Tag Archives: customers

Finance

How a small independent online business can benefit from advertising

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Recent research has found that over 70% of people research a small business online before making a first purchase. The online space is therefore crucial in creating traction for a new business, product, or service since it is the place where a good first impression is made. Implementing a good website and marketing strategy is paramount here since they have the ability to create a presence within the desired market and communicate with potential customers. One particular activity that is evidently successful in creating visibility for a brand and its website is advertising. Developing an advertising strategy that not only promotes a brand but ensures a valued customer journey is essential, and we’ll take a look at why below.

Considering the consumer journey

Before even exploring advertisement options, a small business must first consider their potential customer, since they will essentially drive the business. Understanding the needs of an audience will be useful in deciding what advertisement options to pursue, as a business will gain an understanding of what platforms they can be found on, such as Facebook vs Instagram. In understanding their journey, a business will be more able to make customers’ experience with the brand more enjoyable and memorable, which means the customer will be more likely to consider and complete a purchase.

As a business, it’s also essential to safeguard customers on their journey, as this will prevent them from coming into any harm and consequently avoiding the brand. This can mainly be done by preventing harmful ads from reaching customers via anti-malvertising software found on Geoedge. This can be considered as a business investment for every organisation on the internet as it puts the customer first, in turn giving the company the potential to create more revenue via increased purchases. After all, it’s typical of most people to leave a site when they are bombarded with ads: prevention is better than cure in this instance.

Advertisement type

Source: Pexels

When it comes to creating a business ad, there’s more than one option to choose from and you can select a few or implement them all. Among the most popular are PPC, Display and SEO, not to mention social media. Whereas PPC and Display are essentially visual advertisements like banners that are displayed on websites across the internet to create attention and create traffic, SEO is a bit more technical.

SEO stands for search engine optimisation and essentially makes a website more visible among an array of competitors on search engine platforms like Google. By utilising this as an advertisement opportunity, it will help a domain’s authority ranking to increase, making a brand more visible to its audience. Plus, advertisements are also trackable and software like Comscore enables a small business to trial what advertisements work for them in order to modify them in the future.

Since the internet is accessed by millions daily, it’s easy for a new independent business to disappear within the plethora of businesses. Yet, by implementing an advertisement strategy that caters to and safeguards potential customers while creatively and strategically placing ads online, small businesses will start to see an increase in traffic.

Culture

5 Ways to Stay in Touch With Your Customers

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If you are a business owner, you probably know the importance of taking care of your business to last longer. This includes various steps, such as audience retention, brand reach and customer satisfaction. There are many practices that help in building the brand and trust. Staying in touch with your audience can be a great way to build your business.

This is a great way to remind them of your service. This builds trust and authenticity. Keeping the existing customers happy can be. There are many ways one can go about staying in touch with your customers. Initially, a business can start with manual modes of staying in touch. This can be feedback calls, offers, SMS, etc.

Here are five ways to stay in touch with your customers and audience to build brand authenticity and trust.


Automated Bulk SMS


SMS is a quick way to update your customers about offers, deals, etc. Although this can be done manually up to a certain point, it gets difficult once the number increases. There are many SMS API providers that enable you to send bulk messages to your customers. Bulk SMSes helps in providing timely and personalized information to the customers.

This increases user engagement, satisfaction rates and customer lifetime values. You can check out any SMS API provider to understand the deals and go with the one that suits your requirements.

The Importance Of Lead Nurturing – Statistics and Trends [Infographic]

Lead Nurturing


Be it an inquiry or just someone who has come in touch with your brand, treat them as your potential customers. Lead nurturing is an integral process of branding and growing your business.

Take care of them by checking on them, letting them know about your business, offering them a solution for their needs. Be the brand that strikes them when they have a business need that is similar to yours.

By email marketing, you can nurture your leads. Send them monthly emails about the new things in your company or brand. Update them with the latest deals and offers, and invite them to experience your service. This increases brand retention.

Social Media Marketing


Social media marketing has been on the rise and is proven to be one of the efficient ways to market in today’s digital world. Social media marketing is a form of digital marketing. Unlike traditional marketing, digital marketing focuses more on the customer than the brand itself.

This is a great way to tell your customers that you care about them. Social Media marketing also enables you to have a one on one conversation with your audience.

Make sure you use this space to increase customer satisfaction and to understand your audience better. Be present on all the relevant social media handles and nail down a content strategy that will add value to your customers.

Improvise. Adapt. Overcome | Know Your Meme

Adapting and Improvising


Adapting is a fundamental process for a business to sustain. With new trends emerging every day, it is essential to keep moving forward along with it.

Be it strategy or message; it is important to improvise it according to what the customers need at the moment.

One way you can do this is to constantly be updated. Be aware of the new trends. Keep track of your audience and their activity.

Value Customer Feedback


Be it any business; the customer is the king. You are running the business for the customers, and it is essential to value customer feedback highly.
Customer feedback tells what a customer actually feels about your service. This valuable information can be used to improve your service to improve satisfaction.

A business that has an idea of a customer’s opinion goes a long way. This can also let you know about the needs of the customers.

You can send in a monthly customer feedback form the customers where they can rate their experience with you. This can be based on different areas of business like service, product, after-sales service extra.

Running a business is a journey that constantly needs an upgrade and improvisation. If you wish to run a successful long term business, you must start putting your customer before you. Little gestures you make for your customers will certainly take your business a long way.

It is a long term process, but taking customer satisfaction for granted can seriously cause great damage to your business.

Stay in touch with your audience and remind them that you care about them. This will take your business a long way and help in growing in the right direction. For The Silo, Esther Adams.