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Travel

This is Where Canadians Want to Travel to This Summer

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The trending destinations Canadians want to go on vacation this summer based on Google searches.

Where do Canadians want to go on their summer vacation in 2024?

With soaring inflation prices and the cost of essential shopping skyrocketing, millions of Canadians will plan to cut back on vacation spending. According to data from Ipsos*42% of Canadians say they plan to minimize their spending on vacations in 2024 as a way of dealing with the increased cost of living. Now, as the season changes into spring, more people are wondering what this summer has in store for them from a vacation perspective.

Are Canadians really looking to cut costs when it comes to their annual trip? Or has the economy got us looking outside of our usual go-to destinations?

Our friends at Top10casinos.ca, have used Google search data looking at terms around ‘summer vacations’ to find out which destinations around the world are most in-demand by Canadians looking to book their summer vacation in 2024. So, whether you need some inspiration for your next big trip, or just love a good list, here are the trending destinations Canadians want to go on vacation this summer based on Google searches.canada's favorite summer vacation

Revealed: Canada’s Top 10 Most in Demand Summer Vacation Hotspots in 2024

Research Reveals New York Will Be Canada’s Favorite Summer Vacation in 2024 – Getting 1.9 Million Searches Every Month

With 1.9 million monthly searches and a 6% increase in searches in the last 30 days, the metropolis of New York is officially Canada’s most desired destination for a summer vacation this year. Analyzing individual attractions that Canadians are most interested in visiting, searches for ‘new york broadway shows 2024’ are up 9,900% and people searching for ‘new york yankees schedule 2024’ are up 5,800%. For Canadians looking for an early Spring vacation, searches for ‘new york weather in April’ are up 750% in the last 30 days.

City Break Destinations Incredibly Popular for Canadian Summer Vacations in 2024

Half of the top 10 most-searched for summer vacation spots by Canadians are city break destinations with San Francisco, Las Vegas and Honolulu topping the list. The data shows that Vancouver residents are getting heart eyes for San Francisco. In the last month, there were 16,550 searches for summer vacations in the Golden Gate City and searches for ‘Vancouver San Francisco cruises’ are up 29% since the same time last year.

  • The Cold European Country of IcelandThe Cold European Country of Iceland Has the MOST Search Increases – Ranking Above Beach Favorite, Mexico Beaches, relaxing by the pool and all you can drink cocktails are usually synonymous with summer, but according to our study, Canadians want to escape the heat in favor of colder climes. With an average of over 689,980 monthly searches and a huge 122% increase in 30 days, Iceland surprisingly ranks in front of Mexico as a go-to vacation destination this summer. Looking at why Canadians might be interested in visiting the land of ice and fire, searches for ‘northern lights’ are up 10,900% and people looking at ‘portugal v iceland’ have increased 1,043% on Google. According to the regional data, Niagara Falls residents in particular are looking for a totally unique experience this summer, with searches for ‘Iceland summer vacation’ up 200% since the same time last year.
  • Cuba Revealed as Canada's Most Desired Beach DestinationCuba Revealed as Canada’s Most Desired Beach Destination This Summer – Ranking Above Mexico and Costa RicaWith more than 712,000 monthly searches and an increase of 36% in 30 days, Cuba is revealed as Canada’s most desired beach vacation destination for summer 2024. According to the data, Canadians are researching long distance swimming in the country, with searches for ‘swim from cuba to florida’ up 3,500% and ‘vacations to cuba’ up 333%.
  • The Dominican Republic Ranks in Top 10The Dominican Republic Ranks in Top 10 With over 97,000 monthly searches for ‘The Dominican Republic summer vacation’ and a 35% increase in the past month – it’s evident the Caribbean Island will be one of the most coveted destinations by Canadians this summer, which is why it features in the top 10. When analyzing search trends on a city level, Montréal has seen a 25% increase in residents’ searching for the beautiful beach spot, and Ottawa shows a 20% surge.

trending destinations canadians want to go on vacation

Mapped: Most Desired Vacation Destinations Across Canada, Revealed

  • Las VegasLas Vegas Named the Most Desired Destination The gambling capital of the world is the most searched for city across the 10 cities of Alberta with searches spiking by nearly half (48%) since the same time last year. With 1.7 million monthly searches and a 12% increase in Canadian’s searching for the desert oasis summer vacation, Las Vegas has seen a 6% increase in search increases than topspot New York, the city also ranks above favorites Cuba and Mexico.
  • GreeceGreece Ranks Second as Research Reveals European Summer Vacations Most Popular with Ontario ResidentsThe data shows there’s a rapid number of Canadians looking to experience a European summer vacation this year, with both Greece and Italy coming up top in Ontario. Looking at the most searched for destinations, searches for Greece’s picturesque Santorini have increased by 67% since the same period last year across Canada, and Italy’s Rome have spiked 25%.
  • Costa RicaCosta Rica is the Most Desired Destination by Two ProvincesFilled with rugged rainforests, pristine lagoons and beautiful beaches, it’s little wonder the Central American country of Costa Rica is the most desired by two parts of Canada. Provinces of Quebec and Manitoba both had Costa Rica as their favorite destination, with searches for the tropical country up by an average of 81% across 10 cities in Quebec since the same time last year. Looking at locations on a city level, searches for ‘all inclusive Costa Rica vacations’ are up 300% in Quebec City, highlighting a need to escape busy metropolitan life.
  • Toronto's 3 Favorite Summer Vacation SpotsToronto’s 3 Favorite Summer Vacation Spots are all City DestinationsResidents hailing from Ontario’s capital, Toronto, are interested in keeping the summer city spirit alive, with 3 favorite destinations also being city spots. According to the data, Toronto’s favorite destination is Dubai with a 49% increase in searches since the same time last year. Closely followed by Rome (22%), and Miami (20%).

Methodology

  1. Using articles around the topic of “bucket list travel destinations”, “best vacations in 2024” we were able to collect a list of approx 100 dream global travel destinations. To allow for us to make sure we’re focusing on those who want to holiday in these locations we assigned the prefixes “summer vacations in” to all locations. These terms were then entered into keywordtool.io to collect the average monthly search volume and search trends (over the last 12 months) per state.
  2. Search volumes and trends were gathered using https://keywordtool.io/
  3. All data correct and accurate as of 11th April 2024

Sources

https://www.ipsos.com/en-ca/canadians-cut-back-2023-and-plan-continue-cuts-2024

For the Silo, Amanda Evans

Culture

People In Japan, Spain, France Are Unhappy With Government COVID Response

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Paris, France May, 2020 — Sentiment over whether governments are doing a good job of containing the coronavirus pandemic has swung in a number of countries over a month, according to the latest Ipsos poll.

A majority of people in nine out of 13 countries feel their government is doing a good job of containing the spread of COVID-19 in a survey of nearly 26,000 respondents conducted on April 23 to 26. People in India (87%), Australia (84%), Canada (81%), Germany (75%) and Italy (61%) are most likely to say this, while those in Japan (62%) and the hard-hit European countries of Spain (60%) and France (51%), and Russia (47%) were most likely to cite a poor job by their government.

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But when you look back to polling results from more than a month ago – March 19 to 21 – sentiment has fallen the most in some key countries at the center of the outbreaks. Japan is at the top with their view of government response down 18 percentage points, followed by France (-13), Brazil and Russia (-9), Italy (-5), and the United States (-4).

On the other end, a positive view of the government’s work has increased in Germany (+26 points), Australia (+24 points), Mexico (+13), and Canada (+10) since March. Sentiment in the United Kingdom has remained unchanged with three in five people (59%) happy with the government response.

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In terms of how people view the work of an international agency – the World Health Organization – a majority of people in 11 out of the 13 countries surveyed think the WHO is doing a good job in containing the spread of COVID-19, but this sentiment has fallen since March in nine out of 12 countries where Ipsos has tracked opinions.

People in the emerging markets of Mexico (78%), India and Brazil (75%) are most likely to be satisfied with the WHO’s response, followed by the developed nations of Canada (69%) and the U.K. (64%). The only two countries where more people disagree with the job done by the WHO are Japan (63%) and Russia (42%).

Other Ipsos research shows when respondents are asked about the performance of institutions in preventing the spread of the virus other aspects of the issue, including the economic effects of shutdowns, also influence how they evaluate institutional performance relative to containing the spread of COVID-19.

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The countries seeing the biggest decline in regard for the WHO’s response are France (-14), India and Russia (-12) and Australia (-9). Germany (+13) and Japan (+2) are the only countries where satisfaction with the WHO’s role has increased.

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https://www.ipsos.com/en/view-governments-job-contain-covid-19-falls-hard-hit-countries-rises-others

About the Study

These are the results of an Ipsos survey conducted April 23rd to 26th, 2020 on the Global Advisor online platform among 25,992 adults aged 18-74 in Canada and the United States and 16-74 in Australia, Brazil, France, Germany, Italy, India, Japan, Mexico, Russia, Spain and the United Kingdom. Where available, tracking results from previous studies, conducted through April and March and selected results from February are referenced by date.

The sample for April 23rd to 26th consists of approximately 2,000 individuals in each country. The samples in Australia, Canada, France, Germany, Italy, Japan, Spain, the U.K. and the U.S. can be taken as representative of these countries’ general adult population over age 16 or 18 (as above) and under the age of 75. The sample in Brazil, India, Mexico, Russia, and is more urban, more educated and/or more affluent than the general population and should be viewed as reflecting the views of the more “connected” segment of the population. The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data.

Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don’t knows or not stated responses. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website (www.Ipsos.com).

For the Silo, Darrell Bricker, PhD CEO, Ipsos Global Public Affairs

About Ipsos

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com
Featured image: Philippe Lopez/AFP/Getty Images/CNN

Culture

US/Canada Poll- Quick Economic Recovery From COVID-19 Unlikely

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Many think it’s unlikely the economy will recover quickly once COVID-19 lockdown is over

Most negative about an economic recovery in hard-hit countries except China

Paris, France April , 2020 — A majority of people in 10 of the 15 countries polled by Ipsos disagree that the economy will recover quickly once the lockdown from the coronavirus pandemic is over – suggesting a lasting impact.

People in Spain (76%), France (72%), Italy (68%), the United Kingdom (67%), Russia and Japan (64%), and Canada (62%) feel most strongly against a quick economic recovery in a survey of nearly 29,000 respondents conducted from April 9 to 12. Those in Vietnam (80%), China (68%) and India (63%) are most likely to say a quick recovery will take place.

At the same time, one of the countries most divided on this question is the world’s largest economy – the United States  ̶  with nearly half of those surveyed (49%) disagreeing on a quick recovery, while 43% think it will happen.

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In terms of actions taken, majorities in India (56%), Brazil and Germany (54%) say all of the restrictions on travel and mandates for self-isolation will not stop the spread of COVID-19. That compares with majorities in China (63%), Australia (59%), Italy and Canada (58%), Spain (57%), the U.K., and Vietnam (54%) and France (51%) who think the restrictions do work.

Countries that have the seen the most significant change on this measure since mid-March are the ones where optimism has increased. Australia saw a drop of 17 percentage points in the number of those that agree the measures will not stop the spread of the pandemic, while the number of respondents in Japan fell by 13 points.

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About the Study

These are the results of an Ipsos survey conducted April 9th to 12th , 2020 on the Global Advisor online platform among 28,000 adults aged 18-74 in Canada and the United States and 16-74 in Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, Vietnam and the United Kingdom. Where available, tracking results from previous studies, conducted through March and selected results from February are referenced by date.

The sample consists of approximately 2,000 individuals in each country with the exception of Vietnam each at 1,000. The samples in Australia, Canada, France, Germany, Italy, Japan, the U.K. and the U.S. can be taken as representative of these countries’ general adult population over age 16 or 18 (as above) and under the age of 75. The sample in Brazil, China, India, Mexico, Russia, and Vietnam is more urban, more educated and/or more affluent than the general population and should be viewed as reflecting the views of the more “connected” segment of the population. The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data. Sample sizes may vary in prior waves. 

Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don’t knows or not stated responses. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website (www.Ipsos.com).