Tag Archives: sensitive data

Sci-Tech

Study: Is your phone reading your mind? 33% of Canadians have noticed being tracked by their gadgets

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Digital privacy expert discusses the possible violation of privacy and security of cross-device tracking 

Third of Canadians (33%) have ever noticed an ad on their devices of something they recently spoke about or saw on TV (but hadn’t searched for), according to research by NordVPN, a leading cybersecurity company. A majority of them noticed such ads on their smartphones (76%), computers (49%), or tablets (29%). Moreover, such experience made more than 4 in 10 (46%) Canadians feel tracked/followed as well as scared (12%). 

“That’s due to ultrasonic cross-device tracking. That’s when smartphones have apps that are continuously listening to inaudible, high-frequency ultrasonic sounds from the surroundings and gather a lot of information about you — all without your knowledge. Later, they share this data across other devices,” says Adrianus Warmenhoven, a digital privacy expert.

While tracking people’s behavior across devices is beneficial to marketers, cross-device tracking is often questioned by privacy experts because of its lack of transparency, security and protection of sensitive consumers’ data. 

What do our American friends think?

Ultrasonic cross-device tracking — a trending rise 

Ultrasonic cross-device tracking is used as a method to link all the devices you own to track your behavior and location. These ultrasonic audio beacons can be embedded in many things we interact with daily: TV shows, online videos or websites, or apps on our phones.

Imagine you are watching TV and you see  chocolate being advertised. You pick up your phone, and the same chocolate ad appears on your screen. By using ultrasounds, audio beacons can detect when your phone is nearby, and apps on your phone can listen for approximate audio beacons to track what you are doing.

“Many apps currently ask for permission to access the smartphone’s microphone to incorporate a particular type of ultrasonic beacon to track them. Since it requires no mobile data or Wi-Fi connection but only microphone access to listen to beacons, tracking works even when you have disconnected your phone from the Internet.

“It’s not possible to stop ultrasonic beacons from emitting sound frequencies around you. Therefore, the best way to reduce the chance of your smartphone listening for beacons is to simply restrict unnecessary permissions you have granted to the apps installed on your device,” says Adrianus Warmenhoven.

How can you reduce cross-device tracking?

NordVPN research shows that 65% of Canadians don’t know how to restrict their smartphone’s permissions from listening to them. No one likes to be tracked. Therefore, Adrianus Warmenhoven suggest several ways people can reduce the incidence of this happening:

  • Use a VPN. One of the best ways to protect yourself from being tracked is by using a VPN. A VPN is a tool that encrypts every bit of information about your internet activity. It also stops IP-based tracking because it masks your IP address.
     
  • Use a privacy browser. If you want to keep yourself from tracking, it is best to use a private browser like Tor or DuckDuckGo rather than the incognito mode in Google Chrome. These browsers do not profile you or save any of your personal data for sharing with marketers.
     
  • Change app permissions. The apps on your smartphone may have some permissions that are not required. For instance, why would a photo-editing app need access to your microphone? If apps on your phone have such non-required permissions, you should revoke these permissions.

“The consolidation of power among large tech companies allows them to obtain large quantities of data about individuals across multiple platforms and devices. In this way, technology giants have even more opportunities to obtain deeper insights into individuals’ habits and preferences. Data consolidation through cross-device and platform tracking may also increase data security risks,” says Adrianus Warmenhoven. For the Silo, Darija Grobova/NordVPN.

Sci-Tech

Top sites data breached last year include linkedin

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Almost 6 billion accounts affected in data breaches in 2021 

The year 2021 was record-breaking in terms of the sheer size of data breaches. According to the data collected and analyzed by the Atlas VPN team, 5.9 billion accounts were affected by data breaches throughout 2021. 

Atlas VPN has retrieved and calculated the numbers of breached accounts based on multiple publicly available sources. The total count includes worldwide data breaches that took place from January 1st, 2021, to December 31st, 2021. 

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February saw the biggest data breach of all-time — COMB, or in other words, the Compilation of Many Breaches, which is responsible for the leak of a whopping 3.2 billion unique cleartext email and password combinations.

The breach was named this way because it is not a result of a single hack of a specific organization but rather combines leaked data from a number of different breaches spanning five years, including Netflix, LinkedIn, and others.

The breached data was first offered for sale on RaidForums, an underground database sharing and marketplace forum, for just $2 in February. Other breaches that made it to the top five biggest data leaks of 2021 include LinkedIn (700 million people), Facebook (533 million people), Brazil’s Ministry of Health (220 million people), and SocialArks (214 million people). 

Cybersecurity writer and researcher at Atlas VPN Ruta Cizinauskaite shares her thoughts on 2021 data breach trends: “Even with data breaches becoming a growing threat, it seems organizations are still not putting enough effort in protecting the personal information of their users. One of the first things every organization should do is evaluate the amount of sensitive user data it collects — the less sensitive data is stored, the lesser the risk of it being leaked.”