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Travel

This is Where Canadians Want to Travel to This Summer

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The trending destinations Canadians want to go on vacation this summer based on Google searches.

Where do Canadians want to go on their summer vacation in 2024?

With soaring inflation prices and the cost of essential shopping skyrocketing, millions of Canadians will plan to cut back on vacation spending. According to data from Ipsos*42% of Canadians say they plan to minimize their spending on vacations in 2024 as a way of dealing with the increased cost of living. Now, as the season changes into spring, more people are wondering what this summer has in store for them from a vacation perspective.

Are Canadians really looking to cut costs when it comes to their annual trip? Or has the economy got us looking outside of our usual go-to destinations?

Our friends at Top10casinos.ca, have used Google search data looking at terms around ‘summer vacations’ to find out which destinations around the world are most in-demand by Canadians looking to book their summer vacation in 2024. So, whether you need some inspiration for your next big trip, or just love a good list, here are the trending destinations Canadians want to go on vacation this summer based on Google searches.canada's favorite summer vacation

Revealed: Canada’s Top 10 Most in Demand Summer Vacation Hotspots in 2024

Research Reveals New York Will Be Canada’s Favorite Summer Vacation in 2024 – Getting 1.9 Million Searches Every Month

With 1.9 million monthly searches and a 6% increase in searches in the last 30 days, the metropolis of New York is officially Canada’s most desired destination for a summer vacation this year. Analyzing individual attractions that Canadians are most interested in visiting, searches for ‘new york broadway shows 2024’ are up 9,900% and people searching for ‘new york yankees schedule 2024’ are up 5,800%. For Canadians looking for an early Spring vacation, searches for ‘new york weather in April’ are up 750% in the last 30 days.

City Break Destinations Incredibly Popular for Canadian Summer Vacations in 2024

Half of the top 10 most-searched for summer vacation spots by Canadians are city break destinations with San Francisco, Las Vegas and Honolulu topping the list. The data shows that Vancouver residents are getting heart eyes for San Francisco. In the last month, there were 16,550 searches for summer vacations in the Golden Gate City and searches for ‘Vancouver San Francisco cruises’ are up 29% since the same time last year.

  • The Cold European Country of IcelandThe Cold European Country of Iceland Has the MOST Search Increases – Ranking Above Beach Favorite, Mexico Beaches, relaxing by the pool and all you can drink cocktails are usually synonymous with summer, but according to our study, Canadians want to escape the heat in favor of colder climes. With an average of over 689,980 monthly searches and a huge 122% increase in 30 days, Iceland surprisingly ranks in front of Mexico as a go-to vacation destination this summer. Looking at why Canadians might be interested in visiting the land of ice and fire, searches for ‘northern lights’ are up 10,900% and people looking at ‘portugal v iceland’ have increased 1,043% on Google. According to the regional data, Niagara Falls residents in particular are looking for a totally unique experience this summer, with searches for ‘Iceland summer vacation’ up 200% since the same time last year.
  • Cuba Revealed as Canada's Most Desired Beach DestinationCuba Revealed as Canada’s Most Desired Beach Destination This Summer – Ranking Above Mexico and Costa RicaWith more than 712,000 monthly searches and an increase of 36% in 30 days, Cuba is revealed as Canada’s most desired beach vacation destination for summer 2024. According to the data, Canadians are researching long distance swimming in the country, with searches for ‘swim from cuba to florida’ up 3,500% and ‘vacations to cuba’ up 333%.
  • The Dominican Republic Ranks in Top 10The Dominican Republic Ranks in Top 10 With over 97,000 monthly searches for ‘The Dominican Republic summer vacation’ and a 35% increase in the past month – it’s evident the Caribbean Island will be one of the most coveted destinations by Canadians this summer, which is why it features in the top 10. When analyzing search trends on a city level, Montréal has seen a 25% increase in residents’ searching for the beautiful beach spot, and Ottawa shows a 20% surge.

trending destinations canadians want to go on vacation

Mapped: Most Desired Vacation Destinations Across Canada, Revealed

  • Las VegasLas Vegas Named the Most Desired Destination The gambling capital of the world is the most searched for city across the 10 cities of Alberta with searches spiking by nearly half (48%) since the same time last year. With 1.7 million monthly searches and a 12% increase in Canadian’s searching for the desert oasis summer vacation, Las Vegas has seen a 6% increase in search increases than topspot New York, the city also ranks above favorites Cuba and Mexico.
  • GreeceGreece Ranks Second as Research Reveals European Summer Vacations Most Popular with Ontario ResidentsThe data shows there’s a rapid number of Canadians looking to experience a European summer vacation this year, with both Greece and Italy coming up top in Ontario. Looking at the most searched for destinations, searches for Greece’s picturesque Santorini have increased by 67% since the same period last year across Canada, and Italy’s Rome have spiked 25%.
  • Costa RicaCosta Rica is the Most Desired Destination by Two ProvincesFilled with rugged rainforests, pristine lagoons and beautiful beaches, it’s little wonder the Central American country of Costa Rica is the most desired by two parts of Canada. Provinces of Quebec and Manitoba both had Costa Rica as their favorite destination, with searches for the tropical country up by an average of 81% across 10 cities in Quebec since the same time last year. Looking at locations on a city level, searches for ‘all inclusive Costa Rica vacations’ are up 300% in Quebec City, highlighting a need to escape busy metropolitan life.
  • Toronto's 3 Favorite Summer Vacation SpotsToronto’s 3 Favorite Summer Vacation Spots are all City DestinationsResidents hailing from Ontario’s capital, Toronto, are interested in keeping the summer city spirit alive, with 3 favorite destinations also being city spots. According to the data, Toronto’s favorite destination is Dubai with a 49% increase in searches since the same time last year. Closely followed by Rome (22%), and Miami (20%).

Methodology

  1. Using articles around the topic of “bucket list travel destinations”, “best vacations in 2024” we were able to collect a list of approx 100 dream global travel destinations. To allow for us to make sure we’re focusing on those who want to holiday in these locations we assigned the prefixes “summer vacations in” to all locations. These terms were then entered into keywordtool.io to collect the average monthly search volume and search trends (over the last 12 months) per state.
  2. Search volumes and trends were gathered using https://keywordtool.io/
  3. All data correct and accurate as of 11th April 2024

Sources

https://www.ipsos.com/en-ca/canadians-cut-back-2023-and-plan-continue-cuts-2024

For the Silo, Amanda Evans

Philanthropy

UN Specialized Fund & Program Combats Hunger In World’s Fragile Contexts

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Storybook       JOINT PRESS RELEASE IFAD and WFP work together to combat hunger in fragile contexts 
Rome, Italy, March 2024. The UN’s International Fund for Agricultural Development (IFAD) and the World Food Programme (WFP) have today launched an action plan to work together in fragile contexts — countries simultaneously affected by economic shocks, and extreme weather, in combination with little or no institutional and government capacity to help people cope.

The UN agencies seek to leverage the strengths and expertise of each organization to enhance resilience in fragile environments and improve food security for those who need it most.

Fragility is a significant barrier to eradicating hunger and poverty. Moreover, frequent and severe extreme weather events are compounding these often-protracted crises worldwide. “We have decades of experience working in fragile contexts, because that is where so many of the rural poor live. But today, the rural environment is changing. It is becoming less predictable. Rapid changes in climate and demographics are making it harder than ever for rural populations to thrive on the land,” said Alvaro Lario, President of IFAD. “This new Action Plan is very exciting because together, we can be more than the sum of our parts,” added Lario.PR-20-2024©IFAD/Daniele Bianchi
Fragile situations are on the rise and could impact as much as 60 percent of the world’s extreme poor by 2030. Nearly 1 billion people are currently living in such contexts worldwide, according to the International Monetary Fund estimates. 
“WFP and IFAD teams work in many of the most fragile and challenging regions of the world, where millions of families who live on the frontlines of conflict, climate change and economic turmoil face a daily battle against hunger,” said WFP Executive Director Cindy McCain. “But it doesn’t have to be this way. Combining our expertise, resources and extensive global network, WFP and IFAD will step up our collaboration in key areas, such as food systems and climate resilience, to support sustainable development, peace and progress in the most vulnerable communities.”

IFAD and WFP will carry out joint assessments on fragility, integrate smallholder farmers into food assistance programmes, invest in rural communities’ climate resilience, and share logistical capacity, data, analysis and expertise, as well as provide technical and operational support.
For instance, IFAD’s investments in sustainable agricultural practices, such as the use of climate-resilient crops and climate insurance, will be combined with WFP’s climate-resilient local infrastructure and services.

Ethiopia, Haiti, Mozambique, Pakistan, South Sudan, Sudan, Yemen and Zambia are the initial countries for collaboration to address fragility and food insecurity in addition to geographic areas across the Sahel and Pacific islands. The action plan aims at maximizing impact, being responsive to dynamic challenges, and focuses on tackling some of the main drivers of fragility. The partnership also builds upon the broader collaboration of the three Rome-based UN food and agriculture agencies, including the Food and Agriculture Organization of the United Nations (FAO), which was reinforced with a new five-year partnership agreement signed last August during a joint visit to South Sudan.

Being able to work in fragile contexts is a priority for IFAD’s next three-year cycle (2025-2027), as the UN Fund plans to reach 100 million rural people. FAO, IFAD and WFP cover a spectrum of work that spans from humanitarian responses to emergencies and shocks, to resilience and development activities, aligning with the 2030 Agenda.

The Rome-based agencies are working together on agri-food systems transformation, nutrition, gender equality and women’s empowerment, resilience-building, youth, and climate change to achieving maximized impact and delivering tangible value added to countries and populations.
The United Nations World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Follow us on X, formerly Twitter, via @wfp_media

For the Silo, Julie Marshall.

Gaming

Soaring Sports Game Ticket Prices Are Nothing New

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Dr. Eric Dolansky- Goodman School of Business at Brock University: Consumers are happier about price increases when they know they're coming and why they're happening.
Dr. Eric Dolansky- Goodman School of Business at Brock University: “Consumers are happier about price increases when they know they’re coming and why they’re happening.”

For years, hotels and airlines, car rental agencies and energy companies have been using a phenomena known as dynamic pricing to set costs for their consumers. This real-time pricing results in fluctuations depending on a variety of factors, but is often associated with supply and demand – and it is becoming more and more prevalent in the sports world.

This economic practice has been studied by Dr. Eric Dolansky, an assistant professor at the Goodman School of Business at Brock University. Specifically, Dr. Dolansky has examined sequences of pricing and the effect it has on consumer habits. While many consumers grumble about dynamic pricing causing hikes in gas prices, that in part has to do with the unpredictability of the increases.

The situation with sports tickets is a bit different in the minds of consumers, argues Professor Dolansky. This type of dynamic pricing is tied to demand, so consumers expect the prices to increase as the nature of the competition increases, or the date of the event nears and the supply of available tickets dwindles. For example, seats in Section 121 at the Air Canada Centre on October 17 for a Toronto Maple Leafs game against the Carolina Hurricanes range from $193 to $223. But in the same section for the Leafs’ October 26 game versus the Pittsburgh Penguins, tickets range from $253 to $288.

It's not a new idea- from wanderstories.com: "In Roman times, the tickets were known as tessara - small clay discs, which were stamped with details of the locus, or seat number, gradus or row number, cuneus, or sector and entrance gate. For example: LOC X, meaning seat number 10, GRAD V - row number 5, CVN III - sector number 3. Tickets were free, but everyone had to have a ticket to attend. Tickets were distributed to organizations, institutions and groups, who in turn, distributed them to the Roman citizens. As the games were popular, there was also a black market, where tickets would be sold, with high prices for some of the most important games." CP
It’s not a new idea- from wanderstories.com: “In Roman times, the tickets were known as tessara – small clay discs, which were stamped with details of the locus, or seat number, gradus or row number, cuneus, or sector and entrance gate. For example: LOC X, meaning seat number 10, GRAD V – row number 5, CVN III – sector number 3. Tickets were free, but everyone had to have a ticket to attend. Tickets were distributed to organizations, institutions and groups, who in turn, distributed them to the Roman citizens. As the games were popular, there was also a black market, where tickets would be sold, with high prices for some of the most important games.”

Evidence Professor Dolansky has studied suggests when consumers are aware prices are going to rise from a particular point, and they have a basic understanding of the events that are driving the increase, they tend to believe it is more fair.  For the Silo, Stephen Murdoch

Supplemental- Conference keynote presentations by Dr. Dolansky

Clemente, S., Dolansky, E., Mantonakis, A. and White, K.  The Effects of Perceived Product-Association Incongruity on Consumption Experiences – Academy of Wine Business Research Conference, Niagara, Ontario, June, 2013.

Clemente, S., Dolansky, E., Mantonakis, A. and White, K.  The Effects of Perceived Product-Association Incongruity on Consumption Experiences – Society for Consumer Psychology, Las Vegas, Nevada, February, 2012.

Clemente, S., Dolansky, E., Mantonakis, A. and White, K.  The Effects of Perceived Product-Association Incongruity on Consumption Experiences – Association for Consumer Research, Vancouver, British Columbia, October, 2012.

Clemente, S., Dolansky, E., Mantonakis, A. and White, K.  The Effects of Perceived Product-Association Incongruity on Consumption Experiences – Southern Ontario Behavioural Decision Research, Waterloo, Ontario, May, 2012.

Old school sports tickets and events– Gladiatorial Combat http://wanderstories.com/wp-content/samples/book/Rome/Colosseum.html

Travel

Euro Holiday Destination Searches Skyrocket By 6700 Percent

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As searches for “European holidays” skyrocket by 6700%¹, a must-visit list of the best cities in Europe has been announced. 

Our friends at Spin Genie  analyzed the average price and the number of days it would take to view the tourist attractions of major European cities to create a list of the 11 best places to visit in Europe. 

11 of the Best Places to Visit in Europe:

City Country Average Hotel Price (per night) Recommended Length Of Stay 
RomeItaly €70-€2005-7 days 
LondonEngland £100-£300 4-5 days 
Paris France €100-€300 4-6 days 
Amsterdam Netherlands €80-€2003-5 days
PragueCzech Republic €60-€1503-4 days 
BarcelonaSpain €80-€150 5-6 days 
SantoriniGreece €150-€3003-5 days 
BudapestHungary €70-€150 4-5 days 
ReykjavikIceland €100-€200 3-4 days 
Berlin Germany €70-€150 3-4 days 
ViennaAustria €80-€150 3-4 days 

Dom Aldworth, Head of Brand Marketing at Spin Genie says “As one of the most influential continents in the world, Europe is home to a vast range of diverse and culturally rich countries. From impressive historical architecture to quaint towns and delicious foods, every country offers travelers a unique and vibrant experience.

“Whether you want to indulge in fine French cuisine, relax in ancient baths or transport yourself back in time, Europe is the perfect place for bucket list adventures.”  

Dom continued “Budget-conscious travelers will be pleased to discover that several affordable cities offer incredible experiences without breaking the bank. 

“Budapest is often regarded as one of the most budget-friendly destinations in Europe. With its affordable accommodation options, reasonably priced dining choices, and inexpensive public transportation, visitors can explore the city’s stunning architecture, relax in its thermal baths, and indulge in its vibrant nightlife without straining their wallets.” 

The team also named their top 5 un-missable tourist attractions. 

Trevi Fountain, Rome


“One of Rome’s most famous landmarks, the Trevi Fountain is a bucket list attraction.” Dom at Spin Genie comments “Toss a coin into the stunning Trevi Fountain, one of Rome’s most famous landmarks. Admire its Baroque design, intricate sculptures, and cascading waters, and make a wish for your return to the Eternal City.” 

The London Eye and Tower Of London, London


London has a range of iconic landmarks, from historic buildings such as Buckingham Palace, Westminster Abbey and the Tower of London to Big Ben, Tower Bridge and the London Eye. 

Eiffel Tower, Paris


No visit to Paris is complete without a visit to the iconic Eiffel Tower. Ascend to the top for panoramic city views or enjoy a leisurely picnic in its surrounding gardens.

Bloemenmarkt, Amsterdam


The world’s only floating flower market, Bloemenmart is the perfect place for lovers of colour, beauty and flowers to visit. Admire colourful displays of flowers, bulbs and souvenirs and take home a piece of Amsterdam’s floral heritage. 

Santorini Volcano, Santorini


Take a boat trip to Nea Kameni’s and Palea Kameni’s volcanic islets. Hike up to the active volcano’s crater, bathe in the hot springs, and learn about the volcanic geology that shaped the island.

FAQs

What are the most beautiful cities in Europe?

Beauty is subjective; however, there are a few European cities that are renowned for their beauty.

Florence, the birthplace of the Renaissance, boasts a wealth of artistic and architectural treasures. The city’s historic centre is a UNESCO World Heritage site, and attractions like the Florence Cathedral, the Uffizi Gallery, and the Ponte Vecchio showcase its artistic grandeur.

Other beautiful cities include Paris, Prague, Barcelona, Amsterdam, Vienna, Santorini, and Rome.

What are the largest cities in Europe?

The largest cities in Europe by population include Moscow, London, Saint Petersburg, Berlin and Madrid.

Moscow, the capital of Russia, stands as the largest city in Europe, both in terms of population and geographical expanse. This thriving metropolis blends a rich history with modern cosmopolitanism. From the iconic Red Square and the majestic Kremlin to the opulent St. Basil’s Cathedral, Moscow showcases a fusion of grandeur, architectural marvels, and cultural treasures

What are the oldest cities in Europe?

Europe is a treasure trove of history, and it’s home to some of the oldest cities in the world. These cities have witnessed the rise and fall of empires, the birth of civilizations, and the shaping of European culture.

Plovdiv, located in Bulgaria, is one of Europe’s oldest cities, with evidence of settlement dating back over 8,000 years. The city’s Old Town, a UNESCO World Heritage site, boasts well-preserved Roman ruins, including an ancient theatre that is still in use today.

Other cities include Athens, Rome, Cadiz, Argos, Larnaca, and Byblos.

Which are the cheapest cities in Europe to visit?

Budget-conscious travellers will be pleased to discover that several affordable cities offer incredible experiences without breaking the bank.

Budapest is often regarded as one of the most budget-friendly destinations in Europe. With its affordable accommodation options, reasonably priced dining choices, and inexpensive public transportation, visitors can explore the city’s stunning architecture, relax in its thermal baths, and indulge in its vibrant nightlife without straining their wallets.

Some of the most affordable cities in Europe to visit include Krakow, Lisbon, Warsaw, Athens and Bucharest.

What are the safest cities in Europe?

Europe is generally considered safe, but some cities have lower crime rates than others.

Zurich, Switzerland’s largest city, is often ranked as one of the safest cities in the world. With its efficient public transportation system, well-maintained streets, and low crime rates, Zurich offers a safe environment for travellers to explore its beautiful Old Town, enjoy the pristine Lake Zurich, and immerse themselves in the city’s vibrant cultural scene.

Other safe cities include Copenhagen, Vienna, Helsinki, Stockholm, Munich, Amsterdam, Geneva and Oslo.

What are the most romantic cities in Europe?

When it comes to romantic cities in Europe, certain destinations evoke a sense of enchantment and timeless love. Paris, often called the “City of Love,” tops the list. With its charming cobblestone streets, beautiful parks, and stunning landmarks, Paris provides the perfect backdrop for romantic strolls, candlelit dinners, and unforgettable moments.

Other cities include Venice, known as the “Floating City,” which is a dreamlike destination that exudes romance; Florence, the birthplace of the Renaissance, captivates with its timeless beauty and artistic heritage; Santorini, a picturesque Greek island and Prague, with its fairytale-like architecture.

These cities have an irresistible charm that evokes romance and captivates the hearts of couples seeking a truly enchanting experience.

Culture

WHY Meditation Is Science Approved Medicine

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Ohm! There have been countless anecdotal claims about the benefits of practicing meditation since the Eastern tradition has become more popular in the West.

 Now, there’s plenty of Western-based scientific evidence to support them, says Dr. Matt Mumber, a radiation oncologist and co-director of a non-profit integrative oncology program.

“Meditation is to the brain what physical activity is to the body. We’ve found meditation to be an important facet of health care, both for prevention and maintenance as well as in the treatment of disease, including cancer,” says Dr. Mumber, co-author with colleague and Yoga instructor Heather Reed of “Sustainable Wellness: An Integrative Approach to Transform Your Mind, Body, and Spirit,” (www.sustainablewellnessonline.com).

Mumber and Reed, who are co-facilitators of non-profit residential retreats for cancer patients, say one can experience sustainable wellness by developing a life practice grounded in the cultivation of awareness. This awareness is paying attention without attachment. The ability to be aware can be increased by a meditation tool called mindfulness.

“Life is a constant series of adjustments, matching your inner being with your outer doing,” Reed says. “One way to heighten your awareness is through practicing meditation.”

Mumber and Reed say there’s plenty of new evidence that the resulting sense of balance and peace is not just a psychological effect:

• Mindfulness meditation leads to increases in regional brain gray matter density: Recently published in Psychiatry Research: Neuroimaging, shows that measurable  changes in gray-matter density in parts of the brain associated with memory, sense of self, empathy, and stress occurred with study participants who meditated for 30 minutes a day for eight weeks.

• Meditation practitioners have longer attention spans: Published by the journal PloS Biology, a study analyzed people with three months of rigorous training and found that they gained a drastically improved attention span – not only longer, but less susceptible to internal or external distraction. They also showed improved memory and enhanced performance in several tasks, from driving a car to playing piano.

• Reduces stress and blood pressure: Presented to the American Heart Association by researchers at the at the Medical College of Wisconsin in Milwaukee and the Institute for Natural Medicine and Prevention, a study including 200 high-risk patients for heart attack found that meditation reduced their chances for heart attack by 50 percent.

Oncologist Matt Mumber co-author of Sustainable Wellness
Oncologist Matt Mumber co-author of Sustainable Wellness

“Studies involving people seeking to reduce stress and other problems in their lives via meditation will continue, as well as for those who want to enhance performance of various duties,” Mumber says.

“For those skeptical of the medical benefits of this Eastern practice, there’s now plenty of Western proof.” Matt Mumber, MD

Matt Mumber, MD, is a practicing board-certified radiation oncologist with the Harbin Clinic in Rome, Ga. He completed his radiation oncology residency at Wake Forest University Bowman Gray School of Medicine and graduated from the Associate Fellowship Program in Integrative Medicine at the University of Arizona. Dr. Mumber is past president of the Georgia Society of Clinical Oncology. He founded Cancer Navigators Inc, a non-profit organization offering cancer patients access to nurse navigation, social services and educational programs to support and augment the clinical care they receive. Dr. Mumber received the Hamilton Jordan Founders Award for involvement in statewide oncology activities and in 2008 he was named a Health Care Hero by Georgia Trend magazine. He serves on the editorial board for the journals Current Oncology and Journal of Oncology Practice and is on the board for the Society of Integrative Oncology. 

 

Yoga instructor Heather Reed of “Sustainable Wellness: An Integrative Approach to Transform Your Mind, Body, and Spirit
Yoga instructor Heather Reed of “Sustainable Wellness: An Integrative Approach to Transform Your Mind, Body, and Spirit

Heather Reed has been teaching Yoga since 1996. She expresses an integrative, adaptive approach and specializes in using Yoga and meditation techniques for people living with cancer, post-polio syndrome and other chronic illnesses. Heather received an Experienced Teacher Certification from Esther Myers Yoga Teacher Training Program and has had extensive training with senior staff of the Commonweal Cancer Help program and Dr. Dean Ornish’s Program for Reversing Heart Disease. She developed Yoga classes for cancer patients at The Wellness Community, Atlanta. Since 2008, she has been Yoga teacher and co-facilitator for the Residential Retreat Program for Cancer Navigators of Rome, Ga. For the Silo, Ginny Grimsley

Supplemental-  http://well.blogs.nytimes.com/2011/01/28/how-meditation-may-change-the-brain/