Tag: sports racing
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formula 1: $100 Million Cryptocurrency Sponsorship
Cryptocurrency partnerships and sponsorships entered the world of sports back in 2014. Teams can expand their advertising budget with cryptocurrency platforms to get more popularity for the brand. In 2014, the first crypto-backed campaign – ESPN events made a contract with Bit Pay (Bitcoin payment processor) worth $350 000 in a year. In addition, arsenal made 3-year…
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I Am Content To Keep Watching While Men Dominate F1
The first time I watched an F1 Grand Prix was the race in Australia in 1998. I’d been persuaded by a friend who loved Canadian driver, Jacques Villeneuve, to watch and found myself gripped. Being a Scot, my instinct was to cheer for my fellow countryman, David Coulthard. I was thrilled when he led the…