A study by Compare the Market Australia has analyzed each country around the world on their annual search volume for terms such as ‘relocating to [country]’ and ‘moving to [country]’ to reveal the world’s most desirable countries to relocate to. 

The most desired countries to relocate to? Here comes a boring chart!

Rank	Top destination	Favourite in X countries
1	Canada	50
2	Japan	31
3	Spain	19
4	China	15
5	France	11
6	Turkey	9
6	South Africa	9
8	India	7
9	Australia	6
10	Greece	4
10	Fiji	4

Taking the top spot is Canada, with our North American nation being the most desired destination in 50 other countries around the world. Canada is a very welcoming country for expats, which has led to it becoming a very diverse and multicultural destination. 

Second place goes to Japan, with 31 countries having it as their number one relocation destination, including Australia. Japan has one of the highest life expectancies in the world, which could explain why so many people are researching to move there.

Spain is another very popular choice, especially amongst those in other European countries, with 19 countries having it as their favourite in total. Known for its warm Mediterranean climate, Spain is also another destination that has excellent healthcare and quality of life.

• The least desired countries to relocate to in the world include: Sweden, The Philippines, Bulgaria, Germany, Thailand, Egypt, Singapore, Myanmar, Italy, and Nigeria with only one other country wanting to move to each of these destinations. 

Further Study Insights:

Each country’s most desired relocation destination

Check the map below to see where each country in the world wants to relocate to the most.

While the majority seem to prefer somewhere within the same continent, there are some notable exceptions to this.

As the most searched country overall, we can see that people from as far away as India and South Africa have Canada as their most searched destination.

However, there were also some definite regional trends though. For example, many African nations have South Africa as their most searched destination.

Methodology

Using Google Ads Keyword Planner, the annual search volume for each of the following terms was found for each country in the world:

• Houses in [country]
• [Country] property
• Moving to [country]
• Relocating to [country]

This process was then repeated for each country in the world, taking a total of the searches across all four search terms, to reveal where each country wants to relocate to the most.

Note that searches within the same country were removed from the results.

In addition, all searches were carried out in English, as results in native languages proved to give inconsistent results.

For the Silo, Ruby Robinson.