Article from March , 2013 – In 1981, the World Health Organization introduced Code of Marketing for Breast-milk Substitutes. To date, 84 countries have enacted legislation making the labeling Code law in their countries. While Canada agreed and signed onto The Code and the amendments, to date it has not created any law, which would uphold this International document.
The WHO Code says, among many other items, that breast milk substitutes (including formula and infant foods) should not be directly advertised to consumers because they are sub-optimal foods to feed to babies and infants. Advertising includes newspapers, ads on Google or other websites, texting, and free samples through the mail.
Formula companies in Canada say they abide by the WHO Code by including a preamble in every commercial: “while breast milk is best…” Ask your average consumer today what they think about breast milk and formula and specifically if there is any difference. I have posed this question while working at numerous health fairs in the past 5 years. It is staggering the number of people who view breast milk and formula as having the same nutritional value. In case you do not know already, this has scientifically been proven false.
Over the past 5 years, I have written MPs and MPPs about why Canada does not uphold the WHO Code. What I heard from Health Canada directly is:
The Food Directorate of Health Canada is responsible for the development of policies, regulations and standards for all foods. The Food Directorate is also responsible for the premarket notification process for infant formulas…Manufacturers are responsible for the accuracy of information on the labels and advertisements for food and for compliance…”
This is akin to letting prisoners run the jail.
While writing my monthly (and at times weekly) concerns to government officials, I found an MP who said that, “If we were signatories to it, we should live up to it.” This was Justin Trudeau.
I am saying be politically involved. I have a stack of letters and many emails from all parties in their response to the WHO Code. It has been 30 years since Canada signed The Code. Why is it taking so long to actually do something to enforce it? Enforcing the Code would not result in taking formula off the market at all. The Code’s aim is to make healthier babies and our babies are entitled to the highest degree of health. For the Silo, Stephanie MacDonald.
