Tag: marketing
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Study: Is your phone reading your mind? 33% of Canadians have noticed being tracked by their gadgets
Digital privacy expert discusses the possible violation of privacy and security of cross-device tracking Third of Canadians (33%) have ever noticed an ad on their devices of something they recently spoke about or saw on TV (but hadn’t searched for), according to research by NordVPN, a leading cybersecurity company. A majority of them noticed such ads…
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Audio-Technica Wowed by Response to Limited-Edition Release of “Sound Burger” Portable Turntable
To commemorate the company’s 60th anniversary, Audio-Technica released a limited-edition Sound Burger portable turntable this past November – four decades after its original debut. A-T never imagined the overwhelming response the release would generate. That limited-edition AT-SB2022 retro red Sound Burger sold out in a matter of days worldwide – faster than anyone projected. The Sound Burger…
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Agency Now Representing World Class Esport Athletes
You may have only recently heard about esports and esport athletes but professional video game sport competitions have been around for over half a decade. Since 2018, Prodigy Agency carries the mission to bring 360° support to esports players by guiding more than 170 talents around the world. Are you an accomplished esport athlete? Prodigy can help you…
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Rocketium App Democratizes Video Creation
Audiences in today’s world are increasingly consuming information on the internet in visual and interactive ways. Every industry is exploring ways to transform and present content on video. What does this mean for learners around the globe? “Being able to translate your story into over 120 languages is increasingly important in a global world.” – Anurag…
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Fortnite Is Wake-Up Call For Companies On Verge Of Video Game Ad Buy
Pong, Mario, Doom, The Sims, Minecraft and … Fortnite? The hallowed halls of video game history are packed with products that became a cultural phenomenon – and it’s looking like Fortnite will soon be able to stake such a claim. The co-op survival game that takes place in a “sandbox” universe recorded a record 3.4…
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How To Start An eCommerce Business
More than half of the world’s population made an online eCommerce purchase in 2016, and these numbers are only expected to increase. This means establishing an online presence is more crucial than ever if you want to keep up with the competition, continue to expand your brand, and generate more annual revenue. Luckily, we are here…
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Canada Uses USA Ad Agency To Snipe American Trademark In Time For 150th
With this Saturday, July 1st marking the celebration of Canada’s 150th Anniversary, the country recently hired the renowned New York ad agency Juized (*satirical) to rebrand the nation as “The Greatest Country On Earth”. This phrase has typically been associated with the U.S., but America let the trademark slip and Canada has scooped it up…
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5 tips to Make sure first year Students transition from high school to Biz school
How to succeed in business school: Five tips for first year students ST. CATHARINES, Ont. – The start of university can be intimidating enough for most first-year students. But business students face an extra set of challenges as they balance their coursework with gaining work and extra-curricular experience to help take them from…
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Subliminal Advertising In McDonald’s Ad Ice Cubes
I was a bit confounded because at first, I couldn’t understand what was drawing me into the advertisement- then I remembered a well worn paperback book I have called Media Sexploitation by Wilson Bryan Key, sitting on a book shelf somewhere back home. That book is all about subliminal advertising and its photo section showing…
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iLOOKTV Online Pay-TV Platform Turns YouTube Channels into Mobile TVApps
SAN JOSE, CA – ILOOK, an over-the-top (OTT) pay-TV platform for YouTube channels, is announcing its launch today. The platform instantly converts YouTube channels into mobile TVapps that behave like television networks. Through this easy-to-use technology, anyone—amateur or celebrity personality—can now have their own TV network without the traditional barriers and regulations. Whether you create…
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Law Firms Should Nurture A Culture For Growth Factor
There’s a strong correlation between the growth of a law firm and the strength of its culture, according to a new survey published in February’s ABA Journal. The most successful mid-sized firms are those that put a high value on their culture – how they do business and the written and unwritten rules for behavior,…