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Commodifying Art -Damien Hirst

All of modern life is a spectacle. Much of what contemporary man experiences in Western society is a false social construct mediated by images.

These mediated images create desires that can never be fulfilled; they create false needs that can never be met. “Many of our daily decisions are governed by motivations over which we have no control and of which we are quite unaware” (Berger 41). The constant spector of the mediated image creates an endless cycle of desire, consumption, and disinterest, fueling a banality in life that feeds the commodification of life.

Increasingly life itself becomes a commodity and the image more important than the reality it represents. This commodification infiltrates every aspect of human production, including the arts, and finds its pinnacle expression in the work of Damien Hirst. Hirst has carefully crafted a brand identity that has far surpassed the value of his art work in importance and worth. Working in tandem with former advertising executive turned art dealer Charles Saatchi, the spectacle of the Hirst image becomes the commodity. “Reality unfolds in a new generality as a pseudo-world apart, solely as an object of contemplation. The tendency towards the specialization of images-of-the-world finds its highest expression in the world of the autonomous image, where deceit deceives itself” (Debord
143).

No longer is the work of art itself a commodity, but rather the image of the artist (his/her/cis brand) that becomes the commodity.

It is this spectacle that drives the consumer to identify with a particular artist or brand. “The astronomical growth in the wealth and cultural influence of multi-national corporations over the last fifteen years can arguably be
traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products” (Klein 4). The image has increasingly infiltrated and dominated the culture and the whole of society and has become “an immense accumulation of spectacles” (Debord 142).

Butterfly by Damien Hirst
Butterfly by Damien Hirst

Where once the products of labor were the commodity, now it is the spectacle that has become the commodity.

A prime example of this spectacle is Damien Hirst’s sculpture, “For the Love of God.” The sculpture consists of a platinum skull covered with 8,601 diamonds. The sculpture valued at over $100 million usd/ $129.361,000 cad [exchange rate at time of publication] is clearly out of the reach of almost any collector. The sculpture itself is not the art product, rather it is the spectacle that is the product. “Mr. Hirst is a shining symbol of our times, a man who perhaps more than any artist since Andy Warhol has used marketing to turn his fertile imagination into an extraordinary business” (Riding, nytimes.com). Acknowledging that the sculpture is out of reach for the majority of collectors, Hirst offered screen prints costing $2000 usd/ $2,587 cad to $20,000 usd/ $25,870 cad ; the most expensive prints were sold with a sprinkling of diamond dust.

Karl Marx Capital Is Money Meme

Karl Marx argued that the value of the commodity arose from its relationship with other commodities; its ability to be exchanged for other commodities. Marx used the the production of a table to illustrate his thesis:
“…by his activity, man changes the materials of nature in such a way as to make them useful to him. The form of wood, for instance, is altered if a table is made out of it. Nevertheless the table continues to be wood, an ordinary, sensuous thing. But as soon as it emerges as a commodity, it changes into a thing which transcends sensuousness.” (Marx 122)

Hirst’s diamond encrusted skull remains mere diamonds, valuable yes, but still diamonds. However, when coupled with the spectacle of Damien Hirst’s identity, the skull becomes a fetishized commodity capable of selling screen-prints valued in the thousands. The argument can be made that diamonds on their own carry value, and could be commodities themselves, however that doesn’t account for the fact the Hirst was able to sell prints of the skull for over $2000 usd/ $2,587 cad. Nor do the diamonds alone account for the spectacle surrounding the art work; it is Hirst’s brand, his image that creates the spectacle.

“The mystical character of the commodity does not therefore arise from its use-value. Just as little does it proceed from the nature of the determinants of value” (Marx 123). The value of a commodity arises from its spectacle, its ability to be desired. In Marx’s day that desire was its ability to be traded for other commodities; today that value is derived from its association to a brand, an identity, a spectacle. “Art reflects the illusory way in which society sees itself, it reflects the bourgeoisie’s aesthetic ideas as if they were universal” (Osborne 79).

The spectacle feeds itself through the mediating of the image to create desire for status and recognition, through associations.

“The ends are nothing and development is all – though the only thing into which the spectacle plans to develop is itself” (Debord 144). The spectacle’s main objective is self perpetuation. Its aim is totality. It must be noted that Hirst himself did not even create the work of art, but rather employed a studio full of jewelers to execute the sculpture, and printers to produce the prints.

Hirst exemplifies the bourgeoisie capitalist employer who retains ownership over the fruit of the employees’ labor. He is in many ways more akin to a captain of industry than he is to the romantic notion of an artist. “In the early twenties, the legendary adman Bruce Barton turned General Motors into a metaphor for the American family, something personal, warm and human” (Klein 7). Hirst has also turned himself into a metaphor, however, metaphors aren’t always true. This falsehod is at the heart of the issue. The spectacle isn’t concerned with what is true, rather it is concerned with what can be made to appear true. It is this appearance of truth that makes a commodity valuable. This fetishism of the commodity is why gold and silver have value, it is because people gave them value. It is the reason Damien Hirst, or any other brand, has value, because people gave it value.

Damien Hirst Greatest Currency on Earth Gold Diamonds and Art CNN

Damien Hirst cannot be blamed for commodifying art, he is simply following a long tradition of turning objects and products into commodities. The fact that his commodity is his own image doesn’t seem to matter. “Hirst is just playing the game. It is a game played by collectors and dealers at art fairs throughout the year; it is a game finessed as never before by Sotheby’s and Christie’s; it is a game in which, in the words of Nick Cohen, a rare British journalist to trash Mr. Hirst’s publicity coup, ‘the price tag is the art’ ” (Riding .nytimes.com).

That final statement beautifully summarizes the commodification of art, ‘the price tag is the art.’ The fact that the art is obscenely priced, and out of the reach for the majority of collectors, the fact that it is made of diamonds, a precious stone known as the blood stone because of its association with brutal and oppressive regimes, merely adds to its allure, to its spectacle. Damien Hirst is merely playing the game, like many before him. He is a part of the growing culture
industry that sells image. Images are the new commodity fetish. Images are the new mysterious commodities exchanged for more the more durable and enduring commodities. The bourgiousie sell their images, which have no real value, to the public which consumes them, in exchange for goods of real value.

“The $200 billion usd/ $270 billion cad culture industry – now North America’s biggest export – needs an every-changing, uninterrupted supply of street styles, edgy music videos and rainbows of colors. And the radical critics of the media clamoring to be ‘represented’ in the early nineties virtually handed over their colorful identities to the brand masters to be shrink-wrapped.” (Klein 115)

Nick Cohen said of Hirst, “[he] isn’t criticizing the excess, not even ironically … but rolling in it and loving it. The sooner he goes out of fashion, the better.” What Cohen fails to realize is that the spectacle is a fashion. And when one image goes out of fashion, another takes its place. Hirst may indeed go out of fashion, but another art brand will take his place, perpetuating the commodification of the arts in increasingly bombastic ways.

Equestrian Statue Of Marcus Aurelius

Perhaps art has always been a commodity?

In the past patrons would hire artists to paint them into scenes from the gospels. Patrons could be seen on the outskirts of paintings piously praying, thus creating an image of themselves as good and pious Christians. By association with the sacred art, the patron was creating a mediated image. Rulers did this all the time. The Equestrian Statue of Marcus Aurelius is a perfect example. Its a mediating image that communicates power and authority.

But none of these examples reach the level of spectacle and fetishism that is Damien Hirst. While art may have been a commodity in the past, it was never commodified. In other words, while the art itself may have been exchanged for other goods, the artist himself was not treated as a commodity. The art of the past may have served a purpose, it may have contained a mediated message, but it was still a product, and it was the product that was valued, not its brand identity.

The commodification of art creates a unique problem in history. If it is the spectacle that matters, and the artist’s identity that has value, then what value is left in the art itself?

What then separates art from ordinary objects? Is there any aesthetic emotion that remains in the work of art itself, or does the aesthetic emotion dwell completely within the spectacle? These are questions that cannot easily be answered, and ultimately will require the lens of history to answer completely. But they are a pressing concern, for when art is commodified, it may cease to be art and instead become celebrity, product, or worse, advertising. For the Silo, Vasilios Avramidis

Works Cited
Berger, Arthur Asa. Seeing is Believing: An Introduction to Visual
Communication. New York, NY: McGraw Hill, 2008. Print.
Debor, Guy. “Showing Seeing: A Critique of Visual Culture.” The Visual Culture
Reader. Ed.Nicholas Mirzoeff. New York, NY: Routelage, 1998. 142-144. Print.
Klein, Naomi. No Logo, No Space, No Choice, No Jobs. New York, NY: Picador, 2000.
Print.
Marx, Karl. “Showing Seeing: A Critique of Visual Culture.” The Visual Culture
Reader. Ed.Nicholas Mirzoeff. New York, NY: Routelage, 1998. 122-123. Print.
Riding, Alan. Alas, Poor Art Market: ‘A Multimillion Dollar Headcase.’ The New York
Times. June 2007, Damien Hirst and the Commodification of Art http://www.visual-studies.com/interviews/moxey.htm

9 Years Since China Landing- NASA Warns They Could Take Over The Moon

It’s the 9th anniversary of China’s 2014 Moon landing and it deserves special attention. Many Westerners are unaware of their impressive accomplishment because for the most part it was not reported in the mainstream media. Even now, getting information on China’s mission is challenging and the reports that are readily available seem to be from non-Western sources such as Al-Jazeera or in the case of the following video: WION- India’s self proclaimed “first world news network”.

Something else you may be unaware of

China's Tiangong space station- basically Mir2.0
Tiangong, officially the Tiangong space station, is a permanently crewed space station constructed by China and operated by China Manned Space Agency in low Earth orbit between 340 and 450 km above the surface. wikipedia

Should we be surprised that these nations are eager to distribute their news and accomplishments? China and India are the main rivals to the United States in terms of Space launches and exploration and if they are ahead of the West then chances are no one here wants to run headlines emphasizing this fact.

The politicization of space is not a new concept.

Shortly after the end of World War 2,  Russia and America (using captured Nazi German rockets and scientists) relied on their own geniuses such as Sergei Korolev and Katherine Johnson in a heated race to enter space and to push forward with the goal of landing a man on the Moon. President Lyndon Johnson called this “the ultimate high ground“.  Russia did not succeed in a manned Moon landing but they did successfully land an advanced Rover which was controlled from the Earth by a team of operators. Clearly the Moon is an important place to visit even at incredible risk and financial cost.

What compelled China to show up decades later than the USA?

"It was confirmed as a new mineral by voting by the New Mineral Classification and Nomenclature Committee (CNMNC) of the International Mineralogical Association (IMA). This mineral is the sixth new mineral discovered by humans on the moon."

What can we expect next? China is planning a crewed landing. America is planning a crewed landing. It’s a brand new space race.  For the Silo, Neil Corman. 

Canuck Star Dan Aykroyd Tells Why Alien Life Refuses To Make Contact

Of course we are seen as primitive compared to alien life. If we could use 20-30% of our brain, then perhaps we may impress them a bit, and break out of our selfish habits.

Hopefully, aliens will try to ignore our downfalls and instead focus on our positive aspects like love, passion, kindness towards others and so on. Humanity has potential.

Dan Aykroyd Talks About Aliens Viewing Humans as an Inferior Species
Dan Aykroyd Talks About Aliens Viewing Humans as an Inferior Species

The New Zealand Harold states: “Actor Dan Aykroyd is convinced alien life forms refuse to make contact with the human race because we are seen as a “violent, depraved, disgusting species”. The Ghostbusters star is a keen student of extraterrestrial sightings and is adamant he has encountered UFOs on several occasions in the US.

He even insists he saw two suspicious objects in the sky as the horrors of the 2001 attack on the World Trade Center in New York were unfolding, and believes that sighting gives a clue as to why aliens have not made contact with humans.”

Aykroyd tells The Sunday Times Magazine, “(It’s) because we are a violent species. They don’t want anything to do with us. They watch us. There were two white orbs over (New) Jersey when the second tower went down on 9/11. They were on CNN for about two minutes… They never showed it again.”

“Can you imagine what was going through their advanced minds when they saw what happened on 9/11? These humans crashing our highest evolution in aviation into our highest evolution in architecture and metallurgy like kids wrecking toys in the sandbox. They are disgusted with us, and rightly so. Because we are a depraved, disgusting species.” The New Zealand Harold . UFO Sighting News.

For the Silo, George Flier via Flier’s Files #46-2014-  George A. Filer III New Jersey State Director MUFON Eastern Region Director

George A. Filer, III. I was a major in the U.S. Air Force and a navigator in various aircraft and tanker transport aircraft. He was an intelligence officer most of his career, and in that period, frequently briefed generals and congressmen on our capabilities and threats  to our forces.

How You Feel About Money Affects Your Wealth

Ah, Aristotle- penchant of ancient greek wisdom. Nicely said, Dude. Although we live in the richest and most advanced society the world has ever known, many of us say we need more money in order to be happy, notes best-selling business book author Doug Vermeeren.

“Even some of those in the top percentile of earners often feel like they don’t have enough money,” says Vermeeren, (www.DouglasVermeeren.com), an international speaker who consults with celebrities, business executives and professional athletes.

“The math is simple: More money does not equal more happiness. It’s our attitude toward money, not the amount, that influences our happiness the most.”

Doug Vermeeren was interviewed earlier this year by Shaw. You can watch this by clicking on the link below at the end of the article. CP

Happiness researchers Elizabeth Dunn and Michael Norton, professors at the Harvard Business School, recently published research indicating that it’s not money that makes people happy, nor the things people buy with it. Rather, it’s the experiences one has that ultimately account for happiness.

“How you experience your money on a day-to-day basis is what matters,” Vermeeren says. “If the software running in your brain is constantly reinforcing the message, ‘it’s not enough,’ then that is likely how you will see yourself and experience your life – as ‘not enough.’ ”

The world’s richest city- is it Tokyo or Dubai? The top ranking seems up for grabs and changes from year to year.

Harvard's Happiness researcher (we're not making this stuff up) Elizabeth Dunn
Harvard’s Happiness researcher  Elizabeth Dunn

Vermeeren reviews the three fallacies of abundance as it relates to happiness:

We are all entitled to a certain amount of wealth: The feeling that we deserve or are owed a certain amount of wealth will always make us unhappy with whatever we have. While we are entitled to certain human rights, those do not include a winning lottery ticket. In reality, we are not owed any amount of abundance and, in fact, should count ourselves lucky if we’re able to meet our basic needs; many in the world are not. More of us, however, would be happier simply appreciating what we have.

The result of our labors is money: Money is a means to an end, not an end in itself. This can be a challenge to keep in mind since so much of our lives are spent in the pursuit of money. We work and go to school to support ourselves and our families. We see things we want, and we know we need more money for them. Study after study shows, however, that what really makes us happy is what we do and who we do it with, and not how much money we spend.

We’ll be happiest when we finally reach our goal: We are happiest when we are progressing toward a goal. When we lose sight of our goal, veer off the path toward our goal, and even achieve our goal, we’re less happy. Rather than setting one goal and deciding you will be happy when you meet it, you’ll be most happy if you continually set goals and relish your journey toward them.

Doug Vermeeren is an internationally renowned public speaker, author, movie producer and director. His life coaching strategies help those from all walks of life, with clients including business executives, celebrities, professional athletes and more. Throughout the last decade, Vermeeren has conducted extensive first hand research into the lives of more than 400 of the world’s top contemporary achievers, making him a sought-after commentator on news outlets including ABC, FOX, CNN and more. He has written three titles contributing to Guerilla Marketing, the best-selling business series in publishing, which is included reading in the Harvard Business School.

His documentaries include the award-winning film, The Opus, which has been published by Random House as a book in 23 countries. Vermeeren’s latest film, The Gratitude Experiment , has received critical acclaim.  For the Silo, Ginny Grimsley. 

Click to view on I-tunes
Click to view on I-tunes

Mediterranean And Andaman Seas Became Floating Coffin Graveyards

Deadly Migration RoutesThe most persecuted peoples on our earth were taking to ‘floating coffins’ to flee violence and seek sanctuary for their families. But instead of responding with humanity, our governments closed their doors, letting them starve and drown at sea.

Burma is driving the Rohingya out, and thousands of families were drifting helplessly at sea, forced to drink their own urine because Malaysia, Thailand and Indonesia had turned them away. Syrians and Africans risked drowning every week off the coast of Southern Europe, braving the terrifying crossing as their last hope to escape torture, hunger, and traffickers.

We are facing the biggest refugees crisis since World War II, but so far governments have let them die in a climate of rising xenophobia. Now it has reached a crisis, and our community has a unique chance to jam the culture of fear with a wave of compassion.  If we each chip in a small amount now, we’ll help fund rescue operations at sea; build an Avaaz refugee team to assist those missions and resettlement, and create effective lobby cells to get leaders to open up borders; and launch ads to counter the racism.

Together we can help rescue refugees, and rescue our shared humanity.

Pledge to urgently launch the Avaaz refugee campaign — Avaaz will only process your donations if we raise enough to start saving lives: YES, I’LL PLEDGE $5, enough for a meal pack for a rescued child

As of  May 2015, The UK government had only allowed in 143 Syrians out of the 4 million refugees! In response, over 1,000 Avaazers joined forces to challenge this disgraceful policy by offering to help refugees resettle, and calling on  local councils to give homes to 50 Syrian refugees each. 4 councils had agreed and with our pressure, we hope many more will too.

But this isn’t just a UK and Syria problem. It is a crisis of humanity when our planet’s most vulnerable are treated as criminals and left to die. Here’s a five point plan of the most critical actions Avaaz could take if we raise enough together:

  1. Support organizations that are bravely rescuing the refugees at sea.
  2. Launch Flotillas for Humanity with more private boats to assist rescue operations.
  3. Build an Avaaz refugee team to lobby governments, the EU and the Association of South East Asian Nations (ASEAN) to push for effective search and rescue operations, and increased numbers of refugee places.
  4. Support local groups in Europe and South East Asia to provide assistance to refugees arriving in reception centres, and into communities.
  5. Run hard hitting billboards and newspaper ads to counter the culture of xenophobia.

30 thousand refugees could drown in the Mediterranean this year. These families are fleeing terror and misery, and their choice to board a boat may be the only choice they have. Let’s join forces to stop these tragedies at sea.

Mass Grave At Sea Image1

Supplemental:  Myanmar Muslim migrants abandoned at sea have been ‘drinking their own urine’ to survive  (The Independent UK)
http://www.independent.co.uk/news/world/asia/myanmar-muslim-migrants-abandoned-at-sea-drinking-their-own-urine-to-survive-after-thailand-refuses-boat-entry-10249854.html

Syria Refugee Regional Response (UNHCR)
http://data.unhcr.org/syrianrefugees/regional.php

Mediterranean migrants: Details emerge of deadly capsize (BBC)
http://www.bbc.com/news/world-europe-32399433

Lost at sea, unwanted: The plight of Myanmar’s Rohingya ‘boat people’ (CNN)
http://edition.cnn.com/2015/05/19/asia/rohingya-refugee-ships-explainer/

Stranded Rohingya migrants say: ‘We’re dying on board’ (Al Jazeera)
http://www.aljazeera.com/news/2015/05/stranded-rohingya-migrants-dying-board-150517130244345.html

Economic Aspects Of Globalization In The Past Material World

Questions and deliberations concerning globalization are more than a hot topic of extended cross-disciplinary focus in academia; they are also central to the long-simmering debates regarding policies and their implications that today often enter the public arena. For example, a quick perusal of broadly accessible media outlets from late 2013 and early 2014 reflects a suite of still unresolved but vibrant civic pondering: “When did globalization start” (The Economist 2013), “The dark side of globalization: why Seattle’s 1999 protesters were right” (Smith 2014), and  “Have we reached the end of globalization?: (CNN 2014).

Yet can such issues really be evaluated judiciously without defining the critical elements of globalization, and then dissecting and assessing its historical scope? Given the broad temporal and spatial elements implied by the concept of “globalization”, it is not most likely that the outcomes and effects of this multifaceted process would be highly variable across time and space?

But through a diachromic and comparative examination of human connections over time, might we see some commonalities and learn relevant lessons?

Continue reading this essay by Gary Feinman by clicking here.

*Banner image of Ronald McDonald -McDonalds China courtesy of image.minyanville.com

Global Meditation for Compassion will livestream FREE & feature Deepak Chopra

Chopra Meditate

The Chopra Center has just announced that the 2015 Global Meditation for Compassion will be held on Saturday, July 11 at 9 a.m. PT In Carlsbad, CA at the Omni La Costa Resort & Spa and meditation will be accessible worldwide for free via livestream in both English and Spanish [see link below DE]. Gabrielle Bernstein, best-selling author and motivational speaker, will lead a conversation around meditation and compassion with Deepak Chopra, M.D., founder of The Chopra Center and best-selling author, and Ismael Cala, acclaimed CNN en Español anchor, best-selling author and speaker.

A 15-minute guided meditation led by Chopra will follow the discussion. In addition, the event will include videos and questions contributed from the global livestreamed audience along with inspiring musical performances and special guest appearances. The Chopra Center 2014 Global Meditation for Peace currently holds the Guinness Book of World Record title for the largest global meditation worldwide with 140,000 in attendance from nearly every country. This will be their second annual global meditation and they are expecting to unite more than 500,000 people worldwide – breaking 2014’s record by nearly four times.

The second annual global movement will also host 1,500 guests at the live event and unite individuals, families and groups across the world for the largest meditation gathering in history. In addition, the event will include videos and questions contributed from the global livestreamed audience along with inspiring musical performances and special guest appearances.

Existential Suffering

“The Chopra Center’s mission is to serve as the global source for balance, healing, transformation and the expansion of awareness. By creating an opportunity for the world to be a part of the largest guided meditation, we hope to create a more compassionate world,” said Chopra. “It is time to rediscover our common truth – that we are all one.” This year’s meditation aims to increase compassion worldwide, creating a movement towards a kinder, more connected culture. For more information on how to sign up or to learn more, please visit: http://www.chopra.com/globalmeditation.html or email: marketingdirector@thesilo.ca  Tickets to the live event are currently available for purchase for 49$USD+service fee at: https://tickets.brightstarevents.com/event/GlobalMeditation

Click to view on I-tunes
Click to view on I-tunes

iLOOKTV Online Pay-TV Platform Turns YouTube Channels into Mobile TVApps

iLOOKlogo
iLOOK Smart Phone Screen Shot

SAN JOSE, CA – ILOOK, an over-the-top (OTT) pay-TV platform for YouTube channels, is announcing its launch today. The platform instantly converts YouTube channels into mobile TVapps that behave like television networks. Through this easy-to-use technology, anyone—amateur or celebrity personality—can now have their own TV network without the traditional barriers and regulations.

Whether you create your own workout instruction videos, like to cover Katy Perry songs or are already a YouTube sensation, you can now transform your channel into its own mobile TVapp for free!

To create a TVapp, users simply log in to their YouTube channel from www.ilook.tv. Once logged in, ILOOK automatically generates a mobile app and submits it to supported app stores where it becomes available for download by television viewers. TVapp video is viewable on the mobile screen, as well as any TV screen that is connected to the Internet via AppleTV, Chromecast or Xbox, allowing viewers to watch on the big screen or small.

iLOOK Smart Phone Screen Shot

ILOOK also offers advanced features that enable video syndication and monetization. Video owners can export videos into TVapps that they do not own, TVapp owners can import videos from video owners, and for a fee anyone can have their videos inserted across all TVapps as TV commercials. This gives everyday video makers the same exact revenue opportunities as larger media organizations—a unique offering for consumers.

Unlike traditional pay-TV services that exclude long-tail content, ILOOK extends the pay-TV business model to include long-tail video and monetizes it by creating a TV marketplace for video aggregators, video owners and advertisers. Owners of long-tail video are now able to monetize like traditional TV networks with TV commercials, subscriptions and pay-per-view. They can also attract attention like traditional TV networks by co-locating on the same mobile screens with cable channel apps like CNN and MTV.

Following the actions of major TV networks who have recently published their cable channels as TVapps, it’s expected that thousands of YouTube channels will soon follow suit and cover the same narrowly defined interests that are currently covered by over 18,000 print magazines. Special interest and long-tail TVapps, like affinity print magazines before them, will command CPMs [cost per impression- http://www.marketingterms.com/dictionary/cpm/ CP ] that are four to eight times higher than CPMs for more broadly focused TV networks.

Peter Redford- CEO of iLOOK
Peter Redford- CEO of iLOOK

Peter Redford, CEO of ILOOK stated “Owners of long-tail YouTube channels are now able to attract attention and monetize like traditional TV networks, by co-locating on the same mobile screens with cable channel apps like CNN and MTV. We’re deeply excited to launch and bring these capabilities into the entertainment market.”

iLOOK

Television has been slowly moving away from an appointment format and into the anywhere, anytime arena. ILOOK is spearheading this movement by giving anyone and everyone the ability to become part of this groundbreaking movement in television history. What are you waiting for—it’s time to TVapp your talents for everyone to see!

ILOOK Corporation was founded in 2009 by Peter Redford, Ngoc Do and Jacek Minko and is based in Silicon Valley, California. The company provides the world’s first OTT (over-the-top) pay-TV platform for YouTube channels. The platform instantly converts YouTube channels into mobile apps that appear on the mobile screen alongside TV network apps like CNN and MTV. YouTube channels effectively become TV networks, monetized by pay-per-view, subscriptions and commercials. http://www.ilook.tv/

 

 

Help End Peru’s Savage Dolphin Hunt By Adding Your Signature

Letters to the Silo

Dear Silo,

Up to 15,000 dolphins are being killed every year in Peru’s waters — for bait to catch endangered sharks. A new report has forced the government to respond but they’re not taking enough action yet and meanwhile the dolphins and the sharks are being killed. We can stop the massacre by threatening Peru’s international reputation as a tourism destination. Sign now and share: 

SIGN THE PETITION

I just saw a report on the news in Peru showing how fishermen are slaughtering up to 15,000 dolphins every year — for bait to catch endangered sharks. The entire story made me sick — and now I’m fighting to end this nightmare.
My government is starting to react, but they’re not taking enough action yet. Dolphin hunting is already illegal and punishable with several years in prison, but authorities are turning a blind eye — allowing thousands of dolphins and sharks to be butchered. The government cares a lot about Peru’s international reputation, especially for tourism, and if we can make them feel embarrassed with a massive global campaign, I’m sure they’ll start taking action to end the massacre.

Once I deliver a million signatures from all over the world to the government of Peru, Avaaz will place ads in tourism magazines in countries where most of our tourists come from and the government won’t be able to ignore us! Help me stop the brutal slaughter by signing now:

http://www.avaaz.org/en/dolphin_hunt_peru/?bsOTIab&v=33625

When I saw this horrific hunt I realised I needed to do something about it before our dolphins and sharks are gone forever. So I decided to set up a petition and shared it with my friends and in less than 24 hours over 10,000 people had signed it!

Partially butchered Dolphin, found on Bujama beach on 1.24.13 image: bluevoice.org
Partially butchered Dolphin, found on Bujama beach on 1.24.13 image: bluevoice.org

Our oceans are under attack. Sharks and dolphins already face threats from pollution, climate change and entanglement in fishing gear. They play an important role as ocean predators and need to be protected — not butchered. Many marine ecosystems are on the verge of collapse from which they won’t recover and they will not wait while our politicians dither around making empty statements.

Tourism is Peru’s third largest industry, growing faster than any other South American country. Visitors are coming to see our pristine wilderness and eco-tourism is very important. We can create a serious threat by taking out hard-hitting ads in key countries where most visitors are coming from. Our government will realise people not only love our country because of the Machu Picchu and local gastronomy but also because they love our oceans and wildlife. Sign now and share this with everyone:

http://www.avaaz.org/en/dolphin_hunt_peru/?bsOTIab&v=33625

As an Avaaz member I’ve been truly amazed at our ability to help protect our oceans. At first, I wanted to get 15,000 signatures to represent the 15,000 dolphins that are killed every year but together we can represent all the dolphins and the sharks that can be saved in Peru’s waters!

With hope and excitement,

Zoe — together with the Avaaz Community Petitions Team

This petition was started on the Avaaz Community Petitions Site. It’s quick and easy to start a petition on any issue you care about, click here: http://avaaz.org/en/petition/start_a_petition/?30311

Supplemental:

Dolphins killed for shark bait in Peru (CNN)
http://edition.cnn.com/2013/10/22/world/americas/dolphins-killed-peru/

Dolphin Slaughter Fueled by Illegal Shark Trade (National Geographic)
http://newswatch.nationalgeographic.com/2013/10/24/dolphin-slaughter-fueled-by-illegal-shark-trade/

Revealed: brutal reality of (The Ecologist)
world’s ‘biggest dolphin hunt’


http://www.bluevoice.org/news_perudolphinhunts.php

Letter to the Silo- Netflix’ House of Cards is the best long form television I have seen

Changing the game.
Changing the game.

 

 

 

 

 

 

 

 

 

 

 

 

 

Letters to the Silo

 

 

 

 

 

 

 

 

 

 

 

Dear Silo,

Man I gotta thank you guys for the recommendation for House of Cards. I am hooked. I am into this shit.  This is some of the best long form television that I’ve seen and you know? Long form television is changing the game. This series! I mean shit you’ve got David Fincher and Joel Schumacher directing these television episodes. Kevin Spacey, Robin Wright; holy shit you know? Not  to mention all the great people on HBO…I mean, long form television has…..there was a time when film actors wouldn’t dream of condescending to doing television and now long form television is the shit and this House of Cards shit is the shit. It is better than Homeland though I recommend The Newsroom although I don’t think it’s available on Netflix but The Newsroom is a helluva series. Wow.

*this letter to the Silo was transcribed from a reader Skype call we received. Skype us anytime We are: thesiloteam on Skype

Supplemental- Watch House of Cards [Free trial period if you sign up with Facebook] http://www.netflix.com/houseofcards

Long form television now being labeled “art” http://www.popmatters.com/review/176106-how-to-watch-television/

Sweet Greens Hagersville