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TED talks, YouTube rants and Mr. Peanut, the mascot for Planters Peanuts, are all signs of just how highly valued the art of oratory is today.

“Yep, even Mr. Peanut (voiced by Robert Downey Jr.) has been seen in Planters ads over the past couple of years giving TED-style presentations; people are spending top dollar to attend a well-presented speech with useful information from an inspired perspective, and the best speakers may be regarded fairly as today’s rock stars,” says expert speaker coach Jane Atkinson, author of “The Wealthy Speaker 2.0”.

“The ability to command a fee is a sign that you’ve made it as a speaker. However, as with rock stars, it’s a long way to the top if you’re just starting. But if you have something to offer then you can reach that fee status, and there’s a reliable path to follow.”

The three phases to becoming a paid speaker.

• Ready. “Picking a lane” in your topic is the first step to becoming not only a paid speaker, but a wealthy one, too. Ask yourself the questions, “What topic do I want to be known for five years from now?” and “Will someone pay me for that information?” When looking to hire a speaker to deliver a keynote speech for a conference, who will be picked from a pool of experts – a jack of all trades or someone who hits the center of the bull’s-eye on a topic? When picking a lane, consider delving into topics including leadership, engagement, corporate culture or communication. This is the phase in which you’ll want to really develop your bona fides, including your material and establishing the goal of how you’d like to help your audience.

• Aim. Here is the marketing phase that cannot be underappreciated. It includes aspects like your website and what you do to drive traffic there, which may include a well-written blog with relevant content, and media exposure. However, the most important way to market yourself is to do a truly excellent job with your actual speech. A good speech for a speaker is like a great pastry for a baker – a quality product speaks volumes itself. There is no better form of marketing than a great speech. Therefore, if you think your speech could use help, take care of it right away. No amount of marketing dollars, no fancy Facebook page and no ultra-cool website can overcome a mediocre presentation. However, when you market yourself, you’ll want to include a number of materials, including your brand, promise statement, photos, a bio illustrating credibility, testimonials and more.

• Fire. Now, you need to identify your target market and determine the best method to reach them. You need to roll out your product and continue to build momentum. Be ready to fire your message to your target market via a public relations campaign strategy. There are multiple ways of effectively getting good attention from the media, but don’t believe all attention is good attention. Carefully consider your press releases. Atkinson says the mistake most speakers make is sending out a press release that does not answer the question: “So what?” They don’t tie it to anything relevant into which the press can sink their teeth. Another way to “fire” is to identify your ideal customer, also called the The Attraction Method, as detailed in the book, “Attracting Perfect Customers: The Power of Strategic Synchronicity” by Stacy Hall and Jan Brogniez.

“If you feel as though you have something to offer audiences via oral presentations, then you probably do,” Atkinson says. “These days, so much content can be had for free online, but that doesn’t take the place of a live experiential presentation. A presentation that is ‘epic’ will remain in your memory for years. The ability to present your content live, and make the presentation worthwhile and relevant, means you can earn a reliable stream of revenue based on what you’re good at.” For the Silo, Jane Atkinson.

Props and good lighting can add dramatic effects like this lecture at Hogwarts.

Supplemental- Top 10 Highest Paid Public Speakers in the World

Technology, including online technology, never stands still. There’s always something new or at least a different way to use it. Making the most of technology does require an expert touch. When you choose to seek out help from some of the best SEOs in Toronto, like Mike Zhmudikov, you position your online presence to more easily connect with your target audience. Here are some examples of how current and emerging technology is enhancing how you make and maintain those connections.

You Have More Ways To Tell Your Story

The factors that you should include in all of your SEO campaign strategies are more varied than they were 10 or 15 years ago. These days, there are many more ways to tell your story online and attract people who really want to hear that story. Making use of all those approaches improves the odds of broadening your reach.

For example, the prudent use of social media allows you to reach more people. Images included with the posts make a difference. You’ll also find that embedding videos in posts, or at least linking to them, also attract attention. Don’t overlook the potential of using text advertising to go along with email campaigns. Look at each way to engage consumers and identify the ones that resonate with your target audience. You may be surprised at how many avenues are actually open to you.

Providing More Information In Less Time Has Never Been Easier

Information in any form must not only be accurate. It also needs to be delivered quickly and in forms that consumers readily digest. That means optimizing your mobile site so everything loads quickly. The same is true for your traditional website.

Remember that attention spans are not what they were a generation ago. Today’s audience requires quick and accurate returns to their queries. If your pages lag, some will move on in disgust and never come back. By contrast, if you offer relevant data that loads without a long wait time, you have a good chance of making a new connection.

Technology Makes Relationship Marketing Simpler

You want to make information easier for users to share. When they come across your great social media feed and especially like a specific post, ensure they can share it with ease. Use widgets to ensure site visitors can share your pages on the most popular social media sites. You want your text or email ad to be easy to share with others. Today’s technology makes sharing a task that requires no more than one or two steps. Tap into that and you’re poised to reach more people.

Enhanced Customer Support and Building Rapport

When people think of customer support, their minds rightly move toward taking care of existing customers. That’s certainly the primary focus. What is sometimes overlooked is that potential customers are likely to contact support teams before they reach out to sales and marketing personnel. You can benefit from this by using technology to acknowledge their queries and then move them over to those who can onboard them as customers.

In order to do this, use technology to make reaching your customer support team easy. Along with voice and email, do make use of real-time messaging. While it can be automated up to a point, auto-attendants can only accomplish so much. Ultimately, you want actual people who review queries and step into the conversation.

How would technology help increase your brand recognition, online reputation, and motivate more consumers to turn to you? Only an expert can provide specifics. Work with someone who understands technology, SEO, and other elements of contemporary online strategies. You can bet that the investment of time and resources will be worth it.

The Silo

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How To Get Paid To Speak Live