Tag Archives: sports racing

formula 1: $100 Million Cryptocurrency Sponsorship

Cryptocurrency partnerships and sponsorships entered the world of sports back in 2014. Teams can expand their advertising budget with cryptocurrency platforms to get more popularity for the brand. In 2014, the first crypto-backed campaign – ESPN events made a contract with Bit Pay (Bitcoin payment processor) worth $350 000 in a year. In addition, arsenal made 3-year sponsorship with Sportsbet.oi with the value of £1.5m per season. 

Teams like to explore other non-standard partnerships. The most common ones are coming from the igaming and casino industries (an example of one – Canadian online casino real money Betsafe). But, on the other hand, they occasionally steer away into new waters, and cryptocurrency sets a new precedent here. Of course, there’s a lot to go by in the igaming and casino industry, but crypto-investing space can also offer substantial funding, as you’ll now see. 

Cryptocurrency 

Improves Fan User Experience 

Cryptocurrency benefits sports teams with new and improved marketing activities. Fans are in the first place, while tickets, streams, and merchandise make money. Secure and transparent marketing activities provide excellent customer service for sports fans. In addition, fan engagement tokens are on the rise. A fan token is a kind of membership card. They can vote on essential questions in the club. If you would like to choose a kit design, charity initiative, or similar stuff, purchase a token of your favourite club.  
 
Above all, cryptocurrency provides users with low-cost money transfers, transparency, and easy 24/7 accessible platforms that make it easy to purchase wherever users want to.  

Formula One – $100 Million Worth Crypto Deal 

Formula One made a 5-year contract with Crypto.com. $100 million sponsorship will provide F1 with great marketing tools. In addition to that, Crypto is getting trackside places on every race. Presence at every race will remind of their global partnership deal. Crypto.com is one of the fastest-growing crypto platforms at the moment. They have more than 10 million users. Sponsorship between Crypto and Formula One will grow awareness on the global stage. Crypto.com has leading applications on App Store and Google Play. Also, their Crypto Visa card is one of the most popular cards for using cryptocurrencies. This card is available in more than 30 countries. Formula One is one of the most followed sports, and they are always in search of new ways to make their fans more engaged.

2021 British Grand Prix Qualifying report and highlights: Hamilton digs  deep to beat Verstappen in qualifying and seal top grid slot for F1 Sprint  | Formula 1®
2021 British Grand Prix sponsor Crypto

Formula One got a new audience with engagement with Crypto. Crypto is trying to make cryptocurrencies more available and understandable for fans to use. Following that, Crypto announced a brand new award that fans would see on the Belgian Grand Prix. 

Crypto and F1 – Environmentally Sensitive 

Formula One announced that by the year 2030, Formula One racing would become a Net Zero Carbon sport. Likewise, Crypto announced that it would become carbon negative within the next 18 months in the spirit of the new partnership. A clean crypto business will be a great example to lead for all other companies in the industry. To have carbon-neutral or carbon-free vehicles and the crypto industry would be a great example from these two big names in the sports and business industry. Sponsorship looks promising, and great things might be ahead. 

Formula One as a sport wants to be more fan engaged and follow new technologies. Here is what CEO said: “We are pleased to welcome Crypto.com to the Formula 1 family as we continue to attract progressive global brands anchored in performance and innovation.”  For the Silo, Ika.

I Am Content To Keep Watching While Men Dominate F1

Author Lacey Dearie moved her marriage date and delayed her honeymoon departure so that she didn’t miss any of the French F1 Grand Prix coverage that year.

The first time I watched an F1 Grand Prix was the race in Australia in 1998. I’d been persuaded by a friend who loved Canadian driver, Jacques Villeneuve, to watch and found myself gripped. Being a Scot, my instinct was to cheer for my fellow countryman, David Coulthard. I was thrilled when he led the race, then devastated when he pulled over and let Mika Hakkinen win due to a “gentleman’s agreement” made before the race had begun. As disappointing as the situation was, I couldn’t help but adore the spectacle I’d just witnessed. It’s that kind of exhilaration that has kept me tuning in to watch every race since March 1998.
The drama is just part of why I’m a fan. I love the pre-race interviews with the drivers who can be either insightful or guarded and often humorous, the anticipation when the red lights go out, the horror when someone crashes, the relief when drivers walk away from mangled wrecks and the bliss when my favourite team or driver win and receive their trophy on the podium. I have the whole spectrum of emotions while watching a race. It just makes you feel alive.

Being a female fan of a male dominated sport means most of my girlfriends find F1 boring, or they just don’t get it. To them, it’s a bunch of foreigners driving in circles. To me, it’s so much more. However, there are advantages to being a female fan. A shared love of motor sport is the only thing I have in common with my middle aged male boss and fills awkward gaps in conversation during lunch breaks or trips away from the office. When my male friends roll their eyes because I don’t understand soccer’s offside rule, I counter that with a sarcastic sigh when they ask me to explain how KERS works.
The only thing that ever concerned me, as a female fan, was the lack of merchandise available for women, but it has greatly improved in the last couple of years. Ferrari even sell their very own bikini, although I can’t imagine any of the female fans I know wearing one while watching a race.

At the time of this writing, only five women have ever reached the fringes of Formula One and only one of them has ever won a race in a Formula One car- Desiré Wilson.

My husband doesn’t share my passion for F1, but was extremely understanding when I suggested we got married on a Friday and delayed the departure for our honeymoon to the following Monday so that I didn’t miss any of the French Grand Prix coverage that year. He’s accompanied me on several trips to the David Coulthard Museum in Twynholm, Scotland and humored me when I suggested that, if our son grows up to become an F1 fan, we make the family holiday each year a trip to a different Grand Prix. I even joke that I planned the birth of my son for February to ensure I didn’t miss any races due to childbirth. Obviously I’m not serious, although my friends and family are skeptical.

Women who don’t appreciate my love of the sport can be critical of the lack of female participants, but it’s honestly something that never occurred to me until I heard men discussing whether it was wrong or right. All the current F1 drivers are men, and the majority of people involved in the sport are male too. I genuinely don’t care. I’m sure if there were any women out there with the skills and talent to participate, they wouldn’t be denied the chance to race. I don’t believe in positive discrimination, so until such a woman comes along, I’m content to keep watching while men dominate.

Lacey Dearie is an indie author from Ayrshire, Scotland and a new writer for the Silo. Her first novel, The Tangled Web became #1 in the Amazon UK Free Download Chart in January 2012. If you would like to read more about The David Coulthard Museum, please visit the website www.dcmuseum.co.uk/museum

Supplementalhttp://www.f1fanatic.co.uk/2008/04/21/where-are-all-the-women/ [circa 2008 data]