Tag Archives: Ted

How To Get Paid To Speak Live

TED talks, YouTube rants and Mr. Peanut, the mascot for Planters Peanuts, are all signs of just how highly valued the art of oratory is today.

“Yep, even Mr. Peanut (voiced by Robert Downey Jr.) has been seen in Planters ads over the past couple of years giving TED-style presentations; people are spending top dollar to attend a well-presented speech with useful information from an inspired perspective, and the best speakers may be regarded fairly as today’s rock stars,” says expert speaker coach Jane Atkinson, author of “The Wealthy Speaker 2.0”.

“The ability to command a fee is a sign that you’ve made it as a speaker. However, as with rock stars, it’s a long way to the top if you’re just starting. But if you have something to offer then you can reach that fee status, and there’s a reliable path to follow.”

The three phases to becoming a paid speaker.   

 Ready. “Picking a lane” in your topic is the first step to becoming not only a paid speaker, but a wealthy one, too. Ask yourself the questions, “What topic do I want to be known for five years from now?” and “Will someone pay me for that information?” When looking to hire a speaker to deliver a keynote speech for a conference, who will be picked from a pool of experts – a jack of all trades or someone who hits the center of the bull’s-eye on a topic? When picking a lane, consider delving into topics including leadership, engagement, corporate culture or communication. This is the phase in which you’ll want to really develop your bona fides, including your material and establishing the goal of how you’d like to help your audience.

• Aim. Here is the marketing phase that cannot be underappreciated. It includes aspects like your website and what you do to drive traffic there, which may include a well-written blog with relevant content, and media exposure. However, the most important way to market yourself is to do a truly excellent job with your actual speech. A good speech for a speaker is like a great pastry for a baker – a quality product speaks volumes itself. There is no better form of marketing than a great speech. Therefore, if you think your speech could use help, take care of it right away. No amount of marketing dollars, no fancy Facebook page and no ultra-cool website can overcome a mediocre presentation. However, when you market yourself, you’ll want to include a number of materials, including your brand, promise statement, photos, a bio illustrating credibility, testimonials and more.

• Fire. Now, you need to identify your target market and determine the best method to reach them. You need to roll out your product and continue to build momentum. Be ready to fire your message to your target market via a public relations campaign strategy. There are multiple ways of effectively getting good attention from the media, but don’t believe all attention is good attention. Carefully consider your press releases. Atkinson says the mistake most speakers make is sending out a press release that does not answer the question: “So what?” They don’t tie it to anything relevant into which the press can sink their teeth. Another way to “fire” is to identify your ideal customer, also called the The Attraction Method, as detailed in the book, “Attracting Perfect Customers: The Power of Strategic Synchronicity” by Stacy Hall and Jan Brogniez.

“If you feel as though you have something to offer audiences via oral presentations, then you probably do,” Atkinson says. “These days, so much content can be had for free online, but that doesn’t take the place of a live experiential presentation. A presentation that is ‘epic’ will remain in your memory for years. The ability to present your content live, and make the presentation worthwhile and relevant, means you can earn a reliable stream of revenue based on what you’re good at.” For the Silo, Jane Atkinson.

Props and good lighting can add dramatic effects like this lecture at Hogwarts.
Props and good lighting can add dramatic effects like this lecture at Hogwarts.

Supplemental- Top 10 Highest Paid Public Speakers in the World 

5 Ways To Listen Better


In our louder and louder world, says sound expert Julian Treasure, “We are losing our listening.” In this short, fascinating talk, Treasure shares five ways to re-tune your ears for conscious listening — to other people and the world around you.

Julian Treasure studies sound and helps people and businesses to listen, speak and use sound well.
This talk was presented at an official TED conference. For the Silo, David J. Hensley.

Transcript


00:03
We are losing our listening. We spend roughly 60 percent of our communication time listening, but we’re not very good at it. We retain just 25 percent of what we hear. Now — not you, not this talk, but that is generally true.
00:18
(Laughter)
00:19
Let’s define listening as making meaning from sound. It’s a mental process, and it’s a process of extraction.
00:27
We use some pretty cool techniques to do this. One of them is pattern recognition. (Crowd noises) So in a cocktail party like this, if I say, “David, Sara, pay attention” — some of you just sat up. We recognize patterns to distinguish noise from signal, and especially our name. Differencing is another technique we use. If I left this pink noise on for more than a couple of minutes, (Pink noise) you would literally cease to hear it. We listen to differences; we discount sounds that remain the same.
00:56
And then there is a whole range of filters. These filters take us from all sound down to what we pay attention to. Most people are entirely unconscious of these filters. But they actually create our reality in a way, because they tell us what we’re paying attention to right now. I’ll give you one example of that. Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that’s something I fall short of on a daily basis.
01:28
(Laughter)
01:29
But it’s a great intention to have in a relationship.
01:32
(Laughter)
01:34
But that’s not all. Sound places us in space and in time. If you close your eyes right now in this room, you’re aware of the size of the room from the reverberation and the bouncing of the sound off the surfaces; you’re aware of how many people are around you, because of the micro-noises you’re receiving. And sound places us in time as well, because sound always has time embedded in it. In fact, I would suggest that our listening is the main way that we experience the flow of time from past to future. So, “Sonority is time and meaning” — a great quote.
02:08
I said at the beginning, we’re losing our listening. Why did I say that? Well, there are a lot of reasons for this. First of all, we invented ways of recording — first writing, then audio recording and now video recording as well. The premium on accurate and careful listening has simply disappeared. Secondly, the world is now so noisy, (Noise) with this cacophony going on visually and auditorily, it’s just hard to listen; it’s tiring to listen. Many people take refuge in headphones, but they turn big, public spaces like this, shared soundscapes, into millions of tiny, little personal sound bubbles. In this scenario, nobody’s listening to anybody.
02:51
We’re becoming impatient. We don’t want oratory anymore; we want sound bites. And the art of conversation is being replaced — dangerously, I think — by personal broadcasting. I don’t know how much listening there is in this conversation, which is sadly very common, especially in the UK. We’re becoming desensitized. Our media have to scream at us with these kinds of headlines in order to get our attention. And that means it’s harder for us to pay attention to the quiet, the subtle, the understated.
03:23
This is a serious problem that we’re losing our listening. This is not trivial, because listening is our access to understanding. Conscious listening always creates understanding, and only without conscious listening can these things happen. A world where we don’t listen to each other at all is a very scary place indeed. So I’d like to share with you five simple exercises, tools you can take away with you, to improve your own conscious listening. Would you like that?
03:55
Audience: Yes!
03:56
Good. The first one is silence. Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate, so that you can hear the quiet again. If you can’t get absolute silence, go for quiet, that’s absolutely fine.
04:13
Second, I call this “the mixer.” (Noise) So even if you’re in a noisy environment like this — and we all spend a lot of time in places like this — listen in the coffee bar to how many channels of sound can I hear? How many individual channels in that mix am I listening to? You can do it in a beautiful place as well, like in a lake. How many birds am I hearing? Where are they? Where are those ripples? It’s a great exercise for improving the quality of your listening.
04:40
Third, this exercise I call “savoring,” and this is a beautiful exercise. It’s about enjoying mundane sounds. This, for example, is my tumble dryer.
04:49
(Dryer)
04:50
It’s a waltz — one, two, three; one, two, three; one, two, three. I love it! Or just try this one on for size.
04:58
(Coffee grinder)
05:07
Wow! So, mundane sounds can be really interesting — if you pay attention. I call that the “hidden choir” — it’s around us all the time.
05:16
The next exercise is probably the most important of all of these, if you just take one thing away. This is listening positions — the idea that you can move your listening position to what’s appropriate to what you’re listening to. This is playing with those filters. Remember I gave you those filters? It’s starting to play with them as levers, to get conscious about them and to move to different places. These are just some of the listening positions, or scales of listening positions, that you can use. There are many. Have fun with that. It’s very exciting.
05:46
And finally, an acronym. You can use this in listening, in communication. If you’re in any one of those roles — and I think that probably is everybody who’s listening to this talk — the acronym is RASA, which is the Sanskrit word for “juice” or “essence.” And RASA stands for “Receive,” which means pay attention to the person; “Appreciate,” making little noises like “hmm,” “oh,” “OK”; “Summarize” — the word “so” is very important in communication; and “Ask,” ask questions afterwards.
06:18
Now sound is my passion, it’s my life. I wrote a whole book about it. So I live to listen. That’s too much to ask for most people. But I believe that every human being needs to listen consciously in order to live fully — connected in space and in time to the physical world around us, connected in understanding to each other, not to mention spiritually connected, because every spiritual path I know of has listening and contemplation at its heart.
06:46
That’s why we need to teach listening in our schools as a skill. Why is it not taught? It’s crazy. And if we can teach listening in our schools, we can take our listening off that slippery slope to that dangerous, scary world that I talked about, and move it to a place where everybody is consciously listening all the time, or at least capable of doing it.
07:07
Now, I don’t know how to do that, but this is TED, and I think the TED community is capable of anything. So I invite you to connect with me, connect with each other, take this mission out. And let’s get listening taught in schools, and transform the world in one generation to a conscious, listening world — a world of connection, a world of understanding and a world of peace.
07:29
Thank you for listening to me today.