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Culture

Ontario Farmers Markets will sell local craft beers

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TORONTO — The Ontario government is supporting jobs in the province’s hospitality and agriculture sectors by allowing eligible local brewers to sell their beer at farmers’ markets. Expanding the farmers’ market program to include beer, announced in the 2021 Ontario Budget, is part of the government’s commitment to support brewers, winemakers and distillers working in the province’s alcohol manufacturing industries and to help them respond to the impacts of COVID-19.

This is a great combination for my constituency in Haldimand-Norfolk – and others whom have multiple farmers markets and many craft brewers.

“Our government is committed to supporting job growth in communities across Ontario by standing up for our vibrant hospitality, alcohol and agriculture sectors,” said Attorney General Doug Downey. “Providing local brewers with the opportunity to join wineries, cideries and distillers in selling their products at farmers’ markets is another breakthrough for the many jobs and families that are supported by Ontario’s diverse alcohol manufacturing industry.”

Allowing the sale of locally-made craft beer at farmers’ markets builds on other measures to help businesses respond to COVID-19, including:

  • permanently allowing restaurants and bars to sell alcohol with food takeout and delivery orders, including mixed cocktails and growlers
  • reducing the minimum price of spirits consumed at licensed establishments to align with the reduced pricing introduced for takeout and delivery orders
  • allowing the length of time for temporary patio extensions to be set out by the Alcohol and Gaming Commission of Ontario
  • permitting alcohol service on docked boats with a liquor sales licence
  • giving licensed establishments and retailers more flexibility in using liquor delivery services

“Supporting local business has never been more important and our government is making it convenient for consumers to pair up eligible Ontario craft beer, wine, cider and spirits with all the fresh and delicious food found at farmers’ markets,” said Lisa Thompson, Minister of Agriculture, Food and Rural Affairs. “Supporting local producers shows our commitment to the province’s agri-food sector while creating more jobs for Ontarians.”

“Ontario’s local brewers play a key role in Ontario’s agri-food sector, supporting jobs and contributing to local economies across the province,” said Peter Bethlenfalvy, Minister of Finance. “With this expansion of the farmers’ market program, our government is continuing to support businesses as they respond to the effects of the COVID-19 pandemic, while offering more choice and convenience for consumers.”

The government continues to support Ontario manufacturers and remains committed to supporting meaningful changes to the sale, service and delivery of alcohol to increase choice and convenience for consumers and create more opportunities for businesses to expand and grow while maintaining Ontario’s high standards for social responsibility.

Quick Facts

  • Licensed eligible brewers across the province can apply to the Alcohol and Gaming Commission of Ontario (AGCO) to occasionally extend their on-site stores to sell Ontario beer at farmers’ markets.
  • Brewers whose full brewing process takes place in Ontario at their own brewery are permitted to sell their products at farmers markets.
  • There are more than 180 farmers’ markets in Ontario.
  • The government is committed to upholding the highest standards for social responsibility, including the strong regulatory framework that is in place for alcohol sales, which includes a minimum age to purchase alcohol, mandatory staff training and minimum retail prices.

For the Silo, MPP Toby Barrett.

Art

Emerging China Wine Market Impacts USA, Canada and Global Wine Markets

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It’s no secret that luxury brands have thrived in China in recent years amid a population increasingly oriented toward high-end consumer goods like fashion, jewelry and automobiles—and the elevated social status such items confer. Today, the Chinese population is immersed in a new love affair: with grape-based wine!  According to internationally-renowned sommelier, Noel Shu, China is about to be known producing quality wine bringing the region on par with other wine producing regions such as Napa Valley and Sonoma in California.
A self-made entrepreneur who serves as Managing Partner for ultra-luxe wine and spirits purveyor, Prodiguer Brands Shu recently launched his new book, China Through a Glass of Wine, to provide the most in-depth understanding of the wine marketplace to date and an extensive analysis of the modern Chinese wine industry, revealing a delicate interplay between commerce, the government and the consumer.
emerging-china-wine-market-book-cover-isbnInternational-renowned sommelier, Noel Shu, provides in-depth look at the modern Chinese wine industry and guides us through the misty vineyards and crowded wineries of China.
Following the tradition of great traveling sommeliers, his no-holds-barred journey through China’s emerging wine culture is part ethnography, travel guide, tasting guide, cross-cultural examination and snapshot of the Chinese wine trade and consumer culture at large.
China Through a Glass of Wine also includes insightful interviews with key industry movers and shakers, including China’s largest wine importer and distribution company as well as boutique and unique chateaus across the region, revealing what wine making in present-day China is really like.

Casual wine enthusiasts and travelers as well as serious collectors and globally-minded investors will appreciate the accurate portrayal of China “through a glass of wine.” For the Silo, Trina Kaye.

About the Author
Internationally-regarded sommelier Noel Shu, Managing Partner for the ultra-luxe, award-winning wine and spirits purveyor Prodiguer Brands, is a 24-year-old self-made millionaire, entrepreneur and author of the newly released title, “China Through a Glass of Wine.”  With impeccable panache and style, Shu, has already accomplished more than many do in an entire lifetime. He earned his undergraduate at West Point, completed the U.S. Army’s elite and grueling Combat Diver Qualification Course at the Special Forces Underwater Operations School (regarded by many Soldiers as the toughest military school to endure), and has personally designed and sold extraordinary multi-million dollar timepieces and necklaces to China’s elite through his ancillary, highly successful luxury jewelry business.  Always striving to for growth and self-improvement and with a reverence for continuing education, despite his busy schedule Shu is currently pursuing an Ivy League Master’s degree at Columbia University. As a globally-minded business practitioner, Shu understands commerce on both sides of the Pacific and brings that expertise to bear with his various ventures, including the highly anticipated upcoming release of “Regale”—an exclusive wine brand expressly developed for the Chinese marketplace, which will be exported to the region in early 2016.  For more information about Noel Shu, visit www.prodiguerbrands.com.