaction that expands the air and fuel mixture to push the piston down and thus rotate the crankshaft. In order for the fuel-and-air mixture to be lit by this type of ignition system, it needs to be fairly close to a stoichiometric mixture; right around 14.7 to 1. That ratio—14.7 grams of air to one gram of fuel—puts a ceiling on efficiency. But here’s where things get interesting.
If we were able to lean out the mixture by adding air but still getting the same in-chamber expansion, and the corresponding force exerted on the piston, efficiency would increase dramatically. A lean mixture is much harder to ignite, though. So hard that you’d need transient plasma to make it happen in any reliable fashion. Technically, the spark on a standard spark plug does create plasma when it ionizes the gasses between the electrode and ground strap; transient plasma takes that small arc and dials it up to 11. If a spark plug is a zap in the chamber, plasma ignition is a TIG welder mounted in a cylinder head.
Ionfire Ignition
This much more violent mode of ignition can regularly and predictably ignite extremely lean air/fuel mixtures. One of transient plasma’s most obvious advantages, besides a higher-efficiency combustion cycle, is that relatively low amounts of energy are used to perform a lot of electronic “work.” (The difference between energy and power, for those of you who enjoy recalling high school chemistry class.) The spark itself is not lighting a fire to burn the fuel; rather, a rapid-fire sequence of low-range electronic pulses generates a highly potent electric arc, which then breaks the bonds holding the oxygen molecules together and allows the electrons to shoot out, essentially attacking the hydrocarbons (fuel) and creating combustion. This means we are not waiting on a flame to consume the fuel and, in the amount of time between combustion and exhaust strokes, we get a more complete burn.
The most fascinating part? This technology is not new.
We traced the basic concept to patents from the 1980s, but technology has obviously come a long way since then. Outfits like Transient Plasma Systems, Inc. and Ionfire Ignition are reviving the concept and the reintroduction is timed quite nicely. (If you’ll forgive the pun.) TPS ignition systems have been tested and show a 20 percent increase in efficiency while also decreasing harmful emissions like NOx by 50 percent. Numbers like that aren’t a silver bullet in the ICE gun, but plasma ignition could keep our beloved internal combustion engines on the road longer than we’d expected. TPS claims it is working with manufacturers to integrate its ignition tech into production engines, but we are still a few years away from seeing the fruit of that collaboration.
The internal-combustion engine has undergone constant evolution for centuries, and at this point we’re extracting incremental gains. Plasma ignition could be one of the last significant improvements to be found in the ICE story. Here’s hoping that this ’80s tech, refined for the 21st century’s needs, makes its way onto the streets. For the Silo, Kyle Smith /Hagerty.
There you have it… from Dr. Peter Vincent Pry himself, director of the EMP Task Force on National and Homeland Security… An electromagnetic pulse (EMP for short) would literally send an entire country back in the 1800’s in a matter of seconds, by frying everyone’s electronics and leaving us in the dark.
Here’s Ben Carson explaining EMPs…
Mainstream media has been silent about this for the last decade. And now folks are finally starting to see the truth…I believe an electromagnetic pulse is imminent and I want to show you how to make this cheap set-up that can shield any device against an EMP.
Let me give you a few shocking stats and facts that have scared the daylights out of some top US politicians.
Wired Magazine said there was a 12% chance the Sun would blast a Coronal Mass Ejection (or CME) at 300 miles per second towards Earth by 20201.
Now as far as we know 😉 that didn’t happen. But it seems mathematically certain to happen in the very near future.
A Space Weather study quoted by Gizmodo2 estimates it would cost the US $41.5bn / day, and it would take months if not years for the power grid to be replaced and for things to get back to some sort of normal.
Given that it produces an average of 3 CMEs EVERY SINGLE DAY3, the Sun is nothing but a ticking time bomb waiting to “explode”, destroy the grid and any device that’s plugged in, and ultimately paralyze society…
Then you’ve got nations such as Russia, China, North Korea and Iran, playing with high-altitude HEMP bombs, which can be even MORE devastating, because they can even fry electronics that are not connected to the grid, such as phones and flashlights.
In fact, Russia sold such devices to North Korea in 2014 4 5 and here’s why:
If you’re still skeptical about N. Korea’s abilities, keep in mind that they now have two satellites orbiting the Earth at low altitude, the KMS-3 launched in 2012 and the KMS-4 launched in 2016.6
…and guess what? They both hover over the United States7!
And let’s not forget ISIS, who’ve been planning grid attacks for a long time, are extremely self-motivated.
So what happens if any of these scenarios come true? Total collapse.
The large power transformers (that are keeping the power grid alive) will be completely fried, turning entire countries into a veritable electronics graveyard. Trucks will come to a screeching halt, and will stop delivering food, water, and medicine to stores across the nation.
People will be hungry and scared, turning against their fellow men in desperate attempts to feed their families. Looting will be the new national sport, and disease the new biggest killer… That’s when the real “fun” starts…
Law enforcement will be paralyzed and unable to communicate to keep things under control. And what will you eat when all of this happens?
EMP rehearsals
I like to call blackouts “EMP rehearsals”… because they too can leave entire cities in the dark for days or even weeks on end, and scare millions of people…Like this woman, for instance… who got trapped in an elevator during a blackout. If that were an EMP, she’d most likely experience a deadly free fall:
The aging US power grid is hit every FOUR DAYS on average by either a cyber or a physical ATTACK9… 225,000 Ukrainian households were left in the dark in 2015, after the power grid was hacked10.
The number of power outages doubles every 5 years11, mostly because of our increased energy needs, but also due to storms, earthquakes, tornadoes and even heat waves. And what will happen when millions of electric cars owners will plug their vehicles into the grid every night, all at once, and let them charge over night for 8 or 9 hours?
Look no further than 3rd world countries such as India to see what that would look like. In 2002, 700 MILLION souls were left in the dark… It was horrible… According to The Guardian13, “electric crematoriums stopped operating, some with bodies left half burnt before wood was brought in to stoke the furnaces”…
In 2014, the entire country of Yemen was left without power for an entire week after al-Qaeda attacked it14. It wasn’t the first time, either…
Still, it’s hard to imagine what happens when an electromagnetic tsunami completely fries the aging power grid, phones, laptops, medical equipment such as pacemakers, fridges (keeping anything from food to insulin cold), and even some cars. The cost of replacing everything is unimaginable. Plus, even if your car does survive, remember gas pumps also run on electricity…
So what can you do to protect your electronics? All you need is this one weird box you can make at home called a “Faraday cage”, with simple materials lying around in your kitchen or garage right now that, if done right, will guarantee that all the electronics inside will survive.
“If done right” is key here, because there’s a lot of confusion on making them… Many folks are convinced that things like cars and microwaves will work, but they’re completely wrong.
I cringe every time I hear this, because I know that if the shield is not fully enclosed, the electromagnetic pulse will go right through and fry everything inside… Many Faraday cages have holes in them14 and are useless in front of a powerful EMP. What you need is a fully-enclosed shield.
There’s a simple 30 second test you can do right now, to see for yourself. Place your phone and a portable radio inside a microwave, trashcan, or anything else you think would work as a shield. Turn both devices on, and make sure your radio is tuned in to an AM station.
Now try calling your phone. Is it ringing? What about your radio, are you getting anything? If the answer to any of these questions is “yes”, then that is not a Faraday shield and it will fail you.
Why does the test work? Because EMP pulses hit on a very wide frequency range that those used by cell phones and radios.
Now, to make a real Faraday cage, there are two simple rules you need to follow…
Rule #1: the gadgets inside should not touch the outer metal casing…
And rule #2, the metal container must not have any holes or cracks in it, no matter how small.
A box full of working gadgets won’t cover your basic survival needs, so it’s critical that you get over your addiction to electricity. Just like a drug, you’re dependent on it because it makes everything so much easier… And when it’s gone, when you can’t use your phone or laptop, you feel totally helpless.
You gotta learn to live without it, because most people won’t…
Modern life made everyone soft, people can’t even change a tire these days. They can’t fix their house, cook on an open fire or grow their own food, heck, most can’t even change a tire…
The other thing we need to talk about is generating your own electricity post-EMP with parts kept safe inside these Faraday cages. You’ll then be able to run electric tools and appliances such as chainsaws, pressure cookers and washing machines. This is actually something you can do today to slash your electric bill…
To recap, the 3 layers of EMP preparedness are:
Layer #1: Faraday shields
Layer #2: living without electricity
and Layer #3: free energy…
Don’t worry, though, because we’ve already done all the hard work for you. Me and my amazing prepper writers at Survival Sullivan have once again outdone ourselves and came up with hands-down the best course for surviving blackouts and EMPs anyone ever made:
*This product is digital. The image is for information purposes.
We call it: “EMP Protocol”
…and I’m excited to give you a taste of what’s inside:
● Step-by-step videos and pictures on how to make these 3 Faraday boxes types that will protect your devices against even the strongest EMP. You don’t have to pay $30,000 for a copper chamber, or even $30 for Faraday cages advertised on various websites. We’ll show you how to make them for less than $5usd each… You get the exact materials for every type of box, plus step-by-step instructions. Plus, one of these types of cages is small and light enough to fit in your bug out bag…
● What to do the moment an EMP happens. Whether you live in the city or on a farm, whether you’re bugging in or out, we’ll tell you how to move fast, stay safe and protect yourself and your family.
● The 3 best ways to safely generate electricity post-collapse. Just keep the spare parts in Faraday shields, and you’ll have light for years to come.
● 12 electronics you need to salvage in Faraday cages. Yes, flashlights and emergency radios are on the list, but if you truly want to be prepared for a long-term disaster, you definitely need the others.
● How to hide the fact that you have electricity… If someone sees light in your window, or if your kid is playing outside with a flashlight, they’ll instantly know you have it. These stealth tactics are what you need to make sure no neighbor or even the law enforcement will take your devices.
● How to prepare your vehicle for an EMP. Plus, a list of cars models that are sure to survive it.
● How to make bug out bags, get home bags and everyday carry kits for you and your family, that work not just in EMPs, but in any kind of emergency. We’re going deep down the rabbit hole, covering every possible aspect, making sure all the items inside are protected against shocks, water, puncturing by sharp objects, and even theft.
● How to bug out on foot. If your car won’t work, you’ll have no choice but to leave it behind. The roads could be dangerous, but fear not because we’ll tell you how to get to your bug out location safely and in record time.
● Last but not least, we’re going to have a conversation about how to survive without electricity in the long hard years following an EMP event. Nothing is left out, including food and water procurement, hygiene and sanitation, alternative communication methods, and even things that are often overlooked such as home schooling
We really went out of our way to weed out the bad information about EMPs. Best of all, these things will help you survive and thrive in almost any other disaster or emergency, such as social unrest, hurricanes and an economic collapse. Click here to receive your EMP Survival guide. For the Silo, Dan F. Sullivan.
With driverless cars already on the streets, will there be similar AI breakthroughs in the future of parking?
In the ’60s, The Jetsons, a cartoon about a family living in the future, featured a flying car that folded down into a briefcase when not in use. It is unlikely that we will ever see that solution to parking become a reality, but many other sci-fi books and films have predicted self-driving vehicles, and we know they are coming because they kind of exist today.
Parking facilities in the future must make allowances for electric vehicles. (Photo by guteksk7/Shutterstock)
While brands like Tesla have pushed the boundaries of driver assistance to become a version of self-driving, including parking the vehicle automatically, currently the parking infrastructure has not really kept up.
But we know that cannot continue, and the reality is that as transport technology evolves, parking solutions will have to evolve as well. But what does that mean long term? Will we be able to arrive at a parking center, get out and leave the car to it, then call it back to us when we want to leave? That seems like the dream approach to parking, but what does it need to make it happen?
Parking tech
There are two parts to that kind of service, the technology in the car park itself, and the technology within the car. For such a seamless experience, the two will need to work together, in that the vehicle must be able to drive autonomously, but also receive information about parking locations and when it should return to the entrance, from the car park itself. Both sets of technology actually exist today, not as refined as required for a reliable autonomous parking experience, but that is only a matter of time and development. But is it the right answer?
Right now, parking systems know which cars are parked where within the car park, this data is used to establish remaining capacities and so on, and while not universal, there are cars that can go off and park themselves when needed. So that future service is nearer than we think, but in the meantime what does car parking look like? Some may say that the future is already here without needing self-driving cars.
In Japan and some cities in the US, lift-based parking solutions offer a similar experience today. You arrive at a parking garage; your vehicle is pulled into a cubicle which is then lifted away. When you want to return to your car, the system finds the right cubicle garage and then returns it to the entrance, so you can drive away.
There are advantages to this approach, without the need for ramps to drive up and down to reach the parking, more cars can be parked in a given space. Because no one actually enters the building where vehicles are stored, it is also incredibly secure too. These systems are being constantly refined, and in the future, it is likely such a garage could be completely automated. With the advantages of space and security, is that more likely to be the future of high-density parking? If we look at other factors, it may well be.
Cities are increasingly looking to decrease car numbers, opening up spaces instead for social areas, encouraging cycling and other more environmentally friendly approaches to transportation. This is unlikely to change even with the widespread adoption of electric cars, so parking will naturally require large hubs with high-density parking that allows easy access to walks, bikes or public transport to central areas. To get an idea for the future of parking, we can look at what technology best fits this scenario.
Robotic Solutions
It is likely that these robotic lift-type solutions that pack more vehicles into each parking area fit the needs of city designers better than any more traditional multi-story or underground system that requires ramps and so on, whether the cars are operated by drivers or park themselves. There are other things that are in favor of this approach too.
Architects are under pressure to soften the appearance of buildings in cities across the world, to create spaces that have more light and elegance. A more compact multi-story space, or an underground alternative with only one small entrance space is easier to disguise with cladding, color and other design tricks that much larger car parks that have ramps and so on.
There is also the matter of technology. While there are cars that can drive themselves in a limited way now, and numbers are only going to increase, they are not all cars, and may never be. Holden stopped making cars in 2020, but in 20 years’ time, there will still be Holden cars driving on the roads. Those cars can never use autonomous parking systems, but they can use the robotic systems that take your car away and bring it back via a crane lift. They can use them today, and they can use them in the future.
Machine learning to park
So, the dream of a car swooshing away into its own spot automatically could well be the future. However, it is more likely to be carried there by a machine rather than drive itself. But not all parking is in cities with integrated parking solutions ran by the local authorities. For parking elsewhere, things will develop alongside vehicle technology, and there is one area that must advance for the future of the automotive industry itself, never mind parking. That is electric car charging.
Right now, charging is a bit of a mess: different speeds depending on the charger installation, there is no real cohesive system and owners often have to wrestle with a number of different apps to access charging networks on the go. Then there are the mechanics of charging, a heavy cable that has to be plugged in, account information and payment input before the car can be charged. As with phones, wireless charging is the solution, it removes much of the hassle and fail points for a better experience. But what would that look like in cars?
The obvious answer is charging areas embedded into the road or parking space, with a vehicle stopping on top of it automatically charging. There are hurdles to this, it would mean an end to the various account systems currently used to access charge networks, and instead have something tied to the vehicle itself. However, this kind of solution offers easy and efficient charging without the hassle we have today.
This would also require new technology for parking. For instance, our robotic car parks could have a charge loop in each container or cubicle, so electric vehicles charge automatically once they are taken away for storage. Likewise, on-road parking at parking meters could include chargers under each space.
This makes the charging process so much less hassle but allows for electric car charging without having to install endless charge stations in streets, and avoiding all the cables that the current system will need. Given the sheer number of electric cars that will be in operation in just a decade or so, and one cable per car, you can see how much an alternative is required.
But while technology will continue to drive the parking experience, and in cities and communities the need for clean, open spaces will change where we park and what that parking looks like, there will still be areas where parking sits outside of these grand designs. At its heart, a parking space is somewhere to store a vehicle while you go off and do something, and that need is not going to change. Large robotic parking systems in cities may appear in numbers, but they are not going to be the norm in areas with a smaller traffic flow or specific needs.
What we may see, and it is happening now, is that entrepreneurs and visionaries can find ways to provide a more selective parking solution on a smaller scale, that caters to a very specific need in a specific location. Not only are these services essential and in high demand, but they can be a source of income for anyone who has access to suitable parking space. With more cars than ever on the roads, and with a shift to electric not changing that, the future of parking looks to be heading in multiple directions.
The centralized systems operated in cities and other large communities will follow an approach that minimizes the space required and seek to integrate such facilities into an overall plan for the area. However, in some areas where there is no overall control of parking operations, the idea that you can rent a parking spot from a single person makes sense. Some people have space, others need that space, and as more cars are used, that space is in ever higher demand. This article is an excerpt from the complete e-book Parking Made Easy by Daniel Battaglia.
Tesla has been the fastest growing automobile brand over the course of the pandemic with astounding brand value growth of 271% in the last two years, according to the latest report by leading brand valuation consultancy Brand Finance. Tesla’s impressive growth continued this year with its brand value up by 44% to US$46.0 billion ( CAD$58.55 billion) which saw it move from 6th to 3rd in the Brand Finance Automobile 100 2022 ranking.
Tesla was the only brand in the Top 10 of the ranking to see significant growth this year.
Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The report ranks the world’s top 100 most valuable and strongest automobile brands, the top 20 auto component brands, the top 15 tire brands and the top 10 car rental service brands.
Musk at Tesla event in China.
Tesla’s CEO, Elon Musk, has played a huge part in the growth of the brand with his charismatic, and at times controversial, behaviour keeping it firmly in the limelight. Tesla’s transformation into a household name has seen other brands try to connect themselves to the brand to benefit from the Tesla effect.
2021 saw Tesla increase its footprint in China, to ensure it continues to compete in the booming Chinese market.
It opened a new research and development centre, its first outside of America, in addition to a data centre at its Gigafactory in Shanghai. The brand also built a second delivery centre in the city, which incorporates sales, test driving and delivery of Tesla vehicles. Looking to this year 2022, Tesla announced it would launch no new models this year due to the global chip shortage, as doing so would reduce its overall output. Instead, the brand will focus on its full self-driving software as well as scaling up its production capabilities.
Electric revolution sees Chinese brands surge
Chinese brands account for eight of the top 10 fastest-growing brands in the ranking . The increasing popularity and adoption of electric vehicles in China has been a key driver behind the impressive growth for these brands, with China accounting for most electric vehicles sold globally. Several Chinese brands are looking to capitalise on the momentum by expanding their global footprints, with several of these brands launching in Europe in 2021.
While Tesla has seen the fastest growth over the past two years of the COVID-19 pandemic, Great Wall is the fastest-growing brand in the ranking this year, with its brand value increasing by an impressive 109% to US$2.6 billion (CAD$3.3 billion). As well as launching in Europe last year, Great Wall announced it will be launching nine electric vehicle models in Thailand over the next three years, where demand is expected to grow considerably. Great Wall plans to use Thailand as a base to launch its expansion into the ASEAN region. The auto marque’s CEO, Jianjun Wei, was also the top ranked automobile CEO in the Brand index, which ranks the world’s top 250 Chief Executives according to how well they manage and grow their company’s brand, and placed 3rd overall across all industries.
The BYD EA1 Dolphin.
BYD was the second fastest-growing brand in the automotive ranking with its brand value doubling to US$6.4 billion (CAD$8.15 billion), an increase which saw it overtake Haval (brand value up 55% to US$6.1 billion or CAD$7.76 billion) to become China’s most valuable car brand. BYD, which specialises in electric vehicles, saw sales accelerating 232% in 2021 with 603,783 models sold – making it the best-selling new energy vehicle manufacturer in China for the ninth year.
Joining Great Wall and BYD in the Top 10 fastest-growing brands is Song (brand value up 90% to US$1.7 billion or CAD$2.16 billion), Qin (up 89% to US$475 million or CAD$604 million), Tang (up 88% to US$630 million or CAD$802 million), NIO (up 79% to US$2.6 billion or CAD$3.3 billion), Dongfeng (up 67% to US$1.4 billion or CAN$1.78 billion), and WEY (up 56% to US$613 million or CAN$780 million).
Toyota holds on to pole position as most valuable automobile brand
Although Chinese auto brands have seen impressive growth, Japan’s Toyota has held on to the top spot in the Brand ranking with a brand value of US$64.3 billion (CAN$81.9 billion).
Whilst the Japanese brand wasn’t immune to the global chip shortage that ravaged the industry, Toyota was better placed than most to weather the storm thanks to its contingency stockpiling.
The foresight allowed the brand to keep production levels high when others faltered and resulted in Toyota outselling General Motors in North America in Q1 2021 – the first time any brand has outsold General Motors in the region since 1998. Toyota remains the world’s top-selling automaker, the only manufacturer selling over 10 million vehicles globally.
Toyota was one of the early adopters of hybrid technology, with its Prius model dominating the hybrid segment for years, but it has fallen behind in the increasingly competitive electric vehicle arena in recent years. To regain ground, last year it announced it would be investing US$35 billion (CAD$44.6 billion) in electric vehicles, focusing on both battery technology and car development. The investment forms part of Toyota’s ambition to sell 3.5 million electric vehicles a year by 2030.
Fellow Japanese brands Honda (brand value US$28.2 billion or CAD$35.9 billion)and Nissan (US$14.6 billion or CAD$18.6 billion) join Toyota in the Top 10 of the ranking, though both brands saw a 10% decrease in brand value this year. Honda held onto its position in 7th, and despite the loss in brand value Nissan actually climbed two spots from 11th to 9th, as it fared better than Sweden’s Volvo (down 20% to US$14.2 billion or CAD$18 billion) and Germany’s Audi (down 20% to US$13.8 billion or CAD$17.6 billion).
Mercedes-Benz remains most valuable European brand
Sitting behind Toyota, Mercedes-Benz remains the second most valuable brand in the ranking, and the most valuable European brand, with a 4% increase in brand value year-on-year to US$60.7 billion (CAD$77.3 billion). Amid challenging market conditions due to the pandemic and an industrywide semiconductor shortage, the brand prioritized electromobility and has seen great results from it. The German automobile giant confirmed that their electric vehicles sales saw a 90% increase this year.
In 2021, Mercedes-Benz launched the sixth generation of the C-class series with a new interior design and is planning to implement autonomous driving features. At the same time, an industry-wide trend to make a transition to electric vehicles and a sustainable approach to production and distribution is on the rise.
2022 Mercedes C class.
A key development to strengthen the Mercedes-Benz brand is the rebrand of Daimler AG to Mercedes-Benz Group AG. The focus of the rebrand is to enhance passenger cars and vans in the luxury segment. The strategic move to rebrand was to fulfil the brand’s objective to focus on financial and mobility services by offering insurance and rental subscriptions and digital fleet management systems.
Other German brands did not fare so well in the ranking this year, with Volkswagen (brand value down 13% to US$41.0 billion or CAD$52 billion), BMW (brand value down 6% to US$37.9 billion or CAD$48.2 billion), and Audi (brand value down 20% to US$13.8 billion or CAD$17.6 billion) all seeing losses in brand value. With lockdowns, network contractions in production and the ongoing semiconductor shortage, the industry has been faced with many challenges. Apart from sector wide disruptions, the German automakers who were reliant on diesel-powered vehicles have had to deal with regulatory challenges and the transition to electric mobility and electric production methods, resulting in rolling back on production to meet industry trends.
Porsche most valuable among luxury and premium, but Ferrari strongest across the whole table
Porsche is the most valuable luxury and premium automobile brand in the world with a brand value of US$33.7 billion (CAD$42.9 billion). The automobile giant celebrated the 50th anniversary of the iconic Porsche Design with a limited-edition sale of 750 cars to pay tribute to the iconic design by Ferdinand Alexander Porsche.
The brand’s aim to transform into an agile company has led to leveraging digital transformation by enhancing online sales. To adapt to new formats of sale in the automobile sector, Porsche has invested in e-commerce for 100 markets globally to adopt an omnichannel strategy to connect digital services and retail sales.
While Porsche is the most valuable brand in the luxury and premium segment, Ferrari was named the strongest automobile brand in the world with a Brand Strength Index (BSI) score of 90.9 out of 100 and a corresponding AAA+ rating. Apart from calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Certified by ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.
2021 was Ferrari’s best-ever year in terms of sales, with the company paying bonuses to all employees as a result, and the projected growth for 2022 remains high. The automotive brand’s historic pursuit of controlled growth has helped to preserve its exclusivity within its sector, however, last year Ferrari expanded its target market to a younger demographic by launching a new high-end fashion line. The aim of creating a brand that can cater to Italian luxury lifestyle in the high-end category will help expand and strengthen its brand portfolio into new avenues, whilst enhancing brand awareness amongst the younger generation.
Denso most valuable auto components brand
Car sales picked up following the loosening of lockdown restrictions, and auto component brands saw demand rise in turn. It has been far from clear sailing for the industry with the global chip shortage disrupting production, but the overall outlook is positive, evidenced by the vast majority of brands seeing good growth.
Denso has retained the title of most valuable auto components brand in the world for the 5th consecutive year, with brand value up 12% to US$4.2 billion (CAD$5.4 billion). The brand continued to play its part in combatting the COVID-19 pandemic, creating respirator components in collaboration with Ford, as well as hosting over 50 vaccination clinics for employees across North America. Looking forward, the ever-increasing adoption of hybrid and electric vehicles is good news for Denso, which has over two decades worth of experience in the manufacturing of hybrid car parts.
Michelin most valuable and strongest tyres brand
As the world opened back up and travel increased throughout 2021 the tyre sector regained traction, with almost every brand in the ranking now more valuable than they were pre-pandemic.
Michelin has retained the title of the world’s most valuable and strongest tires brand, with a brand value of US$7.7 billion (CAD$9.8 billion) and a brand strength index score of 85.8 out of 100.
Despite continued disruption within the industry, Michelin saw a 15.6% year-on-year increase in consolidated sales in the first nine months of 2021 and exceeded expectations in the third quarter of the year thanks to a rebound in demand for tires for agricultural machinery. The brand also announced an extension of its partnership with the MotoGP World Championship, remaining the exclusive tire supplier for the competition until 2026.
SIXT is fastest-growing car rental services brand
The car rental brands have gained momentum in 2021 after a steep decline in brand value at the start of the pandemic. As the demand for vehicle hires increases, brands in this industry are presented with the opportunity to innovate and capture a high market share.
SIXT is the world’s fastest-growing car rental brand of 2022 with a 115% increase in brand value over the year to US$1.3 billion (CAN$1.7 billion), according to the Brand Finance ranking. This year’s increase is the continuation of an impressive growth trend for SIXT, which has seen its brand value increase 265% over the past five years. The brand has built a strong international growth strategy, expanding rapidly in the United States and entering new markets, such as Australia.
Enterprise has retained the position of the world’s most valuable car rental brand with a brand value of US$7.1 billion (CAN$9 billion) with a 6% increase in brand value over the year. Despite COVID-induced travel restrictions, the brand has performed well by launching new mobility hubs and undertaking fleet electrification, but it remains below its pre-pandemic brand value of US$7.4 billion (CAD$9.4 billion). For the Silo, James Haggis.
Featured image: Great Wall Ora Concept Electric Car Made In China
The car industry follows modern technology. In terms of car design, car security, quality of overall materials used to make the engine and car shell. The better overall quality of the vehicle is the main goal that carmakers want to achieve. But in addition to the car quality, a lot of thought is put into customer experience in the car. Every carmaker wants to make cars more comfortable and more technologically advanced than the previous one. Infotainment is a big part of the customer experience and technology possibilities in a car. Infotainment allows users to have a high experience.
Tesla is currently the only auto manufacture with a built in touchscreen capable of web browsing but that will soon change as others up their game.
Infotainment as Travel Entertainment
A few high-class cars have touchscreen tablets built into vehicles that allow users to use web browsers. In addition, they are potent sources for gaming and watching movies. The web browser allows users to use it for work, entertainment, and getting information. While the car is standing, the user can access the mailbox through a web browser and read emails, files and send emails. In addition, you can check your business servers and have an emergency meeting on intelligent voice control.
If you want to clear your mind off work while waiting in traffic, you can play online games through the web browser. They have enough power to run demanding HTML5 animations, like in online slots Canada real money websites. Funnily enough, somebody did that, and here’s a video where a couple of guys tried Tesla car’s infotainment center with an online slot game. And it worked!
Either way, there’s plenty of things to do entertainment-wise, you can go on a long trip with your kids in the back seat, and they will see the screen and play with wireless controllers.
Infotainment as Your Virtual Mechanic Assistant
Infotainment helps the user to take care of the car on time. The engine will send you a warning when it is needed if your car needs an oil change or window cleaner. When your gas reserves become low, the engine will message that your gas is low and the nearest gas station. Infotainment and car computers have become one smart device. Your car screen will show you more than a thousand possible car problems. In addition to the virtual assistant, car sensors are a great addition that infotainment shows you potential street problems. On a touchscreen, you will see cars too close to your car, and the distance in meters or other metrics users choose. Parking sensors are a great help. They will show you the space the whole time until the car stops. Sensors are getting more and more “smart” as they allow users to have a safe environment in and outside the car.
Porsche Cayenne touchscreens have been available since 2005.
The car industry is evolving fast. Infotainment will soon be a standard part of equipment in cars with a web browser and more additional possibilities. We will see how cars will develop and standard in some family cars from the middle class in the next five years. From Tesla, (who is currently the only car with an advanced infotainment system with a web browser and gaming system) to infotainment centers found in other cars that for now have only GPS and vehicle alerts without options of web browsing. For the Silo, Ika.
