Art is, or it should be, about more than simply making marks on a surface or manipulating materials into pleasing–or indeed displeasing–shapes…. perhaps the avant-garde or kitsch. A true artist benefits immeasurably by knowing about the history that has created the universe they traverse.
Ever wonder what all that academic talk is that curators like to use so much? Do you find it pretentious or worse?
Art Theory informs in so many ways, tracing the paths that have led to a particular moment or movement. A foundational understanding of the schools of thought, the histories, the thinkers who have wrought the ground you stand on as an artist today enriches not only your own mind but your work as well.
One such thinker who made a significant impact on the art world in the 1940s was Clement Greenberg. In 1939, Greenberg published one of his seminal works Avant-Garde and Kitsch. The essay not only launched Greenberg to nearly overnight notoriety, it also sparked a major development in the art world as a whole.
The essay begins with the following statement:
“One and the same civilization produces simultaneously two such different things as a poem by T.S. Eliot, and a Tin Pan Alley song, or a painting by Braque and a Saturday Evening Post cover. “
Click on the following scan to open the full essay in PDF form-
Click me to read full essay.
Greenberg goes on to classify Avant-Garde as those things that are untouched by the decline of taste and meaning in a society (a poem by T.S. Eliot or a painting by Braque) while Kitsch is the title bestowed on the rest of the clutter that appeals to the masses and asks nothing in return other than their money (a Tin Pan Alley song or a Saturday Evening Post cover).
The Portuguese-Georges Braque-1911.
For Greenberg, Avant-Garde situated itself outside the influences of both capitalist and communist influences that were gradually dampening society’s ability to appreciate any depth of meaning.
Greenberg wrote several other important essays over the course of his life and career. He was a strong proponent of Modernism being the last best hope for the preservation of integrity in art. Jackson Pollock and Willem de Kooning were among those he deemed the saviors of art in their time.
Understanding who Clement Greenberg was and why his influence matters is just one piece of the complex puzzle of being a well-rounded artist. There are libraries worth of books out there that will break down every bit of art theory and history you ever need to know.
Of course, who has time to read all that? How can you know where to begin? Who and what are some of the most important influences that have shaped the art world as it stands today and how are you meant to sort them out from the crowd? For the Silo, Brainard Carey.
Theodore “T.R.” Roosevelt, Jr. was an American politician, author, naturalist, soldier, explorer, mason and historian who served as the 26th President of the United States.
When one thinks of U.S. Presidents and UFOs several of our Chief Executives come to mind. Firstly, there is President Eisenhower purportedly meeting aliens at Edwards Air Force Base in 1954.
Then there is JFK’s memo to the CIA asking for disclosure on UFOs ten days before his assassination.
More humorously but perhaps true is the story of Richard Nixon treating comedian Jackie Gleason to a view of dead alien Grays at Homestead Air Force Base in 1974. But what about Teddy Roosevelt?
Is anyone in the UFOlogy Community even aware of a documented UFO sighting over the 26th US president’s home, Sagamore Hill, in Oyster Bay, New York on August 1, 1907 when he was in his second term of office?
According to an old clipping found by UFOlogist Kay Massingill from a newspaper called the D.C. Evening Star dated August 2, 1907, two events of a mysterious nature occurred in the town of Oyster Bay in a twenty-four hour period and both concerned Mr. Roosevelt.
In the latter, the town librarian Miss Denton opened up the library on the morning of the 1st and discovered a beautiful mahogany chair donated by Teddy to the museum from his days as Governor of New York had split down the backside sometime the night before. More peculiar was the fact that on the reverse back of the chair was the Bald Eagle Seal of the United States of America and it was split in half! An ominous sign indeed! Was it an omen?
However, the main event occurred the evening before between the hours of 9 p.m. and 11 p.m. when a brilliant white light was seen to hang motionless over Sagamore Hill.
According to the dispatch, it was a light “considerably larger than a star” and hung about 300 feet in altitude over the house according to numerous witnesses. It was an “intense white light” and after 11 p.m. it began to fade to a spark and then extinguished. Meanwhile in the library a short distance away, a chair associated with Sagamore Hill’s occupant was coming undone in a most mysterious way.
The home on Sagamore Hill
Was Mr. Roosevelt home the night of the UFO sighting? The article doesn’t say and we’ll probably never know but it is known that Sagamore was called Roosevelt’s Summer White House and it was the middle of summer.
So the main question to ask is why! Why would a ball of light attend to Mr. Roosevelt in the heat of 1907? Two clues can be found concerning his agenda as President that year.
One clue was his December 3, 1907 Annual Address to Congress. The speech is mundane for the most part dealing with anti-trust actions, railroads, the Department of Agriculture, conservation, unions and such but near the end of it Roosevelt begins to lay out the groundwork for creating the world’s most dominant modern navy. It seemed Roosevelt had a great grasp of what was happening in the world concerning Japan, Germany and China and their eventual rise on the world’s stage. He specifically recommended dredging Pearl Harbor to make it a world class naval base and increasing Alaska’s defenses. Did he know something about the world no one else did? His maneuvering just months after the Sagamore Hill incident directly led to America’ emergence as the modern world’s greatest Suprerpower. Did he have help from E.T. whispering in his ear? During his tenure America’s Navy grew from 5th to 3rd in the world in size.
The second clue is the very interesting coincidence of the Second International Peace Convention held at The Hague, Netherlands that year from June 15 to October 18, 1907 which was during the Sagamore Hill sighting. That convention was the brainchild of none other than Teddy Roosevelt! It was an attempt to codify the rules of war – particularly naval warfare. More importantly, it was seen as the world’s first attempt at an international governing body – a forerunner to the League of Nations and the United Nations.
So one could ask if possibly aliens (or time travelers for that matter) were attempting to lay out the groundwork for (or interfere with) the earth’s direction in the 20th and 21st centuries and might they have been in contact with our Presidents long before Mr. Eisenhower’s 1954 encounter? To see the complete newspaper clipping go to http://www.worldufowatch.com/historical_newspaper_clippings
For the Silo, Robert Spearing- publisher of www.worldufowatch.com From Filer’s Files 04-2015
A behind the scene look of the conceptual artist’s solo show SHADOWLAND
It is the first Saturday of Upstate Art Weekend and I am standing in a chemistry classroom of a former public school looking at inverted works, listening to Gregorian chants meets Jimmy Hendrix inspired music, and feeling that I am falling into a trance. In reality, I am meeting the artist Margaret Innerhofer for the first time at her solo show SHADOWLAND, at Ethan Cohen Gallery at The Kube Art Center in Beacon, NY. The renowned gallery describes her exhibition as: “Photo-based prints and framed canvases that explore the transitional spaces between spiritual and psychological borderlands. Each of the large-scale meditative compositions printed in color has a jarring and surreal black and white reflection that invites the viewer into an alternate psychological and temporal dimension.” So, what is behind these works laden with heavy and deep symbolism of awake versus sleep? I sat down with the elegant and stylish Margaret to understand how a dreamy child from the Tyrolean mountains became a philosophical artist in Beacon, NY. It turns out that we are all in a trance.
SHADOWLAND at Ethan Cohen Gallery at The Kube Art Center in Beacon
Let’s begin with your upbringing. Where were you born and raised?
I was born, and raised in the Tyrolean Alps, Italy, immersed in the idyllic beauty of its nature and harmonious sounds. My childhood was filled with long mountain climbs, horseback riding, yodeling, playing the guitar and drums, and singing Gregorian chants in a strict convent boarding school. I found fascination in Western movies and the Apache Indian lifestyle, particularly their deep connection with nature and the imagery of wild horses roaming freely in vast deserts, accompanied by their rhythmic chants and drum circles. These early experiences forged a profound bond with the natural world, which continues to be a driving force behind my visual and sonic artistic expression.
SHADOWLAND at Ethan Cohen Gallery at The Kube Art Center in Beacon
What was your first introduction to art, and how did you start evolving as an artist?
During my Architectural and Fine Art studies, I relocated to Milan, a city that would leave a lasting impact on my artistic path. Dating an artist during that time exposed me to a bohemian lifestyle and immersed me in Milan’s dynamic art, architecture, and design scene. The conceptual and minimalist concepts of the Arte Povera Movement captivated me, drawing me deeper into the contemporary art world. Socially engaging with fellow artists and actively attending art shows in galleries and museums across Italy and Europe, I was inspired by the diverse expressions of creativity. My early fascination with photography, particularly the works of conceptual artists from the Dada and Surrealist Movements, like Man Ray and Andre Breton, further fueled my artistic interests. This multifaceted exposure played a pivotal role in shaping me as an artist. It broadened my horizons, offered fresh perspectives, and allowed me to find my own artistic voice.
DECONSTR-ACTIVIST II, 2023
You now have a solo show called SHADOWLAND at Ethan Cohen Gallery at The Kube Art Center in Beacon, NY. What is the main inspiration for the three different series: Sandmen, Heavy Metal, and Deconstr-Activist?
In my latest exhibition, I delve into the intricate realms of the subconscious, guided by profound philosophical and scientific readings. Carl Jung’s exploration of collective consciousness has deeply fascinated me, leading me to explore how our subconscious influences our waking decisions and movements. Through my artwork, I seek to unravel the enigma of our subconscious control, drawing inspiration from scientific research, which reveals that a significant 80% of human behavior is governed by our subconscious, heavily influenced by experiences from our formative years, particularly ages 0 to 10. This revelation sheds light on why logical arguments may often be overshadowed by emotional reactions rooted in the gut. Another crucial thread in my exhibition revolves around the environment. I have been an environmental activist well before it became a trend, and I’ve actively co-produced environmental films and fought against practices like fracking. In SHADOWLAND, the subjects in my works interact with nature, and, in many instances, nature appears to reclaim them. This theme highlights the fragile bond between humanity and the natural world, provoking contemplation on our relationship with the environment.
Is it this exploration into the subconscious why the artworks are designed to be inverted? That they can be hung in either vertical orientation?
As I present my art to viewers, I give them the unique opportunity to evoke different visual and emotional responses by allowing them to choose how to hang each piece. They can opt for the color side up, revealing a figurative and realistic view of the artwork. Alternatively, they can explore the more conceptual, surreal, abstract, and volumetric perspective of the black-and-white ‘Shadow image’ when it faces upward. What’s intriguing is that showing the ‘Shadow image’ facing up, actually, represents a more realistic worldview, one that most people might be unaware of. It’s a perspective that delves into the subconscious, which I believe rules humanity and ‘runs the show.’ It’s a fascinating paradox: while the color side portrays the conscious perception of the world—what’s readily visible—the ‘Shadow image’ uncovers the hidden depths and complexities that shape our lives. By offering this choice of orientation, I invite viewers to question their own understanding of reality and delve into the intricacies of their subconscious minds. This art goes beyond mere aesthetics; it prompts introspection and contemplation, creating a multi-layered experience that challenges us to consider the complexities of human perception.
DECONSTR – ACTIVIST III, 2023Signature on the back. Archival Pigment Print on Hahnemühle Cotton Canvas,109.2 x 109.2 cm, 43 x 43 in, Edition of 3
Looking specifically at the three different subjects, can you first tell us more about Deconstr-Activist?
My Deconstr-Activist series draws inspiration from the ‘Deconstructivism’ architectural movement, challenging the rationality of modernism and embracing and revealing chaos and complexity. I delve into the intriguing world of shadows, volumes, negative versus positive space, and the interplay between light and darkness. This exploration stems from my background in architecture, which ignited my fascination with these artistic elements. Throughout the series, I endeavor to capture neglected structures that are gradually being reclaimed by nature. By doing so, I aim to shed light on the physical structures we create to accommodate our fragmented psyches. The juxtaposition of abandoned structures being overtaken by nature serves as a compelling visual metaphor for the inherent fragility and impermanence of human constructs.
HEAVY METAL – VOLKS WAGEN, 2023Signature on the back. Archival Pigment Print on Hahnemühle Cotton Canvas,109.2 x 109.2 cm, 43 x 43 in, Edition of 3
What about Heavy Metal?
In my “Heavy Metal” series, the transition from the pristine mountain range to the Hudson Valley exposed me to a striking contrast—defunct cars replacing the beauty of flowers in many backyards. This encounter sparked an obsession, leading me to spend years capturing these scenes with vintage analog Leica cameras, which I acquired from flea markets, embracing the slight imperfections in their lenses as a welcomed artistic element. In this body of work, I explore my fascination with American vintage cars left abandoned and outdated, captured within the passage of time and the encroachment of nature. Each photograph alludes to the poignant collision between the past and the future, symbolizing our own embodiment within these vehicles that are increasingly outdated, yet perpetually trapped in the present. In “Heavy Metal,” I seek to evoke a sense of nostalgia while urging reflection on the transient nature of our material possessions and the fleeting nature of human creations. The juxtaposition of these forgotten vehicles with the ever-encroaching embrace of nature serves as a poignant reminder of the impermanence of all things, urging us to ponder our place in the grand tapestry of time and the inescapable passage into the unknown future.
SANDMEN III, 2023Signature on the back. Archival Pigment Print on Hahnemühle Cotton Canvas,152.4 x 152.4 cm, 60 x 60 in, Edition of 3
And finally, what can you tell us about Sandmen?
Within each frame, beachgoers blissfully inhabit the horizon, seemingly unaware of their inverted doppelgängers lurking just below the surface. This juxtaposition of colors and reflections becomes a visual metaphor for the duality of human existence—the conscious experience of the moment above the surface and the hidden depths of the subconscious below. Drawing inspiration from Carl Jung’s concept of the Shadow persona and Quantum Physics, I explore how these profound elements influence human actions and behaviors. The dreamy beachscapes serve as a canvas for contemplating the interplay between our conscious and unconscious selves, the tangible and the intangible aspects of our existence. In this series, I invite viewers to immerse themselves in the enigmatic world of “Sandmen,” where time seems to stand still, and the boundaries between reality and imagination blur. The photographs become a gateway to introspection, inviting you to reflect on the transient nature of human experiences and the profound complexities that shape our perceptions and actions.
What is your favorite piece in the show and why?
As an artist, it’s challenging for me to pick a favorite, each image represents a moment of inspiration, creativity, and a reflection of my inner world. Each image carries a distinct essence, resonating with different viewers in various ways. Together with the sound piece ‘Shadowland’ that I have composed, performed, and recorded specifically for this show, the fusion and synergy between my visual art and sound adds a multi-dimensional layer to the overall experience. The fusion of visual and auditory expressions allows each piece to resonate on a deeper level, connecting with viewers in unique and profound ways.
SANDMEN II, 2023On the back. Archival Pigment Print on Hahnemühle Cotton Canvas,152.4 x 152.4 cm, 60 x 60 in, Edition of 3
What is next on the horizon?
A beach vacation in Italy, is on the immediate horizon!
Traditional metal rings are uncomfortable, costly to replace or repair and can lead to serious injury of caught on rocks, wires or other objects – turning a fun day into a medical emergency in minutes.
Instead of worrying about losing or damaging expensive, meaningful jewelry, let Groove Life provide a peace of mind with the Groove Ring. The Groove Ring features a comfort fit band made from low profile, flexible silicone that’s been imprinted with their patent-pending inner grooves. These grooves allow proper airflow, keeping moisture out and comfort front and center.
The Groove Ring is a revolutionary new accessory for the active user who wants to do it all without worrying about losing a finger or prized possessions.
Backed with a lifetime warranty, the Groove Ring provides breathe-ability, flexibility, safety, security and style.
Offered in a variety of colors, sizes and styles the Groove Ring is the perfect accessory for all. Leave your worries behind while planning your next great adventure with the Groove Ring. For the Silo, Katie Lapinski.
Who is Sir Norman Foster? A British born architect world renowned for his ground-breaking interpretations of neo futuristic and post-modern design, that’s who.
Perhaps most famously known for designing and constructing “The Gherkin” tower in London, England at a cost of 138 million pounds. This office building is sure to turn the heads of tourists and Londoners alike.
As one who is exposed to new product innovations as a regular course of business, I’ve seen my fair share cool gear and smart solutions that’ll make the rigors of travel, well, that much less rigorous. From leading-edge technology to killer fashion and keepsakes to helpful health and wellness resources to things that just make jaunting more fun, here’s an awesome assortment of things I’m absolutely loving right now.
V-MODA Remix – Premium Bluetooth Speaker (www.V-Moda.com) – $300.00USD
Nothing beats a picnic or beach outing, or a killer backyard soiree, like your favorite tunes playing in the background. Now that’s super easy with the Remix Premium Bluetooth Speaker from V-MODA—the company’s first Bluetooth portable speaker boasting a built-in amplifier and hi-fi sound quality. As the world’s first 3D-printed custom speaker, all six sides of REMIX can be personalized (patent-pending). Using V-MODA’s renowned jewelry-grade 3D-printing expertise, owners can add new sides, change the front grill or even replace the main “C-shell” housing for the ultimate in bespoke appearance. Built on the foundation of V-MODA’s multi-award-winning audio technology, Remix projects precise and vibrant sound at all listening levels. Available in two finishes–minimal CNC aluminum and luxurious vegan leather–this premium speaker exemplifies the work of V-MODA’s Milano-based design studio. It’s classically styled, beautifully proportioned and completely customizable on all six sides to reflect the personality of its owner. Led by Chief Visionary Officer and professional musician Val Kolton, V-MODA blends analog renaissance age inspiration, Italian design and precise Japanese engineering. V-MODA products have reportedly won 40-plus editors’ choice awards and have become essential gear for the world’s top professional DJs.
Whether touring with family and friends or knocking around town, a great way to keep cool and comfortable, while still being fashionable, is with Cotton Junkies. This company’s super comfy tees are great year-round! They offer a nice range of tees and tank tops for both him and her in the softest of cotton–and the standout designs are super cool. Centered around an ethos of natural style, sex appeal and comfort, this brand new label combines cotton, the most comfortable of materials, with modern designs in eye-catching colors from charcoal greys and electric blues, to volcano reds and sage greens. From V-necks to crew necks, their secret is in the way the cotton is treated. All of their merchandise is handpicked, and uses a blend of organic cottons with other natural materials that are U.S. made and pre-washed for a true-to-you fit and style. This means they don’t shrink in the wash! What’s more the brand has a unisex feel, so a lot of the tees for him can be worn by her!
Grayton Automatic Watches ‘Radiance’ Collection (www.Grayton-Watches.com) – Starting at $200USD
For any travel itinerary, keeping time is of the essence. And, the ‘Radiance’ Collection from Grayton Automatic Watches is a way to do this in fab form. They feature a classy design and advanced quality reflecting the company’s exceptional experience of crafting automatic watches—and offering them at a reasonable price. Like the prayer flags that sway eternally in the breeze, the colors of the Radiance collection watch dials are said to be inspired by the unique color palette of Shangri-La: green alpine pastures, white-silver mountain snows or brown wooden Tibetan chalets in the old city itself. The elegance of the Radiance collection makes it the perfect combination between traditional and modern. Grayton choose top-quality materials for watch cases, straps and bracelets, and integrates a Japanese movement by Seiko—a respected standard in the watch industry and a token of quality. One of its finest features is its transparent backside design that allows you to see the detailed mechanical movements operating within the watch. Its super luminous colored hands will also tell you the time no matter how dark it is. Whether for style, quality or utility, This and other Grayton Automatic Watch designs can be handed down from one generation to another as valued family treasures.
Image: Grayton Automatic Watches
Grafo Maps (www.GrafoMap.com) – $49USD – $168USD
Here’s something great-looking and fashionable for your walls! Remind yourself of the place you grew up, went to college, your honeymoon location, or that unforgettable vacation spot with a beautifully designed custom map poster from Grafo Maps. These posters are an artful decor piece designed by you. The company’s easy-to-use online poster editing tool lets you design anyplace you love—you can even search by address. Once you have found the perfect spot you want to map, simply choose a color scheme that will add even more personality to your piece. Within days you will receive your unique one of a kind poster printed on acid-free 180g matte paper made to not only to look great, but also last a lifetime. You can order it framed or unframed. Place it in a special location as a reminder of that place you love or a special event. It’s sure to spark conversations with family and friends.
Image: Grafo Maps
tech21’s Impact Clear Urban Edition Case (www.Tech21.com) – $44.95USD
Image: Tech21
It’s imperative to keep that iPhone safe while out and about. Clear protection meets urban design with the Impact Clear Urban Edition Case from tech21. Inspired by minimalistic streetwear, The Urban Edition offers a unique geometric pattern with sleek and clean lines, fit for the fashion-conscious smartphone user looking to coordinate their case with their outfit in a subtle manner. tech21 products feature a highly advanced impact protection material called FlexShock, which is an ultra-thin and lightweight material that absorbs and dissipates force and can withstand drops up to 6.6 feet. With enhanced UV yellowing resistance and a durable, scratch resistant finish, your phone, and your case, will look better for a longer period of time. It’s available in two different styles and two colors (Brushed Black or Clear White) for the iPhone 7 and 7 Plus. Combining urban design with clear materials and advanced drop protection, the Urban Edition can keep your phone as beautiful as the day you took it out of the box.
Kardia Mobile (www.AliveCor.com) – $99USD
Here’s a way to stay heart healthy all year through and no matter where you are (however near or far from your doctor): the Kardia Mobile personal EKG. Sadly, more people die from heart disease and stroke each year than any other disease- but did you know that 80% of strokes are preventable? Kardia Mobile is a consumer EKG monitoring device that allows you to quickly access, track and analyze your heart health. Taking a clinical-grade heart rhythm reading in just 30 seconds, results are delivered right to your smartphone! Now you can know anytime, anywhere if your heart rhythm is normal, or if atrial fibrillation is detected—helpful data that can reduce your risk of stroke. Smaller than a credit card, it provides a way for people to easily take their health into their own hands. Kardia Mobile gives you peace of mind right from your pocket.
Image: AliveCor
International Hyperhidrosis Society ‘Fan Faves’ Products (www.SweatHelp.org) – Prices vary
Excessive sweating, or hyperhidrosis, is a serious medical condition that affects approximately 5% of the population. This means that nearly 367 million people worldwide—including throngs of travelers—struggle with extreme, uncontrollable sweating…be it on their hands, feet, face, underarms, torso, lower extremities, or any combination of these—which greatly impacts their quality of life. From stress and embarrassment to depression and isolation, hyperhidrosis takes its toll; but there’s help! Since 2003, The International Hyperhidrosis Society has been providing information, resources, expert perspective, and support to those struggling with this condition. It’s is the only global non-profit organization dedicated entirely to improving the lives of those affected by hyperhidrosis while also supporting healthcare providers and researchers to improve hyperhidrosis treatments and understanding. From the International Hyperhidrosis Society’s website, SweatHelp.org, you’ll find up-to-date information on treatment options, U.S. insurance codes, clinical trials, a physician finder, an award-winning, useful blog, and much more. IHhS also maintains a useful product guide called “Fan Faves” where you can receive special discounts and discover ingenious, cutting-edge products to help handle even the sweatiest situations.
Image: The International Hyperhidrosis Society
WeCool Kits for Kids (www.BuyBobbleBitz.com) – $7.99USD – $29.99USD
For some crafty portable fun for kids I love the Compound Kings Makin’ Station from WeCool! This activity set lets kids make their own slimy mixture in just two quick-and-easy steps – and get it perfect every time. There’s no mess or long list of ingredients that need precise measuring. All they have to do is add water to the special powder mix in the activity center and the stretchy compound is ready within minutes! It yields more than one pound. Compound Kings offers a range of slimy mixes from single packs to activity sets, including glittery, fluffy, and crunchy slimes in addition to make-your-own varieties. Also awesome is WeCool’s Bobble Bitz Creation Station, an activity set featuring an irresistibly squishy, squeezy and crunchy medium that doubles as a molding compound. It’s a textured product kids have called “oddly satisfying” – like playing with bubble wrap. The set includes molds, tools and accessories so kids can make their own unique designs that air-harden overnight for cool 3D creations they can wear, share and display.
For the Silo, By Merilee Kern, ‘The Luxe List’ Executive Editor.
As the Executive Editor and Producer of “The Luxe List,” Merilee Kern is an internationally-regarded consumer product trends expert and hospitality industry voice of authority–a travel, dining, leisure and lifestyle expert who spotlights noteworthy marketplace innovations, change makers, movers and shakers. She identifies and reports on exemplary travel destinations and experiences, extraordinary events and newsworthy products and services across all categories.Reach her online, on Twitter , on Facebook and on Instagram.
***Some or all of the accommodations(s), experience(s), item(s) and/or service(s) detailed above may have been provided or sponsored at no cost to accommodate this review, but all opinions expressed are entirely those of Merilee Kern and have not been influenced in any way.***
As the Executive Editor and Producer of “The Luxe List,” Merilee Kern is an internationally-regarded consumer product trends expert and hospitality industry voice of authority–a travel, dining, leisure and lifestyle expert who spotlights noteworthy marketplace innovations, change makers, movers and shakers. She identifies and reports on exemplary travel destinations and experiences, extraordinary events and newsworthy products and services across all categories.