Digital Domestic Dialogues 

“Digital Domestic Dialogues” stages a near future in which technology has acquired an emotional and sensitive intelligence: it is capable of exciting itself and others through everyday gestures as an analog and primordial archive of human communication, culture and social dynamics. 

Robots and users interact with a range of seemingly familiar objects through simple and natural gestures, triggering scenarios of everyday wonder. The collection, born out of a design exploration within the Habits Design Studio team, is a reflection on the poetic role of technology in the digital evolution of the domestic scenario.  Technical Partners: Laminam, Giovanardi 

COSMO 

“Cosmo” is a lamp born from the desire to infuse new life into the act of lighting; the idea is to return to the primordial concept of fire, which through propagating from one body to another expands the quantity and at the same time transfers the luminous qualities of the flame. 

“Cosmo” is able to learn the characteristics of the light source placed below it, detecting its intensity, color, movement, returning the effect to the environment and creating dynamic light scenarios.  

The user is called upon to create the desired atmosphere himself by experimenting with direct sources, such as a candle flame or telephone flashlight; or by showing the lamp a video of a sunset, or another special moment he can evoke a light scenario. Turning it on thus becomes once again an exciting moment of awe and wonder. 

The design of the lamp draws inspiration from scientific representations of black holes, the only phenomenon found in nature able to absorb light radiation. The captured light, is then returned to the environment dynamically and three-dimensionally by the spherical diffuser, allowing the creation of a 360° light scene, similar to HDRI images used in digital rendering software. 

“Cosmo” redefines the boundaries of properties normally attributed to lighting fixtures with its ability to learn, imitate and stage emotions through light. Project by Selma Antonellini, Habits Design 

RITO 

The coat rack, a familiar but often overlooked object, is the subject of this project, which offers a contemporary reinterpretation of it with the product “Rito”; no longer just a support point, but an active companion that enriches the daily routine and transforms the experience of entering the home. 

Thanks to artificial intelligence, “Rito” reacts to the presence of inhabitants, and recognizes when clothes and objects are hung or removed, interpreting the situation and animating the entrance area with dynamic projections on the wall. 

The name “Rito” stems from a reflection on the fact that moments of entry and return home, though fleeting and temporary, are precious fragments of our lives, each with its own unique meaning and value. While some may be more ordinary and repetitive, such as returning after a day’s work or a morning walk with the dog, others can be more special and emotional, like returning after a long journey. 

Regardless of the nature of the return, “Rito” aims to transform every entry and departure from home into a moment of warmth and hospitality. Its projections bring the wall to life, animating it with contextual content.  

Before leaving the dwelling, “Rito” transforms the wall into a dynamic and inspiring space, offering motivational content, helpful tips, and personalized reminders. Upon return, it welcomes with tailor-made evocative scenarios, reigniting the surrounding environment and making the return even more pleasant and familiar.  Project by Ilaria Tarozzi and Ilaria Vitali, Habits Design 

VISIONARIA 

VISIONARIA is a digital device that combines literary tradition with artificial intelligence, offering an innovative reading experience. Digital integration enhances the potential of printed material and opens up new imaginative horizons, transforming reading into a visual and artistic experience. 

By swiping across the lines of a page in a book, similarly to how we would underline a beloved or noteworthy phrase, VISIONARIA recognizes the text. The selected phrase is then instantly input as a prompt into a dedicated AI generator, aiming to create an image of the book scene that can be viewed in real-time. 

This mode of consumption, aided by the product’s pencil-like shape, introduces a new dimension to the reading experience, encouraging increased engagement that can be intimate and profound or shared on larger devices such as smartphones, TVs, and more, ensuring flexibility depending on the context – be it at home for relaxation and entertainment, in education, enhancing the consumption of educational content, or in public settings, stimulating imagination in artistic installations. 

With VISIONARIA, literature evolves and broadens the spectrum of an age-old activity through an extremely accessible mode, towards unexplored scenarios in the world of culture and entertainment. Project by Alberto Milano, Michele Poggi, Marco Rissetto, Habits Design 

1g1lm 

1g1lm represents the unusual marriage of two seemingly incompatible units of measurement: “g” for weight in grams and “lm” for luminous flux in lumens. This lamp was born from a simple but fascinating question, “What would be the effect if light had a tangible weight?” 

To visualize the weight, the lamp uses an elastic fabric on top. By placing an object on top of it, the fabric deforms, generating a unique and unrepeatable aesthetic because it is shaped directly by the weight, not predetermined by the designer. In addition, as the deformation increases, so does the intensity of light. Due to the light diffusion of the fabric, the light seems to take shape and weight. In the act of placing and taking objects, an impossible interaction with the very essence of light is realized, made solid and tangible for a moment. 

1g1lm writes a new equation between light and matter, giving birth to a new ritual rich in poetry and at the same time exploring new alternative scenarios: proposing, in contrast to the digitization of the real, to make, through technology, concrete experiences that were once ephemeral and intangible. 

Habits Design 

Habits is a multidisciplinary industrial design studio, founded in 2004 by Innocenzo Rifino and Diego Rossi in Milan. 
The work of the studio is focused on technological and interactive projects of international relevance, partnering with companies to design timeless products and experiences. 

The team is composed of industrial designers, electronic and mechanical engineers, model makers, interaction and visual designers, and interior designers with a global point of view.  Recognizing the unique Asian technological know-how, Habits started a branch in Bangkok in 2021.  With over 20 years of experience in a wide range of industries, today Habits mainly covers digital products, home appliances, automation, lighting, UX/UI, and phygital interfaces. 

The team awarded more than 180 international design prizes such as Red Dot, IF, Compasso d’Oro, Design Plus, Good Design, and German Design Award. 
“We study science and art. We design new habits. Prototyping our ideas, embedding electronics, we reduce the gap between physical and digital.” 

Laminam 

Pioneers since the beginning. 

Laminam was born in the early 2000s, following the invention of production technologies to create ultra- thin ceramic surfaces of large dimensions. A pioneering company, it was the first to revolutionize the ceramics market, giving new impetus to a mature sector, betting on the intuition of creating large architectural surfaces and launching innovative sizes and thicknesses on the market. Over the years, the company has developed a production process characterized by innovative methods and highly automated technologies typical of Industry 4.0 such as digital decoration systems, dry cutting systems and internal logistics managed by automatic laser-guided vehicles. These are methods and technologies that increase energy efficiency while reducing environmental impact. 

Today Laminam produces and offers a range of eclectic and versatile large ceramic surfaces used in many applications – from traditional and advanced architecture to furniture and design – distributed in over 100 countries worldwide. Over the years, the series have been enriched with new textures and finishes to enhance the creativity of designers, architects and anyone who wants to give a new connotation to their spaces. 

Giovanardi 

Giovanardi designs, industrializes and manufactures supports for in-store communication (displays, merchandising, shop windows, shop in shop, technical packaging) and for art.  

Giovanardi’s history began in 1919 as a manufacturer of plaques and dials: today Giovanardi SpA is an advanced, certified company, structured to process projects of increasing complexity, according to up-to-date technologies, with a network of accredited partners and an attentive, flexible, punctual client-service.  For 100 years it has been shaping ideas.  For the Silo, Elena Assante.