Tag Archives: online

In The Future Cyberwar Will Be Primary Theater For Superpowers

Cybersecurity expert explains how virtual wars are fought

With the Russia-Ukraine war in full swing, cybersecurity experts point to a cyber front that had been forming online long before Russian troops crossed the border. Even in the months leading up to the outbreak of war, Ukrainian websites were attacked and altered to display threatening messages about the coming invasion.

“In response to Russian warfare actions, the hacking collective Anonymous launched a series of attacks against Russia, with the country’s state media being the main target. So we can see cyber warfare in action with new types of malware flooding both countries, thousands of sites crashing under DDoS (distributed denial-of-service) attacks, and hacktivism thriving on both sides of barricades,” Daniel Markuson, a cybersecurity expert at NordVPN, says.

The methods of cyberwarfare

In the past decade, the amount of time people spend online has risen drastically. Research by NordVPN has shown that Americans spend around 21 years of their lives online. With our life so dependent on the internet, cyber wars can cause very real damage. Some of the goals online “soldiers” are trying to pursue include:

  • Sabotage and terrorism

The intent of many cyber warfare actions is to sabotage and cause indiscriminate damage. From taking a site offline with a DDoS attack to defacing webpages with political messages, cyber terrorists launch multiple operations every year. One event that had the most impact happened in Turkey when Iranian hackers managed to knock out the power grid for around twelve hours, affecting more than 40 million people.

  • Espionage

While cyber espionage also occurs between corporations, with competitors vying for patents and sensitive information, it’s an essential strategy for governments engaging in covert warfare. Chinese intelligence services are regularly named as the culprits in such operations, although they consistently deny the accusations.

  • Civilian activism (hacktivism)

The growing trend of hacktivism has seen civilian cyber activists take on governments and authorities around the world. One example of hacktivism is Anonymous, a group that has claimed responsibility for assaults on government agencies in the US. In 2022, Anonymous began a targeted cyber campaign against Russia after it invaded Ukraine in an attempt to disrupt government systems and combat Russian propaganda.

  • Propaganda and disinformation

In 2020, 81 countries were found to have used some form of social media manipulation. This type of manipulation was usually ordered by government agencies, political parties, or politicians. Such campaigns, which largely involve the spread of fake news, tended to focus on three key goals – distract or divert conversations away from important issues, increase polarization between religious, political, or social groups, and suppress fundamental human rights, such as the right to freedom of expression or freedom of information.

The future of cyber warfare

“Governments, corporations, and the public need to understand this emerging landscape and protect themselves by taking care of their physical security as well as cybersecurity. From the mass cyberattacks of 2008’s Russo-Georgian War to the cyber onslaught faced by Ukraine today, this is the new battleground for both civil and international conflicts,” Daniel Markuson says.

Markuson predicts that in the future, cyber war will become the primary theater of war for global superpowers. He also thinks that terrorist cells may focus their efforts on targeting civilian infrastructure and other high-risk networks: terrorists would be even harder to detect and could launch attacks anywhere in the world. Lastly, Markuson thinks that activism will become more virtual and allow citizens to hold large governmental authorities to account.

A regular person can’t do much to fight in a cyber war or to protect themselves from the consequences.

However, educating yourself, paying attention to the reliability of sources of information, and maintaining a critical attitude  to everything you read online could help  increase your awareness and feel less affected by propaganda.  For the Silo, Darija Grobova.

Why You Keep Getting Disconnected From Online Games

It’s almost impossible to play a video game anymore without having to be online. Even single player games on consoles like the Playstation 4, 5 or Xbox One often require you to be connected in order to receive updates or be a part of leaderboards.

The problem with this is that if you don’t have a strong internet connection, then you could be constantly disconnected from your game without meaning to. This can be especially problematic for games meant to be played online like Fortnite or League of Legends.

One minute you’re happily in game and the next you’re disconnected and you’ve lost the match. This can seriously affect your gameplay which is why it’s important that you’re paying more attention to the kind of internet you have as well as who is providing it.

Choose the Right Provider

People often think that as long as they spend the big bucks for a decent computer rig or for a next gen console that they’ll be able to play their games without interruption. In the process, many forget the importance of having a reliable internet connection with a decent amount of bandwidth as well as upload and download speeds.

If you’re looking for unlimited usage with great upload and download speed options, you should check out internet packages in Canada from Poynt 360 for the best deals. They offer FTTN (fiber to the node) as well as cable packages that are both affordable and ideal for gamers.

FTTN stands for fiber to the node (or neighbourhood) and is the term used to describe providing internet to homes using fiber optic lines as opposed to traditional copper wires. Broadband connection and other data services are delivered to a common network box (often referred to as a node), and from there these services are delivered to individual destinations like your home.

One disadvantage of FTTN is that it is not available yet in every neighbourhood, so you may not have this option to begin with. You will need to check with your preferred service provider first to see they have fiber optic wiring in your area.

If You Can’t Get FTTN

If you can’t get FTTN in your neighbourhood you should still be able to get an internet package with cable that works for you. Though it’s possible to experience slowdowns using cable internet, you won’t be likely to notice them, especially if you get packages with the right speeds.

For instance, if you’re a gamer who also likes to stream, check out the option for 75 Mbps download and 10 Mbps upload speeds. If you have a large family, consider going higher with your download speeds at 150 Mbps.

Flexible, Affordable Options

When it comes to choosing your internet provider you might be tempted to go with one of the big guys, but they rarely have your best interests at heart. Consider signing up with a third-party provider who can get you the best deals and who will help you choose the best package for all your gaming needs.

4 Important Ways Technology Is Making It Easier To Connect With Your Target Audience

Technology, including online technology, never stands still. There’s always something new or at least a different way to use it. Making the most of technology does require an expert touch. When you choose to seek out help from some of the best SEOs in Toronto, like Mike Zhmudikov, you position your online presence to more easily connect with your target audience. Here are some examples of how current and emerging technology is enhancing how you make and maintain those connections.

You Have More Ways To Tell Your Story

The factors that you should include in all of your SEO campaign strategies are more varied than they were 10 or 15 years ago. These days, there are many more ways to tell your story online and attract people who really want to hear that story. Making use of all those approaches improves the odds of broadening your reach.

For example, the prudent use of social media allows you to reach more people. Images included with the posts make a difference. You’ll also find that embedding videos in posts, or at least linking to them, also attract attention. Don’t overlook the potential of using text advertising to go along with email campaigns. Look at each way to engage consumers and identify the ones that resonate with your target audience. You may be surprised at how many avenues are actually open to you.

Providing More Information In Less Time Has Never Been Easier

Information in any form must not only be accurate. It also needs to be delivered quickly and in forms that consumers readily digest. That means optimizing your mobile site so everything loads quickly. The same is true for your traditional website.

Remember that attention spans are not what they were a generation ago. Today’s audience requires quick and accurate returns to their queries. If your pages lag, some will move on in disgust and never come back. By contrast, if you offer relevant data that loads without a long wait time, you have a good chance of making a new connection.

Technology Makes Relationship Marketing Simpler

You want to make information easier for users to share. When they come across your great social media feed and especially like a specific post, ensure they can share it with ease. Use widgets to ensure site visitors can share your pages on the most popular social media sites. You want your text or email ad to be easy to share with others. Today’s technology makes sharing a task that requires no more than one or two steps. Tap into that and you’re poised to reach more people.

Enhanced Customer Support and Building Rapport

When people think of customer support, their minds rightly move toward taking care of existing customers. That’s certainly the primary focus. What is sometimes overlooked is that potential customers are likely to contact support teams before they reach out to sales and marketing personnel. You can benefit from this by using technology to acknowledge their queries and then move them over to those who can onboard them as customers.

In order to do this, use technology to make reaching your customer support team easy. Along with voice and email, do make use of real-time messaging. While it can be automated up to a point, auto-attendants can only accomplish so much. Ultimately, you want actual people who review queries and step into the conversation.

How would technology help increase your brand recognition, online reputation, and motivate more consumers to turn to you? Only an expert can provide specifics. Work with someone who understands technology, SEO, and other elements of contemporary online strategies. You can bet that the investment of time and resources will be worth it.

Digital Serbia Partnership Launches To Set Serbia As Digital Innovation Hub

“Digital Serbia” is the non-profit private partnership initiative launched by Ringier Axel Springer Serbia and leading tech companies. Its mission is to focus on improving the framework and ecosystem required to enable tech entrepreneurship and digital innovation in both industry and education in Serbia. The founding members of the initiative are Infostud, Microsoft, Nordeus, Price Waterhouse Coopers, Ringier Axel Springer, Seven Bridges, Startit, Telekom Srbija and Telenor.

“Digital Serbia” has been established as an association, bringing leading technology, IT and telecommunication companies together to drive digital innovation for Serbia and for its people. The Steering Committee of “Digital Serbia” will be made up of representatives of the founding companies. The Committee will be headed by Branko Milutinović, CEO and co-founder of Nordeus.

All of the association’s activities will be directed towards setting up an improved framework and investment climate to encourage technological entrepreneurship, innovations in the Serbian IT industry and a better level of digital literacy and education in the digital economy. Companies who want to participate in the realization of this goal, and to contribute to Digital Serbia, are invited to join.

“Digital Serbia” has been launched following the success of “digitalswitzerland”, and builds on the efforts of digital hubs such as London, Tel Aviv and Berlin, which joined the digital tech and innovation bandwagon early on.

Jelena Drakulić-Petrović, General Manager of Ringier Axel Springer Serbia and founder and initiator of the Digital Serbia Initiative: “Technological development brings unprecedented change at a high speed. Innovation in business and education helps to increase productivity. It allows for new solutions in the development of products and services. As a media company, we believe in the importance of enhancing digital innovative strength in Serbia, as this will be the driver that helps to create new jobs and grow our business. With “Digital Serbia”, we are seeking to unlock the vast potential we envisage for the Serbian economy and its people.”

Branko Milutinović

Branko Milutinović, CEO and co-founder of Nordeus: “Thanks to digitalization, success can now be boiled down to its essence: creativity, know-how and professionalism. This is our opportunity. Together, we will work hard so Serbian innovations and success stories may develop from a stronger foundation and gain more attention. That’s why our decision to invest in digital education and tech entrepreneurship is so important to the future of our entire community.”

“Digital Serbia” will provide basic information and support to innovative companies, as well as small and medium-sized enterprises in the IT sector, on how to operate in these areas, and will provide assistance to companies and society in establishing contacts through various forums and fairs. In addition, “Digital Serbia” will actively participate in identifying and addressing legal restrictions that slow down the development of e-Business in Serbia, and will provide active support for technology startups.
The website www.dsi.rs has been launched with detailed information about the initiative.

Also building on the success of “digitalswitzerland” is the initiative “Digital Poland”, which will be launched on June 1, 2017 in Krakow during the Impact Conference (www.impactcee.com). The initiative will be supporting digitization for the economy, supporting education and the legal system around issues relating to digitization and innovation, and helping companies in Poland to transition from offline to online. For the Silo,  Fouzia Hussain.

About “digitalswitzerland”

digitalswitzerland is a joint partnership between businesses, public authorities and the scientific community, which wants to shape Switzerland as the leading international hub for digital innovation. digitalswitzerland is already active in a wide range of fields such as knowledge transfer, education, start-up ecosystems, and political framework conditions. The association includes more than 70 of the most renowned companies and organizations as well as innovative locations throughout Switzerland. The initiative was launched in 2015 by Marc Walder, CEO of Ringier AG. More info can be found at www.digitalswitzerland.com

About Ringier Axel Springer Media AG

Ringier Axel Springer Media AG was founded in 2010 by the Swiss Ringier AG and the German Axel Springer SE. The company operates in the growth markets of Poland, Hungary, Serbia, Slovakia, Estonia, Latvia and Lithuania with a broad range of media services, comprising more than 165 digital and print offerings. The company’s registered offices are in Zurich and it employs a total of about 3100 employees.

 

Archaeology Added To World Of Warcraft Expansion Pack

In the videogame world there’s immersive gaming and then there’s immersive gaming. Take Blizzard’s World of Warcraft for example. Not only can you buy “virtual treasure and items” on eBay using real life money, there’s a new cataclysm expansion pack that allows  your character to  learn a new archaeology skill and visit “virtual dig sites” to gather your own artifacts.  This sort of ingame depth and detail is why over 12,000,000 people spend a great deal of time “existing”  in the virtual World of Warcraft.

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