2023 marks 103 years since women were legally allowed to vote in the United States and 107 years since women were provided suffrage in the Western provinces of Canada.
It’s been about 3 weeks since many women celebrated Women’s Equality Day.
This day marks a significant turning point in the history of the struggle for equal treatment of women and women’s rights. In acknowledgment, we decided to look at some of the most successful women in business and how they made their millions (or in some cases, billions!).
The barriers to progress for women in the workforce are troubling.
How organizations deal with these barriers in the future will determine how our societies progress. After all, why would you want to ignore nearly half of the world’s workforce?
It’s time to celebrate the achievements of those who are paving the way for our future female leaders, CEO’s, scientists, bankers, journalists and media moguls.
In this info-graphic, we’ll show you some interesting facts about the current state of women in the workplace, gender equality and the pay gap. We’ll also give you some lesser known facts about the inspirational women we’ve chosen to profile, with information on their most prolific achievements.
If you’re in need of some girl power or motivation, then look no further than these business women who broke the mold. For the Silo, Angus Kirk.
New customers are essential to long-term business growth. The more customers you attract, the easier it will be for your company to grow. But how to attract new customers every day? Here are some ideas for gaining new customers.
Understand your customers
To gain new clients, you must first understand who your ideal customers are. This allows you to target and nurture them into making a purchase. So, before you do anything else, make sure you have accurate information about the customers you want to reach. Creating a buyer persona is a great way to improve your targeting.
Find the best channels for attracting new customers
When you know your customers, it’s easier to find them in the places they frequent the most. This could be done on social media platforms such as Facebook, Twitter, or Instagram. Or at your physical store. Analyzing your current customers to understand where they came from is the best way to know where you are likely to gain more customers.
If you got them through mail or social media, you’re likely to get more if you target the same channel. However, if most of your customers discovered you with your physical store, you should focus on an outdoor display sign for example.
While it is acceptable to focus on one channel, especially if it is promising, a multichannel marketing strategy is recommended. Keep in mind that one channel can backfire.
Set objectives for attracting new customers
Setting goals motivates you to stay on track. Consider the following for the best experience when and after setting goals:
Make a list of everything you want to accomplish.
Analyze and prioritize your objectives.
Set a time limit to meet those objectives.
Begin with short-term objectives.
Recognize the purchasing procedure
How do customers contact you to make a purchase? If you know the answer to this question, it will be much easier to make the necessary changes to attract new customers. For example, if you discover that the majority of your customers are completing purchases on your site (which is not mobile-friendly), you can speed up the improvement process to attract more people.
Create compelling content
There is no other way to put it. Simply ensure that every piece of content you publish or share with your prospects establishes you as an expert in your field. This will encourage more people to interact with your content. You can even hire someone to create content for you if you find the DIY route too difficult.
Nothing can stop you from gaining new customers if you create content that your target audience is looking for and do it well. Remember that people enjoy reading and sharing rich content.
Study: Lots of Canadians use smartphones while on the toilet
A digital privacy expert provides tips on protecting your phone on and off the john:
A recent survey by the cybersecurity company NordVPN revealed that as much as 65.6% of Canadians bring their smartphones with them into the toilet. That’s a bit less than the average of all surveyed countries. While most Canadians (60%) scroll through social media during that time, barely anyone thinks of growing threats online and hackers’ attempts to compromise people’s phones.
“Canadians seem to need smartphones a lot.”
“Our previous survey already showed that Canadians spend a lot of time online- more than 22 years per lifetime which is a third of their lives,” says Daniel Markuson, a digital privacy expert at NordVPN. “Even though the majority (83%) name smartphones as the device that tracks their online behavior the most, Canadians still haven’t developed good cyber habits to protect their online lives,” he says.
Using social media and gaming — top activities for Canadians while on the toilet
The majority of Canadians admit that their time on the toilet is mostly spent scrolling through social media (60%), gaming (40%), and reading or listening to the news (35%). This shows that Canadians like entertaining themselves while in the bathroom.
Among other activities, Canadians also watch videos, movies, or television programs (33%) check work email and other tools, for example, Slack, Microsoft Teams (33%), and call or message other people (31.5%).
“While most of Canadians’ time on the loo is spent on social media, people also feel concerned about Facebook (80%) and Instagram (40%) collecting the biggest amount of their users’ data. Social media networks, ISPs, third-party organizations, websites, and governmental institutions regularly collect users’ personal data and track browsing habits for marketing or other purposes,” says Daniel Markuson.
Cybersecurity refresher for Canadians
Smartphones are evolving at a rate that is beyond belief, making us stay connected even while on the loo. However, Canadians are encouraged to not forget about their online safety, even while immersed in social media, conversations, games, or the news.
Daniel Markuson, a digital privacy expert at NordVPN, shares key tips on protecting your phone on and off the john:
Keep apps and the phone’s operating system (OS) up to date. Don’t skip software updates.
Do your research. Never download unknown apps — read up on them first.
Avoid unofficial app stores. They’re more likely to contain malware-ridden apps.
Avoid using unknown Wi-Fi. And always use a VPN when you do.
Be vigilant. Don’t click on suspicious links, don’t give out your number to strangers, and be wary of unknown numbers.
Methodology: The survey was commissioned by NordVPN and conducted by the external company Cint on January 19-26, 2022. The survey’s target group was residents of France, USA, the UK, Canada, Australia, Germany, Spain, the Netherlands, Poland, Lithuania aged 18+ (nationally representative), except for Lithuania (18-74) and the sample was taken from national internet users. Quotas were placed on age, gender, and place of residence. 9800 people were surveyed in total, made up of 800 people from Spain and 1000 people from each of the remaining countries.
When Facebook founder Mark Zuckerberg took to Capitol Hill to explain user data retention almost four years ago, he essentially sat in the hot seat on behalf of every entity that has ever collected and used personal information to craft better products. If that sounds like a massive catch-all, that’s because it is. However, Systems America, Inc. President Adesh Tyagi says it’s not as nefarious as it may sound. As the head of a global information technology services company, Tyagi knows that “Big Data” can be collected, applied and benefit the general public all at the same time.
Big data is exactly what it sounds like, says Tyagi, who has more than two decades of experience in this sector and whose company was previously awarded for being one of the fastest-growing in America.
It’s a compilation of information broken out by software that makes sense of the traits and behavior of service users. With a background that includes cloud computing and analytics plus Mobil Oil and McDonald-Douglas (now Boeing) among former clients, Tyagi says that any company can request an in-depth study of customer information to better design upcoming offerings.
This is sheer advertising at its core and it’s exactly what companies that work with Facebook do when they buy ad space on the social media platform. Do not confuse this with the fact that a third party was able to get its hands on 87 million Facebook accounts and use it as part of presidential election subterfuge. This occurrence is prolific on a global level, recently the Indian government expressed a sincere concern that third parties may have influenced the country’s elections. Similar concerns have been expressed by the Kenyan & Nigerian governments.
Tyagi says that this is inexcusable and a result of either over-confidence and laid-back oversight and provides an illustration of how technology can be used against the greater good of mankind.
Why big businesses buy into big data. They believe insight gleaned from big data analysis offers:
Happier users and larger returns due to consistently in-tune goods and services.
Learning more about which goods and services are going to use while others are ignored and why.
Real numbers to pair with real-world efforts to show investors regarding current efforts.
“You basically employ different analytical tools to come up with the best services or tools for that particular customer,” says Tyagi. An example he points to as it pertains to data-driven solutions are financial products being deployed by a bank such as insurance programs or a new credit card. By retaining Systems America before launch, an enormous amount of information about members can be broken down by geography, income history, account balances and more. In his view, this is no different from a grocery store looking at what people are buying and deciding which products to purchase when restocking the shelves. For the Silo, Greg Adomaitis.
Almost 6 billion accounts affected in data breaches in 2021
The year 2021 was record-breaking in terms of the sheer size of data breaches. According to the data collected and analyzed by the Atlas VPN team, 5.9 billion accounts were affected by data breaches throughout 2021.
Atlas VPN has retrieved and calculated the numbers of breached accounts based on multiple publicly available sources. The total count includes worldwide data breaches that took place from January 1st, 2021, to December 31st, 2021.
February saw the biggest data breach of all-time — COMB, or in other words, the Compilation of Many Breaches, which is responsible for the leak of a whopping 3.2 billion unique cleartext email and password combinations.
The breach was named this way because it is not a result of a single hack of a specific organization but rather combines leaked data from a number of different breaches spanning five years, including Netflix, LinkedIn, and others.
The breached data was first offered for sale on RaidForums, an underground database sharing and marketplace forum, for just $2 in February. Other breaches that made it to the top five biggest data leaks of 2021 include LinkedIn (700 million people), Facebook (533 million people), Brazil’s Ministry of Health (220 million people), and SocialArks (214 million people).
Cybersecurity writer and researcher at Atlas VPN Ruta Cizinauskaite shares her thoughts on 2021 data breach trends: “Even with data breaches becoming a growing threat, it seems organizations are still not putting enough effort in protecting the personal information of their users. One of the first things every organization should do is evaluate the amount of sensitive user data it collects — the less sensitive data is stored, the lesser the risk of it being leaked.”
Criminals continue to impersonate well-known brands to trick people into giving up their personal information.
According to the data presented by the Atlas VPN team, Crédit Agricole, a French financial group, was by far the most used brand in phishing attacks in H1 2021. The brand was linked with 17,755 unique phishing URLs, followed by social media giant Facebook with 17,338 and Microsoft with 12,777.
The figures are based on Phisher’s Favorite Top 25 H1 2021 report by Vade, which looks at the 25 most impersonated brands in phishing attacks from January 1, 2021, to June 30, 2021.
Multi-platform messaging service provider WhatsApp is the second social media brand to make the top ten list. It was taken advantage of in 8,727 phishing attacks. Meanwhile, French bank La Banque Postale occupies the fifth spot with 7,180 attacks.
Other brands in the top ten list include multinational telecoms company Orange (4,047), the world’s largest online retailer Amazon (3,501), multibillion-dollar media, entertainment, and communications company Comcast (3,116), digital payment service provider PayPal (2,601), and American national bank Chase (2,537).
Most phishing assaults were perpetrated in Brazil, followed by Russia and Indonesia.
Financial brands were criminals’ favorite
Generally, cybercriminals choose highly-trusted brands in their phishing campaigns. However, brands in certain industries were more favored than others.
Financial service brands were particularly popular in phishing attempts due to the rise in digital payments and growing reliance on online banking during the pandemic. They accounted for 36% of URL phishing attacks in H1 2021.
Cybercriminals spoofed well-known financial brands such as Crédit Agricole, La Banque Postale, PayPal, Chase, Wells Fargo, Square, HSBC, and Banque Populaire to lure out sensitive information from unsuspecting victims.
Social media companies were also heavily impacted. Social media brand impersonation accounted for over a quarter (26%) of all brand phishing attacks in the first half of this year. Apart from Facebook and WhatsApp, Instagram and LinkedIn were common choices for criminals.
Next up is the cloud sector. Cloud companies like Microsoft, Netflix, Adobe, and DocuSign were involved in 17% of URL phishing attacks. Meanwhile, 11% of phishing assaults targeted e-commerce and logistics companies, such as Amazon, DHL, Rakuten, Apple, and eBay.
The remaining 10% of brands spoofed in URL phishing attacks were internet and telecommunication companies, such as Orange, Comcast, Yahoo, SFR (9%), as well as government organizations (1%).
Tips to avoid phishing scams
Keep your browser up to date. Look out for browser updates. They are released regularly and may contain security patches for vulnerabilities that were discovered on the browser. Cybercriminals often launch attacks to exploit known security vulnerabilities. Therefore it is essential to install any browser updates as soon as they become available.
Inspect the website’s URL. Carefully inspect the website’s URL before taking any action. Criminals use visually similar characters such as lower case “L” and capital “I” to deceive people into thinking they are on a legitimate website.
Look for an SSL certificate. Make sure the portal address starts with HTTPS (not with HTTP) and has a green padlock symbol before the web address. This means that the website has an SSL certificate, and the connection is encrypted.
Beware of grammar mistakes. Scammers rarely hire professional writers to check their copy-cat website’s content for errors. If a website is riddled with spelling mistakes, there is a high chance it is not legitimate.
Check if the website has been flagged. You can use URL checkers to see if the website has already been flagged. You can find many tools for this purpose by searching “Check URL safety” in Google.
Use Tracker Blocker. Take advantage of the Atlas VPN Tracker Blocker tool, which stops third-party trackers and blocks malicious websites for a safer browsing experience.
After many years of toying with the notion of moving into the cryptocurrency market, 2020 finally saw PayPal admit to its ongoing interest, and embrace Bitcoin (and others) within its existing online payment services
The news has, within the crypto circles, been long anticipated. Following a disastrous attempt at collaborating with tech giants like Facebook and Mastercard on the Libra Project a while back, it looked as though PayPal may have gone shy on the idea altogether. That, coupled with the fact that interest in bitcoin and other cryptocurrencies among the ‘general digital public’ failed to take off in the way that was once predicted, made it seem as though a mainstream uptake of virtual currencies was nothing more than a pipe dream.
Of course, all that has now changed, and the company has finally enabled all users to buy, sell and store cryptocurrencies within its platform. But, will this bring the average internet user to crypto for once and for all, or will the alternative currency remain relatively niche online, in spite of efforts to make it more accessible? Read more below.
Online Payment Services Are Adapting to User Requirements Better than Ever Before
In its heyday, PayPal was the go-to online payment service for anyone looking to make their digital dealings safer, more convenient, and more efficient. Rather than storing their personal details with multiple sites and companies, users could provide them once and once only, and allow PayPal to handle the security side of things.
The only issue was that PayPal was famed for its high transaction fees – both for merchants, and customers.
Now, the realm of online payment services has evolved to ensure that companies have fine-tuned their process for a relevant service – and that, in the process, transaction fees are kept competitive. In the realm of the online entertainment industry, digital casinos now offer Idebit deposit options for Canadian players over 18, for instance; in the US, vastly popular apps like Cash App and Venmo enable instant peer-to-peer payments with minimal processing fees.
There are two consequences to this evolution within the online payment services industry. For one, digital payment services are growing more attuned to the needs, concerns and demands of their users than ever before. They have to, if they are going to compete with the years in which PayPal has stood as the paradigm for payment security. This means that, for the average internet user, crypto will remain largely obsolete; they can feel safe in the payments they make online, and do not need to explore other avenues.
Secondly, it means that PayPal is facing significant competition on all sides, and that more and more users run the risk of abandoning the service altogether in favour of something cheaper, more convenient and easier to use.
Does the Average User Even Need Crypto?
PayPal is infamous for keeping the details of its new projects close to its chest, which means that we cannot be sure exactly what their motivations behind embracing crypto really are. Some already believe that it is ensuring a revolutionary stimulus for Bitcoin. It may simply be another move intended to ensure that they keep up with digital trends, rather than a fully-fledged commitment to the future of online payments. In reality, many using the internet today have no need of crypto. Sure, it is safer and more private – something we all need to prioritize – but so are the services currently working to unseat PayPal at what it does best: simplicity.
Bitcoin is not simple – in fact, it is far from it. PayPal’s move toward the realm of virtual currencies does not make the technology itself any simple or more accessible to those who hold only limited knowledge about it, and only by targeting these user groups does it look likely that they will begin to embrace this alternative currency. For the Silo, Mildred Austria.
With 80% of baby boomers using the internet, it is clear that seniors are a lot more adept at using tech than we give them credit for. If you’re not convinced, just have a look at the statistics that MedAlertHelp compiled.
You will see that seniors are using the internet and smart devices a lot more regularly than most people would think. But what’s more interesting, perhaps, is the reason why they are using the internet. In this post, we will go through those reasons in more detail.
It’s Convenient
Raise your hands – who still uses an encyclopedia instead of checking the answer online? Do encyclopedias even exist anymore? Seniors are just as keen on using useful shortcuts as the rest of us.
Consider other apps that might be useful, such as internet banking, for example. In most cases, you’re not going to need to go to the bank unless you need to change your address or get a new card. Just about everything else you can do by using online banking or ATMs.
Easy Access to Information About Things That Interest Them
Most seniors cited that they enjoyed using the internet because it was an easy way to access information about things of interest. We can all relate to that. Just 20 years ago, learning something about your favorite hobby meant finding the right books or a person who could teach you.
Now, thanks to YouTube, that’s all changed. There is a wealth of information on the internet. Not all of it is great, but the support for hobbyists is nice. Want to learn how to crochet a jacket for your chicken? Google it – you will find a pattern. And, yes, there are people who crochet jackets for their chickens.
For Shopping
Online shopping and the elderly can be a match made in heaven, especially when there are mobility issues to consider. Online shopping has changed the world for a lot of us – making it possible to gain access to items that we cannot easily get otherwise.
But it can also be infinitely practical. You can shop for almost anything online, from groceries to clothing. This can be a boon for the elderly with mobility problems or issues finding transport.
For Entertainment Purposes
I have to be honest; this one was a bit of a surprise for me. Especially since I remembered growing up and being told that video games would rot my brain. However, almost half of the elderly who regularly use the net, also use it for entertainment purposes, like gaming.
Communication
The internet does provide us with a number of different ways to contact our families and keep in touch with friends. Seniors are taking advantage of services like Skype, Facebook, and other instant messaging services to keep in touch with the people who are important to them.
Conclusion
There is no doubt that the internet is a useful tool to make day to day living less complicated. We’re not counting the potential for wasting time on it here, though. But, if used correctly, the internet can save you time and a lot of stress. Is it any surprise that seniors are taking advantage of these benefits? For the Silo, Tarun Reddy.
Facebook and other social media sites are blocking masterpieces of “nude” art from Rubens, Bruegel, Van Eyck and others. In an open letter, several top European Museums are asking social networks to reconsider their policy. Facebook has been in the spotlight recently for blocking content including some parts of the United States Constitution and other historical documents and multimedia content.
Artistic censorship continues to pursue Peter Paul Rubens. In the 17th century, the Flemish Baroque painter was asked by the Catholic Church to paint camouflaging ‘loincloths’ over certain body parts of his Venus figures. Nowadays, social media networks, including Facebook, go one step further. All breasts, buttocks and cherubs painted by artists such as Rubens are banned on these platforms. ‘Bots’ on Facebook use artificial intelligence to screen for nudity, but do not make a distinction between pornographic images or nudity in art. Flanders – the perfect place to enjoy the Flemish Masters in all their glory – is denouncing this artistic censorship in a playful manner. At the Rubens House, ‘nudity viewers’ with a Facebook account were blocked from viewing nudity by a group of “social media police agents”.
The Flemish Masters are best experienced in Flanders, the number one destination for art lovers. After all, this is where Rubens, Bruegel and Van Eyck lived and worked. Their work can often be found still hanging in the very same places for which they were made. “We want to promote this unique experience,” says Peter De Wilde, CEO of VISITFLANDERS. “Our Flemish Masters attract hundreds of thousands of visitors to Flanders each year and we are proud of this achievement.
With our multi-year program focusing on Rubens, Bruegel and Van Eyck, which was launched in 2018, we are aiming for three million visitors by the end of 2020. At the moment it is not possible for us to promote our unique cultural heritage via one of the most popular social media networks. Our art is categorized as being indecent and sometimes even pornographic. This is such a shame as it restricts the promotion of our Flemish Masters.”
The agency in charge of promoting tourism in Flanders, Belgium explains that they have invested 30 million US dollars in 2018 to improve the experience of cultural travelers visiting that region, especially in cities like Antwerp, Bruges, Ghent and Brussels. Now they can’t promote some of those museums due to restrictive policies applied by some online social networks.
‘We are for it and not against it’ is what the people of Flanders say. Peter De Wilde explains, “Social media and art have a lot in common. Art brings people together. Social media brings people together, and our Flemish Masters too. This is why we want to enter into discussions with Facebook so that we can use this platform as one way in which to make our art visible. Surely it’s not that difficult to differentiate between cultural heritage and gratuitous nudity?”
VISITFLANDERS position is supported by several top museums in Belgium and around Europe. In an open letter, the institutions ask Mark Zuckerberg to revise Facebook’s policy related to art, culture and heritage. Click here to read the open letter.
“We tried various channels to bring this matter to Facebook’s attention. Unfortunately nobody listened,” De Wilde explains. Flanders hopes the comedy video produced in Rubens’s House will facilitate a discussion to solve the issue and allow users to view this content that is present in encyclopedias and elementary school grade text books. “Flanders is a unique art destination. But because we are naturally modest in Flanders, we do not shout out about it often enough. This stunt enables us to make our presence felt and also honor the spirit of Pieter Paul Rubens. He was an artistic rebel who was not afraid of engaging in social debate. There’s no finer tribute to honor our Flemish Master than by taking up the battle against unnecessary artistic censorship.” For the Silo, Marcos Stupenengo.
About the Flemish Masters.
For over 250 years, from the 15th to long into the 17th century, Flanders was a figurehead for fine arts in Western Europe and the source of inspiration for well-known art movements of the time, such as the Flemish primitives, the Renaissance and the Baroque. Artists were known for their craftsmanship, creativity and technical innovations and they transformed the prosperous and urbanized Flanders into one of the most refined cultural regions with their impressive artistic and architectural creations.
About Peter Paul Rubens, master of female nudity.
Rubens is the best-known Flemish Master. This Baroque painter, illustrator and diplomat was one of the most celebrated artists of the 17th century. He exerted a particularly strong influence. He was a master of color, composition and painting techniques and also an expert in painting female nudity. His nude figures – which often refer to mythical beings – appear extremely lifelike, made from flesh and blood, with a fair amount of cellulite and with all kinds of body shapes visibly on display.
About Antwerp, the home of the Flemish Baroque movement.
Lonely Planet selected the best cities to visit in 2018 and included Antwerp in its top 10. According to the travel guide, Antwerp is one of Europe’s best kept secrets. And there is certainly plenty to see and do there in 2018. The “Antwerp Baroque 2018. Rubens inspires” festival shows you the finest places in Antwerp: www.antwerpbaroque2018.be
One of the biggest influences that the internet and social media has on the automotive industry is the now ease of finding hard-to-find parts and procedures. Go on Google, type in your year, make, and model, followed by the part or procedure you are looking for, and in the results you are bound to find (at the very least) a forum, web group, or page dedicated to your vehicle specifically. What this means to you is that now you can discuss (with others who love the same vehicle as you) parts, repair procedures, styling, or just why you love your vehicle so much! What this also means is that you now can draw from a vast pool of knowledge from others who share your same interest.
So be it a complicated repair or common problem, you can usually chat with someone who has already been there and done that. (a majority of the time) and a lot of the forums usually have step by step procedures with pictures. This came in handy for me last month when a certain silver Smart car I know had starting issues. The first problem? Where is the starter? This may sound dumb but, Look under the bonnet (hood under the trunk) and you tell me where the starter is. I would bet 5 bucks that you could not, even from underneath. Unless, you have messed with one, prior. The next Issue, where the heck is this starter supposed to fit out? Lastly, How do you even get to the bolts that hold it in?
Luckily for me, there are many Smart car pages based out of the U.K. and one really good one I found, had many members who were very knowledgeable in this topic, this page also had step by step detailed instructions along with very clear pictures. This is substantial considering that one cannot even get a repair manual for these cars, almost nobody has parts listings OR interchanges for any of these cars with a model year prior to 2008 (this car being a 2006). Who knew that to change this starter there was insane procedure including dropping the engine and removing the intercooler system. A bunch of people on this page had already been through this and had come up with a very efficient shortcut. This saved me hours of time. All this from a free membership. Here are a few Facebook pages that I follow:
“Restoring Old Cars” – a lot of classic car posts, “Lifted Trucks USA”- lots of pics of lifted trucks lol, “Chevy Chevelle”- Lots of Chevelle pics, ”Chevy Militia”- jacked up Chevy truck pics, and my two favorite ones “Bow-tie Society”- for everything Chevrolet, also where Ford and Dodge Trollers come to get put back in their respective places. And “Black Crow Car Education System” –this guy posts all kinds of cool classic auto industry pics, vintage, and artistic mechanical pics. All of these pages are very cool. Check em out by searching them on Facebook. Till next time. For the Silo, Robb Price, WC Kustoms.
On December 4, the New York Times ran an article about how Facebook just introduced a new app called Messenger Kids. According to Facebook, this app makes it easier for kids to safely video chat and message family and friends. Per their privacy policy, the app collects registration details from parents such as a child’s full name. It also collects the texts, audio and videos children send, as well as information about whom the child interacts with on the service, what features they use and how long the children use them. In launching this new app, Facebook has ignited a fierce debate about how young is too young for children to use mobile apps and how do parents deal with the creep of technology into family life.
One mother has stepped into the debate with an alternative. Janice Taylor created a website and application called Mazu, which teaches children and families how to use digital media responsibly and become positive digital citizens. She cautions parents and says they need to ask themselves, “do you trust Facebook as a medium to protect your children?”
“Facebook’s only goal is to monetize a new user base and beat SnapChat at it. Children should never be used as ammunition in the Social Media war for dominance.” Taylor explains.
Based on the concept that “It takes a village to raise a child,” Taylor takes the position that every adult has a role to play in the well-being of the child and society. Taylor created Mazu to build a healthy digital village for families that is founded in love and core values. “Traditional social media preys on our desires to be liked, to be validated, and to be rewarded. That’s why the ‘Like’ button is so addicting and why we at Mazu don’t have one.”
Since its inception in 2010, Mazu, with over 250,000 users and growing, has evolved and now, through partnerships with professional sports teams, has brought the ‘it takes a village’ mentality online. With a suite of family friendly apps, Mazu connects kids to their family, friends, and teams/ brands they love in a way that is safe, healthy and fun. To date they have raised more than $6 million from non-Silicon Valley companies.
“We believe that parents matter in the digital lives of their children, that’s why our COPPA-certified apps are created with parents in mind. We believe in the power of family and staying connected,” says Taylor. “By building our products around a set of values and using the community to build each other up, we believe we can create better digital citizens.”
Janice Taylor is a social entrepreneur, mother, inspirational speaker, author, and online safety advocate. She has a Bachelor of Arts in Psychology with an Honors thesis that focused on self-esteem and self-efficacy among women. It was from this research that she sought to create a solution to the issue of social media addiction and how it was affecting women, children, and families. For the Silo, Trina Kaye. Have something to say about this article? Leave us a video comment by clicking record below or use the comment section at the bottom of this page to type us a response.
[vidrack align=”center” ext_id=”345″ desc=”Leave us a video comment by clicking the record button”]
Selfies—an act in which the photographer is also the subject of the photograph—are hugely popular in today’s world. Selfie sticks, selfie apps and even selfie songs are taking the world by storm. If you’re on a hike or at the dentist and feel the need to let your associates know, take a selfie!
PicPal combines social media, real-time collages, and the ever important selfie into one App. Want to share what you’re doing right now with a close group of friends? Simply open PicPal, choose the friends you want in that collage and take a selfie. The app simultaneously sends a request to your friends to take a selfie too. PicPal will automatically create a selfie collage of all users and send it to each person’s phone.
Yes, there are already an enormous amount of apps that make collages; but the process is tedious and always after the fact. PicPal has social collage creation built into the app, effectively turning a lengthy process into instant creativity. Picpal isn’t always about the end result – it’s about the immediate moment. Friends who are across the country can meet in an instant through a Picpal photo. Whether they want to see what’s up or simply miss being in pictures together, Picpal lets them do it. All you have to do is invite your friends and watch the Picpal develop into an amazingly spontaneous shared experience.
PicPal is designed so that users can have fun with collages that are both “in the moment” and hassle-free. Want to show your friends what you are doing as well as see what they are doing and create a collage of it? PicPal makes this quick and enjoyable.
– Sign up! Sign in with one simple click using your Facebook account. The app automatically finds your Facebook contacts that are on Picpal.
– Invite! Pick up to 3 (you can add more friends to a Picpal in future releases) Picpal friends to participate in a Picpal selfie collage.
– Snap! Take your selfie while your friends take theirs.
– Watch! See your selfies transform into a shared experience – a Picpal selfies collage – right before your eyes!
Whether you’re missing your friends or just want to see what’s up, Picpal allows you to connect, create, and share in real time.
– Share! Skim through your gallery to see what Picpals your friends have shared with you.
– Interact! “Heart” or comment on Picpals that you love! OR Upload to Instagram or Facebook straight from the app
Whether you’re wishing someone Happy Birthday, playing a game, or just interacting with your friends, PicPal allows you to be with your friends – even when you’re not.
Mountain View, CA Some of us remember what the world was like before the web and have seen how much it’s changed things. Many younger people today have never known a world without the web.
Which are you? Choose the statement below that applies to you — then share it along with your memories of how the web has affected your life.
There’s no better way to celebrate the web’s 25th birthday than by sharing on the web how much it’s meant to all of our lives. More coming soon. For the Silo, Derek Slater /Google.
Movie expectations are a dangerous bag. We savor anticipation, but envisioning a positive experience before you’ve actually had the experience can warp perception and lead to anti-climax: the proverbial let down.
Hype is another form of expectation, one that is projected from external sources. And how many times have we heard the phrase: “It just doesn’t live up to the hype.” We get suckered by marketing and take solace in acerbic criticism. We love to hate the let down.
I went to my local video store a couple of weeks ago on a mission. It was time, I decided, to watch The Social Network, the much acclaimed film by director David Fincher (Seven, Fight Club) about the founding of Facebook.
Rarely do my trips to Super-A Video feel like such an event. First of all, Columbia Pictures has gone all out on a gorgeous, deluxe box for this film. I felt like I was in a record store again, holding in my hands, for the first time, a new album I had been waiting for. Some of you will remember what that was like…
On the cover, a host of superlatives from the likes of The New York Times, New Yorker, and Rolling Stone Magazine. “Stupendous!” “Exhilarating!” “Absolutely emblematic of its time and place!” The list of ecstatic declamations was exhilarating in itself. But it also made me nervous. Will it live up to the hype[rbole]?
So this was my Friday night. I dimmed the lights and sank into my couch, prepared for what was, in the educated opinion of many, a defining cinematic event. This is my substitute for romance, I guess. And in this case: no anticlimax.
The film starts at a blistering pace with a scene of two people sitting relatively still. The momentum is in the dialogue, in the intellectual animation of two brains on fire. I watched the movie again on Saturday, this time with a friend, and he was literally on the edge of his seat, concentrating to following the rapid-fire repartee which is the opening salvo of Fincher’s film. And then he said, “Wow. What a way to start a movie.” Certainly makes you pay attention.
Screenwriter Aaron Sorkin (A Few Good Men, TV’s The West Wing), who is known for his dense, tightly scripted approach to writing, has already won the Golden Globe for this piece of work and the Oscar seems likely. But don’t let my description of the opening scene scare you off. The Social Network is not an exhausting experience. It chronicles a moment of great creative outpouring in the lives of brilliant people who think very quickly, and it finds a way to carry you along, and in, to the tale of their accomplishments and relationships.
The DVD extras illuminate what can happen when a great director, writer and actors work collaboratively on a project like this, providing a rare glimpse into the artistic process of an incredible team. Fincher (Golden Globe, Best Director), comes off as an affable perfectionist, admired in spite of the fact that he will do 99 takes of a scene—ie: that electric opening. And the newly feted Jesse Eisenberg, with a host of Best Actor nominations for his role as principle Facebook architect Mark Zuckerberg, seems almost as smart as the genius he portrays.
The other star of this film is Trent Reznor and Atticus Ross’ original soundtrack. At times haunting, at times propulsive, these long-time musical partners (Nine Inch Nails) have created a techno film score that will make your home theatre sing. Never obtrusive, always complimentary, it adds tone and depth, feeling and movement to this film. And it is cool. This is important. Zuckerberg knew that, with Facebook, he was on to something cool. He also knew that there is no more precious commodity—aside from sex—when it comes to marketing to young adults.
The Social Network, too, is that rare constellation of co-factors: it is a document, and example, of pop-culture that is blisteringly smart, sophisticated, exciting, funny, sexy, and cool. It is also a work of art, and for all of these reasons it is, truly, an emblem and anthem of our time. For the Silo, Chris Dowber.