SCOTTeVEST (SeV) – an innovative clothing brand for men and women that lets you carry and use all of your gadgets and daily essentials. SeV’s functional fashion enables wearers to live, work and play in a more organized and hands-free way. With up to 42 cleverly designed pockets in a single garment, SeV apparel guarantees that you never have to worry dropping a phone, losing track of personal items or lugging around an unwanted bulky bag again.
In addition to pockets, SCOTTeVEST clothing has tons of useful features, including the patented PAN (personal area network), RFID-blocking pockets, iPad pockets, clear-touch pockets, ID pockets, key holders, eyeglass chamois, Teflon fabric protector, no bulge pocket technology and much more.
Imagine Giorgio Armani and Bill Gates stranded on a desert island, and you’ll have a good idea of what SCOTTeVEST offers. SeV vests, coats, jackets, shirts and hoodies are the perfect gift for your marathon-training friend, a boss who is constantly traveling, on-the-go parents and grandparents or the outdoorsy significant other in your life. Scott Jordan CEO and Founder SCOTTeVEST
After a difficult bankruptcy auction process, the purchase of SkyMall’s brand name was announced last Friday, March 27th. The new owners paid $1.9 million for the well-known brand. The purchase price, however, didn’t include any assurances from the airlines that the catalog will be put on their planes. In fact, all prior agreements with the airlines are void. One fact is clear: SkyMall no longer has a monopoly to sell in the skies. Scott Jordan, CEO and Founder of multi-pocket clothing company, SCOTTeVEST, has been both a supporter of getting SkyMall back onto planes and a critic of the mismanagement that landed SkyMall into bankruptcy in the first place. Jordan was the most vocal during the auction process and many assumed he would be the winning bidder for SkyMall.
He explains why he let the SkyMall name go to another party: “At the most basic level, there are two things required to make SkyMall work: a catalog and placement of that catalog on airplanes. Producing a catalog is easy. The only way to get a catalog onto airplanes is with the cooperation of the airlines. SkyMall allowed every airline contract to lapse and, despite my best efforts, we were unable to come to terms with the airlines before the bankruptcy auction,” Jordan explains. “By losing the agreements with the airlines, SkyMall’s previous management team lost their monopoly on in-flight shopping. Since I didn’t like their business model, I chose not to submit a bid. I didn’t believe that the name alone was worth it.”
About six weeks ago when SkyMall declared bankruptcy, Jordan was quick to jump to the forefront of the public discussion with a series of widely read articles on LinkedIn and many press mentions, including an appearance on CNBC’s Closing Bell. Due diligence quickly uncovered that all of SkyMall’s contracts with airlines – the foundation of the entire business- had lapsed. Jordan insists that the concept of in-flight shopping is still valuable — if and when a brand can get back on airplanes. And, that is exactly what he hopes to do.
Introducing SKY2BUY: Your New Mall in the Sky, Inspired by Duty Free Shops Jordan’s new new venture is SKY2BUY. It will be in planes in test markets in the U.S. in June or July of this year and plans to become the go-to source for in-flight shopping. Jordan’s emphasis is on creating a high-end travel magazine with shopping opportunities instead of a kitsch-filled catalog. Brands that cater to travelers — like Jordan’s own SCOTTeVEST — will be featured. In addition to shopping, SKY2BUY will include editorial content of interest to travelers. Rather than developing a stand-alone publication, Jordan’s SKY2BUY will be a special advertising section in airline magazines that are already onboard every flight. The model is simple: reward travelers with massive discounts (just like a Duty Free Shop) based on shopping while traveling. Fliers already flip through in-flight magazines and SKY2BUY will provide added incentives to reach into the seatback pocket. Cooperating with in-flight magazines is a sound cost-saving measure. Whereas SkyMall paid over $350K annually to each airline just for fuel surcharges, SKY2BUY will be integrated into the print materials already found on board. This efficiency both reduces the amount of print materials on each flight and makes SKY2BUY’s discounting model possible. This is just one example of cost-cutting to be implemented by SKY2BUY intended to pass savings to the consumer and profits to the airlines.
What to Expect from SKY2BUY Shoppers will always be able to make purchases from SKY2BUY, but only travelers are eligible for the discounts. One is considered a SKY2BUY traveler when (s)he is in an airport, on an airplane or has arrived at his or her destination within the past 24 hours. This is verified electronically by geo-tagged locations or by entering a flight confirmation number. A traveler’s boarding pass acts as a ticket to savings. This unique, location-based model rewards travelers who shop during/immediately after travel. SKY2BUY’s discounting concept is similar to a duty-free shop. A shopper can buy the same goods elsewhere, but it is only while traveling that the discounts are available. SkyMall cited the increased use of electronic devices in-flight as a reason for decreased interest in their catalog. SKY2BUY will address this challenge by offering tech-savvy fliers free in-flight apps to encourage immediate purchases, as well as partnerships with in-flight wi-fi providers to provide free wi-fi for purchases made on SKY2BUY. As a former SkyMall advertiser, Jordan’s company SCOTTeVEST was frustrated by the amount of time from when a customer placed an order and when SCOTTeVEST received the order from SkyMall so they could fulfill it. SKY2BUY’s customers will purchase directly from advertisers. By removing the middle-man, advertisers will receive order information in real time, thus enabling them to provide a better customer experience. In some cases, orders will be available upon landing at the shopper’s destination. The elimination of the middle-man will not only make things faster, it will also remove an unnecessary layer of costs. “Realize that you forgot a tie for that big meeting? Turn to SKY2BUY. Left your sunscreen at home? There’s an outdoor excursion kit waiting for you at your destination,” explains Jordan.
The Content SKY2BUY will dial up the entertainment aspect that made SkyMall enjoyable by embracing creative content and making it more than just a catalog. Because all travelers are going from one location to another, there is a shared experience. SKY2BUY plans to build on that experience, offering gadgets and travel aids… not alien butler statues or dragon bookends. Travel should be enjoyable and SKY2BUY’s product selection will be curated to combat in-flight boredom and encourage shopping by providing items that are relevant to travelers. The focus on travel-related items and purchasing directly from advertisers should take care of the low conversion rates that contributed to the demise of SkyMall. Focusing on conversion rates comes naturally to Jordan after years running the highly successful, ecommerce company SCOTTeVEST. He understands the importance of creating content the resonates with customers. A small sampling of planned sections in SKY2BUY’s initial 16-page spreads include:
Travel gear and Luggage
Gadgets
Food and Drink
Fashion
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Just as most airline magazines are updated monthly, SKY2BUY will be refreshed on the same schedule, ensuring that readers always have something new to peruse – and buy – while in transit.
The App While most customer’s first experience with SKY2BUY will be in print form, SKY2BUY is developing a sophisticated, user-friendly app. It will be available as a free download prior to take-off (without having to pay for wifi). Travelers can then shop while they are in the air. Purchases will automatically sync upon landing, with no need to pay for in-flight wireless.
The Editorial “Content and commerce are inextricably bound together,” explains Jim Louderback, the former editor of PC Magazine who has been tapped to lead SKY2BUY’s content efforts. “Entertaining product curation creates stories as compelling as those on Netflix or in the movie theater. By combining great storytelling with great product curation we’ll be building a cure for boredom AND an experience you’ll want to share over and over again.”
SKY2BUY is Cleared for Take-off Jordan hasn’t revealed which airline magazines will include SKY2BUY, but confirms that he has three major U.S. and multiple international airlines in active conversations. The airlines have been very open to Jordan’s model because of the likelihood of profitability from day one. A June launch is SKY2BUY’s goal, to coincide with the summer travel season. On a parting note, Jordan said, “This summer, fly with SKY2BUY: your new mall in the sky.” Full SKY2BUY details may be found at www.SKY2BUY.com.
Scottevest’s excellent design approach to fashion: hybrid vest/jacket with gobs of discreet storage room. Looking for something for the female persuasion? Look below for the Phoebe Dress- elegant and modern.
If you’re a ticket holder or an occasional stadium goer you probably already know that in 2013, the NFL outlawed bags at stadiums as a security measure and the policy is quickly catching on at other sports stadiums and entertainment venues. Meanwhile, clothing brand SCOTTEVEST has been consistently declared a compliant alternative, allowing sports fans to beat the ruling; and continue to bring their personal items to the game. Let’s face it, if you’re taking in a three hour game, you need to make your stay as comfortable as possible.
How are smarter fans still carrying what they want into the stadium? By wearing SCOTTEVEST brand pocketed clothing. SCOTTEVEST has created a complete line of vests, jackets, and other clothing, all of which are carefully engineered with a large variety of unique purpose-built pockets. Always stylish and never bulging with a fans cleverly concealed cargo (wink, wink, nod, nod), SCOTTEVEST garments allow for the discreet, secure, and efficient storage of a multitude of different items, from technological gadgets to everyday; or game day; essentials. Cameras, binoculars, tablet computers, personal hygiene items and sunglasses are just some examples of personal belongings that have a specifically-designed home in SCOTTEVEST clothing. And to beat the exorbitant cost of stadium or concert food or drink, wearing SCOTTEVEST provides an incognito way to enhance your purchased goods and bring in snacks and even personal beverages to games or concerts.
The NFL ban applies to all bags, including purses and backpacks. It requires items to be put into NFL sanctioned clear bags; or into clothing pockets.
Because SCOTTEVEST clothing offers the benefit of up to 37 pockets per item and looks like regular fashion-outerwear even with the pockets full, it is rapidly becoming the go-to solution for football fans. Both male and female fans appreciate the fact that with SCOTTEVEST, what they bring in to the game remains their business alone.
SCOTTEVEST CEO Scott Jordan said, “The NFL policy is in effect and we expect it to be copied by other sports organizations, arenas, and even concert halls. It is a real issue that fans had struggled to come to terms with until SCOTTEVEST figured out a way to beat the system with pockets.”
For a more minimalist approach, fans can also try patented PortaPocket hands-free carrying cases, which can add a single pocket to any outfit. For the Silo, Jarrod Barker.
Ketchum, ID – What happens when the greatest thing to ever hit SCOTTEVEST’s electronic shelves gets redesigned? We can’t wait to tell you…
SCOTTEVEST, Inc. has been known for over a decade for our ingenious pocketed clothing marketed toward travelers, gadgetphiles, photographers, and urban adventurers. Over the years, each successive product improves upon previous versions, as indicated by the software-style numeric naming system.
SCOTTEVEST transforms the way you will use your clothing, yet again, with the introduction of the Fleece 7.0 Jacket, available now as a pre-order and shipping October 31, 2012.
The Fleece 7.0 is the successor to our signature jacket, the Fleece 5.0, which quickly became a staple in many SCOTTEVEST customer wardrobes. The Fleece 7.0 features a revolutionary new patent pending pocket, the Quick Draw pocket, inspired by our good friend and London based blogger, Documentally. [Christian Payne – @Documentally CP]
This allows you to access your iPhone 5 (or other smartphone) through the Clear Touch Fabric in the hand warmer pocket, which is something you truly need to test out for yourself. We believe this will fundamentally change the way you interact with your mobile devices. You can plug it in to your wired in headsets or use Siri and FaceTime right through the clear touch fabric, without ever removing your phone from your pocket.
However, we didn’t stop there. Here are some key features that make the Fleece 7.0 so unique:
23 innovative, purposeful pockets for are perfect for gadget lovers, travelers and photographers on the move! Speaking of pocket innovations, this updated style also includes a new iPad/tablet pocket design, which adds extra security and better ergonomics when pocketing a large device.
The In-and-Out Pocket debuts on the Fleece 7.0, allowing you to access the interior chest pocket from the exterior of the
jacket. An updated eyeglass pocket with both top and zippered side access contains a cleaning chamois with a map showing each of the jacket’s many pockets.
Wear the jacket of the ‘near future’ right now: SeV Fleece Jacket7.
Since the sleeves are removable with cleverly hidden zippers, a dual-access back lumbar pocket has been included to hold them if
you are wearing the Fleece 7.0 as a vest. Oh, did we mention that the Fleece 7.0 can turn into a vest? Inside, just in case you need to “show your papers” or “stow your papers” in a hurry, we have highlighted the travel documents pocket with a red zipper and a locking zipper pull, making it nearly impossible to pickpocket. No. Making it impossible to pickpocket (unless, perhaps, you are a really sleeper and hang your jacket in the closet).
Our typical level of attention to detail continues inside with a silky lining and a subtle “fractal” design comprised of our logo
in shades of black and gray. Ergonomic zipper pulls make getting into your pockets easy (even with gloves). Totally stealthy, the Fleece 7.0 is black with gray accents and has NO reflective piping. And if stealth isn’t your thing, it’s also available in a limited edition Red version.
The Fleece 7.0 is now available for pre-order on our website www.scottevest.com and is now shipping. This is just the beginning of many more incredible advances in the SCOTTEVEST clothing line. As the weather begins to cool down in your part of the world, things are definitely heating up at SCOTTEVEST…stay tuned!
About SCOTTEVEST
SCOTTEVEST is one of the world’s leading travel clothing companies, and was named the #41 apparel e-commerce site in 2011
by Internet Retailer Magazine and #77 fastest growing Consumer Products & Services Companies by Inc. Magazine. SeV specializes in stylish jackets, shirts and pants with a unique hidden pockets for travelers, and a patented system of conduits
and pockets for carrying, using and enjoying personal electronics. SCOTTEVEST is the first clothing company to provide
a pocket for the iPad®.
Please see the embedded photos to get a better understanding of our patented pocket feature that allows you to utilize your
electronic device without removing it from the pocket, keeping your hands warm at all times. Be sure to test it out for yourself
on the actual garment!
In addition to pockets, SCOTTeVEST clothing has tons of useful features, including the patented PAN (personal area network), RFID-blocking pockets, iPad pockets, clear-touch pockets, ID pockets, key holders, eyeglass chamois, Teflon fabric protector, no bulge pocket technology and much more.
