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Humble Origins Of RPG Gaming

No video game genre is as venerable, or as durable, as that of the simple adventure game. “Adventure” actually covers a number of styles, but there are a few distinguishing characteristics common to them all. They eschew action and combat in favor of exploration and puzzle-solving, and instead of developing their own in-game personas, players generally step into the shoes of an established, or at the very least fixed, character following a tightly-crafted narrative. Yet from the text-based odysseys of the 70’s and 80’s to the surprisingly sophisticated point-and-click journeys of today, the adventure in all its many variations has proven itself one tough old bird.

The origins of the genre can be found in the 1976 game entitled Colossal Cave Adventure. Created by Will Crowther, it was based on his real-life caving experiences embellished with a smattering of fantasy elements that were later expanded upon by Stanford University graduate student Don Woods. Among its most ardent fans were Ken and Roberta Williams, who were so inspired by the game that they actually launched their own software house, Online Entertainment, later famous as Sierra Online, one of the foremost game publishers of the 80s and 90s and an early pioneer of the graphical adventure.

While Sierra was innovating with graphics, another company known as Infocom was pushing boundaries of a different sort. Infocom games like Zork, Planetfall and The Hitchhiker’s Guide to the Galaxy were all about the text parser, yet they were also engaging, complex and, for awhile, commercially successful. But unlike Sierra, Infocom was late catching the graphical wave; its sales declined throughout the second half of the 1980s until Activision, which acquired Infocom in 1986, shut it down for good in 1989.

The next big thing in adventures was LucasArts. These days the company is best known for churning out half-baked Star Wars titles but there was a time when the name evoked images of rough-hewn bikers, invading alien tentacles, Freelance Police and some of the most unlikely pirates you’re ever likely to meet. In 1993, Cyan changed everything with Myst, an incredibly popular and influential release that discarded many of the conventional rules of the genre and made exploration and the discovery of everything, including the basic rules of play, an integral part of the experience.

Today, adventures no longer set the pace for the industry they way they once did (perhaps things are changing- L.A. Noir aims to refresh the adventure genre in high style- content producer)  but they have enjoyed a resurgence in recent years in the hands of small, independent developers who continue to innovate and refine. One of the most remarkable examples of the current state of the adventure art is Gemini Rue, which actually roots itself in the past with blocky, VGA-style graphics that manage to look both dated and yet surprisingly beautiful. But underneath those retro visuals lies a thoroughly modern game, with a haunting soundtrack, top-flight voice acting and a story that will keep you guessing until the very end – and leave you wanting more.

The humble adventure has long since been surpassed in popularity by the shooter, the RPG and other genres, but the emergence of gaming as a mainstream creative medium, coupled with the near-limitless potential of widely accessible digital distribution, could very well herald a renaissance. This in turn opens the style to a wider audience than ever, and while not every gamer will like every adventure – personally, I can’t stand King’s Quest games – I can just about guarantee that ever gamer will find one or two that suit their tastes. Try one sometime. You might be surprised. For the Silo, Andy Chalk. 

Featured image- The Jewels of Darkness Trilogy (all 3 Colossal Cave Adventure games/sequels) MS-DOS 1986

Fortnite Is Wake-Up Call For Companies On Verge Of Video Game Ad Buy

Pong, Mario, Doom, The Sims, Minecraft and … Fortnite? The hallowed halls of video game history are packed with products that became a cultural phenomenon – and it’s looking like Fortnite will soon be able to stake such a claim. The co-op survival game that takes place in a “sandbox” universe recorded a record 3.4 million concurrent users in February 2018.  [ If you’re one of the 3.4 million and want to leave us a video comment or video of your Fortnite character please use our Video Uplink button at the end of this article.] The game, which is free to play, also allows users to purchase a semi-annual “Battle Pass” that runs less than $10 and provides access to additional items. This low-cost approach is apparently working, as reports show Epic Games earned nearly $300 million in April 2018 alone. Further, in-game “microtransactions” that allows players to use minimal amounts of real-world money for in-game goodies is helping add to Epic’s well, epic payday.

So, let’s recap: A game that’s free to play plus $10 usd occasional optional investment and microtransactions gives us hundreds of millions of dollars each month. You know what else makes that kind of money? Hollywood movies, major league sporting events and social media platforms – and those things are plastered with advertisements. According to Ken Wisnefski, CEO of digital marketing firm WebiMax, advertisers who want to get ahead of the coming eSports curve and start reaching gamers where they reside need to start paying attention to the preferences of this sector.

“Fortnite has really taken the world by storm. I think the new microtransaction process is a concept that shows how high volume and low cost can have a huge impact. It’s growth and notoriety is amazing,” said Wisnefski. “A few years ago, Pokemon Go was all the rage; I am curious to see if Fortnite continues to show this sort of traction.”

Want to make money through Fortnite? Here’s what Wisnefski has to tell companies on the verge of investing in video game ad buy.

‘Go’ along for the ride: According to Wisnefski, we haven’t seen a video game with such mass appeal since 2016’s “Pokemon Go,” which drew 10 million people to download the app in one week. An advertising analysis also notes that some businesses were given the opportunity to turn their stores into a “Pokestop” and, of course, increase foot traffic and hopefully sales as a result.

Shadow of a doubt: Still skeptical about sinking money into video game advertising efforts? Then take one look at “Ninja,” a 26-year-old Fortnite player who is reportedly raking in $500,000 per month for streaming his live game feed on the “Twitch” website. Wisnefski says it merely makes sense for relevant brands to jump on an opportunity to get their product in front of potential customers – namely as a “medium rectangle” or 15-second spot before one of Ninja’s streams.

Risk and Reward: Soft drink and snack food companies – we’re looking at you, Mountain Dew and Doritos – have for years pandered to gamers. As well they should, says Wisnefski, noting that some sectors are “very viable for this sort of opportunity.” If you’re a small to medium-sized company, however, guidance from a digital marketing company may be in order. “Big companies have the ability to absorb some losses to see larger gains; smaller companies can’t afford to take that sort of risk,” said Wisnefski.

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