I was sitting in the drive-thru at the McDonald’s on Rymal Road and Upper James St South in Hamilton a few nights ago and I found myself drawn towards a large advertisement set up on the wall between the two drive-thru windows. (see below) The ad wasn’t radical in any way- it showed some French fries, a pop and ice cubes and a Big Mac along with a few menu items in graphic type fonts.
I was a bit confounded because at first, I couldn’t understand what was drawing me into the advertisement- then I remembered a well worn paperback book I have called Media Sexploitation by Wilson Bryan Key, sitting on a book shelf somewhere back home. That book is all about subliminal advertising and its photo section showing examples of ‘hidden words and symbols found in ice cubes’ has stayed with me. So I studied the McDonald’s ad again, this time paying special attention to the ice cubes and that’s when I saw it: “Sex”.
We’ve copied and enhanced a portion of the advertisement to help illustrate where the word “SEX” can be found. The left side of the image is unaltered and ‘as found’- this ad was much larger than can be shown here in our post and the ice cubes were easier to “read”. CP
Did you know? Subliminal advertising is banned in the UK and Australia but is legal for use anywhere except television and radio in the USA and Canada.
I turned to my 15 year old son- (the reason for the McDonald’s visit in the first place was to buy him an after- Summer Hockey root beer) and asked him if he could see the words “Sex” in the ice cubes. It didn’t take long for him to get excited because he saw it immediately.
That’s when the drive-thru line was getting ready to move ahead and I jumped out of the car, grabbed my iPhone and took the photograph you see above.
“On January 27 2007, viewers watching the Food Network’s Iron Chef America may have noticed a brief flash of red that appeared for a split second towards the end of a show when the challengers’ entries were being assessed and two men raised their glasses. What had audiences seen but barely been aware of – all but invisible to the naked eye? A McDonald’s logo that popped up for a single frame together with the hamburger giant’s slogan, ‘I’m lovin’ it.’ Following the revelation, accusations of subliminal advertising were met with claims that it was a “technical error” by the television network, but skeptics unsurprisingly weren’t convinced. How could such a thing occur accidentally? A McDonald’s spokesman said: “We don’t do subliminal advertising.” Sure, just an accidental glitch – a supersized one. ”
So you be the judge- these drive-thru advertisements are probably found in most Southern Ontario McDonald’s drive-thrus and you can take a look for yourself. We’d love to hear back from you on what you find. For the Silo, Jarrod Barker
Raise your hand if you want to build a Lego robot arm.
San Francisco, CA, The LEGO MINDSTORMS EV3 Discovery Book (No Starch Press, June 2014, 396 pp., $34.95, ISBN 9781593275327) is the latest No Starch Press book to tackle the LEGO MINDSTORMS robotics system. This second edition of the best-selling LEGO MINDSTORMS NXT 2.0 Discovery Book remains the ultimate beginner’s guide to this powerful kit for anyone who wants to start making their own robots. http://post.oreilly.com/rd/9z1zpuf5li32jp78bt80j96lr32hkugv7u2d0q5lpag
Author Laurens Valk brings his robotics expertise to bear as he teaches readers the techniques essential to successful robot building. Valk has been building MINDSTORMS robots for years and was even recruited by the LEGO Group to test and develop this new generation of LEGO MINDSTORMS. The depth of his knowledge comes through on every page.
The first full-color MINDSTORMS book from any major publisher, The LEGO MINDSTORMS EV3 Discovery Book features all new content that takes readers from gearing and fundamental mechanics through advanced programming techniques as they build these six robots:
The EXPLOR3R, a wheeled vehicle that uses sensors to navigate around a room and follow lines
– The FORMULA EV3 RACE CAR, a streamlined remote-controlled race car legged walking creature that adapts its behavior to its surroundings
– SK3TCHBOT, a robot that lets you play games on the EV3 screen
-The SNATCH3R, a robotic arm that can autonomously find, grab, lift, and move an infrared beacon
– LAVA R3X, a humanoid robot that walks and talks
Valk rounds out the fundamentals with more than 150 building and programming challenges that encourage readers to discover the countless possibilities of the EV3 kit and to start inventing robots of their own.
About the Author
Laurens Valk is a member of the MINDSTORMS Community Partners, a select group of MINDSTORMS enthusiasts who help test and develop new MINDSTORMS products. One of his robot designs is featured on the EV3 packaging as a bonus project. His previous work, the best-selling LEGO MINDSTORMS NXT 2.0 Discovery Book, introduced more than 50,000 beginners worldwide to the powerful world of LEGO
MINDSTORMS robotics. He blogs about robots at robotsquare.com. http://post.oreilly.com/rd/9z1zd3clg63cmhkarcqv9pht1e936tdk1htdcus1rs8
It won’t be long before “Open Sesame” does the trick 😉 CP
TORONTO -WeiserR, a leading brand of the Hardware & Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE:SPB), answers consumer demand for both convenience and security with its Kevo smart lock.
The highly anticipated Bluetooth enabled deadbolt is now arriving at home improvement and electronics retailers across Canada. By simply installing Kevo and downloading the mobile app, your iPhone becomes your key. Convenient and versatile, Kevo gives owners the ability to unlock the door with their smartphone and a simple touch; send electronic keys (eKeys) to family, friends and service people; and receive notifications whenever a user enters or exits their door.
“Kevo is not just another lock, it represents a shift in lifestyle for busy homeowners. Whether keeping track of your teenage daughter, granting temporary access to a housecleaner or monitoring your front door activity while on vacation, Kevo redefines the meaning of smart, simple security,” said Mark Wallace, Senior Group Marketing Manager of Spectrum Brands – Hardware & Home Improvement.
A Total Key Management Solution
Using the Kevo mobile app, homeowners can send eKeys to family, friends or service people, anywhere, anytime. Once an eKey is sent, recipients can simply download the mobile app, if they don’t already have it installed, keep their iPhone in their purse or pocket and unlock the door with a simple touch. With several levels of permissions, Kevo Owners and Administrators have authorization to send, delete and disable eKeys within seconds. After distributing eKeys, they can choose to receive notifications when a user locks or unlocks the door, for convenient home security management. Homeowners agree, eKeys are the answer to every-day challenges in key (and home security) management:
“Using Kevo is like living in the future. My new smart lock, and therefore my home, now magically recognizes me by touch. Being able to issue (and revoke) virtual keys to family members or service providers is priceless. Install was a breeze, even for a guy like me who’s never replaced a deadbolt, and only required a single screwdriver.” – David Zatz, blogger at “Zatz Not Funny”.
“I have two dogs that I walk and two children, ages four and two. I am always carrying the kids, groceries, my bags from work; holding the dog’s leashes, etc.,” said Kathy Z. of “3 Boys and a Dog” blog. “This device is invaluable to me because instead of fumbling for keys (that I inevitably drop), I can simply touch my lock with one finger and gain access to my home. I always have my phone on me, either in my pant pocket or in my purse, and I can just leave it in there, touch my Kevo and I am in. The convenience factor is huge!”
Weiser’s Kevo mobile app includes a simple interface that delivers much more than eKey management. After setting up a Kevo account, owners can customize and control everything through their app, including:
. Managing eKeys and settings associated with each given lock;
. Receiving notifications when a user enters or exits the door;
. Monitoring lock activity and tracking user history;
. Updating Kevo lock software directly from a smartphone;
. Instant access to Kevo’s Help Center; and
. Kevo web portal offers the same management features as the app via a browser.
Kevo combines UniKey Technologies, Inc.’s (UniKey) secure touch-to-open technology and Weiser’s 110 years of experience engineering and manufacturing residential door locks. This combination of expertise translates to unmatched convenience and security features that include:
. Inside-outside technology – Kevo offers patent-pending intelligent positioning technology that detects whether an authorized user is inside or outside of the home before granting access, to help prevent unauthorized entry.
. Touch-to-open convenience – Users can keep their phones in their pocket or purse. No more fumbling for keys, simply touch the lock to open for the ultimate in convenience.
. Kevo fob – No smartphone? No problem. Users can enjoy the same touch to open convenience with the fob. A single fob can be authorized to work with up to 25 Kevo locks.
. Multiple levels of encryption – Kevo uses multiple levels of encryption to increase digital security and is continually reviewed by industry leading independent security experts.
. SmartKeyR technology – Weiser’s patented SmartKey re-key technology provides superior security and re-key convenience unlike any other smart lock on the market.
“History has shown that extremely powerful solutions that deliver a simple and elegant user experience are what evolve industries. Combining forces with Weiser, we are able to deliver a complete, mass market product that will truly revolutionize the way we gain access to our homes,” said Phil Dumas, founder, UniKey.
Compatability, Pricing and Availability
Kevo is compatible with smartphones that support Bluetooth Smart Ready/Bluetooth 4.0 hardware and have the Kevo mobile app available. The app is currently available for iPhoneR 4S, 5, 5c and 5s, as well as the fifth generation iPodR touch, third generation or higher iPadR and iPad mini. The app will become available for additional platforms such as Android, pending software upgrades, to fully support Bluetooth Smart Ready/Bluetooth 4.0 technology. Homeowners can purchase their Kevo deadbolt for the suggested price of $249.99 at a wide range of retailers nationwide. For additional information on what is included in the Kevo package and a list of on-line retailers, please email marketingdirector@thesilo.ca .
Synopsis-A privately-owned spaceship built by Orbital Sciences Corp. made an Earth-rattling trip into orbit from Virginia on Wednesday, September 25th starting a four-day chase of the International Space Station to close out a nearly $700 million NASA program to foster a fleet of commercial spaceships to replace capabilities lost with the space shuttle’s retirement. Today (Sept 29th) is the end of the chase and culminates in a docking via Canadian Robotic arm capture with the ISS International Space Station. Read the full story from our friends at Spaceflight Now
printing will change everything. You heard it here first. CP
On September 11th, 2013 – (New York City, US – Global Release) botObjects finally announced the ProDesk3D the world’s first Full Color 3D Desktop Printer (the ProDesk3D).
The firm aims to change the face of the 3D desktop printing market with the launch of the ProDesk3D, enabling the advancements to trigger mass market adoption of this technology – opening up a new generation of innovation, by doing so – accelerating the customer growth around the world. On the back of recently announcing their US high school education plans and its 3DDPE (3D Desktop Printing Education) Program – the firm believes that this market and the ProDesk3D is rightly timed for ‘hype to turn to reality’ – with new types of consumers buying this technology to innovate at home, and high schools shifting their expense policies to accommodate this technology in the curriculum. The market is now seeing a much wider set of professionals buy too – seeking automation & manufacturing efficiencies, new ways to gain client satisfaction, and finally, identifying new business opportunities as a result of using this technology.
Co-founder of botObjects Martin Warner
“Our customers and friends are sharing with us their ideas for this technology and how the ProDesk3D gives them finally a product that can address the shortfalls in competitor products – such as professional resolution, better speed, amazing advantages of full color, and a product that is really plug and play. The ideas we are hearing are sensational from advancements in human prosthetics, to teeth dentures, to toy figurines, to advanced precision-based components, to food manufacturing testing and much, much more.
This revolution is happening at such a rapid pace that we won’t recognize it in 10 years time – everyone will touch this market in some way or another”, said Martin Warner, CEO & Co-founder.
botObjects announces expands its distribution footprint to UK, Austria and Korea We are pleased to announce today our Sole Distributor and strategic partner –EBM 3D Limited who in celebration will be launching Xerika, their brand supporting the best of new technology across the UK.
Today, botObjects proudly announced that 3D-Fabrik as their Sole Distributor and strategic partner in Austria. 3D-Fabrik will be announcing new web announcements & local pricing shortly. Continuing the Asian distribution release efforts, botObjects announced Alien Technology Asia as the Sole Distributor and strategic partner in Korea. botObejcts also confirmed that new web announcements due out shortly for this territory.
Co-founder of botObjects, Mike Duma.
“We are extremely proud to announce our new strategic partners today, and look forward to announcing more countries very shortly in the build up to the global release of the ProDes3D”, said Mike Duma, CTO & Co-founder.
(Toronto, Ontario): The Green Party of Ontario has launched a campaign calling on the Ontario government to take over the Experimental Lakes Area (ELA) from the federal government. In less than a day over 700 people have written emails to the Finance Minister Sousa demanding the ELA be included in the upcoming Ontario budget.
Federal Bill C-38 terminates federal funding for the ELA on March 31, 2013. “The Prime Minister is poised to throw away 45 years of world-renowned freshwater research with his anti-science agenda,” says Green Party leader Mike Schreiner.
“The Experimental Lakes Area is vital to keeping our water clean, sovwe’re calling on Premier Wynne and Minister Sousa to save this priceless resource for future generations.”
Ontario already owns the 58 lakes around Kenora that make up the Experimental Lakes Area. Since 1968, the federal department of Fisheries and Oceans has managed the operations of the ELA. The cost to maintain the ELA as avworld-renowned laboratory is only $2 million per year.
The ELA has played an essential role in explaining algal blooms and acid rain. ELA scientists continue to publish in scientific journals with the ELA being recognized as the most important freshwater research facility in the world.
“No one can predict the next threat to our water,” says Schreiner. “But we can predict the ELA will be vital to the scientists working on tomorrow’s challenges. The Prime Minister refuses to protect Canada’s water, so we’re demanding Premier Wynne step in before it’s too late.”
Life imitates art….space is beginning to be serviced by private companies just as Ian Fleming suggested it would in Moonraker. Who can forget Drax and his fleet of private spaceshuttles? CP
Drax :-: “First there was the dream, now there is reality. Here in the untainted cradle of the heavens will be created a new super race, a race of perfect physical specimens. You have been selected as its progenitors, like gods your offspring will return to Earth and shape it in their image. You have all served in public capacities in my terrestrial empire. Your seed like yourselves will pay deference to the ultimate dynasty which I alone have created. From their first day on Earth they will be able top look up and know that there is law and order in the heavens.” Hugo Drax Villain Moonraker
If you’re a space geek, science fan or techno nerd then you may already know a bit about the latest planetary lander called Curiosity. Today (August 6th, 2012) this engineering marvel (not to mention the challenge of sending and landing) sits near Gale Crater (this crater is so big there’s a mountain called Mount Sharp inside it CP) and prepares to investigate some of the most geologically interesting areas on the Red Planet.
What’s the big deal? This is an investigation that could unravel the greatest mystery of all…..”is/was there life out there?” So without further ado, here is the LIVE stream with real time chat. Update Aug6 10:03PM EDT the first LIVE stream has ended but has been archived and will play in the window below. Other LIVE streams will play in real-time as the mission developments continue. CP Update Aug22 1:03PM EDT we will be streaming the LIVE NASA press conference with updates on the mission and rover status. Video feed begins at 2:30 PM EDT CP
Testing out the optics on board the rover. These are an array of basalt rocks likely similiar to “Coronation”
The MARS/NASA/JPL team showed media the first scientifically laser-beamed and analyzed Mars rock during today’s press conference. This Basaltic rock (called Coronation by the team) displayed interesting hydrogen variations and preliminary results showed more hydrogen measured on its surface with exponentially decreasing amounts as the laser probed deeper.
Planetary Scientist Joy Crisp answering media questions during today’s Live feed.
The plan now before searching for water, is a ramping up of technical and rover checkouts, a more thorough planning order of activities and lengths, driving the rover to new sites for rock drilling and investigating what scientists are calling ‘scours’- ground indentations made by the Sky Crane thrusters during the descent of the Mars rover.
Scientists caution the fact that there are no definitive time tables for upcoming tests. This is due to such unpredictable conditions as weather forecasting and rover checkouts and performance. As these tests are conducted and checkouts are completed, the Mars team hope to learn how to ‘fine tune’ future tests after properly calibrating the rovers testing instruments. For example, the wavelength instrument is affected by the slight temperature shifts from the time of the Mars day and from the rover’s movements.
Spectrum results from Mars Rock “Coronation”. Note the Hydrogen peak after laser ‘zap’ #1. image:NASA/TheSilo
Reporter questions focused on the geological aspects of today’s conference and the team responded enthusiastically about plans to drive the rover to areas that have bedrock and opportunities for testing varied rock types. A short video in honor of deceased science fiction author and Mars fan Ray Bradbury rounded things out. As one scientist put it “ We are only 16 days into a two year mission.” Stay tuned. CP
