When a Porsche minivan doesn’t exist, billionaire Mark Zuckerberg makes one himself, with the help of West Coast Customs FOR HIS WIFE PEDIATRICIAN Dr. Priscilla Chan.
A Personal Touch to Porsche
In social media posts, Zuckerberg proudly shared his creation, revealing how he personally designed the vehicle. The customized SUV features a stretched wheelbase, lower ride height, and a larger rear spoiler. Additionally, the car sports black alloy wheels paired with yellow brake calipers, giving it a sleek, aggressive stance. This minivan, which still carries the DNA of a high-performance vehicle, adds a dash of Silicon Valley flair to the family’s collection.
The Porsche That Became a Minivan
Zuckerberg’s project began with the Porsche Cayenne Turbo GT, a model already known for its performance and luxury. Fitted with a twin-turbo 4.0-liter V8 engine producing up to 650 horsepower in updated form, the base model is an impressive machine. However, the tech mogul wasn’t content with the stock design. He wanted something more practical, particularly for family use. Thus, the Cayenne was stretched, and sliding doors were installed, giving it the feel of a minivan with the heart of a performance SUV.
Porsche’s Minivan Vision
Interestingly, Porsche itself once entertained the idea of a minivan with its Vision Renndienst concept, designed in 2018. The Renndienst, however, never went beyond the prototype stage. The Renndienst model had a futuristic design with six seats, placing the driver in a central position.
Although Zuckerberg’s minivan doesn’t replicate this setup, it opens up the possibility of what Porsche could achieve if they embraced the concept for production.
A Luxury Minivan Market?
While the luxury SUV market is saturated, the minivan sector, especially in regions like Asia, has seen growing demand for high-end models. Zuckerberg’s bespoke Cayenne reflects that trend, though it is unclear if the customization was purely aesthetic or if performance upgrades were made as well. With the ongoing development of a three-row electric SUV from Porsche set to release by 2027, one can’t help but wonder if the tech billionaire’s vision might influence the automaker’s future designs. For the Silo, Verdad Gallardo.
Broad Arrow Auctions has released the complete digital catalog for its upcoming inaugural Chattanooga Auction, set for 12 October 2024 at the Chattanooga Convention Center in Tennessee and we have it here for you to drool over (see below).
Among the 90+ collector cars on offer at the single-day sale are no less than 15 variations of the 911 model, including such rarities as the 1984 Porsche 911 SC RS Gruppe B “Evolutionsserie”, the vertible “missing link” in any Carrera RS collection.
Friday, October 11 9:00 am – 5:00 pm ET Saturday, October 12 9:00 am – 1:00 pm ETAuction Saturday, October 12 1:00 pm ET
Porsche is well known for a love of details and colours. And if the normal option list just isn’t enough, the experts from Porsche Exclusive Manufaktur, Porsche Classic and our Sonderwunsch programme are happy to help.
In this article we will cast the light on some of the recent special editions and look at the illustrious career of Michael Mauer, Vice President Style Porsche, who celebrated his 20th anniversary with the brand.
As if that wasn’t enough, two extraordinary events took place recently.
While the Formula Student Germany brought together top students and motorsport enthusiasts, Porsche once again attended the Gamescom in Cologne, the world’s biggest trade fair for computer games.
Something extraordinary does not just happen somehow, somewhere. It happens at a very particular place. Hand-crafted. With experience. With passion. And through the inspiration of customers. Experts in their profession pass on these ideas and the personality of the buyers to the vehicle – and thus make a Porsche your Porsche.
What starts with special paint colours and a stylish leather interior can be topped with one-off cars from the Sonderwunsch department. Here, the highest level of customisation has been offered for more than 70 years. There are technically no boundaries other than the specific budget and the existing rules and regulations to get road approval for the vehicle in the country of the respective buyer.
The Porsche Exclusive Manufaktur is also responsible for special edition models that are either offered worldwide like the new 911 Turbo 50 Years** or only for a specific market like the Taycan Turbo K-Edition***.
Let’s have a look at some of the recent special editions.
During the recent Monterey Car Week in California, Porsche celebrated the debut of the new 911 Turbo 50 Years** edition to mark the 50th anniversary of our top-of-the-line sports car.
Paying tribute and reinterpreting the Turbo heritage
The 911 Turbo 50 Years** anniversary model is based on the 911 Turbo S**** introduced in 2019. It pays a special tribute to and reinterprets this heritage:
Limited 911 Turbo 50 Years** edition to just 1,974 units worldwide in honour of the year in which the first 911 Turbo made its debut.
When it was introduced in 1974, the Type 930 Porsche 911 Turbo shifted the boundaries of what was possible. It brought the benchmark turbo technology from the 917/10 and 917/30 racing cars into a production sports car with superior performance and combined it with a unique design and unprecedented day-to-day usability.
Combining outstanding performance and the finest materials with exclusive design elements, the 911 Turbo 50 Years edition is available with an optional Heritage Design package. Those who prefer a minimalistic look can dispense with some or all of the graphic elements on the outside.
The standard side vinyl graphics are a nod to the historic livery of the Porsche 911 RSR Turbo presented at the Frankfurt Motor Show in 1973, itself a forerunner of the 911 Turbo*****.
It features the current Porsche Turbo-exclusive colour Turbonite, which makes its first appearance on a 911. Turbonite is also used on inlays in the rear engine cover, the fuel tank cap and in the Porsche crest. It is also being used as a contrasting colour in the Turbo 50 model logo.
One of the further highlights of this year’s Monterey Car Week was the premiere of a one-off car based entirely on the personal vision of designer and Speedster collector Luca Trazzi.
He made his dream of a 911 Speedster come true via the Sonderwunsch programme.
“In this form, and with this vast range of modifications, the 911 Speedster is our first Factory One-Off for an end customer. This one-off car shows what’s possible with our Sonderwunsch programme – based on a classic Porsche 911 from 1994.” Alexander Fabig, Vice President Individualisation & Classic at Porsche
It took more than three years to create this one-off car based on a 911 Carrera Cabriolet (Type 993) from 1994.
The two-seater with the characteristic rear lid underwent comprehensive technical modifications.
Out of passion, Trazzi designed what this model might look like. He wanted the project to unify the stylistic elements of all previous Speedster models.
Taycan Turbo K-Edition***
Next to special editions, the Sonderwunsch department and Porsche Exclusive are also working together with teams of specific Porsche markets to create unique editions only offered to customers there.
One example is the new Taycan Turbo K-Edition***, which is heavily inspired by Korean culture. It marks the 10th anniversary of 포르쉐코리아 / Porsche Korea and is available in five different exterior paints from the ‘Paint to Sample’ programme.
Designed exclusively for the K-Edition, a unique logo is based on the shape of a historical royal stamp. Within this symbol, the name ‘Taycan’ is written in traditional Korean characters.
The Style Porsche designers have also integrated a racetrack into the abstract representation of the logo and the specialists in the Sonderwunsch team hand-paint this logo in a high-gloss black onto the charging port door on the driver’s side.
Another unique selling point of the K-Edition is a special skyline graphic, created in close collaboration with Porsche Korea. The silhouette combines the characteristics of Korean cities, buildings and landscapes. It is also hand-painted in high-gloss black on the rear spoiler and the key housing.
Elsewhere on the car, the graphic is also milled into the front door entry guards (which are made of brushed black aluminium) and is revealed when the door sills are illuminated.
Inside, the skyline logo is embossed in the lower part of the leather dashboard on the passenger side.
Taycan Turbo K-Edition***911 S/T****** in Dani Blue
Some customers contact their Porsche dealers with special requests. Often, they would like to order a new car in a colour not offered in the current sample. If it is a paint from an earlier Porsche model, many of those can be found via the ‘Paint to Sample’ programme.
But sometimes an owner would like to have his or her personal colour of choice – maybe inspired from jewelry, a model car or just from imagination. This is where the Sonderwunsch team comes in with its ‘Paint to Sample Plus’ programme, as in the case of Porsche enthusiast Jorge Carnicero
As part of the Porsche Sonderwunsch programme, a comprehensively customised 911 S/T in Dani Blue****** has been created.
During the configuration of his 911 S/T, Carnicero asked the colour experts at Porsche to create a special blue that would suit the sporty, puristic character of the limited anniversary model.
The colour concept of the exterior is carried on in the interior, where it strikes a balance between the sporty, puristic S/T look and high-quality individualisation. The most striking feature is the tricoloured pepita pattern on the seat centres.
The sports car collector from the US state of Kentucky named the colour exclusively developed for him after Colour & Trim designer Daniela Milošević.
“Giving the paint my nickname is an overwhelming sign of gratitude for me and my work,” Daniela Milošević, Colour & Trim designer
911 S/T****** in Dani Blue
The hybrid design process at Porsche
With all these special models, did you ever wonder how the vision of a new Porsche actually becomes reality?
Innovative software – from the gaming sector, for instance – supports Style Porsche during the design process. But even in the age of digitalisation, our design department still values the design quality of classic sketches and labour-intensive clay models very highly. Along the path from vision to reality, the designers combine the best of both worlds.
Figure of the month:
20 years: That’s how long Michael Mauer has shaped our design as Vice President Style Porsche.
Continuity is an important aspect of the company philosophy at Porsche. As a luxury brand, Porsche is not about constantly inventing new things, but rather continuously refining things that are already good.
Last month, from 12 to 18 August, the international construction and design competition Formula Student Germany (FSG) took place at the Hockenheimring.
Racing teams from 20 different nations competed against each other. After intense months of preparation, the teams competed in the electric vehicle (EV) class and the so-called Driverless Cup (DC). The best overall package of design and performance as well as financial and sales planning is what counts.
911 GT3 RS*******
Porsche was also on site this year to exchange ideas with the young talents. Employees from some of our specialist departments and recruiting not only cheered on the students, but also advised them on career opportunities at the Porsche Careers stand.
“As Porsche, we have been involved in Formula Student for many years and have access to many talented engineers of tomorrow. The students put a lot of heart and soul into preparing for this competition. We experience an impressive team spirit.” Lena Siegle, Employer Branding
As a special highlight of the cooperation, Porsche invited its sponsored racing teams to the Porsche Experience Centre (PEC) at the Hockenheimring during the competition. A barbecue in a relaxed atmosphere provided the opportunity to talk to the experts from our departments and our recruiters.
“The dialogue with the students was extremely valuable for us. Getting to know their wishes and needs and meeting them at eye level at such events is essential for our work.” Sandra Knittel, Recruiting Young Talents
JOIN THE PORSCHE FAMILY: Interested in joining Porsche for an internship, thesis or dual studies? Find all our current vacancies here: https://porsche.click/NLStudents
Macan Turbo Electric********
With more than 300,000 visitors, Gamescom once again was the biggest get-together for the worldwide gaming community. For the second time, we were present at the trade fair with our own stand. At our exhibition space in Hall 9.1, visitors could dive into the world of the popular game Overwatch 2®.
“At Gamescom, we have created a special multi-sensory experience of the game with a special Porsche touch for the community to enjoy.” Deniz Keskin, Head of Brand Management & Partnerships
In the spring of 2024, we cooperated with game developer Blizzard Entertainment® for the first time on the successful Overwatch 2®. For the duration of Gamescom, the digital Porsche package was once again available in the game, with players being able to use it to equip the characters D.Va and Pharah with skins inspired by Porsche.
Further, our recruiting colleagues were also present with an additional careers stand on site to advise you about our dual study program, our apprenticeships, as well as other career opportunities.
There was a time, not terribly long ago, when it seemed like the automotive industry was on the fast track to total electrification.
Ahead of Their Time
Many of us think of hybrid or all-electric power as a relatively new technology. After all, Porsche just introduced its very first production EV, the Taycan. But in reality, electricity has been around in the automotive world for over a century. And Ferdinand Porsche was one of very first pioneers to embrace this technology. When Porsche was a teenager back in 1893, he installed an electric lighting system in his parents’ house. Even the very first vehicles he designed had electric drives. After toying around with a few different ideas, Porsche designed the world’s first functional hybrid car, the Semper Vivus (Latin for “always alive”), in 1900. But due to its modest power output, heavyweight, and lack of infrastructure, the idea was relegated to the back burner for many years.
Amid concerns over global warming, governments around the globe began floating regulations that sought to ban ICE vehicles outright – but in recent months, with demand falling behind expected levels of growth, a lot has changed, and now, those same plans are being scaled back.
Up To and Beyond
While Porsche recently revealed that it continues to develop the all-electric version of its Cayenne crossover, it also plans to continue to offer hybrid and combustion engine-powered examples of that same model – “up to and beyond 2030,” in fact.
Keeping the V8
Interestingly, Porsche also noted that the currently, third generation of the Cayenne will be upgraded and will continue to be offered alongside the fourth, all-electric generation model. Engineers will focus on the Cayenne’s ICE powertrains, however, including its twin-turbocharged V8, which it will need to tweak to ensure that it meets increasingly stringent emissions standards.
Still Focused
This is obviously great news for fans of ICE powertrains and the V8 in general, but also note that Porsche remains focused on an electrified future, regardless. “Our product strategy could enable us to deliver more than 80 percent of our new cars fully electrified in 2030 – depending on the demand of our customers and the development of electromobility in the regions of the world.” Oliver Blume CEO Porsche AG.
As such, Porsche plans to continue making gas engines for some time, it seems.
A desirable single-owner example offered with less than 23,643 documented miles at the time of cataloging
One of just 477 produced for the U.S. market in 2005
Finished in classic Communication Colors of GT Silver exterior over Ascot Brown leather interior
Unmodified and offered with four pieces of its factory luggage set and other delivery accessories
Features servicing and maintenance by a single authorized Porsche dealer
One of the most collectible Porsche models ever produced
Chassis No. WP0CA29875L001120
Porsche seldom exits a motorsports arena without a taste of triumph. Yet, in 1991, an exception proved the rule as Porsche ventured into Formula One, supplying engines to the Footwork-Arrows team with their newly developed 3.5-liter naturally aspirated V12. This engine, essentially a combination of two TAG-Turbo V6s from Porsche’s McLaren days proved cumbersome and prone to reliability issues. Midway through the season, Footwork-Arrows terminated their contract with Porsche due to these setbacks.
Undeterred, Porsche embarked on a solitary path of refinement over the subsequent three years, nurturing the engine’s potential through advancements in technology and engineering. Eventually, they succeeded in transforming it into a robust and potent V12 powerplant. This worthwhile endeavor of internal engineering spurred Porsche to further explore Formula One’s evolving regulations, resulting in the development of a 3.5-liter V10 engine—purely as an educational pursuit. Later iterations saw this V10 engine grow to 5.5-liters and find application in Porsche’s LMP2000 sports racing prototype, codenamed Typ 9R3 and conceived for the prestigious 24 Hours of Le Mans. Despite its initial promise, the LMP2000 project met an untimely demise, leaving the formidable V10 engine temporarily abandoned until a pivotal turn of events.
Porsche’s engineers were fervently engaged in another ambitious project—the Carrera GT prototype, internally referred to as SCM (Super Car Millennium).
Housed in Huntington Beach, California, a select team of designers undertook the task of bringing SCM to life. In a nod to its showpiece stature, the decision was made to equip this extraordinary prototype with the same 5.5-liter V10 engine originally developed for the 9R3 project. So fantastic was the reaction to the prototype driven along the Champs-Élysées to the 2000 Paris Motor Show that the approval of a production version was a foregone conclusion.
Commencing in 2003, the Carrera GT swiftly became the quintessential analog supercar of its era. Embracing a back-to-basics philosophy, in stark contrast to its technologically intricate predecessor, the 959, the Carrera GT boasted a raw engineering ethos. Its naturally aspirated 5.7-liter V10, renowned for its rapid revving capability, paired seamlessly with a six-speed manual transmission nestled within a carbon fiber monocoque chassis. Eschewing electronic driving aids, the Carrera GT epitomized a driver-centric experience, delivering unrivaled auditory and performance thrills akin to those found on the racetrack. Produced for a short two years, just 644 Carrera GTs were sold through U.S. Porsche dealerships
This 2005 Carrera GT was constructed in the final year of production and was delivered new to Howard Cooper Porsche of Ann Arbor, Michigan with a purchase date noted in the service book as 22 December 2004 with 15 delivery miles/ 24 kms. Selected with XT Bucket Seats and finished in the Carrera GT’s official Communication Color of GT Silver Metallic over an Ascot Brown leather interior, this fantastic single-owner example features a clean CARFAX and, at time of cataloging, less than 24,000 miles/ 38,624 kms. GT Silver was a long-held bespoke color for the Carrera GT and certainly one of the most popular, echoing those giant-killing RS Spyders of the late 1950s and ’60s.
According to its CARFAX and ownership records, this Carrera GT features servicing while under single ownership by the consignor at Howard Cooper Porsche, later known as Germain Porsche and now Porsche Ann Arbor. One of the many benefits of a single-owner super sports car such as this is the familiarity between the official Porsche dealer and owner and the expected elevated level of trust between the two. Twenty visits to the selling dealer over the 19 years have ensured that this Carrera GT has remained in regular hands during those service visits, remaining at the ready for those special Michigan days that offer the most to both car and driver. Partial service records on file show a Major Maintenance in 2009 with a new windshield at 10,739 miles and two recorded maintenance visits in 2015 and 2017, the latter being a two-year service visit. Furthermore, it should be noted that all services have been conducted at the original selling dealer, Porsche Ann Arbor.
Offered with service records on file dating from 2007 to 2020, this single-owner Carrera GT is accompanied by an impressive number of delivery items including its original window sticker, owner’s manuals, hard top panel bags, centerlock socket, tools, and factory fitted indoor car cover. Furthermore, all Carrera GTs were delivered with a set of factory fitted luggage by Ruspa of Italy, color-coordinated to the selected interior color of the car. Over the years many of these sets have become disassociated with their cars, yet this Carrera GT retains a nearly complete set in Ascot Brown—an additional, and welcome benefit.
Created by specialist teams with a narrow focus and cloaked in secrecy, with little interference from the corner offices, the Porsche Carrera GT is an exquisite example of race-honed engineering brought to life on the road. Never before offered for sale, this single-owner Carrera GT, number 455, should make an enjoyable addition to those in search of the finest motorsport-derived super sports car of the 2000s. Just as Porsche intended. For the Silo, Jakob Greisen.
Internet bidding is not available for this lot. Please contact bid@broadarrowauctions.com for more information.
The sound. The style. The power. The experience. All inimitable….. Introducing you to classic PORSCHE 959, an exquisitely-produced book from publishers Delius Klasing.
This fascinating boxed set is a literary monument to the Porsche 959 that is still breathtaking to behold 36 years after its first roll-out.
Tesla has been the fastest growing automobile brand over the course of the pandemic with astounding brand value growth of 271% in the last two years, according to the latest report by leading brand valuation consultancy Brand Finance. Tesla’s impressive growth continued this year with its brand value up by 44% to US$46.0 billion ( CAD$58.55 billion) which saw it move from 6th to 3rd in the Brand Finance Automobile 100 2022 ranking.
Tesla was the only brand in the Top 10 of the ranking to see significant growth this year.
Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The report ranks the world’s top 100 most valuable and strongest automobile brands, the top 20 auto component brands, the top 15 tire brands and the top 10 car rental service brands.
Musk at Tesla event in China.
Tesla’s CEO, Elon Musk, has played a huge part in the growth of the brand with his charismatic, and at times controversial, behaviour keeping it firmly in the limelight. Tesla’s transformation into a household name has seen other brands try to connect themselves to the brand to benefit from the Tesla effect.
2021 saw Tesla increase its footprint in China, to ensure it continues to compete in the booming Chinese market.
It opened a new research and development centre, its first outside of America, in addition to a data centre at its Gigafactory in Shanghai. The brand also built a second delivery centre in the city, which incorporates sales, test driving and delivery of Tesla vehicles. Looking to this year 2022, Tesla announced it would launch no new models this year due to the global chip shortage, as doing so would reduce its overall output. Instead, the brand will focus on its full self-driving software as well as scaling up its production capabilities.
Electric revolution sees Chinese brands surge
Chinese brands account for eight of the top 10 fastest-growing brands in the ranking . The increasing popularity and adoption of electric vehicles in China has been a key driver behind the impressive growth for these brands, with China accounting for most electric vehicles sold globally. Several Chinese brands are looking to capitalise on the momentum by expanding their global footprints, with several of these brands launching in Europe in 2021.
While Tesla has seen the fastest growth over the past two years of the COVID-19 pandemic, Great Wall is the fastest-growing brand in the ranking this year, with its brand value increasing by an impressive 109% to US$2.6 billion (CAD$3.3 billion). As well as launching in Europe last year, Great Wall announced it will be launching nine electric vehicle models in Thailand over the next three years, where demand is expected to grow considerably. Great Wall plans to use Thailand as a base to launch its expansion into the ASEAN region. The auto marque’s CEO, Jianjun Wei, was also the top ranked automobile CEO in the Brand index, which ranks the world’s top 250 Chief Executives according to how well they manage and grow their company’s brand, and placed 3rd overall across all industries.
The BYD EA1 Dolphin.
BYD was the second fastest-growing brand in the automotive ranking with its brand value doubling to US$6.4 billion (CAD$8.15 billion), an increase which saw it overtake Haval (brand value up 55% to US$6.1 billion or CAD$7.76 billion) to become China’s most valuable car brand. BYD, which specialises in electric vehicles, saw sales accelerating 232% in 2021 with 603,783 models sold – making it the best-selling new energy vehicle manufacturer in China for the ninth year.
Joining Great Wall and BYD in the Top 10 fastest-growing brands is Song (brand value up 90% to US$1.7 billion or CAD$2.16 billion), Qin (up 89% to US$475 million or CAD$604 million), Tang (up 88% to US$630 million or CAD$802 million), NIO (up 79% to US$2.6 billion or CAD$3.3 billion), Dongfeng (up 67% to US$1.4 billion or CAN$1.78 billion), and WEY (up 56% to US$613 million or CAN$780 million).
Toyota holds on to pole position as most valuable automobile brand
Although Chinese auto brands have seen impressive growth, Japan’s Toyota has held on to the top spot in the Brand ranking with a brand value of US$64.3 billion (CAN$81.9 billion).
Whilst the Japanese brand wasn’t immune to the global chip shortage that ravaged the industry, Toyota was better placed than most to weather the storm thanks to its contingency stockpiling.
The foresight allowed the brand to keep production levels high when others faltered and resulted in Toyota outselling General Motors in North America in Q1 2021 – the first time any brand has outsold General Motors in the region since 1998. Toyota remains the world’s top-selling automaker, the only manufacturer selling over 10 million vehicles globally.
Toyota was one of the early adopters of hybrid technology, with its Prius model dominating the hybrid segment for years, but it has fallen behind in the increasingly competitive electric vehicle arena in recent years. To regain ground, last year it announced it would be investing US$35 billion (CAD$44.6 billion) in electric vehicles, focusing on both battery technology and car development. The investment forms part of Toyota’s ambition to sell 3.5 million electric vehicles a year by 2030.
Fellow Japanese brands Honda (brand value US$28.2 billion or CAD$35.9 billion)and Nissan (US$14.6 billion or CAD$18.6 billion) join Toyota in the Top 10 of the ranking, though both brands saw a 10% decrease in brand value this year. Honda held onto its position in 7th, and despite the loss in brand value Nissan actually climbed two spots from 11th to 9th, as it fared better than Sweden’s Volvo (down 20% to US$14.2 billion or CAD$18 billion) and Germany’s Audi (down 20% to US$13.8 billion or CAD$17.6 billion).
Mercedes-Benz remains most valuable European brand
Sitting behind Toyota, Mercedes-Benz remains the second most valuable brand in the ranking, and the most valuable European brand, with a 4% increase in brand value year-on-year to US$60.7 billion (CAD$77.3 billion). Amid challenging market conditions due to the pandemic and an industrywide semiconductor shortage, the brand prioritized electromobility and has seen great results from it. The German automobile giant confirmed that their electric vehicles sales saw a 90% increase this year.
In 2021, Mercedes-Benz launched the sixth generation of the C-class series with a new interior design and is planning to implement autonomous driving features. At the same time, an industry-wide trend to make a transition to electric vehicles and a sustainable approach to production and distribution is on the rise.
2022 Mercedes C class.
A key development to strengthen the Mercedes-Benz brand is the rebrand of Daimler AG to Mercedes-Benz Group AG. The focus of the rebrand is to enhance passenger cars and vans in the luxury segment. The strategic move to rebrand was to fulfil the brand’s objective to focus on financial and mobility services by offering insurance and rental subscriptions and digital fleet management systems.
Other German brands did not fare so well in the ranking this year, with Volkswagen (brand value down 13% to US$41.0 billion or CAD$52 billion), BMW (brand value down 6% to US$37.9 billion or CAD$48.2 billion), and Audi (brand value down 20% to US$13.8 billion or CAD$17.6 billion) all seeing losses in brand value. With lockdowns, network contractions in production and the ongoing semiconductor shortage, the industry has been faced with many challenges. Apart from sector wide disruptions, the German automakers who were reliant on diesel-powered vehicles have had to deal with regulatory challenges and the transition to electric mobility and electric production methods, resulting in rolling back on production to meet industry trends.
Porsche most valuable among luxury and premium, but Ferrari strongest across the whole table
Porsche is the most valuable luxury and premium automobile brand in the world with a brand value of US$33.7 billion (CAD$42.9 billion). The automobile giant celebrated the 50th anniversary of the iconic Porsche Design with a limited-edition sale of 750 cars to pay tribute to the iconic design by Ferdinand Alexander Porsche.
The brand’s aim to transform into an agile company has led to leveraging digital transformation by enhancing online sales. To adapt to new formats of sale in the automobile sector, Porsche has invested in e-commerce for 100 markets globally to adopt an omnichannel strategy to connect digital services and retail sales.
While Porsche is the most valuable brand in the luxury and premium segment, Ferrari was named the strongest automobile brand in the world with a Brand Strength Index (BSI) score of 90.9 out of 100 and a corresponding AAA+ rating. Apart from calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Certified by ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.
2021 was Ferrari’s best-ever year in terms of sales, with the company paying bonuses to all employees as a result, and the projected growth for 2022 remains high. The automotive brand’s historic pursuit of controlled growth has helped to preserve its exclusivity within its sector, however, last year Ferrari expanded its target market to a younger demographic by launching a new high-end fashion line. The aim of creating a brand that can cater to Italian luxury lifestyle in the high-end category will help expand and strengthen its brand portfolio into new avenues, whilst enhancing brand awareness amongst the younger generation.
Denso most valuable auto components brand
Car sales picked up following the loosening of lockdown restrictions, and auto component brands saw demand rise in turn. It has been far from clear sailing for the industry with the global chip shortage disrupting production, but the overall outlook is positive, evidenced by the vast majority of brands seeing good growth.
Denso has retained the title of most valuable auto components brand in the world for the 5th consecutive year, with brand value up 12% to US$4.2 billion (CAD$5.4 billion). The brand continued to play its part in combatting the COVID-19 pandemic, creating respirator components in collaboration with Ford, as well as hosting over 50 vaccination clinics for employees across North America. Looking forward, the ever-increasing adoption of hybrid and electric vehicles is good news for Denso, which has over two decades worth of experience in the manufacturing of hybrid car parts.
Michelin most valuable and strongest tyres brand
As the world opened back up and travel increased throughout 2021 the tyre sector regained traction, with almost every brand in the ranking now more valuable than they were pre-pandemic.
Michelin has retained the title of the world’s most valuable and strongest tires brand, with a brand value of US$7.7 billion (CAD$9.8 billion) and a brand strength index score of 85.8 out of 100.
Despite continued disruption within the industry, Michelin saw a 15.6% year-on-year increase in consolidated sales in the first nine months of 2021 and exceeded expectations in the third quarter of the year thanks to a rebound in demand for tires for agricultural machinery. The brand also announced an extension of its partnership with the MotoGP World Championship, remaining the exclusive tire supplier for the competition until 2026.
SIXT is fastest-growing car rental services brand
The car rental brands have gained momentum in 2021 after a steep decline in brand value at the start of the pandemic. As the demand for vehicle hires increases, brands in this industry are presented with the opportunity to innovate and capture a high market share.
SIXT is the world’s fastest-growing car rental brand of 2022 with a 115% increase in brand value over the year to US$1.3 billion (CAN$1.7 billion), according to the Brand Finance ranking. This year’s increase is the continuation of an impressive growth trend for SIXT, which has seen its brand value increase 265% over the past five years. The brand has built a strong international growth strategy, expanding rapidly in the United States and entering new markets, such as Australia.
Enterprise has retained the position of the world’s most valuable car rental brand with a brand value of US$7.1 billion (CAN$9 billion) with a 6% increase in brand value over the year. Despite COVID-induced travel restrictions, the brand has performed well by launching new mobility hubs and undertaking fleet electrification, but it remains below its pre-pandemic brand value of US$7.4 billion (CAD$9.4 billion). For the Silo, James Haggis.
Featured image: Great Wall Ora Concept Electric Car Made In China
SCOTTSDALE, Ariz. – Barrett-Jackson is revving up for the automotive event of 2022 when it returns to WestWorld of Scottsdale, January 22-30, to celebrate 50 years of The World’s Greatest Collector Car Auctions.
The annual Scottsdale Auction has hosted some of the most electrifying moments in collector car history over the last five decades.
January’s Scottsdale Auction will both celebrate those milestones and deliver an action-packed automotive lifestyle event filled with an incredible collector car docket, the latest vehicles from top automakers, symposiums on a variety of automotive-related topics, and hundreds of exhibits and displays. Among the collector cars set to cross the block with No Reserve is an extremely rare 2015 Porsche 918 Spyder, one of only 918 of the hybrid hypercars produced worldwide.
“We’re preparing to host the world’s most exciting automotive lifestyle event in January to celebrate 50 years of ‘The World’s Greatest Collector Car Auctions,'” said Craig Jackson, chairman and CEO of Barrett-Jackson. “When my father Russ and his business partner, Tom Barrett, set out to raise money for the Scottsdale library with a local car show, they had no idea the impact they would have on the collector hobby over the next five decades. We’re proud of our heritage and the role we’ve played in the collector car hobby over the last half-century, and we can’t wait to continue this legacy in 2022, beginning with our flagship Scottsdale Auction.”
The 2015 Porsche 918 Spyder set to cross the block in January is considered to be among the “Holy Trinity” of hypercars and is one of the final 918s delivered that year.
Painted in white with a red leather interior, it’s powered by a naturally aspirated 4.6-liter V8 engine paired to Porsche’s 7-speed PDK dual-clutch transmission. Capable of 0-60 in 2.2 seconds, the 918 produces 887 horsepower with 282 horsepower coming from two electric motors. It has a carbon-fiber monocoque chassis, rides on Magnesium wheels and has just over 300 actual miles.
Another highly anticipated vehicle is the ultimate Pro-Touring muscle car: a 1967 Ford Mustang Eleanor Tribute Edition owned by seven-time Major League Baseball All Star and three-time World Series champion Buster Posey. Capable of producing 828 horsepower routed to the rear wheels through a 4-speed automatic Bowler Performance Transmission, this Mustang features custom parts, modern technology and design throughout. Selling with No Reserve, this vehicle comes with several items adding to its provenance, including an Eleanor Tribute Edition Certificate of Authenticity, a box full of memorabilia and the build appraisal book with receipts and images.
“We’re going to kick off 2022 with one of our greatest events to date filled with prized collectible vehicles that are destined to be remembered,” said Steve Davis, president of Barrett-Jackson.
“Over the years we’ve built a collector car family that is truly the heart of this hobby. I can’t think of a better way to speed into our next 50 years than with an amazing celebration this January.”
In addition to rare hypercars and customs, Barrett-Jackson’s diverse Scottsdale docket will include a 1965 Shelby Cobra 427 Super Snake that is one of only three continuation Super Snakes authorized by Shelby. Also selling with No Reserve, this one-owner car, CSX4404, is powered by a 427ci V8 engine with twin Paxton superchargers mated to a 4-speed manual transmission. This Cobra comes complete with its Build Sheet and the original Shelby Automobiles, Inc., MSO signed by Carroll himself, as well as his signature on the dashboard.
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming over 500,000 attendees per year, Barrett-Jackson produces live collector car auctions in Scottsdale, Arizona; Palm Beach, Florida; Las Vegas, Nevada and Houston, Texas where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings.
Let me start this article by sharing with you my own observation about the nature of intelligent mechanical life: EVERY machine I ever interacted with exhibited a distinct personality. After all, they’re really analog information processors, aren’t they? Like transformers, only not quite so … animatronic. Even so, they do have a machine “spirit”. Some docile and some down right malevolent.
From my first car, the ‘51 Chevy Deluxe, I inherited from my Gramma Hilda, through my ‘63 Chevy Impala SS dual quad 409, to my Deuce and a half water trucks, my Peterbilts (now there’s some evil shit) to my 60 Egg Sport Fish and 54 Bertram Sedan, each had it, and it made itself known immediately.
Acquiring “Black Beauty”
My demon possessed, assassin “business” associate, King, from early days in Seattle commercial real estate, came to my office in December of 1979. He asked me if I wanted a repo Porsche Rainer Bank hooked. I told him: “The only Porsche I’d want is a Black on Black Euro 928 5-spd with Yellow tinted windows.” His jaw hit the floor. He grabbed me out of my chair and dragged me out the door and said “We’re goin’ for a ride!”
We went to the Bank’s repo yard, and all I saw as I walked through the gate was Black Beauty, crouched there like a cat laying in wait exactly as I described. I grabbed the keys from the yard manager, and told him I’d call him later. Bob and I rolled out the gate and warmed her up a little before BURYING IT! She obviously had issues on the front left. I pulled off, and looked . . . shit– a screwed up brake caliper. We stopped at a pay phone [yeah . . . this is an ancient tale], called the yard manager and told him the issue. I also told him I wanted the car and would give him less than the trillion dollars they wanted. He told me to leave a check for the half trillion at the branch and he’d bring the title, and that my branch manager would handle transferring it.
First Personality Appearance
I dropped Bob off at the Yard, and took the car to the Porsche Dealer in the U-District. Told the tech what I thought, and he confirmed it when he got her on the lift. I waited in the customer concierge room for half an hour. The tech came out and told me that the work was completed. He said, “what’s with that crazy thing? I thought she was going to hop off the damn lift.” I shrugged and drove her home. My future ex-to-be couldn’t climb into the 928 fast enough!
The author’s future ex-to-be. “I always liked those toes!” photo courtesy of the author
Early Life with Black Beauty
Me and this car? It was literally love at first sight. The first attraction was an instinctual thing: I am an aeronautical/astronautical engineer and looking, touching and feeling her I had it figured out. The 928 was an engineering masterpiece. A work of art.
The next attraction was the sound of the engine exhaust while she ran. (After I smogged the car, she received 3” stainless Borlas with electric cut outs). Then, the car became the epitome of ssssmmmmoooottthhhhh. Readers, they are fucking smooth.
And quick- I drove her for a year and she wiped the deck with anyone who’d stand up. After getting tons of shit talk from everyone who raced against it (not quarters but measured mile rolling starts on the I-5 Express Lane Underpass), I pulled everything in her that didn’t make it go forward … interior, carpets, headliner … everything.
The First Time She Flew
My buddy, Johnny Roselli, worked for Lake Union Air Service flying turbine otters out of Lake Union to Victoria BC and back . . . “The Sewer Tour.” While talking one day at Beth’s Café, we ended up together on the Evergreen Point Floating Bridge where we walked a measured mile in the center span from Juanita to the U of Washington turn out.
I spray painted a vertical line on the side curtain along the bridge deck at the 0’-pt and 5280.0’-pt. The next morning, at 0500, my little brother was riding as an observer with a second stop watch and we rolled out of the toll gate at Juanita and headed up the hill to the bridge.
I hit 145 mph (233.3 kph) on the clock by the time I started down to the 0.0 marker. Johnny was doing 2-min turns in his turbine Otter directly above the road bed and dropped a wing and dove down along side. He was all set to film from 50’ (15.24 meters) above ground level. [Uhhhh . . . and you didn’t get arrested . . . hmmm]
Him in the plane, me in the 928
We were joining up window to window right at 0.0. [Later, the FAA shithead investigating this “maneuver” had an absolute fucking hemorrage and pulled both our pilot licenses, suspend John for a month]. I blew by him like he was standing fucking still. His airspeed when I went buy was 120. I beat him to the 1.0 mark even when he was spooled all the way up and with his throttle buried in the panel.
The authors aerodynamically clean 1979 928. aka “Black Beauty”. photo courtesy of the author.
Later, at the J&M Café, Johnny said he’d never seen anything like it. When we compared the clocks the average was 183 mph (294.5 kph). Gears man! Gears! By the way, an aerodynamically clean 928, no rear spoiler and a reinforced chin strap has a V2 right at 183. The nose lifts, it wants to take off, and there’s no fucking where to go.
The WW2 V2 rocket.
I never considered ever selling her and even if I had that couldn’t have happened because she went out in a fiery glory. Burned to the hubs when a hard fuel line ruptured underneath. I fucking cried. I’m not joking. Her loss was unfathomable and what else could I do but cry for her?
Life with Black Beauty
After writing this account I talked with my brother Tim, a retired Cop in Anacortes. He was the was the observer timing the run and talking to Johnny over a walk-n-talkie. Tim, reminded me that there were all sorts of wild stuff that went on with that car.Stuff that somehow I forgot about: Mechanics refused to work on her … she would do all kinda crazy shit, like dance off the rack when I’d walk by, quiver when they touched her. Weird right? Tim even refused to ride in her for a long time, “cuz she made noises at him.”
Evenings in Windermere Circle
The author and the beauty. photo courtesy of the author.
I used to go down into my garage every night, late, and just sit in front of her hood and look at her, five maybe ten minutes. It was a total love affair between that machine and me. When I’d leave to go to bed, I’d always walk around to her backside, run a gloved hand across and along her rear end to caress her right beneath the gap in the hatch. It was nutty, but I could feel the car settle, ever so slightly, a couple thousandths, from the left rear shock to the right.
When I stepped through the garage door to walk back up into the house, I would always, every time, hear her exhaust system … “clink” … and as I closed the door, I’d hear her fuel accumulator gurgle. I’m not fucking kidding. This beautiful shiny black thing would say good night to me every night. For the Silo, Christopher O’Leary.
The car industry follows modern technology. In terms of car design, car security, quality of overall materials used to make the engine and car shell. The better overall quality of the vehicle is the main goal that carmakers want to achieve. But in addition to the car quality, a lot of thought is put into customer experience in the car. Every carmaker wants to make cars more comfortable and more technologically advanced than the previous one. Infotainment is a big part of the customer experience and technology possibilities in a car. Infotainment allows users to have a high experience.
Tesla is currently the only auto manufacture with a built in touchscreen capable of web browsing but that will soon change as others up their game.
Infotainment as Travel Entertainment
A few high-class cars have touchscreen tablets built into vehicles that allow users to use web browsers. In addition, they are potent sources for gaming and watching movies. The web browser allows users to use it for work, entertainment, and getting information. While the car is standing, the user can access the mailbox through a web browser and read emails, files and send emails. In addition, you can check your business servers and have an emergency meeting on intelligent voice control.
If you want to clear your mind off work while waiting in traffic, you can play online games through the web browser. They have enough power to run demanding HTML5 animations, like in online slots Canada real money websites. Funnily enough, somebody did that, and here’s a video where a couple of guys tried Tesla car’s infotainment center with an online slot game. And it worked!
Either way, there’s plenty of things to do entertainment-wise, you can go on a long trip with your kids in the back seat, and they will see the screen and play with wireless controllers.
Infotainment as Your Virtual Mechanic Assistant
Infotainment helps the user to take care of the car on time. The engine will send you a warning when it is needed if your car needs an oil change or window cleaner. When your gas reserves become low, the engine will message that your gas is low and the nearest gas station. Infotainment and car computers have become one smart device. Your car screen will show you more than a thousand possible car problems. In addition to the virtual assistant, car sensors are a great addition that infotainment shows you potential street problems. On a touchscreen, you will see cars too close to your car, and the distance in meters or other metrics users choose. Parking sensors are a great help. They will show you the space the whole time until the car stops. Sensors are getting more and more “smart” as they allow users to have a safe environment in and outside the car.
Porsche Cayenne touchscreens have been available since 2005.
The car industry is evolving fast. Infotainment will soon be a standard part of equipment in cars with a web browser and more additional possibilities. We will see how cars will develop and standard in some family cars from the middle class in the next five years. From Tesla, (who is currently the only car with an advanced infotainment system with a web browser and gaming system) to infotainment centers found in other cars that for now have only GPS and vehicle alerts without options of web browsing. For the Silo, Ika.
New York City is home to over 70 of the world’s billionaires, but when they want to get away to decompress, many shed their suit and tie for a guayabera, white slacks and boat shoes and head to South Florida for the white sand beaches, fine dining, yachting and golfing. Some have been heading to Sunny Isles, Florida where, according to the developer, over 20 billionaires have purchased a home at Porsche Design Tower.
What a space! What a view!
New owners at the Porsche building were the first in North America to be able to take their cars up an elevator to their personal sky garage, including the $USD 32.5 million penthouse. Three patented Dezervators, a glass drive-in elevator rising at 600-feet per minute, will enable residents to keep an eye on their Ferraris, Porsches and Rolls Royces while sitting in their living rooms reading the Wall Street Journal and checking out the Atlantic Ocean views.
The 60th-floor Porsche penthouse comes with a huge living and dining area, state-of-the-art kitchen, family room and four ensuite bedrooms with a total of seven baths, floor-to-ceiling glass walls, 20-foot ceilings and a private people elevator. The outdoor living areas are equally impressive with a private terrace pool and roof pool, two balconies and two summer kitchens. It has two sky garages and a separate 3,000-square-foot car gallery. The gallery can be customized by the owner for fewer cars to substitute a game room or extra living space.
Building amenities include a three-story lobby with glass car elevator observatory, movie theater, game room, oceanside restaurant with indoor/outdoor dining, private wine lockers, oceanside bar and lounge with fireplace and large-screen TVs, oceanfront pool with food and beverage service, Intracoastal Waterway sunset deck, virtual golf simulator, virtual car-race game, ballroom with bar and catering kitchen, oceanfront gym and yoga room, spa, sauna, steam rooms, hair salon and a car concierge available to give the luxury cars a wash and maintenance.
Having broken ground in 2014, the tower is now sold out.
The penthouse is priced at $32.5 million; other units when remaining were listed for sale starting at $6.2 million. Porsche is located in Sunny Isles – a ritzy part of the Atlantic Ocean stretch of Miami Beach to Fort Lauderdale condos. The developer is Dezer Development in Sunny Isles Beach, Florida.
In Other Real Estate News- “San Francisco Clock Tower Penthouse”. Few can say that they start off their dinner parties with cocktails inside a century old clock. That is to say, no one except the new owners of this historic three-level landmark loft apartment gleaned from the clock tower of a factory in San Francisco’s South of Market neighborhood that was converted into live-work spaces in 1992 by architect David Baker.
The historic clock tower was constructed in 1907 and the large building complex that supported it became the West Coast’s largest printing company by 1921. The owner of the business, Max Schmidt, decided to construct a penthouse level in the clock tower where natural light poured in from all four sides of the clock faces so that his lithographers would find it easier to work. In 1930, the plan for the new Bay Bridge was solidified, which would require tearing down a portion of the printing buildings, including the clock tower. Schmidt would have none of that and used his clout, threatening to move his business to the other side of the bay. The city, unwilling to lose one of their largest businesses, gave in and agreed to take the highway around Schmidt’s complex and the tower was saved. In 1992, the old factory was repurposed into 127 contemporary live/work lofts and offices. Commuters have come to depend on the clock as they travel to and from work each day.
Now for the first time in almost a quarter of a century, the penthouse is for sale. The sleek contemporary condo with spectacular city views measures in at a spacious 3,000 square feet of living space, including a room inside the clock itself and has large wrap-around terraces providing outdoor space for lounging and entertaining. The two-bedroom, two-bath residence has been designed to optimize the loft’s spaciousness with an expansive living-dining room divided by a double-sided glass fireplace with French doors opening to the terrace. Original brick walls, hardwood and polished concrete floors and built-in bookcases following the lines of the beams are highlights of the structure. Included are a gourmet kitchen with top-end appliances and space for a table, office, game room, library, large master suite and the clock room.
San Francisco’s historic registered Landmark Clock Tower four-story penthouse loft apartment with conversation piece furnished room inside the clock is listed at $8.5 million.
Visit TopTenRealEstateDeals.com for more celebrity homes and real estate news. For the Silo, Terry Walsh.
A metallic silver bullet, 300+ km/h roaring blur on the Autobahn. 6th gear, 355+ HP, 3.8L-6cylinder, variable timing at full advance, breathing in through a K&N filter system and exhaling out of a Fabspeed Max-Flo exhaust. Automatically adjusting shock absorbers stiffening as you pass and corner. Porsche’s PSM stability control system controlling the power to the wheels, keeping you on the road as you throttle and shift. Signature auto adjusting spoiler in the up position. If you need to stop in a hurry, having full confidence in Porsche’s best-in-the-biz 4 channel ABS and huge cross drilled rotors.
These are the type of thoughts I get just looking at this beefy, wide stanced, Carrera S (911). As sleek as it is fast, these cars actually keep a “Low Emissions Vehicle” status, and family car class fuel economy. (This is a pretty cool way to be green if you ask me!)
These cars really pay homage to the saying, “If it ain’t broke, don’t fix it!” in the sense that they (Porsche) have used a lot of the same body lines, and same rear-engine design, in the 911’s over 40 years of production. Being of rear-engine design though, makes these cars hard to master driving, truly making the driver conform to it.
By constantly improving on something that has worked since day one, Porsche has kept the focus where it really counts, on the suspension and drive-line.
Marshall Thompson, owner of Thompson Chiropractic (Simcoe and Waterford) and this sweet car, says that he was really drawn to this particular model for a few reasons:
1) He really wanted the signature Porsche model, the 911.
2) He really liked that in 2006 they went back to the traditional 911, oval headlight shape (Porsche had gone away from this for a few years, using a headlight similar to their Boxster model)
3) The wide body style of the ’06 Carrera S and the impressive much improved interior. This car touting a very stylish and ergonomic, leather interior, navi-system, uber sporty gauge package, and Bose 13 speaker sound system. Unheard of in older 911’s as they were more like a streetable race car than a luxury car.
Don’t be fooled by its good looks though. This 911 is just as wicked as its predecessors. This one apparently easily breaking the 250km/h in 5th gear with a full 6th gear still at the ready.
You might catch this car in the Simcoe or Waterford areas but only on sunny days. Good luck actually catching up to this one. Robb Price is a regular automotive writer for The Silo and owns and operates WC Kustoms in Windham Centre.
[Much like the 911, the seminal electronic band Kraftwerk innovated and pushed the boundaries of form and function. Recommended listening for Porsche owners when you’re ripping through gears CP] Update- Silo Direct Link 2012 911 Porsche makes North American Debut
Building amenities include a three-story lobby with glass car elevator observatory, movie theater, game room, oceanside restaurant with indoor/outdoor dining, private wine lockers, oceanside bar and lounge with fireplace and large-screen TVs, oceanfront pool with food and beverage service, Intracoastal Waterway sunset deck, virtual golf simulator, virtual car-race game, ballroom with bar and catering kitchen, oceanfront gym and yoga room, spa, sauna, steam rooms, hair salon and a car concierge available to give the luxury cars a wash and maintenance.
Having broken ground in 2014, the tower is now sold out.
