Tag Archives: MTV

iLOOKTV Online Pay-TV Platform Turns YouTube Channels into Mobile TVApps

iLOOKlogo
iLOOK Smart Phone Screen Shot

SAN JOSE, CA – ILOOK, an over-the-top (OTT) pay-TV platform for YouTube channels, is announcing its launch today. The platform instantly converts YouTube channels into mobile TVapps that behave like television networks. Through this easy-to-use technology, anyone—amateur or celebrity personality—can now have their own TV network without the traditional barriers and regulations.

Whether you create your own workout instruction videos, like to cover Katy Perry songs or are already a YouTube sensation, you can now transform your channel into its own mobile TVapp for free!

To create a TVapp, users simply log in to their YouTube channel from www.ilook.tv. Once logged in, ILOOK automatically generates a mobile app and submits it to supported app stores where it becomes available for download by television viewers. TVapp video is viewable on the mobile screen, as well as any TV screen that is connected to the Internet via AppleTV, Chromecast or Xbox, allowing viewers to watch on the big screen or small.

iLOOK Smart Phone Screen Shot

ILOOK also offers advanced features that enable video syndication and monetization. Video owners can export videos into TVapps that they do not own, TVapp owners can import videos from video owners, and for a fee anyone can have their videos inserted across all TVapps as TV commercials. This gives everyday video makers the same exact revenue opportunities as larger media organizations—a unique offering for consumers.

Unlike traditional pay-TV services that exclude long-tail content, ILOOK extends the pay-TV business model to include long-tail video and monetizes it by creating a TV marketplace for video aggregators, video owners and advertisers. Owners of long-tail video are now able to monetize like traditional TV networks with TV commercials, subscriptions and pay-per-view. They can also attract attention like traditional TV networks by co-locating on the same mobile screens with cable channel apps like CNN and MTV.

Following the actions of major TV networks who have recently published their cable channels as TVapps, it’s expected that thousands of YouTube channels will soon follow suit and cover the same narrowly defined interests that are currently covered by over 18,000 print magazines. Special interest and long-tail TVapps, like affinity print magazines before them, will command CPMs [cost per impression- http://www.marketingterms.com/dictionary/cpm/ CP ] that are four to eight times higher than CPMs for more broadly focused TV networks.

Peter Redford- CEO of iLOOK
Peter Redford- CEO of iLOOK

Peter Redford, CEO of ILOOK stated “Owners of long-tail YouTube channels are now able to attract attention and monetize like traditional TV networks, by co-locating on the same mobile screens with cable channel apps like CNN and MTV. We’re deeply excited to launch and bring these capabilities into the entertainment market.”

iLOOK

Television has been slowly moving away from an appointment format and into the anywhere, anytime arena. ILOOK is spearheading this movement by giving anyone and everyone the ability to become part of this groundbreaking movement in television history. What are you waiting for—it’s time to TVapp your talents for everyone to see!

ILOOK Corporation was founded in 2009 by Peter Redford, Ngoc Do and Jacek Minko and is based in Silicon Valley, California. The company provides the world’s first OTT (over-the-top) pay-TV platform for YouTube channels. The platform instantly converts YouTube channels into mobile apps that appear on the mobile screen alongside TV network apps like CNN and MTV. YouTube channels effectively become TV networks, monetized by pay-per-view, subscriptions and commercials. http://www.ilook.tv/

 

 

10 Year Old Eco Blogger Hannah Alper

Eco-blogger and 'kid activist' Hannah Alper.
Eco-blogger and ‘kid activist’ Hannah Alper.

Dear Silo,  you’ve probably heard me talk about my daughter Hannah in the past. She has been called many things: “The future of social media”, “Eco-Warrior”, “Changemaker” and “Activist”.  At 10 years old, she is all of these things. And now, she can add Free The Children’s “We Day” speaker to the list. There will be nine We Days across Canada this school year, plus two in the United States.  And the first U.K. We Day will happen in London next spring.  [More on what “We Day” is all about below CP]

She created her blog, www.CallMeHannah.ca , at 9 years old, with the goal of sharing her growing knowledge and concern for the environment. Having always loved animals, Hannah made the connection between animals and the effects of environmental destruction on their habitats and lives. Hannah has become an engaged global citizen seeking to further her own understanding of her connection to and responsibility to the world. Believing that even the little things that we do add up to make a difference, her journey and discovery meet her call to action through her blog.

Issues that Hannah has written about in the past year include eco-friendly living, fair trade, bullying, clean water and child labour. She seeks inspiration and motivation from those who have come before her and regularly features the stories of her role models on her blog.

Not limiting herself to her laptop, Hannah has put her words into actions. She organized a shoreline cleanup in her community, was a WWF  Earth Hour Team Captain 2013 and spoke at the WWFs Earth Hour event in Toronto, was the official “on the ground eco-blogger” for the JUNO Awards and launched We Create Change. Her impassioned speech at two local schools motivated her peers to collect 97,500 pennies for Free The Children’s clean water projects. An effective communicator, Hannah is comfortable and confident on both sides of the camera or in front of a crowd. She has honed her skills as an interviewer through conducting interviews with Craig Kielburger, Spencer West and Severn Suzuki. Hannah has appeared on CanadaAM, The Marilyn Dennis Show, APP Central, CBC’s Fresh Air and The George Stroumboulopoulos Show.  She has been featured in a spotlight from Chickadee Magazine and named as a Champion of the Earth in Owl Magazine and was the youngest team captain for The WWF’s Earth Hour in 2013. As you can see, I am very proud of my daughter and her efforts to improve the world we live in.  Her current focus is on We Day.

“We Day is a room that can transform people, where messages about bullying and social issues can resonate and a place where students can find people just like them,” said Free The Children ambassador Demi Lovato. “Growing up I was forced to deal with many personal struggles and I craved a space where I not only belonged but felt powerful enough to  make a difference. To me, that‘s what We Day does – it brings people together in a day of celebration for world change, showing them they aren‘t alone in their journey and that it is cool to care. And I am so grateful to be a part of that.”

“As kids, we face different pressures all the time,” said Austin Mahone, Award-Winning American pop singer. “You‘ve got to surround yourself with positive people in your life, and that‘s what We Day does. It brings people together to celebrate the difference we can make for each other. I‘m so excited to be a part of it for the first time this year!”

We Day is a stadium-sized educational event and a movement of young people leading local and global change. We Day is tied to the year-long program, We Act, which supports students and educators with free educational resources, student-led campaigns and support materials to help turn the event‘s inspiration into sustained activation. Since 2007, youth involved in the We Act program have raised $37 million dollars for over 1000 local and global causes and logged more than 9.6 million volunteer hours.

 

“I had the opportunity this past summer to participate with Free The Children‘s communities in Kenya, and see first-hand the lasting impact that youth in North America are making through their charitable work,” said Joe Jonas from the Grammy® nominated, multi-platinum band the Jonas Brothers. “I understand what it means to these communities to have access to clean water and an education and I was thrilled to get involved by committing to help build two schools overseas with Free The Children. It may seem like a simple assignment to make one local and one global commitment, but these efforts fundamentally impact the lives of people around the world.” Eric Halper.

 Stay connected:

– Like We Day on Facebook: facebook.com/WeDay

– Twitter: @Freethechildren; @CraigKielburger

– Official Hashtag: #WeDay

– Visit www.weday.com

About Free The Children

Free The Children is an international charity and educational partner. Founded in 1995 by international activist Craig Kielburger, Free The Children believes in a world where young people are free to achieve their fullest potential, and empowers youth to remove barriers that prevent them from being active local and global citizens. The organization‘s domestic programs—which includes We Day, Free The Children‘s signature youth empowerment event—educate, engage and empower 1.7 million young people across North America, the UK and around the world to become engaged global citizens. Its international projects have brought more than 650 schools and school rooms to youth and provided clean water and sanitation, health care and food security to one million people around the world, freeing children and their families from the cycle of poverty.

The organization has received the World’s Children’s Prize for the Rights of the Child, the Human Rights Award from the World Association of Non-Governmental Organizations, and has formed successful partnerships with leading school boards and Oprah’s Angel Network. For more information, visit www.freethechildren.com.