Architect Eliot Noyes was one of the leading pioneers of modern design during the mid-century, post-war boom in the United States. Educated by Walter Gropius at Harvard, Noyes did more than anyone to align the Modernist design ethos to the needs of ascendant corporate America. His impact on companies like IBM and Mobil Oil paved the way for Apple and many of the other design-conscious brands we know today. Modernism, Inc. follows Noyes’ career up to a time when disruptive designers of the early ’70s began pushing back against the Modernist view of progress. As he did in Eames: The Architect and the Painter (co-directed with Bill Jersey), filmmaker Jason Cohn uses the story of a mid-century icon to raise contemporary questions about the role of a designer in today’s world. |
Jason Cohn will appear in person at both the New York and Los Angeles openings. |
“Well-researched, well-crafted and fascinating. Noyes created and forged some of the most respected, meaningful, and influential industrial design programs in the United States. The rise and attraction of modernism on the heels of the postwar economic boom birthed contemporary design and philosophy that continue to exist and flourish today, influencing mega businesses, including Apple. The idea of beauty with utility, which was generated from the Bauhaus art movement, continues to remain vital today, and for this, we thank Noyes.” -Sabina Dana Plassa, Film Threat “Noyes held the belief that design was not an afterthought, but rather something that needed to be infused into every aspect of a company’s thought process. The result helped IBM become the technical design juggernaut of the early personal computing era—and paved the way for companies like Apple to design products for the 21st century. Interviews with those who worked with him, as well as those in his family who knew him intimately, paint the picture of a man who was truly ahead of his time.”-Sara Harowitz, The Georgia Straight |
MODERNISM, INC. Directed by Jason Cohn 79 minutes | color | In English | 2023 |
CREDITS Jason Andrew Cohn Writer and Director Camille Servan-Schreiber Producer Kevin Jones and Jason Cohn Editors Steven Emerson Music Composer Sebastian Roché Narrator Talia Mindich Associate Producer Talia Mindich, Andrei Valladolid, Nina Goodby Assistant Editors © 2023 Bread & Butter Films |
Tag Archives: filmmaker
Seriously, What The F**k Do We Know About Reality?
Nearly two decades ago in a small theater in Yelm, Washington a little film called What The Bleep Do We Know?!? screened to its first audiences and the term “I Create My Reality” was thrust into the collective consciousness.
Since then countless films and books have extolled the wonders of quantum physics and how understanding the nature of reality could change your life, often in just 3 easy steps. I too thought it was easy, heck I made a movie about it! And for a while it was easy, until I realized that I had only scratched the surface of what “it” all means.
For sure, at a party I could rattle off the wonders of quantum this and quantum that, I could throw around words like entanglement and heady concepts like The Copenhagen Theory, I could wow you with the double slit like nobody’s business. But the truth was, it was really all just smoke and mirrors.
What did understanding quantum physics have to do with my happiness?
What did understanding the workings of the brain mean to my life, in reality, at least this reality, the one where I have kids and bills to pay? I mean it’s fun to dream about other dimensions and my life as electron popping in and out, but in the end I felt as though it was becoming mental masturbation an easy way to escape from the fact that even though I knew I wasn’t really touching that chair, that it is possible I wasn’t even real.
What I was truly seeking was not the facts about how that chair manifested itself into my reality, but how I could be happy whether I had that chair or not.
Happiness has nothing to do with quarks and the discovery of the Higgs Boson was not going to bring me ever-lasting peace and joy. That I was going to have to find all on my own.
I began to explore the sacred cows, not only in my life, my beliefs about who I was and what I wanted, but also the sacred cows of spirituality, new thought and yes, quantum physics and how I could take all this knowledge and use it to create the happiness I sought, because after all, that is what we are all after. It is why we ask “why?”. It is why we explore the deepest depths of the quantum foam and so far quantum physics hasn’t found the happiness particle, because it doesn’t exist within the particles out there, it exists within the immeasurable particles within me.
For the Silo, Betsy Chasse.
LGBTQIE And Ecosexuality
Nature is born of sexuality.
Beth Stephens & Annie Sprinkle have collaborated for 17 years.