runway model | The Silo

What would it be like to listen in on a discussion on new materials/textiles by a director at NASA, an entrepreneur focusing on branding for dogs and an international superstar in fashion? It may sound odd at first thought, however, in the fashion industry today everyone is linked through technology – which nowadays is every brand’s biggest competitor.

Marcelo & Jordana Guimaraes (husband and wife) are the founders of FASHINNOVATION – an event bringing the thought leaders in the fashion and technology industries in front of an audience to discuss topics including production/manufacturing, sustainability, textiles/technology, branding/design, e-commerce, celebrities in fashion and “fashion-tech on the rise”(startups). These conversations will take place in moderated panels sharing a common goal: to spark the entrepreneurial mindset through inspiration and knowledge.

FASHINNOVATION will take place during New York Fashion Week on September 12th, 2018.
“I’ve been involved in the entrepreneurial eco-system throughout my life – always with a focus on technology. The challenge with the fashion and technology industries, is having them always inter connected to have a finger on the pulse of the latest innovations – making things exciting and thought provoking. With the merge of ideas, the outcome is unimaginable” says Founder, Marcelo Guimaraes.

A look back at an earlier NYC Fashion week show-

Confirmed to participate are: Vice President of Shopify/Co-Founder of Shopify Plus – Loren Padelford, Co-Founder of Ministry of Supply – Gihan Amarasiriwardena, Global Fashion Industry Leader & Partner at IBM – Karl Haller, Best-Selling Author & Host of TV Show: Elevator Pitch – David Meltzer, Designer/Founder at Kris Harring – Kris Harrington, Co-Founder of Bolt Threads – David Breslauer, Fashion Designer (Project Runway season 11 & All Stars) – Layana Aguilar, Art Creative for MAC make-up & Fenti by Rihanna – Jason Naylor, Founders of HICKIES (collaboration w/ DVF) – Mariquel Waingarten & Gaston Frydlewski, Co-Founder of M.Gemi – Ben Fischman, Executive Director at FIT’s Infor Design and Tech Lab – Michael Ferraro, Co-Founder of Universal Standard – Alexandra Waldman, Founders of Haerfest – Tim & Dan Joo, Founder of ByBorre (NIKE & Louis Vuitton collabs)– Borre Akkersdijk, Founder of Zee Dog – Thadeu Diz, Co-Founder of WindowsWear – Jon Harari, Program Executive at NASA – Jenn Gustetic and Founder of Fashion Tech Consortium – Michael Reidbord. Institutions in participation include Singularity University (NYC Chapter) and Endeavor. Part of all proceeds will be donated to NFTE.

“It’s exciting to see the positive feedback on FASHINNOVATION from leaders in the fashion and tech industries. We have additional confirmations on the way ranging from fashion personalities to platinum record superstars – the eclectic mix of people and companies participating, will ensure that everyone who attends walks away with knowledge that is unmatched” says Co-Founder & PR Director Jordana Guimaraes.

The event will resume with a cocktail networking reception, with live performances by: “violin superstar” who’s performed w/ Beyonce, etc. – Ezinma and singer/songwriter Heather LaRose – recently hitting 1 million streams online & best known for her song “New Moon” featured on MTV’s “Teen Wolf”.

JORGE JOAO lead stylist for REDKEN : “We saw a lot of mixed textures, fun ponytails and chic braids on the runway . The great thing about these looks is they’re easily transferable to every day life, and can be recreated by anyone with any level of skill.”

Stylist tip: “To smooth any frizz, spritz Redken Fabricate 03 Heat Protectant Hair Texturizer go over the area with your closed curling iron – the heat will help leave a smooth, shiny finish.”

Try This at Home:
side part by pulling your hair away from your face towards the ear. Spray Redken Fashion Works 12 to set the hair, smooth any fly-a-ways and increase shine.
shaft of your hair with a curling iron. After spraying Redken Hot Sets 22 on your section, use the curling iron to create a slight bend, while leaving the ends straight.
3. To finish the look, spray the left side with Redken Pillow Proof Two Day Extender- this will create the contrast matte finish.
Line Knitwear, Triarchy, Melissa Nepton

Play on Pony
Stylist tip: “Use Redken Control Addict 28 to soak the hair section and cook it in with a blow dryer at high heat/low air flow. No bobby pins needed!” Sid Neigum

Try This at Home:
1.   Prep hair with Redken Pillow Proof Blow Dry Express. Next, part your hair down the centre and pull into a low ponytail.
2.   Secure your ponytail with an elastic, leaving about 3 inches out, creating a loop-like shape.
3.   Finish by wrapping the remaining hair around the elastic and securing with bobby pins. Spray Redken Control Addict 28 Extra High Hold Hairspray to hold your look and Redken Shine Flash 02 Glistening Mist for added shine.
David Dixon, Gsus Industries, Sid Neigum
Day-to-Night Braids:
Stylist tip: “Hold your hands close to your head, or braid, to keep it secure. Use Redken Ruffle Up 14 for added grip.”
Joe Fresh

Try this at home:
1.   To prep hair, work Redken Fabricate 03 Heat Protectant Hair Texturizer through the roots. Next, start at the ends of your hair going up to the mid-shaft with Redken Full Frame 07 Volumizing Mousse and Redken Guts 10 Root Targeted Volumizing Hairspray
Foam to add grit and texture.
2.   Pull your hair into a left-side part, back-combing both sides to add texture and body, creating a wing-like affect just behind the ears.
3.   Next, loosely pull your hair to the side of your neck and create a messy braid. Secure with an elastic and finish the look with Redken Quick Dry 18 Shaping Mist.
Vawk, Triarchy, Melissa Nepton

Products Used:
*   Redken Fashion Work 12
*   Redken Hot Sets 22
*   Redken Pillow Proof Two Day Extender
*   Redken Pillow Proof Blow Dry Express
*   Redken Control Addict 28 Extra High Hold Hairspray
*   Redken Shine Flash 02 Glistening Mist
*   Redken Fabricate 03 Heat Protectant Hair Texturizer
*   Redken Full Frame 07 Volumizing Mousse
*   Redken Guts 10 Root Targeted Volumizing Hairspray Foam
*   Redken Quick Dry 18 Shaping Mist

The Silo

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