Getting Into Hollywood Accidentally…When I conceived the idea of a computer and technology museum around 25 years ago I didn’t concern myself with things like revenue models and how the place would be funded. Instead, I just worried about getting the coolest (and oldest) pieces of technology I could in order to have the best displays possible and appeal to the widest range of people.
Fortunately, I still think like that. However, the reality of having to pay bills for storage and electricity and all of the other things that come with running a proper business (and make no mistake, a museum is a business) means that on top of having some of the greatest technology pieces in the world to look at I must find ways of making money along the way.
A couple of years ago a production company called me asking for some early computers to use in a documentary about the origins of the internet that was going to run on the Discovery Channel (or was it the History Channel?) The guy was such a quick talker that I never really got a chance to get concrete information on what the show was going to be called or when it was going to air. To this day, I still don’t know if it ever did.
Then the CBC called. They were looking for an older computer running DOS with WordPerfect, the de facto standard in word processing – in 1989. An upcoming episode of “The Fifth Estate” required a computer recreation from the 80’s and they wanted to know if I could help. I missed the initial call and by the time I had gotten back to them, they had located something locally. It was at this time, however, I started thinking differently about our collection.
Some time had passed, and then the television show “Design By Decade” called. They needed some pictures of machines from the 90’s (and yes, in terms of computers, these are now quite ancient) and then Wired magazine asked for pictures as well. People writing Wikipedia articles were asking for permission to use some of our unique photos of machines to enhance their submissions. I started to think that we were really onto something.
When I first heard about a remake of 1982’s “The Thing” I never knew I would have something to do with it. A production designer called about putting computers from that time period into the 2011 remake. The only unfortunate part, because of the nature of the film, was that they would require purchasing the computers, not just renting them. “I can’t very well rent them from you and potentially return them with fake blood on them now can I?” I recall her saying. I had to agree. In the end, none of our computers actually made it into the film but I did my part as a consultant and helped steer the production in the right direction.
Earlier this year (2012), someone from Cineflix Media called. I recognized the name from the American Pickers and Canadian Pickers shows I somehow ended up addicted to. They required a recreation of a 70’s something office with computers and related materials. Dubbed as the “world’s most heroic airborne combat missions” it seemed like the furthest subject matter from computers I could think of, but hey, everyone needs to have an office, right? Getting paid for renting out our equipment was a real bonus, plus we got to be part of something cool. Now I found myself thinking about what the television and movie houses might want and have started acquiring those machines. Typewriters and old cell phones are now filling the nooks and crannies of our storage units.
Most recently a Toronto production company called, producing a film called “Public Service”. A short film that will make its rounds in the film festivals next year, it stars Gil Bellows (“Ally McBeal”) and Sheila McCarthy (“Little Mosque on the Prairie”). The majority of the film takes place in a government office in the mid 70’s and required some hard to find computers. A large one that normally sits in storage because it’s too big for even us to display was used during filming. We are excited to see how it all turned out, but we now feel like we’re pros at renting our stuff out to production companies.
We are presently working on expanding our website to included film and television production rentals as part of our service offering. It has not only become a nice revenue stream for the museum but it’s also exciting being involved in television and film. From the CRT screen, to the LCD screen, to the Silver screen we go! For the Silo, Syd Bolton.
