Tag Archives: incognito mode

Sci-Tech

Study: Is your phone reading your mind? 33% of Canadians have noticed being tracked by their gadgets

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Digital privacy expert discusses the possible violation of privacy and security of cross-device tracking 

Third of Canadians (33%) have ever noticed an ad on their devices of something they recently spoke about or saw on TV (but hadn’t searched for), according to research by NordVPN, a leading cybersecurity company. A majority of them noticed such ads on their smartphones (76%), computers (49%), or tablets (29%). Moreover, such experience made more than 4 in 10 (46%) Canadians feel tracked/followed as well as scared (12%). 

“That’s due to ultrasonic cross-device tracking. That’s when smartphones have apps that are continuously listening to inaudible, high-frequency ultrasonic sounds from the surroundings and gather a lot of information about you — all without your knowledge. Later, they share this data across other devices,” says Adrianus Warmenhoven, a digital privacy expert.

While tracking people’s behavior across devices is beneficial to marketers, cross-device tracking is often questioned by privacy experts because of its lack of transparency, security and protection of sensitive consumers’ data. 

What do our American friends think?

Ultrasonic cross-device tracking — a trending rise 

Ultrasonic cross-device tracking is used as a method to link all the devices you own to track your behavior and location. These ultrasonic audio beacons can be embedded in many things we interact with daily: TV shows, online videos or websites, or apps on our phones.

Imagine you are watching TV and you see  chocolate being advertised. You pick up your phone, and the same chocolate ad appears on your screen. By using ultrasounds, audio beacons can detect when your phone is nearby, and apps on your phone can listen for approximate audio beacons to track what you are doing.

“Many apps currently ask for permission to access the smartphone’s microphone to incorporate a particular type of ultrasonic beacon to track them. Since it requires no mobile data or Wi-Fi connection but only microphone access to listen to beacons, tracking works even when you have disconnected your phone from the Internet.

“It’s not possible to stop ultrasonic beacons from emitting sound frequencies around you. Therefore, the best way to reduce the chance of your smartphone listening for beacons is to simply restrict unnecessary permissions you have granted to the apps installed on your device,” says Adrianus Warmenhoven.

How can you reduce cross-device tracking?

NordVPN research shows that 65% of Canadians don’t know how to restrict their smartphone’s permissions from listening to them. No one likes to be tracked. Therefore, Adrianus Warmenhoven suggest several ways people can reduce the incidence of this happening:

  • Use a VPN. One of the best ways to protect yourself from being tracked is by using a VPN. A VPN is a tool that encrypts every bit of information about your internet activity. It also stops IP-based tracking because it masks your IP address.
     
  • Use a privacy browser. If you want to keep yourself from tracking, it is best to use a private browser like Tor or DuckDuckGo rather than the incognito mode in Google Chrome. These browsers do not profile you or save any of your personal data for sharing with marketers.
     
  • Change app permissions. The apps on your smartphone may have some permissions that are not required. For instance, why would a photo-editing app need access to your microphone? If apps on your phone have such non-required permissions, you should revoke these permissions.

“The consolidation of power among large tech companies allows them to obtain large quantities of data about individuals across multiple platforms and devices. In this way, technology giants have even more opportunities to obtain deeper insights into individuals’ habits and preferences. Data consolidation through cross-device and platform tracking may also increase data security risks,” says Adrianus Warmenhoven. For the Silo, Darija Grobova/NordVPN.

Sci-Tech

1 In 2 Canadians Always Accept Browser Cookies

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Digital privacy expert explains why often accepting cookies poses cyber risks

According to new research commissioned by internet security company NordVPN, only 3.5% of Canadians never accept cookies. To make matters worse, a whopping 43% say they always accept cookies. While most HTTP cookies are safe, some can be used to track people without their consent. Even more, cookies can sometimes be spied upon or used to fake the identity of a user, to gain access to their account or use their identity to commit a crime.

 “HTTP cookies are vital to the internet, but they are also a vulnerability to people’s privacy. As a necessary part of web browsing, cookies help web developers to provide more personal, convenient website visits. Because of cookies, websites remember you, your logins, shopping carts, and even more. But they can also be a treasure trove of private information for criminals to spy on,” says Daniel Markuson, a digital privacy expert at NordVPN. 

What are cookies, and why are they a threat?

Also known as an HTTP cookie or browser cookie, a cookie is a piece of data that’s stored on your browser whenever you visit a website. When enabled, the website will remember your preferences and any small changes you made during your last visit.

Cookies are a normal and necessary part of the internet. Without them, you couldn’t log into a website or fill your online shopping cart. However, too many cookies can become a threat to both your security and privacy.  

“People need to be aware that cookies follow you online. Even if you hide your IP address with a VPN, cookies can track what you do online and form a partial ID of who you are. Moreover, third parties can sell your cookies. Some sites earn revenue by serving third-party cookies. These aren’t functional – their purpose is to turn a profit from your data. Also, cookies are a vulnerability. With the wrong browser settings or when visiting the wrong website, cookies can introduce security vulnerabilities to your browsing experience,” says Daniel Markuson, a digital privacy expert.

68.5% of Canadians feel that their online data is used for targeted ads

Research shows that Canadians feel the consequences of collected cookies:

  • 68.5% feel that their online data is used for targeted ads;
  • 66% feel that it’s being sold to other companies.
  • Moreover, 57% and 53% respectively believe that their ​​data is analyzed by websites for their internal use and that it’s used by social media platforms for people to find the most relevant information 

“Canadians must be pretty aware of the constant pop-up requesting them to ‘Accept all cookies?’ while visiting online websites. It happens in order to comply with data privacy laws, which were designed to protect users’ personal information and force companies to state what kind of data is being collected and how it is being used,” says Daniel Markuson.  

How to stop cookies from tracking you

There are plenty of tools and tips to make your online activity more private. 

“First, navigate to your browser’s settings and choose to delete all the cookies stored in your browser. Most browsers also offer features to block unnecessary cookies automatically.  Second, use incognito mode. While incognito mode does not equal privacy, this is exactly what it was made for — setting aside a single browsing session that won’t save cookies and your history.

On a related note concerning personal data- The Public Health Agency of Canada (PHAC) tracked 33 million Canadians via their mobile devices to “monitor lockdowns” during to coronavirus pandemic. Privacy advocates said they were concerned about the data tracking.

Finally, use a VPN. One of a VPN’s core features is to hide your IP address, which is critical if you want your online searches to stay private. You can also look at installing various types of tracker blocker programs. That means that third-party cookies won’t be able to gather data about people’s browsing habits and create a detailed profile on you.

Methodology: The survey was commissioned by NordVPN and conducted by the external company Cint on October 4-12, 2021. The survey’s target group was residents of France, the USA, Canada, Australia, Germany, Spain, the Netherlands, and Poland aged 18+ (nationally representative), and the sample was taken from national internet users. Quotas were placed on age, gender, and place of residence. 7800 people were surveyed in total, made up of 800 people from Spain and 1000 people from each of the remaining countries.