Tag: radio
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Why Smart Speakers Were Popular Gift Idea Again This Holiday Season
Smart Speakers 101 The trendy devices can help you with everything from appointment reminders to grocery shopping lists to playing your favorite music and podcasts. It’s that last item that has the radio world excited. Find out why all the buzz is good news not only for broadcasters but also importantly for you. A recent…
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Streaming Companies Spotify And Labels Sony Making The Money Not Artists
Potter Box Definition: Is it ethical for media streaming companies, such as Spotify, to take advantage of IP loopholes, which are known to negatively impact artist revenues? Values: >Balance & Fairness >Legal Values Loyalties: a. Duty to service b. Duty to subscribers c. Duty to shareholders d. Duty to Intellectual Property e. Duty to Art…
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Dubai DJ Sets Underwater Broadcast Record
The crew at Channel 4 FM in Dubai responded when the marketing team thought it might be fun to do a live 5-10 minute broadcast segment from the Ambassador’s Lagoon outside the iconic Atlantis the Palm Resort, more or less as a publicity stunt to promote this exotic location. We’re not talking poolside, mind you,…
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Subliminal Advertising In McDonald’s Ad Ice Cubes
I was a bit confounded because at first, I couldn’t understand what was drawing me into the advertisement- then I remembered a well worn paperback book I have called Media Sexploitation by Wilson Bryan Key, sitting on a book shelf somewhere back home. That book is all about subliminal advertising and its photo section showing…