Tag Archives: Style and Fashion

PANDORA Jewelry Wants Candid Women In Action Photos

Toronto, September, 2017 – This Autumn, PANDORA reveals ‘DO See The Wonderful’, a multifaceted campaign set to inspire women to see the wonderful in their everyday. To bring this concept to life, PANDORA reveals the results of its partnership with three renowned photographers – Sandra Semburg, Liz Sunshine and Meredith Jenks.

Triggered by a global research study that found 80% of women are inspired by photography which celebrate life’s everyday triumphs, these photographers were challenged to capture candid imagery of women from all over the world enjoying everyday moments. The campaign launches in conjunction with the Autumn 2017 collection – a selection of beautiful, hand-finished jewelry designed to mark the wonderful in women’s lives.

Every day we experience approximately 20,000 individual moments lasting a few seconds each, yet we often move from one moment to the next without acknowledging our accomplishments. Through this campaign, PANDORA kicks  off a global conversation about women’s everyday triumphs; from the life changing, such as starting a new job or having a child, right through to daily personal achievements, such as baking a cake or completing a charity bike ride. The ‘DO See The Wonderful’ photography encourages women to see joy in these everyday special moments.

“At PANDORA, we want women to celebrate all the wonderful things they and other women DO each day because these moments represent important fragments of their multifaceted lives. PANDORA jewellery can act as a symbol of these everyday achievements and the things we cherish,” explains Minna Philipson, Senior Vice President and Chief Marketing Officer at PANDORA.

Individually known for their inspiring styles of photography, Sandra Semburg, Liz Sunshine and Meredith Jenks capture women showing the wonder in what they achieve every day in spontaneous and authentic shots. Fashion and portrait photographer Sandra took animated portraits of women in London and Berlin, Australian-based documentary photographer Liz took to the streets of Sydney and Hong Kong to find candid moments of women in action, while Brooklyn-based Meredith, who aims to capture special moments as they unfold, shot photos in New York and Sao Paulo.

Today, PANDORA is calling on all women to get involved in the #DOSeeTheWonderful challenge by capturing precious, every day wonderful moments and sharing them with PANDORA via the hashtag #DOSeeTheWonderful and tagging @theofficialpandora.

The Autumn 2017 collection launch is also supported by a compelling TV campaign, and through a series of official campaign imagery to inspire women to celebrate everyday life triumphs. For the Silo, Daniella Etienne.

ABOUT PANDORA

World-renowned for its hand-finished and contemporary jewelry at affordable prices, PANDORA designs, manufactures and markets jewellery made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA’s stylish and feminine jewelry captures the unforgettable moments and personal values in life. PANDORA’s unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 8,100 points of sale, including more than 2,100 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 21,500 people worldwide of whom approximately 12,400 are located in Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2016, PANDORA’s total revenue was DKK 20.3 billion (approximately EUR 2.7 billion).

Cet automne, PANDORA lance « À vous d’oser voir le merveilleux », une campagne à plusieurs volets visant à inspirer les femmes à voir le merveilleux dans leur quotidien.

Canadian Technology Turning Wrists Into Playgrounds With Smartwatch

Canada are at the forefront of the technology scene – investing in areas such as quantum computing, space travel, environmental issues, medicine and natural sciences – and they are certainly not letting themselves get left behind when it comes to everyday applications either.

One of the biggest changes to technology over the past half decade has been the emergence of technology on smaller and smaller hardware items – from PCs to laptops, onto tablets and then onto our smartphones and it appears that the latest step has finally arrived. Watch-based technology is now readily-available, with so-called ‘smart-watches’ the most recent must-have items.

Montreal-based company, Neptune, have brought out the successor to their 2013 creation, ‘The Pine’ – a smart-watch called ‘The Hub’ – and is designed to replace, rather than work in conjunction with your smartphone. This means that it is the first truly mobile wrist-based device, and with increased battery life and functionality, it lends itself to a wide range of applications.

Online gaming is another field that has experienced enormous recent growth, and Royal Vegas Casino has managed to combine these two areas by offering a wide range of casino games and online slot machines direct to your wrist – meaning that you can get away with subtly playing roulette at the dinner table, or making real money on their recently-returned Wheel of Fortune slot-game when you should be paying attention to what your boss is saying at your next briefing.

iPhone6 paired with iWatch- online gaming for your wrist!
iPhone6 paired with iWatch- online gaming for your wrist!

As well as a wide range of games (complete with huge welcome bonuses, free spins and access to members-only tournaments and prize draws) Royal Vegas Casino also offer their users access to their regularly updated blog, which keeps players up-to-speed with the latest goings-on from the world of online gaming. This means that you need never miss a release date or a chance to take advantage of limited time offers – and all from your watch!

NYMI wrist-tech from Toronto
NYMI wrist-tech from Toronto

But it seems that Canada is leading the way in more than one wrist-based technology and Toronto tech company ‘NYMI’ have created a wristband that reads heartbeats and has the ability to use them as a form of personal identification, allowing you access to bank accounts or internet services without the risk of them being stolen in the same way that fingerprints can be.

Whichever way you look at it, Canada is at the forefront of cutting edge and user-friendly technology – and if it beeps, chirps or flashes on your wrist, the odds are that it was conceived in The Great White North – and so long as they keep making our lives more interesting, safer or convenient, long may it continue. For the Silo, Jarrod Barker