Spring has sprung! These eye-popping colors from Behno are exactly what your outfit needs this season. Their unique silhouettes and vibrant colorways are sure to leave a lasting impression.
VIEW LOOKBOOK HERE New York–based clothing and handbag label behno was born from a desire to improve the way the fashion industry approaches manufacturing. Shivam Punjya, its founder and creative director, established the company to champion both top-tier craftsmanship and India’s garment workers—the majority of whom are women and can make less than a dollar a day.
To that end, the brand laid out its philosophy in “The behno Standard,” a set of six operating tenets dedicated to advancing the livelihood of its artisans.
At its factories, each female colleague is addressed by the surname behn (“sister” in Hindi), symbolizing the sisterhood of empowered employees the brand strives to create. behno’s aesthetic is one of pared-down elegance: Strong silhouettes, elegant lines, and purist forms highlight each carefully made object. From slick handbags to standout separates, each piece is at once beautiful and timeless.
Our friends at Aranyani, the luxury handbag brand from India, are debuting their stunning SS2021 ‘Fluidity Collection’.
Founder’s Inspiration
Aranyani founder and creative director, Haresh Mirpuri, was inspired by the paradoxical experiences that we all lived through this past year, when creating Aranyani’s new collection. “Fluidity to me implies a state of continuous allowance. In the past year we all have had to be open to fluidity in order to live our lives,” says Haresh of his inspiration behind the collection.
Vibrant Colors
Aranyani depicts this balance through two vibrant new colors which are featured in this collection. The blue hue reflects the tranquil or meditative state, while the orange reflects the living creativity that surrounds us all.
2020 presented everyone with unforeseen challenges on a global scale.
While there was loss and heartache, there was also the opportunity for reflection, reinvention and ultimately for renewal. Aranyani founder and creative director, Haresh Mirpuri, was inspired by the paradoxical experiences that we all experienced over the last year, when creating Aranyani’s new collection.
“Fluidity is by definition a dichotomy. It can mean to flow easily or the state of being unsettled. We have experienced both throughout the last year. This is why fluidity was the inspiration for the collection. Through the imposed tranquility of quarantine, being unsettled in our daily routine, and subtle bursts of inspiration and creativity, we have all been brought together,” says Haresh of the collection.
In addition to Aranyani’s existing collections, the Kesuda, named for the exotic flower, and the Stone Drops, named for the semi-precious stones that are used in detailing, Fluidity will introduce the Fragrant Trails Collection. This collection combines ancient gold leafing techniques to create a motif that is inspired by one of the most well-known flowers in India, often used for worship. The gold leaf painting is an ancient Indian craft that has been introduced as an art in luxury leather bags for the first time, and has been mastered by Aranyani’s craftsmen and women in their atelier.
India’s natural beauty is handcrafted into each Aranyani bag.
“Artistry and craftsmanship provide a foundation for all we do. The beauty of India is the inspiration for all Aranyani bags. Using stones, embroidery or hand painting, our artists imbue each bag with its own exquisite piece of India,” says Haresh.
The Fluidity Story is available for purchase at www.aranyani.com