Tag Archives: Diane Hutton

Reviews

How Reviews Influence Consumer Culture

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The internet and its vast adoption have now had a huge impact on our shopping and consumer habits. It provides more choice than ever before when it comes to shopping around. If you’re going to get your car insured, there are many sites that directly compare providers of insurance so that you don’t have to. 

There are also plenty of sites that specialise in allowing you and other consumers to leave honest reviews on products or services that are offered by businesses, no matter what country they’re in. In fact, the sole purpose of some of these websites is to help you, aid you in making informed decisions, and hold businesses to account when it comes to bad reviews to explain themselves and resolve their issues.

A lot of choice out there

And if you’re looking to make a choice between one business and another, a review can have a huge sway in eventually helping you decide which is the best one to choose. A fine example is a website called casinos.com that allows users to leave reviews on both online casinos and on the top slot games. And in the casino industry, in particular, competition is so fierce amongst some of the top brands in the industry at the moment that having positive reviews can help them gain more players, so it’s essential they provide good service and an entertaining experience. 

The consequences of negative reviews

Put yourself in a typical consumer’s shoes. If you go to a review website and see a raft of bad reviews for a particular store or a particular website, this immediately throws up warning flags. If a business has thousands of reviews left and there’s the odd low rating that can be looked past, but when you notice trends or the vast majority are negative reviews, you won’t consider joining that site. It’s like the internet’s version of word of mouth, and so it’s vitally important that online casinos and businesses in other industries ensure that they have support structures in place to help consumers and online users, rather than them resorting to leaving a bad review.

How many people will look online for a review?

To put into numbers just how influential reviews are, a recent study found that 93% of customers will look at an online review before going ahead and spending money online. That is an absolutely huge majority. And so, essentially, if you have shocking reviews for your business online, on average, about 93% of your potential customers are going to be able to see these negative reviews, and this will more than likely ensure that these are lost sales where they go to one of your competitors. A lot of the top eCommerce sites such as Amazon also allow customers to leave reviews on products following their purchase directly on the site so that users don’t have to go to other sources in order to discover other peoples feedback.

A digital form of word-of-mouth

A lot of our consumer behaviour is influenced by what others think. Reviews are just the internet equivalent of a personal recommendation from a friend. You may have had it before where you’ve asked either on social media or directly to friends or family about a recommendation for a certain service, and you’ve gone ahead and chosen their recommendation due to your affiliation and pre-existing relationship with that particular person. And although you don’t know the people directly who leave reviews, there is no doubt that if there is a large quantity, it can certainly influence a purchasing decision. 

Reviews of products

Although you’re looking for online reviews, they are only available on online websites. A lot of people will also share reviews in video format on places such as YouTube. This is popular amongst electronics such as smartphones and watches, and a common method is called unboxing, whereby they will show you the features of a certain product after unboxing it. 

There are also a lot of blog websites where someone will blog about their experience or their personal views and opinions on a certain service, subject, or product. This is also a very popular resource for people to look at before potentially reaching a decision on whether to buy a product. 

In Summary

From what we’ve discussed today, it’s abundantly clear that reviews can and do have a huge influence on our consumer culture and behavior. They help a lot in helping us make informed decisions as consumers prior to making a decision to purchase either a product or a service. There are also many resources on the internet that can help you find reviews that cover almost every single industry that you can imagine. For the Silo, Diane Hutton.

Culture

A List of the Best Things You Can Do to Better Yourself Mentally at Home

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The year that was has been a real challenge for most of us, and although there is now light at the end of the tunnel, many people are still finding it difficult to relax.

We have all been stressed, and rightly so, and being stuck at home with nothing much to do but work, eat, and clean can be a pretty boring affair. But if you are feeling a bit overwhelmed within those four walls, there are still things you can do that will benefit you mentally – and it doesn’t have to be too complex or problematic, either. So what can you do to better yourself mentally while spending more time at home? Here’s your best list.  

  • Read 

It may be obvious, but ask yourself this: when was the last time you actually sat down and read something good? We’re not talking about a magazine or newspaper or scrolling through your social media accounts – we’re referring to an actual book with a great story that allows you to escape to another world. The merits of reading a book are known universally, yet so many of us have neglected these merits – so why not start now? If you’re thinking of what you can read, try searching online for recommended book lists; we’d start with a list of classic novels which people have enjoyed for years, even centuries. 

  • Start a journal 

Starting a journal is related to reading, in a way, but if you’ve never had a diary or your last one was way back in high school, now’s the perfect time to start (or re-start). The mere act of writing in a diary or journal is relaxing and reduces stress, and it’s a brilliant way to get a better perspective on an issue or problem. In addition, by writing in a journal, you can effectively release your concerns, ideas, feelings, and emotions so they don’t have to stay repressed inside you. 

  • Play an easy game or two  

It may also be the ideal time to unleash your love for gaming – and if you’ve spent many hours playing games as a child, then you know exactly what we mean. For example, you can play a board game with your loved ones, or if you are flying solo, you can play a nice and easy online game like those casino games that are so popular nowadays (you may even win a prize or two!). Look for the best online casino in Canada, and you can’t go wrong if you choose a popular and trustworthy site. Moreover, playing a game helps you de-stress since you’re concentrating on another thing that’s entirely different from your work or home concerns, and it can definitely put you in an excellent mood if you win. 

  • Listen to your favorite tunes 

If you’re finding it increasingly difficult to concentrate, you may need to rejuvenate yourself and recharge – and what better way to do it than by listening to your favorite tunes? So bring out your playlist and spend an hour or two getting lost in the music you love – and if you want something more relaxing, try looking for relaxation or meditation songs online. Listening to music can lower your heart and pulse rate and reduce your stress hormone levels.  For the Silo, Diane Hutton. 

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