STOW, OH, October, 2024 — Our friends at Audio-Technica are at it again and have just announced the introduction of their ATH-ADX3000 Open-Air Dynamic Headphones, designed to bring true high-end sound quality to the under-$1,000 usd headphones category. Celebrating 50 years of headphone design and production, the new ATH-ADX3000 features Audio-Technica’s most advanced driver technology to deliver natural, spacious audio.
A Few Takeaways (more below)
Light and comfortable, weighing less than 10 ounces and with velour earpads, the ATH-ADX3000 headphones are comfortable, to say the least. If you are a home recordist know that they’re ideal for long mix sessions, and not just due to comfort or their open-back design.
58-millimeter integrated driver units house tungsten-coated diaphragms (which produce excellent transient response), voice coils, baffles, and pure iron magnetic circuits. Coupled with Audio-Technica’s proprietary Core Mount Technology that optimally places the driver units, this results in full-range audio reproduction across an astonishing 5Hz–45kHz frequency response that needs to be heard to be believed.
These near-flagship headphones come with a specially designed aluminum carrying case.
Uses the A2DC proprietary coaxial connector which reduces connector rotation and glitchy connections.
The Nitty Gritty
The ATH-ADX3000’s open-back design allows unrestricted airflow of the diaphragm, for extremely pure audio quality with realistic soundstaging and imaging, with nearly no use of dampening material or acoustic aids. The ATH-ADX3000 features a full-range driver that is designed entirely by the engineers at Audio-Technica and manufactured and hand-assembled in Audio-Technica’s Machida, Japan factory. The driver utilizes the same technology as the company’s acclaimed flagship ATH-ADX5000 headphones.
Japanese Craftmanship
As a leading innovator in transducer technology for over 60 years, Audio-Technica places special emphasis on driver design to achieve the optimal sound from each pair of headphones. Did we mention that the ATH-ADX3000’s integrated driver units are handmade in our Machida, Tokyo, facility to ensure the highest quality? Sure did- but it is worth repeating.
Audio-Technica’s exclusive Core Mount Technology positions the driver’s voice coil in the middle of its housing, so that the acoustic space is balanced in both the front and the back of the driver. Audio-Technica lead engineer Hiromichi Ozawa noted, “Our engineers worked hard to achieve a frequency response that is not easy to obtain by using only natural air flow. Our expertise in driver technology influenced our approach to open-back headphones, and enabled us to ensure that the driver diaphragm moves with the purest motion possible.”
The ATH-ADX3000 employs a 58 mm tungsten-coated diaphragm, pure iron magnetic circuit, voice coil, and aluminum housing, which are all combined in a single integrated driver unit. The diaphragm is extremely lightweight and responsive, and the pure iron magnet enables exceptional dynamic range and high efficiency. Together, this approach creates an optimum structure that offers superb clarity and stereo imaging, with articulate bass, a smooth midrange, and detailed, extended high frequencies.
The ATH-ADX3000 is designed for long-wearing comfort, thanks to its light weight of only 280 grams. It’s supplied with a detachable 3.0m (9.8-foot) cable with A2DC connectors and comes with a robust aluminum storage case.
A2DC Connector
The Audio-Technica ATH-ADX3000 Open-Air Dynamic Headphones is available starting October 24, 2024, at a suggested retail price of $999 usd/ $1,387 cad.
Audio-Technica was founded in 1962 with the mission of producing high-quality audio for everyone. As we have grown to design critically acclaimed headphones, turntables and microphones, we have retained the belief that great audio should not be enjoyed only by the select few, but accessible to all. Building upon our analog heritage, we work to expand the limits of audio technology, pursuing an ever-changing purity of sound that creates connections and enriches lives. For the Silo, Frank Doris.
STOW, OHIO,USA, March, 2024 — For more than 60 years, Audio-Technica has sought to expand the limits of audio technology. With the introduction of its NARUKAMI ultra-high-end audio products, Audio-Technica has taken the pursuit of analog sound reproduction to a remarkable new level of excellence.
Making their U.S. premiere at CanJam NYC 2024 (March 9 – 10 at the Marriott Marquis, New York), the NARUKAMI HPA-KG NARU Tube Headphone Amplifier and ATH-AWKG Closed-Back Dynamic Wooden Headphones are stunning, ultimate-quality works of audio art.
Narukami- the Japanese thunder god.
Taking their name from the Japanese god of thunder, NARUKAMI products are designed to ignite elemental passions, while embodying the meticulous Japanese craftsmanship that is an Audio-Technica hallmark.
The front and side panels of the HPA-KG NARU tube amplifier/preamplifier (SRP: US$108,000 / CAD$145,400) are crafted from precious kurogaki wood, Japanese black persimmon wood with striking wavy black figuring that can be found nowhere else. The metal mesh covering that protects the vacuum tubes is evocative of the pattern of the flat needles of the Ayasugi tree. The top of the HPA-KG NARU tube amplifier/preamplifier is styled to reflect the appearance of a KARESANSUI or dry landscape garden, representing water flows.
The HPA-KG NARU is as technologically refined as it is beautiful. The headphone amplifier/preamplifier employs four Takatsuki 300B power tubes, considered by connoisseurs to be among the finest of their type ever produced, and with ECC83S gold pin small-signal tubes. The HPA-KG NARU utilizes a dual-mono configuration and has a fully-balanced drive design, for richly detailed sound with remarkable depth and presence. It offers both balanced 4.4 mm and standard 1/4-inch headphone jacks.
The amplifier provides an impedance selector switch to perfectly match with the widest range of headphones. No effort was spared in the quality of the internal components, which include amorphous-core silver-wire Lundahl input and output transformers to deliver the highest level of sonic clarity. In addition to its unsurpassed capabilities as a headphone amplifier, the HPA-KG NARU serves as a preamplifier, and offers balanced and single-ended inputs and outputs. Companion AW-KG NARU headphones are included with the HPA-KG NARU amplifier.
“We spent 10 years creating the HPA-KG NARU amplifier in an arduous process, working our way through 11 prototypes before settling on a design that met our high expectations,” said R&D engineer Koichi Irii. “The lifelike sound of the HPA-KG NARU is a testament to the power of our human approach.”
The ATH-AWKG headphones (SRP: US$4,200 / CAD$5,650) are equally exceptional. Like the HPA-KG NARU, the headphones are handcrafted in Tokyo, Japan, from rare kurogaki wood. In addition to its distinctive appearance, the acoustic properties of the kurogaki housings contribute to the headphones’ extraordinary sound quality. The hand-applied lacquer finish brings out the wood’s natural beauty.
The ATH-AWKG features purpose-designed 53-mm drivers with Permendur magnetic circuitry. Each driver is equipped with a titanium flange and a 6N-OFC high-purity oxygen-free voice coil to ensure precise movement and optimum signal transfer. Audio-Technica’s exclusive D.A.D.S. Double Air Damping System provides smooth, accurate bass response.
The ATH-AWKG is designed for maximum long-wearing comfort, and is supplied with an additional set of ZMF Universe Hybrid earpads for a unique alternate listening experience. The headphones are equipped with Audio-Technica’s A2DC jacks and two 9.8-foot (3.0 mm) detachable cables with 4-pin balanced and standard 1/4-inch jacks. Adding to its elegance, the ATH-AWKG comes in a presentation box with kurogaki wood accents.
Audio-Technica was founded in 1962 with the mission of producing high-quality audio for everyone.
Though these latest releases are aimed at those with deep pockets and the means to buy the ultimate in design and offering, we have grown in other areas and just as importantly to design critically acclaimed headphones, turntables and microphones at all price points. We have retained the belief that great audio should not be enjoyed only by the select few, but accessible to all. Building upon our analog heritage, we work to expand the limits of audio technology, pursuing an ever-changing purity of sound that creates connections and enriches lives.
Keep your conversations and audio completely private with newly debuted technology featured in the nwm MBE001 True Wireless On-Ear Speakers ! In addition to proffering stellar audio quality and comfort, they also notably prioritize privacy via advanced “Personalized Sound Zone” tech that eliminates sound leakage while letting ambient sounds in, keeping conversations and other audio private (even if someone is sitting right next to you) while also maintaining situational awareness and ability to engage with others. The North Star Boys group (55+ million followers strong) pictured/quoted below are praising this comfortable, non-invasive on-ear speaker that can be used in public spaces without disturbing the wearer’s surroundings—or having prying ears listening in no matter how close the other person is.
Japanese Tech Behemoth ‘NTT’ Launches Next Generation of Open-Ear Wireless Earphones Only the Wearer Can Hear
Prioritizing Privacy: NTT subsidiary, NTT sonority, introduces ground-breaking, true wireless on-ear speakers featuring proprietary Personalized Sound Zone technology that eliminates sound leakage while letting ambient sounds in for utmost situational awareness;
Founders of the leading Asian-American creator group and pop band the North Star Boys, 55 million+ social media followers strong, praise the nwm-branded MBE001 wireless headphones—the latest innovation in the company’s ambitious R&D pipeline—which keep the listener’s audio private while enabling human connectivity, conversation and engagement fostering seamless sound for a seamless world
With the global earphone and headphone market’s size forecasted to grow to USD $126 billion usd / $170 billion cad by as soon as 2030, numerous factors are propelling the category to these extreme fiscal heights. This includes rising customer expectations for increased audio quality coupled with the expansion of the music industry, mobile technologies and Internet penetration at large. Earphones have also become a ubiquitous accessory for the numerous ways the device enhances daily lives. From 2-way communication, music, entertainment, fitness and gaming immersion to more utilitarian needs like concentration, noise cancellation and hearing protection, earphones enrich the human experience in so many ways. As this sector burgeons, one visionary company realized the still untapped potential of this product category and is single-handedly taking earphone technology to exciting new heights: NTT sonority—Japan’s audio brand that is a subsidiary of NTT, which is a leading global technology company.
This tech behemoth has significantly raised the bar and is permanently disrupting the market with the launch of its ground-breaking nwm MBE001 True Wireless On-Ear Speakers, now available at www.PersonalizedSoundZone.com, featuring its proprietary “Personalized Sound Zone” (PSZ) Technology. Revolutionizing the way we experience audio, the PSZ innovation allows users to enjoy audio with utmost privacy, situational awareness, sound quality and comfort. The technology minimizes audio leakage by containing sound to the ear, enabling users to use this on-ear speaker in public spaces without worrying about disturbing their surroundings—or having prying ears listening in … even if they are sitting or standing right next to you. This audio technology advancement is at the product’s core, providing users with the ultimate private acoustic space and balanced sound experience allowing them to hear their world differently than ever before.
“It is important for users to remain connected to their environment while indulging in their favorite audio content, and this additional safety element is among the key features setting nwm MBE001 apart from other earphones on the market—both wireless and wired,” said Hiroshi Sakai, NTT sonority Managing Director and CEO. “The technology enables users to enjoy their own personal sound zone without disturbing those around them or allowing them to accidentally or intentionally listen in. With the nwm MBE001 open earphones, audio is confined to within a few centimeters of the ear, ensuring music, audiobooks, videos, conversations and other sounds remain entirely private. These earphones concurrently allow users to stay aware of what’s around them, but without compromising audio quality, comfort or discretion. The wearer will hear more and miss less.”
So noteworthy the innovation, the music industry is quickly taking notice. This as the wildly popular Asian-American creator group and pop band The North Star Boys founded by brothers Sebastian Moy and Oliver Moy, which boasts over 55 million followers combined on social media platforms and a reported 20 million monthly views on their syndicated Snapchat shows, is praising the earphone advancement.
“I’ve always wished for headphones that don’t go directly inside my ear but also have perfect sound that cancels out noise,” Sebastian said. “I’m so happy to use NTT sonority’s nwm wireless headphones! They’re super comfortable and the special technology prevents other people from listening in, even if they’re sitting right next to me. Favorite headphones!”
Oliver Moy is also spreading the love for NTT sonority’s newest earphones, sharing, “Been using the nwm wireless on ear speakers for a couple of days now and, as a music producer, these on-ear speakers bring great quality with great practicality for everyday use. Cannot leave to the gym without them, as they are very comfortable and do not slip off my ear like other ear speakers… and they feel weightless while sitting on my ears.”
User Experience is Everything
The nwm MBE001 on-ear speakers are thoughtfully designed to address numerous factors that directly impact user satisfaction. These key benefits include:
Reduced audio escape for utmost privacy.
These earphones feature “PSZ Technology” creating a Personalized Sound Zone, which reduces audio leakage and ensures a private audio experience … whether that be a conversation, music, video or any other sound source. The PSZ technology resolves the long-lamented sound leakage problem, finally allowing users to listen to music, audiobooks, phone calls and attend online meetings in cafes and other public spaces with peace of mind.
Balanced listening comfort. In addition, the nwm MBE001 open-ear speakers offer balanced listening comfort by not blocking the ears, allowing users to hear ambient sounds and even their own voice clearly. The 12mm diameter drivers provide a natural listening comfort, similar to listening to background music, allowing a unique and equitable listening experience both through and outside of the earphones. Perfect for those who frequently use online communication, the open ears make it easy to speak without blocking the sound of your own voice.
Situational awareness and interaction. Because the device is not inserted inside the ear canal and does not block the ears, users can engage in natural conversations with people around them … even while listening to music or any other audio. They no longer have to remove the device when paying at the cash register, asking a quick question at the gym or responding to co-workers. Most importantly, users can remain alert to the sounds of approaching cars and other possible hazards—fostering potentially life-saving situational awareness.
Superior sound quality. Advanced sound technology allows users to experience crystal-clear audio. These on-ear speakers deliver rich, balanced sound across all genres, elevating the music listening experience to new heights.
Seamless wireless connectivity: The latest Bluetooth technology provides hassle-free pairing and a reliable, uninterrupted wireless connection that allows users to move freely, without any limitations.
Customizable sound via a dedicated app. nwm Connect (for iOS and Android only) is a dedicated app available as a free download. The EQ feature allows you to select your favorite preset and enjoy the sound that best fits to your environment.
Ultra-comfort for extended wear. The earphones are also ultra-light, weighing only 9.5g, ensuring those using the nwm MBE001 wireless on-ear speakers can avoid fatigue from extended use. Its ultra-lightweight, ergonomic design, coupled with the stability of the ear-hook, reduces stress on the ear amid prolonged wear.
Extended battery life: The built-in microphone and zero need to continually recharge throughout the work day or night makes these earphones ideal for remote work and online meetings. Users can enjoy conversations, their favorite music and other audio all day long. The nwm MBE001 wireless on-ear speakers boast an impressive battery life, ensuring the earphones are always ready whenever needed. Moreover, the included charging case and cable provides convenient on-the-go charging.
Button controls: Effortlessly control your audio experience with a simple physical button built into the wearable device. With a simple push, you can play.
“We are committed to pushing the boundaries of audio technology and delivering innovative products that enhance our customers’ audio experiences and lifestyle overall,” Sakai continued. “Our relentless pursuit of balance between sound pressure, quality, ergonomics and aesthetics has led to the disruptive, cutting-edge design of our new nwm MBE001 wireless on-ear speakers. They are not just about sound, but rather connection as they offer a new way of engaging with the world … complete with your very own Personalized Sound Zone. With them, you’re in tune with your world by being in control of your sound.”
Revolutionary Technology
NTT sonority’s journey taking the nwm MBE001 wireless on-ear speakers from concept to product launch was marked by countless trials and adjustments to balance sound pressure and quality while minimizing sound leakage. The company’s PSZ technology is a key innovation that applies the principle of noise cancellation by producing an inverted soundwave to neutralize sound. Unlike conventional audio devices that house the speaker unit in a box to prevent interference, PSZ technology has redefined this norm by confining sound within a 360-degree radius around the ear to minimize sound leakage. This non-directional speaker design offers stress-free, continuous listening without the pressure or vibrations associated with bone conduction earphones.
To incorporate PSZ technology into the nwm MBE001 on-ear speakers , the company had to reduce the size of the speaker units to their smallest possible dimensions. The challenge was to maintain sound quality while achieving sound pressure in the ear. The unique approach of using the inverted waveform from the back of the speaker to cancel out sound has also led NTT sonority to undertake R&D on both aircraft seats that provide a more private acoustic space as well as automobile seats that allow different audio playback for each user—all to improve comfort in ground and air transport vehicles WITHOUT using earphones or headphones. The ability to enjoy audio comfortably in a private space will make long journeys more enjoyable and comfortable while also enabling seamless communication with those around you.
For the Silo, Anne Gold.
About nwm
NTT sonority’s New Wave Maker (nwm) audio brand was created in November 2022 with the goal of creating an optimal audio experience. The company aims to expand its audio solutions to address future ways of working and living by creating not just a sense of immersion, but the comfort of being connected. Learn more at us.nwm.global .
About NTT sonority
NTT sonority is an audio engineering-focused subsidiary of NTT, which is a leading global technology company providing services in over 190 countries and regions to consumers and business as a mobile operator, infrastructure, networks, applications and consulting provider. The company’s mission is to foster connection through sound, by letting people choose what they want to hear, and what they want others to hear. The company’s core R&D in sound physics and related hardware powers ground-breaking consumer product lines as well as B2B use cases with wide societal impact. Learn more at https://ntt-sonority.com/en.
At CES 2020 Audio-Technica will introduce a host of innovative products including headphones, turntables and mics across a wide variety of categories, from high value to ultimate-performance.
New QuietPointtruly wireless in-ear headphones combine next-generation truly wireless technology with digital hybrid active noise-cancelling electronics. The result is improved high-fidelity sound with superior noise cancelling performance.
A new belt-drive turntable combines an exceptional vinyl listening experience with a stunning, high-gloss piano black finish that complements any music system. The turntable includes a VM95E phono cartridge, built-in phono preamp and accessories.
Audio-Technica will introduce four all-new high-end headphones. The on-ear models combine beautifully crafted exotic woods with superb sound. The in-ear model features an exclusive hybrid multi-driver system for unmatched in-ear listening. All offer Hi-Res Audio quality.
Two Sonic Sport in-ear headphones will make their debut. One model features a built-in portable music player for the ultimate in on-the-go listening convenience. Both headphones offer a host of fitness-friendly features and powerful, immersive sound.
Audio-Technica’s newly upgraded ATR Series microphones feature improvements such as USB-C connectivity, high-performance internal A/D converters and restyled designs. They’re ideal for streaming, podcasting, recording, live performance and more. For the Silo, Frank Doris.
If you find yourself in the area, please visit us at CES Booth 20648, South Hall 1, Las Vegas Convention Center to hear these and other products.
Reduced audio escape for utmost privacy. 
