Toronto, September, 2017 – This Autumn, PANDORA reveals ‘DO See The Wonderful’, a multifaceted campaign set to inspire women to see the wonderful in their everyday. To bring this concept to life, PANDORA reveals the results of its partnership with three renowned photographers – Sandra Semburg, Liz Sunshine and Meredith Jenks.
Triggered by a global research study that found 80% of women are inspired by photography which celebrate life’s everyday triumphs, these photographers were challenged to capture candid imagery of women from all over the world enjoying everyday moments. The campaign launches in conjunction with the Autumn 2017 collection – a selection of beautiful, hand-finished jewelry designed to mark the wonderful in women’s lives.
Every day we experience approximately 20,000 individual moments lasting a few seconds each, yet we often move from one moment to the next without acknowledging our accomplishments. Through this campaign, PANDORA kicks off a global conversation about women’s everyday triumphs; from the life changing, such as starting a new job or having a child, right through to daily personal achievements, such as baking a cake or completing a charity bike ride. The ‘DO See The Wonderful’ photography encourages women to see joy in these everyday special moments.
“At PANDORA, we want women to celebrate all the wonderful things they and other women DO each day because these moments represent important fragments of their multifaceted lives. PANDORA jewellery can act as a symbol of these everyday achievements and the things we cherish,” explains Minna Philipson, Senior Vice President and Chief Marketing Officer at PANDORA.
Individually known for their inspiring styles of photography, Sandra Semburg, Liz Sunshine and Meredith Jenks capture women showing the wonder in what they achieve every day in spontaneous and authentic shots. Fashion and portrait photographer Sandra took animated portraits of women in London and Berlin, Australian-based documentary photographer Liz took to the streets of Sydney and Hong Kong to find candid moments of women in action, while Brooklyn-based Meredith, who aims to capture special moments as they unfold, shot photos in New York and Sao Paulo.
Today, PANDORA is calling on all women to get involved in the #DOSeeTheWonderful challenge by capturing precious, every day wonderful moments and sharing them with PANDORA via the hashtag #DOSeeTheWonderful and tagging @theofficialpandora.
The Autumn 2017 collection launch is also supported by a compelling TV campaign, and through a series of official campaign imagery to inspire women to celebrate everyday life triumphs. For the Silo, Daniella Etienne.
ABOUT PANDORA
World-renowned for its hand-finished and contemporary jewelry at affordable prices, PANDORA designs, manufactures and markets jewellery made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA’s stylish and feminine jewelry captures the unforgettable moments and personal values in life. PANDORA’s unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 8,100 points of sale, including more than 2,100 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 21,500 people worldwide of whom approximately 12,400 are located in Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2016, PANDORA’s total revenue was DKK 20.3 billion (approximately EUR 2.7 billion).
Cet automne, PANDORA lance « À vous d’oser voir le merveilleux », une campagne à plusieurs volets visant à inspirer les femmes à voir le merveilleux dans leur quotidien.