Tag Archives: growth

Finance

How To Attract New Customers

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New customers are essential to long-term business growth. The more customers you attract, the easier it will be for your company to grow. But how to attract new customers every day? Here are some ideas for gaining new customers.

  1. Understand your customers

To gain new clients, you must first understand who your ideal customers are. This allows you to target and nurture them into making a purchase. So, before you do anything else, make sure you have accurate information about the customers you want to reach. Creating a buyer persona is a great way to improve your targeting.

  1. Find the best channels for attracting new customers

When you know your customers, it’s easier to find them in the places they frequent the most. This could be done on social media platforms such as Facebook, Twitter, or Instagram. Or at your physical store. Analyzing your current customers to understand where they came from is the best way to know where you are likely to gain more customers. 

Wall mounted prisma-print makes for a perfect outdoor display sign.

If you got them through mail or social media, you’re likely to get more if you target the same channel. However, if most of your customers discovered you with your physical store, you should focus on an outdoor display sign for example.

While it is acceptable to focus on one channel, especially if it is promising, a multichannel marketing strategy is recommended. Keep in mind that one channel can backfire.

  1. Set objectives for attracting new customers

Setting goals motivates you to stay on track. Consider the following for the best experience when and after setting goals:

  • Make a list of everything you want to accomplish.
  • Analyze and prioritize your objectives.
  • Set a time limit to meet those objectives.
  • Begin with short-term objectives.
  1. Recognize the purchasing procedure

How do customers contact you to make a purchase? If you know the answer to this question, it will be much easier to make the necessary changes to attract new customers. For example, if you discover that the majority of your customers are completing purchases on your site (which is not mobile-friendly), you can speed up the improvement process to attract more people.

  1. Create compelling content

There is no other way to put it. Simply ensure that every piece of content you publish or share with your prospects establishes you as an expert in your field. This will encourage more people to interact with your content. You can even hire someone to create content for you if you find the DIY route too difficult. 

Nothing can stop you from gaining new customers if you create content that your target audience is looking for and do it well. Remember that people enjoy reading and sharing rich content.

Finance

Ecommerce Is Evolving And Here’s How

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Thanks to the digital technology, we can carry out commercial transactions online. We can buy and sell items or services, pay bills, make orders, and so much more.

Online enterprises are heavily relying on this commodity. This is why we have numerous  online businesses nowadays.

The infographic below from Subscriptionly will inform you about the current and future tech trends that will influence the ecommerce sector. Some of the main trends are as follows.

Personalized Experience

Technology has enabled online businesses to give their customers personalized shopping experiences. For e-shoppers, this has engendered an engaging and satisfying shopping experience.

Businesses recorded an increase in revenue by employing this concept, since 48% of customers spend more when their experience is personalized.

Automated Customer Service

AI has transformed the way customer queries and complaints are attended to. Consumers now have their issues promptly resolved. It was reported that, this year, AI handled 45% of customer queries on its own. And it does this swiftly and effectively, which is definitely a factor that makes customer support a positive experience.

Excellent customer service is essential to building customer loyalty. In fact, 42% of customers buy more when they are served properly.

It is projected that, by 2020, AI will handle 85% of customer interactions.

Cryptocurrency

Soon, commercial transactions will be carried out with cryptocurrency. Via the use of cryptocurrency (such as Bitcoin), customers will get to make secure payments quickly and conveniently.

Also, businesses that add cryptocurrency as a payment method will make better sales. One retail outfit did and in 5 months, it generated $2million alternative currency sales and a 60% boost in new customers.

Drone Delivery

In the nearest future, e-shoppers will possibly have their purchased items delivered the same day. When this become reality, customers will be happier and businesses will undergo a rise in brand awareness and sales. The 72% of shoppers stated they would shop and spend more if same day delivery was available.

A method that is being considered to initiate same day delivery is the drone delivery. DHL tried it and recorded a 70% improvement in first-attempt deliveries, and a 90% success in resolution of customers’ critical cases. When popularized, 40% of parcels will be drone-delivered in 2 hours by 2028. For the Silo, Josh Wardini.

Future of eCommerce Infographic

Culture

Nashville Population Rise Sparks Demand for Condo Development

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Meg Epstein, founder of CA South Development and Condo Queen of Nashville, has funded over $200 million usd in the expansion of condo projects aimed towards bridging the gap of disproportionate construction of properties in Downtown Nashville.

According to the U.S Census Bureau, Nashville, Tennessee has witnessed a steady hike in population within the metro area as it’s averaging approximately 100 new residents per day. Forbes lists the city as the 7th on America’s Fastest Growing City List. The resulting and overwhelming demand for housing in the metro area has lead to an influx of rental properties, leaving a shortage of condos and townhomes despite an increasing demand for them. Another report projects the supply to increase but will still fall short of the overall demand within the city for 2018, consisting of only a two-month supply of condo units. 

Nashville Condo Shortage
GERMANTOWN WATERFRONT CONDOS, NASHVILLE, TN – IN PROGRESS. Boutique new construction development of 35 luxury, waterfront condos nestled between the historic neighborhood of Germantown and Downtown. River Tower offers a relaxed balance between the natural elements of the Cumberland River and the eclectic destinations, venues, restaurants and professional office spaces of downtown Nashville. Features will include spacious balconies that cantilever over the water, superior modern interior architecture and finishes, and Wolf-Subzero appliances.

Per Meg Epstein, founder of CA South Development, Nashville’s disproportionate emphasis on apartment construction is unsustainable. Even with the increased demand to build properties to accommodate the population increase, Epstein points out the issue of banks favoring apartment projects for construction instead of condos or townhomes.

“Banks favor apartment projects, since they don’t mind recouping their investment over a period of years,” said Epstein. “However, market trends indicate condos are a far better investment option.”

The Wall Street Journal reports that millennials have “flocked to downtowns to live closer to jobs, transit and urban amenities, and the National Realtors Association reports that millennials now represent 36% of recent homebuyers. The fact that 29% of Nashville’s population falls into the 20 to 39 age group may help to explain the rising demand for urban condos. Epstein anticipates a continued population surge in Nashville and believes residential development will remain a smart bet. PwC ranks Nashville #9 for “Overall Real Estate Prospects” and #5 for “Investment”, and Forbes lists it at #6 in its “Where to Invest in Housing in 2018” analysis.

Today, Epstein is in the process of constructing condo homes to not only correct the supply imbalance in the region but to serve the consumer needs of millennials.

Meg Epstein

In fact, one of Epstein’s projects, River Tower, a 35-unit development, emulates urban centers from all-across the United States with its modern design and proximity to the Cumberland River and Germantown, mirroring real-estate paradigms of Brooklyn, Boston and Tampa. Nashville’s “Condo Queen” is putting her ardent vision for Nashville’s condo market to the test as her decade of construction expertise is being applied to blossoming the city’s residential neighborhoods with the development of a mixed-use, retail and 312-unit condo development in Downtown and two mid-rise condo homes south of the Gulch and in range of 8th Avenue South.  For the Silo, Ashley Richardson. Featured image- mixed use condo living Downtwon. 77-Unit Condo building with retail below. Modern aesthetic appointments & amenities blend seamlessly with sustainable design elements to shine a light on the benefits of a home based in form & function. Delivery Fall 2019.