Tag Archives: entertainment industry

Reviews

Triumph of Valet Of The Dolls

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Breaking barriers in high heels.


In a bustling city with over 100 valet companies, a striking disparity persists: while inexperienced men effortlessly secure valet jobs, women are routinely turned away. Amidst this male-dominated landscape, one company stands out as a beacon of change: Valet Of The Dolls.

Founded in 2003, this trailblazing business has shattered stereotypes, carving out a niche as the go-to valet service for the entertainment industry and even prestigious events at the White House.


Gillian Harris, the current owner, has been at the helm for 21 years, guiding the company with a steadfast commitment to empowering women. Her dedication comes at a time when women’s rights and empowerment are increasingly under threat. “14.7% of all valet attendants are women, while 85.3% are men,” Harris notes, highlighting the gender imbalance that persists in the industry.
Under her leadership, Valet Of The Dolls has built a sterling reputation, attracting hundreds of loyal customers. The company’s motto, “A drive for ambition & an Ambition to Drive,” perfectly encapsulates its spirit and mission.

But the journey hasn’t been easy.

Harris reveals that male competitors are keen to buy her company, not to continue its mission, but to absorb its client base and eliminate the competition posed by a female-led valet service.
This stark reality underscores the vital importance of preserving Valet Of The Dolls. Harris is now focused on finding a successor who will carry forward the company’s mission of female empowerment. “The mission is too important to let it be diluted or disappear,” she asserts. Her search for a like-minded leader is crucial to ensure that the company’s legacy endures.


Valet Of The Dolls isn’t just a business; it’s a statement. In an industry that often sidelines women, it provides a platform for ambitious women to thrive. Harris’s vision for the future includes not only maintaining the high standards of service but also expanding opportunities for women in the valet industry. She envisions training programs, partnerships with women’s organizations, and initiatives to raise awareness about gender disparities in traditionally male-dominated fields.
Harris is a pioneer for the challenges women face in the valet industry.


For over two decades, Valet Of The Dolls has proven that women can excel in any arena, even one as traditionally male-dominated as valet services. As Harris looks to the future, she remains unwavering in her mission to empower the next generation of women drivers, ensuring that Valet Of The Dolls continues to set the standard in excellence and equality. For the Silo, Katherine Fleischman.

Sci-Tech

Video Producers Using Unreal Game Engine For AR Graphics And Sets

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LAS VEGAS —  A couple of years ago, ChyronHego announced a partnership with leading game developer Epic Games to integrate the Unreal Engine with ChyronHego’s family of augmented reality (AR) graphics and virtual sets solutions. With the integration, news broadcasters and other customers of ChyronHego’s Neon and Plutonium software will be able to leverage Unreal’s industry-leading rendering and real-time special effects capabilities to add powerful new photorealistic and hyper-realistic elements to their on-air virtual sets. Only a decade ago, editDROID and other Laserdisc based systems were still commonly in use with a much more rudimentary set of effects possibilities- this new Neon and Plutonium software system is an industry wide ‘game changer’.

Here is a look at 2017’s  ChyronHego’s live use demo-

“In an environment that’s more competitive than ever, our broadcast news customers are on a constant search for innovative ways to tell a better story and captivate viewers,” said Olivier Cohen, senior product manager, virtual solutions, ChyronHego. “Virtual sets that harness the amazing graphics capabilities of world-class gaming engines are the wave of the future for news, sports, and weather broadcasting, and Epic Games is the perfect partner to take us there. The integration with Unreal is just the latest link in our CAMIO Universe strategy to place the industry’s most powerful storytelling tools at news producers’ fingertips and drive template-based, unified news and weather workflows.”

“Since we launched Unreal Engine 4, it has become one of the world’s most powerful rendering engines for the game industry — but its flexibility, real-time performance, and robust set of tools make it ideal in just about any type of content creation workflow,” said Marc Petit, general manager, Unreal Engine Enterprise at Epic Games.

Augmented Reality Broadcaster set

“ChyronHego’s AR and virtual set solutions for broadcast production are the ideal match for Unreal Engine. By partnering with one of the leading broadcast graphics providers, we can continue to expand our presence in the broadcast, film, and entertainment industries.”

ChyronHego will work to integrate the CAMIO graphic asset management server with Unreal Engine, including creating broadcast-specific camera movements. Unreal’s 3D graphics engine enables producers to generate AR graphics through the templated workflows of the CAMIO Universe. Via custom user interfaces built with ChyronHego Live Assist panels, producers can then present the AR graphics on air using ChyronHego’s Plutonium and Neon virtual set and robotic camera tracking solutions.

Unreal GFX Engine logo

Cohen added, “As one of the world’s most powerful rendering engines from one of the world’s foremost gaming companies, Unreal will bring new levels of openness and scale-ability to our virtual set solutions. Unreal Engine is easily customizable and expandable, and five million users around the world will benefit from Epic Games’ vast reach across the global community of gamers and game developers. It means news broadcasters will be able to render effects in their virtual sets that rival anything their viewers have seen in the gaming world, with special effects like real-time shaders, bumps, sliders, and highly photo-realistic objects.”  For the Silo, Lyndsey Albright. 

Supplemental- The Revolutionary Video Toaster and Amiga Computer system 1991. 

Gaming

Fortnite Is Wake-Up Call For Companies On Verge Of Video Game Ad Buy

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Pong, Mario, Doom, The Sims, Minecraft and … Fortnite? The hallowed halls of video game history are packed with products that became a cultural phenomenon – and it’s looking like Fortnite will soon be able to stake such a claim. The co-op survival game that takes place in a “sandbox” universe recorded a record 3.4 million concurrent users in February 2018.  [ If you’re one of the 3.4 million and want to leave us a video comment or video of your Fortnite character please use our Video Uplink button at the end of this article.] The game, which is free to play, also allows users to purchase a semi-annual “Battle Pass” that runs less than $10 and provides access to additional items. This low-cost approach is apparently working, as reports show Epic Games earned nearly $300 million in April 2018 alone. Further, in-game “microtransactions” that allows players to use minimal amounts of real-world money for in-game goodies is helping add to Epic’s well, epic payday.

So, let’s recap: A game that’s free to play plus $10 usd occasional optional investment and microtransactions gives us hundreds of millions of dollars each month. You know what else makes that kind of money? Hollywood movies, major league sporting events and social media platforms – and those things are plastered with advertisements. According to Ken Wisnefski, CEO of digital marketing firm WebiMax, advertisers who want to get ahead of the coming eSports curve and start reaching gamers where they reside need to start paying attention to the preferences of this sector.

“Fortnite has really taken the world by storm. I think the new microtransaction process is a concept that shows how high volume and low cost can have a huge impact. It’s growth and notoriety is amazing,” said Wisnefski. “A few years ago, Pokemon Go was all the rage; I am curious to see if Fortnite continues to show this sort of traction.”

Want to make money through Fortnite? Here’s what Wisnefski has to tell companies on the verge of investing in video game ad buy.

‘Go’ along for the ride: According to Wisnefski, we haven’t seen a video game with such mass appeal since 2016’s “Pokemon Go,” which drew 10 million people to download the app in one week. An advertising analysis also notes that some businesses were given the opportunity to turn their stores into a “Pokestop” and, of course, increase foot traffic and hopefully sales as a result.

Shadow of a doubt: Still skeptical about sinking money into video game advertising efforts? Then take one look at “Ninja,” a 26-year-old Fortnite player who is reportedly raking in $500,000 per month for streaming his live game feed on the “Twitch” website. Wisnefski says it merely makes sense for relevant brands to jump on an opportunity to get their product in front of potential customers – namely as a “medium rectangle” or 15-second spot before one of Ninja’s streams.

Risk and Reward: Soft drink and snack food companies – we’re looking at you, Mountain Dew and Doritos – have for years pandered to gamers. As well they should, says Wisnefski, noting that some sectors are “very viable for this sort of opportunity.” If you’re a small to medium-sized company, however, guidance from a digital marketing company may be in order. “Big companies have the ability to absorb some losses to see larger gains; smaller companies can’t afford to take that sort of risk,” said Wisnefski.

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Culture

Disney Buys 21st Century Fox Readies New Streaming Service

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Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series.

Announced in December 2017 and expected to take until at least 2021 to complete, this $66.1 Billion USD deal (that included taking on a size-able debt portfolio from Fox) ranks among the largest mergers of its kind in history.

We’ve compared these media giants, looked at the potential impact of the deal on both their own employees and the end user and demonstrated how Disney is looking to leverage this deal to break into new markets.

Read on to see how the merger will affect everything from television and the cinema box office to streaming platforms and sports broadcasting this comprehensive infographic from our friends at abcfinancial.co.uk.

Effects of Disney Buying 21st Century Fox