Architect Eliot Noyes was one of the leading pioneers of modern design during the mid-century, post-war boom in the United States. Educated by Walter Gropius at Harvard, Noyes did more than anyone to align the Modernist design ethos to the needs of ascendant corporate America. His impact on companies like IBM and Mobil Oil paved the way for Apple and many of the other design-conscious brands we know today.
Modernism, Inc. follows Noyes’ career up to a time when disruptive designers of the early ’70s began pushing back against the Modernist view of progress. As he did in Eames: The Architect and the Painter (co-directed with Bill Jersey), filmmaker Jason Cohn uses the story of a mid-century icon to raise contemporary questions about the role of a designer in today’s world.
Jason Cohn will appear in person at both the New York and Los Angeles openings.
“Well-researched, well-crafted and fascinating. Noyes created and forged some of the most respected, meaningful, and influential industrial design programs in the United States. The rise and attraction of modernism on the heels of the postwar economic boom birthed contemporary design and philosophy that continue to exist and flourish today, influencing mega businesses, including Apple. The idea of beauty with utility, which was generated from the Bauhaus art movement, continues to remain vital today, and for this, we thank Noyes.” -Sabina Dana Plassa, Film Threat
“Noyes held the belief that design was not an afterthought, but rather something that needed to be infused into every aspect of a company’s thought process. The result helped IBM become the technical design juggernaut of the early personal computing era—and paved the way for companies like Apple to design products for the 21st century. Interviews with those who worked with him, as well as those in his family who knew him intimately, paint the picture of a man who was truly ahead of his time.”-Sara Harowitz, The Georgia Straight
MODERNISM, INC. Directed by Jason Cohn 79 minutes | color | In English | 2023
CREDITS
Jason Andrew Cohn Writer and Director Camille Servan-Schreiber Producer Kevin Jones and Jason Cohn Editors Steven Emerson Music Composer Sebastian Roché Narrator Talia Mindich Associate Producer Talia Mindich, Andrei Valladolid, Nina Goodby Assistant Editors
New York City – February, 2024 – In a historic moment that marks a significant milestone in the intersection of art, music, and space exploration, the Lunaprise Museum proudly announced the successful lunar landing of artworks as part of SpaceBlue’s’ curated and managed archive on the recent Lunar Lander as part of the historic space mission. Though not the first art project to involve the Moon (reported here by us July 2019), it is the first art project to remain on the Moon.
Among the historic pioneers is a pioneering trio: designer/artist Kelly Max, artist Samy Halim, and music producer/artist Brayden Pierce. This momentous event sees these creative visionaries become among the first artists in history to archive their works in the form of digital twins on the moon for over a billion years in a nano fiche disk, establishing a lasting legacy that transcends the boundaries of Earth.
A New Horizon for Art and Music
With the successful landing of the Lunar Lander on February 22, 2024 at 6:23PM EST the Lunar Landing has achieved a groundbreaking feat by hosting the first museum on the moon called Lunaprise. Among its prized collections are the collaborative efforts of Kelly Max and Samy Halim on the Modernist Art project, and Brayden Pierce’s musical compositions that have resonated with themes of space exploration and innovation.
The Modernist Art collection, highlighted by the “MoonRider” piece carrying 180 names pivotal to the artists’ journey, alongside a comprehensive collection of 420 Modernist Originals and 9,724 generative Modernist Genesis Artworks, represents a significant contribution to this lunar museum. Selected by Curator SpaceBlue and launched on February 15, 2024, these artworks not only celebrate the creative spirit but also symbolize human achievement and aspiration.
This nickel disc containing compressed files of the artwork is now curated on the Moon.
Kelly Max’s contributions to the Lunaprise Museum mission extend far beyond his collaboration with Samy Halim on the Modernist Art project. Together, Kelly and Samy designed the Lunaprise Mission Patch, a symbol of human creativity and resilience in the face of the vast unknown. Kelly’s visionary approach didn’t stop there; his role expanded as he became the lead designer for all key brand communications for the mission, showcasing his leadership and creative expertise in shaping the mission’s identity.
Brayden Pierce: Echoing Through Space
Introduced to the Lunaprise Museum mission by Kelly, Brayden Pierce’s artistic contributions have carved a unique niche in the halls of space history. As the first-ever EDM artist to have his music on the moon, Brayden Pierce’s “Capture The Moon” is immortalized on the moon in two versions: The Modernist Edition and the MOOON.PARTY Mix. This collaboration with Kelly underscores a synergy between the two creatives which exploded into the founding of MOOON.PARTY: a visionary venture that aims to blend art, music, space, and space content recording into a pioneering festival brand. This initiative, co-founded by Kelly and Brayden, is set to redefine immersive entertainment experiences, leveraging the backdrop of space to inspire and captivate audiences worldwide.
“Bringing art and music to the lunar surface goes beyond exploration; it signifies embedding humanity’s creative essence into the fabric of the cosmos. This endeavor isn’t merely a step forward for us as individual artists but represents a monumental leap for global art and culture. Collaborating with Samy, Brayden, and the Lunaprise Museum on this mission has unfolded as a profound journey of discovery, unity, and limitless creativity. Together, we’ve ignited a beacon of human expression on the moon, casting light across the cosmos to inspire future generations to dream beyond the confines of our known world. This project mirrors the moon’s impartial gaze upon Earth, reminding us that in its light, we are all seen equally. Our ultimate aim is to embody this universal perspective, fostering a tangible sense of unity on Earth, now enriched by the presence of art and music in the lunar realm.” adds Kelly Max.
Legacy Beyond the Stars
The Lunaprise Museum landing not only signifies the establishment of the first museum beyond Earth but also serves as a beacon of human creativity and ingenuity. Lunaprise is leading a historic disruption in space tech, leveraging patented technologies to archive and authenticate digital assets using blockchain, heralding the convergence of space exploration and digital technology. Collectors of music and art will delight in rare, verified assets that are one-of-a-kind, linked to identical twin digital files stored in the Lunaprise museum on the moon. The artworks of Kelly Max, Samy Halim and Brayden Pierce, now permanently archived on the lunar surface, stand as a testament to the boundless potential of artistic expression. Their achievements herald a new era where art and music extend their reach into the cosmos, inspiring future generations to dream big and reach beyond the known limits.
“This generation of Americans has a rendezvous with destiny.” President Franklin Delano Roosevelt, June 27, 1936
A Rendezvous with Destiny: 1930s American Art, the new online exhibition from Helicline Fine Art, has started and runs through November 5, 2023. The exhibition features a variety of artistic styles and subject matters from urban, industrial and rural to abstract, people working and scenes of everyday life. For New York City based artists, the City itself was glorified on canvas, paper and bronze. Several of the artists who thrived during that period are still well known today, but most are obscure.
The exhibition, of predominantly 1930s artworks, features that range. The Metropolitan Museum of Art’s new exhibition, “Art for the Millions: American Culture and Politics in the 1930s” celebrates the American spirit during the depression era and serves as the inspiration for Helicline Fine Art’s new exhibition.
After the stock market crash of 1929, Americans experienced a time of great transition at every level of society. After a terrible slump, the men and women of the country came together to rebuild the economy, their lives and their spirits. For the first time, our government paid artists to create. To this day, many Federal buildings – post offices, court houses, schools, hospitals, administrative buildings – still have the murals of WPA artists emblazoned on the walls and statues standing in courtyards. The work of these artists reflected that renewal.
The artists of that generation are being rediscovered in 2023 and for generations into the future, thanks to the Met’s new exhibition, and galleries that keep the modernist art flame burning. Helicline’s proprietors, Keith Sherman and Roy Goldberg, recall discovering the WPA period. “We had just moved into our first apartment, constructed in 1929, on the Upper West Side. In attempting to furnish our home we realized we had no sense of style or taste. We spent time in the Strand Book Store to see what homes looked like in the 20s and 30s,” said Goldberg. “We discovered Art Deco, the Machine Age, the WPA and more.
We spent time in museums, art fairs and something that has disappeared from the cultural landscape, antique shows, where we developed our eye. Today we are collectors turned dealers still collecting. The WPA period is in our hearts,” added Sherman.
Highlights of A Rendezvous with Destiny: 1930s American Art include a bold Stuart Davis gouache on paper; a “Mercury” bronze by Joseph Freedlander that sat on top of 5th Avenue traffic lights from the 1930s-60s; two works by Daniel Celentano (Thomas Hart Benton’s first and youngest student), many works depicting New York City, including a Cecil Bell of street life under the EL train and a Reginald Marsh depicting the Brooklyn Bridge, mural studies, and a Mervin Jules oil of a tailor with astonishing perspective.
MORE ABOUT HELICLINE FINE ART:MORE ABOUT HELICLINE FINE ART:Helicline Fine Art,founded in 2008 by Roy Goldberg and Keith Sherman, specializes in American and European modernism. The gallery’s core offerings are works from the WPA period. Additionally, Helicline offers American scene, social realism, mural studies, industrial landscapes, regionalism, abstracts, and other artwork. Located in a private space in midtown Manhattan, Helicline is open by appointment. The artworks on the site represent a sampling of available works. Helicline’s offerings are also available on artsy.net and 1stDibs.com.
