Tag Archives: Fortnite Battle Royale

How Developers Are Using New Rules And Modes To Keep Their Games Popular

Game developers don’t just make money from the first release of a game anymore. One of the smartest ways of making money from games is to release one that can be updated and keep players enjoying it months and years after launch. Company’s like EA are making hundreds of millions of dollars from game releases such as Anthem and Battlefield V.

“Electronic-Arts-Logo” by Electronic Arts [Public domain]

This can be difficult for game developers trying to find new ways to change a game that has been available for years. They will have to find a way to add more to the game without removing what people enjoy so much about it, but it can be done.

Players Can Make Their Own Modes

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“Fortnite Pro-Am stadium at E3 2018 3” by Sergey Galyonkin [CC BY-SA 2.0]

If developers are worried about changing a game in a way that players won’t like, one idea is to allow players to make their own modes. This is also great for a game with millions of players, where different fans don’t all want the same thing and developers may be unable to release something that they all like. One game that has done this is Fortnite with its Battle Lab which allows players to create battle royale matches by changing how much damage is done and how to win. Overwatch also offers fans a custom mode where they can make characters much faster to hold Lucio races with their friends. This also helps the game to become popular as fans get their friends to play these modes with them.

New Rules Make Games More Challenging

Game developers can also try to add new rules to their games. Players who have been playing a game for years may feel that they have become incredibly good at it and need new gameplay to help them work on their skills. Developers can add new rewards too which gives players more ways to feel like they’ve won. A game that does this well is Blackjack Perfect Pairs, which takes blackjack, a game that is popular all around the world, and adds a few new ways to win to it. Players can win by getting 21 and they can make a bet on if they’ll get a pair with their first two cards, and there’s 21+3 where players try to make a three-card hand with their two cards and the dealer’s card. Many people know how to play blackjack but the casino game from Realistic Games gives people something new to learn about it.

How to Make the Best Changes

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“Mario emblem” by Nintendo/Hayden Schiff [Public domain]

When developers make changes to their games, it is typically to make them more enjoyable for fans. Fans don’t always like the changes that the developers have made and this can lead to criticism.

Some players didn’t like the Mario Kart Tour update, saying that it didn’t change many of the game’s maps by adding snow as they would have liked. Fans may not have had these criticisms if developers had asked the players before developing the updates. Asking players what they want on social media can help developers to make something great.

Keeping a game popular years after it has been released isn’t easy. The money that developers can make if they do is why so many teams spend hours developing updates.

Fortnite Is Wake-Up Call For Companies On Verge Of Video Game Ad Buy

Pong, Mario, Doom, The Sims, Minecraft and … Fortnite? The hallowed halls of video game history are packed with products that became a cultural phenomenon – and it’s looking like Fortnite will soon be able to stake such a claim. The co-op survival game that takes place in a “sandbox” universe recorded a record 3.4 million concurrent users in February 2018.  [ If you’re one of the 3.4 million and want to leave us a video comment or video of your Fortnite character please use our Video Uplink button at the end of this article.] The game, which is free to play, also allows users to purchase a semi-annual “Battle Pass” that runs less than $10 and provides access to additional items. This low-cost approach is apparently working, as reports show Epic Games earned nearly $300 million in April 2018 alone. Further, in-game “microtransactions” that allows players to use minimal amounts of real-world money for in-game goodies is helping add to Epic’s well, epic payday.

So, let’s recap: A game that’s free to play plus $10 usd occasional optional investment and microtransactions gives us hundreds of millions of dollars each month. You know what else makes that kind of money? Hollywood movies, major league sporting events and social media platforms – and those things are plastered with advertisements. According to Ken Wisnefski, CEO of digital marketing firm WebiMax, advertisers who want to get ahead of the coming eSports curve and start reaching gamers where they reside need to start paying attention to the preferences of this sector.

“Fortnite has really taken the world by storm. I think the new microtransaction process is a concept that shows how high volume and low cost can have a huge impact. It’s growth and notoriety is amazing,” said Wisnefski. “A few years ago, Pokemon Go was all the rage; I am curious to see if Fortnite continues to show this sort of traction.”

Want to make money through Fortnite? Here’s what Wisnefski has to tell companies on the verge of investing in video game ad buy.

‘Go’ along for the ride: According to Wisnefski, we haven’t seen a video game with such mass appeal since 2016’s “Pokemon Go,” which drew 10 million people to download the app in one week. An advertising analysis also notes that some businesses were given the opportunity to turn their stores into a “Pokestop” and, of course, increase foot traffic and hopefully sales as a result.

Shadow of a doubt: Still skeptical about sinking money into video game advertising efforts? Then take one look at “Ninja,” a 26-year-old Fortnite player who is reportedly raking in $500,000 per month for streaming his live game feed on the “Twitch” website. Wisnefski says it merely makes sense for relevant brands to jump on an opportunity to get their product in front of potential customers – namely as a “medium rectangle” or 15-second spot before one of Ninja’s streams.

Risk and Reward: Soft drink and snack food companies – we’re looking at you, Mountain Dew and Doritos – have for years pandered to gamers. As well they should, says Wisnefski, noting that some sectors are “very viable for this sort of opportunity.” If you’re a small to medium-sized company, however, guidance from a digital marketing company may be in order. “Big companies have the ability to absorb some losses to see larger gains; smaller companies can’t afford to take that sort of risk,” said Wisnefski.

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