Tag Archives: Ricky Sutton

How Cell Phone Behavioral Data Can Help Save Our Planet

Zurich, Switzerland- A report from a few years ago deserves a second look. That study demonstrated how leveraging mobile network data can estimate levels of carbon emissions and air pollution in cities, an approach that could substantially reduce the cost of implementing the Paris Agreement.

  • The study analyses mobility patterns derived from mobile network data to estimate the usage of different transport modes within a city and derive conclusions about the respective pollution they cause.

  • This innovative methodology allowed scientists to estimate the concentration of air pollutants in urban areas with up to 77% accuracy.

  • The method could provide a scale-able and cost effective way to help understand and combat greenhouse gas (GHG) emissions in cities worldwide.

Big data analytics company and ETH Zurich spin-off Teralytics, Telefónica NEXT and sustainability solution provider South Pole Group conducted the  study in Nuremberg, Germany and revealed the analysis of mobile network data is an effective way to estimate CO2 and NOX emissions in urban areas at very low cost. To achieve this, Teralytics examined aggregated and anonymized data, which is generated when mobile devices communicate with Telefónica’s mobile communication cells during user calls, text messages or while using phones to browse the internet. Teralytics was able to refine this raw data into human mobility patterns to understand how the different modes of transport, for instance trains or cars, are frequented. Combining this information with data on the emissions of the different transport modes, the three entities were able to estimate air pollution and GHG emissions in the city.

As each form of transportation produces a unique amount of CO2 and NOX emissions, understanding urban mobility patterns is vital to understand the source of emissions. The study in Nuremberg used this information to estimate with up to 77 per cent accuracy the concentration of air pollutants in the city. These findings encourage further exploration of how big data can be used to understand and ultimately solve environmental issues such as air pollution in cities across the world. This is particularly interesting with regards to the lower cost of analyzing and interpreting data compared to the higher cost of production and maintenance of elaborate measuring stations. The novel approach could thus allow an ongoing analysis on a nationwide scale.

George Polzer

“While our contemporary urban lifestyles result in the generation of harmful greenhouse gasses, it also generates large amounts of behavioural data. Our mission at Teralytics is to use this data for the benefit of society,” says Georg Polzer, CEO of Teralytics. “Our findings from Nuremberg showed that this data can be used to give city planners insights into how human mobility contributes to pollution. This is a vital part to efficiently design and implement clean air and low carbon strategies. We are looking forward to further exploring this opportunity.”

Using a three-level process, the fully anonymized and aggregated data was first transformed into movement flows by the data scientists at Teralytics, identifying over 1.2 million transportation routes during the analyzed time period, as depicted in Figure 2. The sustainability solution expert South Pole Group then used an atmospheric model to estimate air pollution levels caused by the usage of the different modes of transportation, taking into account meteorological data and information on the respective traffic carriers’ emission levels from the German Federal Ministry for the Environment (BMUB). In the third step, the accuracy of the method was examined by comparing the findings with existing data from air pollution measuring stations. The values measured at these stations were found to correlate up to 77 per cent with those from the Teralytics’ calculations.

The results of this pilot study in Nuremberg constitute a sound basis to further develop the methodology.

Following its success, the consortium was able to secure financial support from Climate KIC’s Low Carbon City Lab (LoCaL), an initiative that brings together cities, business, academia and NGO’s to deliver high environmental and societal impact. With this backing, the research partnership will expand and improve the methodology, focusing on short travel routes and taking into account local emission factors like airports, large-scale events, and types of vehicles on the road (i.e. electric cars and SUVs). Moreover, the influence of factors such as traffic jams and red lights will be taken into account in order to make even more accurate estimations of the air pollution levels in a city.

“The results from this pilot study exceed our expectations,” says Maximilian Groth, responsible for Business Development & Partnerships at Teralytics. “We are confident that we will soon be able to scale this product to cities worldwide to support urban planners in making our air cleaner and achieving the goals of the Paris Agreement at the lowest possible cost.”

This research follows other successful studies on usage of mobile network data, including a smart data analysis for transport in Stuttgart by Teralytics, Telefónica Germany, and Fraunhofer IAO.

Renat Heuberger

“Approximately 70 per cent of global greenhouse gas emissions are generated in cities, meaning that they play a key role in climate protection. We see great potential in the use of continuously generated data, such as mobile network data, to measure and reduce pollution levels in cities.” States Renat Heuberger, CEO of South Pole Group.

Florian Marquart

Florian Marquart, Managing Director of Telefónica NEXT for Advanced Data Analytics: “The pilot project in Nuremberg has clearly shown the specific added value of anonymised mobile network data for the environment. This is data from people for people. We see great potential in the results and will start the next phase of our research. The goal is to develop a product that German cities, German states and the German federal government can use to better face the challenges of emissions pollution”.  For the Silo, Ricky Sutton.

About Teralytics

Teralytics is the trusted data analytics partner for some of the largest telecom operators in North America, Europe and Asia. Using technology built for operators by data scientists, they have perfected the ingestion, modelling and transformation of raw signals from subscriber actions and movements on operator networks to deliver meaningful and actionable insights, that delivers new value to our mobile operator partners. By unlocking and processing a massive scale of device movement and consumer intelligence data from location and behavioral signals, they can analyze people, places and things and offer actual insights to help city planners, venue owners, retailers, NGOs and media companies make informed decisions, optimize operations and maximize ROI. Headquartered in Zurich, Teralytics has offices in New York, and Singapore.

Rankings Of One Day Cost At Over 300 Beaches Worldwide

Amsterdam, Netherlands,Online travel specialists, TravelBird, have released their annual Beach Price Index, featuring more than 300 seaside locations from 70 countries around the globe. On a year-to-year basis, the price of holiday beaches can change substantially when you take into account factors such as currency fluctuation and inflation. As a company which prides itself on inspiring travelers, TravelBird ranked the beaches in order to provide holidaymakers with the information they need to make a smart decision when booking.

TravelBird first examined an extensive catalogue of the world’s most popular beaches, before reducing this to a final shortlist of just over 300 locations, ranked on the cost of spending a day at each. To calculate their affordability, the price of five essentials were then researched for each destination: the cost of a bottle of sun cream (200 ml), a bottle of water (500 ml), a beer (33 cl bottle), lunch (including drink and dessert for one person), and an ice cream. The sum of these five essentials determined the final affordability ranking of each seaside location. All prices were calculated by standardizing the sizes of products, and with monetary transactions true to exchange rates on 1st June 2017.

Steve Klooster

“It is very interesting for travelers who are planning their trip to see how much the price of spending a day at the beach varies across the world. There are many useful tips in here. One to easily forget, currency fluctuations can make a big difference in the actual cost of your holiday, so keep those in mind. For example, beaches in the UK have become almost 10% more affordable for continental European visitors due to the decline of the pound after the Brexit referendum.” Said TravelBird CEO Steven Klooster. “Also, if you are keen on enjoying local food on the beach, pick Vietnam for instance, where you can enjoy delicious local food on the beach that is very affordable. Another one: in some places you pay a lot for sunscreen, up to 3 times more than you would pay in The Netherlands, so make sure you take some with you!“

The study reveals the 10 most expensive beaches are:

#

Beach

Country

Sunscreen

Water

Beer

Ice-cream

Lunch

Total (USD)

1

Kristiansand Beach

Norway

$21.58

$2.65

$8.48

$4.53

$27.37

$64.61

2

Huk Beach

Norway

$20.67

$2.97

$8.83

$5.09

$24.38

$61.94

3

Solastranda

Norway

$20.14

$2.83

$7.63

$4.71

$25.02

$60.33

4

Mareto Plage Publique

French Polynesia

$21.96

$2.01

$7.30

$3.99

$23.43

$58.69

5

La Plage de Maui

French Polynesia

$20.88

$2.01

$7.49

$3.53

$24.49

$58.40

6

Åkrasanden

Norway

$22.26

$2.57

$8.47

$4.24

$20.44

$57.98

7

Hamresanden

Norway

$22.97

$2.39

$7.42

$4.35

$20.01

$57.14

8

Ribersborg Beach

Sweden

$17.38

$2.12

$6.79

$3.31

$25.73

$55.33

9

Anse Vata

New Caledonia

$15.33

$1.82

$7.42

$2.28

$28.29

$55.14

10

Anse Georgette

Seychelles

$26.63

$0.94

$6.89

$1.24

$17.66

$53.36

Most expensive beach according to study- Kristiansand Beach, Norway. image: kristiansand.norway.com

In contrast, the study reveals the 10 most affordable beaches are:

#

Beach

Country

Sunscreen

Water

Beer

Ice-cream

Lunch

Total (USD)

310

Cua Dai Beach

Vietnam

$1.95

$0.50

$2.04

$0.88

$7.81

$13.18

309

City Beach

Vietnam

$2.32

$0.33

$2.14

$0.88

$8.23

$13.90

308

Long Beach

Vietnam

$2.57

$0.43

$2.09

$0.99

$8.34

$14.42

307

Marsa Nayzak

Egypt

$6.61

$0.21

$1.96

$0.83

$6.83

$16.44

306

Sunken City

Egypt

$7.12

$0.20

$2.02

$0.84

$6.64

$16.82

305

Varkala Beach

India

$3.98

$0.37

$3.32

$0.73

$9.21

$17.61

304

Benaulim Beach

India

$4.65

$0.31

$3.20

$0.61

$9.15

$17.92

303

Palolem Beach

India

$4.65

$0.24

$3.13

$0.67

$9.52

$18.21

302

Cavelossim Beach

India

$4.65

$0.37

$3.41

$0.83

$9.15

$18.41

301

Sharm El-Naga Bay

Egypt

$7.12

$0.21

$1.96

$0.84

$8.44

$18.57

Most affordable beach according to study- Cua Dai Beach, Vietnam. image: vietnamguidenews.com

Click here for the full results: https://travelbird.nl/beach-price-index-2017/

4 Canadian beaches appear in the Index, with the following results:

#

Beach

Region

Sunscreen

Water

Beer

Ice-cream

Lunch

Total (USD)

118

Grand Beach

Manitoba

$9.15

$1.61

$3.59

$2.89

$20.90

$38.14

121

Brady’s Beach

British Columbia

$9.28

$1.74

$3.65

$3.00

$20.00

$37.67

136

Wasaga Beach

Ontario

$9.15

$1.70

$3.59

$3.38

$19.08

$36.90

149

Parlee Beach

New Brunswick

$8.87

$1.66

$3.57

$2.95

$18.87

$35.92

Grand Beach, Manitoba. image: travelmanitoba.com

Other findings from the study include:

Sun cream is most expensive when bought from beaches in The Seychelles, costing $26.63 for a 200ml bottle. In comparison, Cua Dai Beach in Vietnam has the world’s least expensive sun cream, costing just $1.95 per bottle.

The seaside location with the most expensive bottle of water is Huk Beach in Norway, costing $2.97 for a 500ml bottle. The beach with the least expensive bottle of water is Sunken City in Egypt, where the same sized bottle costs just $0.20.

The beach with the most expensive beer globally is Huk Beach in Norway, where a 33cl bottle costs $8.83. In contrast, Soma Bay in Egypt is the seaside destination with the least expensive beer, available for just $0.63.

Norway’s Huk Beach also has the world’s most expensive ice creams, at $5.09 each. Egypt’s El Gouna is the beach with the least expensive ice creams in the world, costing just $0.52.

West Palm Beach in the American state of Florida has the world’s most expensive seaside lunch, costing $28.61 for one person. Egypt’s El Gouna is the beach with the most affordable lunches, available for just $5.63.

About our friends at TravelBird: TravelBird is an online travel company offering a curated collection of holiday and travel experiences – from short inspirational breaks to international get-aways. TravelBird’s passionate local travel advisors work directly with tour operators across the world to offer a selection of travel experiences that invite travellers to discover something new and immerse themselves in different cultures. For more information, please visit: https://travelbird.nl

Methodology:

The study has 310 of the most visited beaches in 70 countries based on local tourism board numbers and data from the UNWTO.  

Total Price = $ Sunscreen + $ Water + $ Beer + $ Ice-cream +$ Lunch

Sunscreen costs calculated by taking an average cost from a store in local resort/hotel, a hostel and local pharmacy or supermarket (all where available). We searched for SPF 30, 200 ml.

Lunch costs calculated by taking full meal cost, including a drink and dessert, for one person from a walking distance of maximum 10 minutes from the beach or the closest establishments to it (largely within tourist areas), outlets include hotels and restaurants.

Beer costs were calculated by taking an average of the biggest local beer brand along with the retail cost of Heineken, Budweiser, Becks, Guinness and Fosters at local prices, where available. Where sizes were not available, calculations were undertaken to make serving sizes equal.

Water calculations were found by taking the three largest local brands and calculating an average of these.

Ice-cream costs calculated by taking an average prepackaged branded ice-cream price in the capital city of each country and applying consumer produce cost differences to each area, where applicable.  For the Silo, Ricky Sutton.

Featured image- Wasaga Beach, Ontario courtesy of expedia.com