Shopify | The Silo

What would it be like to listen in on a discussion on new materials/textiles by a director at NASA, an entrepreneur focusing on branding for dogs and an international superstar in fashion? It may sound odd at first thought, however, in the fashion industry today everyone is linked through technology – which nowadays is every brand’s biggest competitor.

Marcelo & Jordana Guimaraes (husband and wife) are the founders of FASHINNOVATION – an event bringing the thought leaders in the fashion and technology industries in front of an audience to discuss topics including production/manufacturing, sustainability, textiles/technology, branding/design, e-commerce, celebrities in fashion and “fashion-tech on the rise”(startups). These conversations will take place in moderated panels sharing a common goal: to spark the entrepreneurial mindset through inspiration and knowledge.

FASHINNOVATION will take place during New York Fashion Week on September 12th, 2018.
“I’ve been involved in the entrepreneurial eco-system throughout my life – always with a focus on technology. The challenge with the fashion and technology industries, is having them always inter connected to have a finger on the pulse of the latest innovations – making things exciting and thought provoking. With the merge of ideas, the outcome is unimaginable” says Founder, Marcelo Guimaraes.

A look back at an earlier NYC Fashion week show-

Confirmed to participate are: Vice President of Shopify/Co-Founder of Shopify Plus – Loren Padelford, Co-Founder of Ministry of Supply – Gihan Amarasiriwardena, Global Fashion Industry Leader & Partner at IBM – Karl Haller, Best-Selling Author & Host of TV Show: Elevator Pitch – David Meltzer, Designer/Founder at Kris Harring – Kris Harrington, Co-Founder of Bolt Threads – David Breslauer, Fashion Designer (Project Runway season 11 & All Stars) – Layana Aguilar, Art Creative for MAC make-up & Fenti by Rihanna – Jason Naylor, Founders of HICKIES (collaboration w/ DVF) – Mariquel Waingarten & Gaston Frydlewski, Co-Founder of M.Gemi – Ben Fischman, Executive Director at FIT’s Infor Design and Tech Lab – Michael Ferraro, Co-Founder of Universal Standard – Alexandra Waldman, Founders of Haerfest – Tim & Dan Joo, Founder of ByBorre (NIKE & Louis Vuitton collabs)– Borre Akkersdijk, Founder of Zee Dog – Thadeu Diz, Co-Founder of WindowsWear – Jon Harari, Program Executive at NASA – Jenn Gustetic and Founder of Fashion Tech Consortium – Michael Reidbord. Institutions in participation include Singularity University (NYC Chapter) and Endeavor. Part of all proceeds will be donated to NFTE.

“It’s exciting to see the positive feedback on FASHINNOVATION from leaders in the fashion and tech industries. We have additional confirmations on the way ranging from fashion personalities to platinum record superstars – the eclectic mix of people and companies participating, will ensure that everyone who attends walks away with knowledge that is unmatched” says Co-Founder & PR Director Jordana Guimaraes.

The event will resume with a cocktail networking reception, with live performances by: “violin superstar” who’s performed w/ Beyonce, etc. – Ezinma and singer/songwriter Heather LaRose – recently hitting 1 million streams online & best known for her song “New Moon” featured on MTV’s “Teen Wolf”.

More than half of the world’s population made an online eCommerce purchase in 2016, and these numbers are only expected to increase.

This means establishing an online presence is more crucial than ever if you want to keep up with the competition, continue to expand your brand, and generate more annual revenue.

Luckily, we are here to show you how to start a successful eCommerce business, so that you can begin attracting, converting, and retaining loyal customers in no time.

1. Choose a Business Name

After deciding what you want to sell, you’ll need to choose a business name that will withstand the test of time. Make it easy to remember, relatable to your target audience, and personal – to give your business an edge against the competition.

2. Register a Domain Name and Build a Website

Typically, people aim to use their business name as their domain name. However, if that’s not possible, register a domain name that is at least compatible.

At the same time you are registering your domain name, you should be considering the platform you want to build your eCommerce site on. There are plenty of options including Shopify, which is an all-in-one solution, or other more customizable options such as WooCommerce (which is built on the WordPress CMS).

3. Find Products

You will need products to sell in your eCommerce shop. And sometimes, this can be a challenging process because startups can be expensive.

However, for those looking for an affordable way to get an eCommerce shop up and running, there is always the dropshipping method.

With dropshipping services you can find products you would like to include on your eCommerce shop and import them directly.

From there, customers purchase those products, you place an order with a third-party supplier, and they ship the item straight to your customer.

The dropshipping method is popular because it eliminates the need to stock and deliver inventory yourself.

4. Marketing & Retargeting

It is not enough to have an online presence. You need to invest some time into marketing your brand so your target audience learns you exist.

Here are some great ideas to get you started:

Create a “Coming Soon” page
Build landing pages leading site visitors down your sales funnel
Build an email list to stay in touch with customers
Publish consistent blog content to engage customers and build product interest
Utilize multiple social media platforms to interact with customers and share information

In addition, you will need to work on a concept called retargeting. This means finding ways to encourage those that visited your online shop, but didn’t buy anything¸ to come back and make a purchase after all.

According to Kissmetrics, the number one reason people abandon their shopping cart is unexpected shipping costs. Make sure to address all of the reasons people fail to finalize purchases and urge them to come back and try again.

Final Thoughts

In the end, starting an eCommerce shop is relatively easy to do. There are plenty of services and tools available to guide you through the process and make the startup process easier. As a result, you are able to focus on the important things, like getting customers to visit your shop and make purchases. For the Silo, Dimitry Karloff.

Featured image – https://pixabay.com/en/ecommerce-shopping-credit-card-2607114/

The Silo

Tag Archives: Shopify

Fashion And Technology Connect At New York Fashion Week

How To Start An eCommerce Business

1. Choose a Business Name

2. Register a Domain Name and Build a Website

3. Find Products

4. Marketing & Retargeting

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