Buick | The Silo

Ugh it’s winter and here in Southern Ontario as I type this we are at the tail end of the Polar Vortex. It’s damn cold out. But there are some things that lend themselves well to “tossing another log on” and staying cozy while enjoying being indoors or perhaps in your heated shop or garage.

In fact, the winter is a great time to take stock and plan for your automotive future. Maybe you’ve packed your summer car away for the season and realized there’s still room for one more, or perhaps you’ve been whiling away the winter daydreaming about the car that got away years ago.

Get Out The Hair Gel

Whatever the case, our friends at Hagerty put together their latest valuation info to find some cool ’80s-vintage North American cars and trucks that we would like to add to our collections, and we think you might agree with at least some of them. Read on brave winter warrior….

The following six vehicles can all be had for less than $25,000 usd/ $35,8300 cad in #3 (Good) condition. That’s a solid starting place for a classic you plan on putting some miles on, and a great place to start if you want a running and driving project that you can cruise to RADwood with. Here then are their excellent picks, in descending order based on value.

1989 Ford Mustang LX 5.0

1987 Ford Mustang coupe side proifle — *Ford*

#3 Value: $24,900 usd/ $35,680 cad

The LX was a bit of a sleeper as it had the same EFI 5.0-liter V-8 as the GT without the flashy bits. We like the later Fox-body styling, and while the ’89 comes close to the $25,000 usd price cap, 1987 and 1988 models look just as good and tend to be just a bit more affordable. Of course, four-eyed Fox-body Mustangs (which some of the Hagerty team find more stylish) tend to be even less expensive, but they are also less powerful. One of these later LX models would be a great place to start for a mild build to enjoy the fantastic 5.0-liter soundtrack, as few platforms have the kind of aftermarket behind it that the Fox-body still enjoys.

1987 Buick Regal T-Type Turbo

Buick-Regal-T-Type-Turbo-rear-three-quarter — *Mecum*

#3 Value: $23,800 usd/ $38,400 cad

Speaking of sleepers, the turbocharged Buicks of the ’80s are some of the most infamous. Even when the sinister black Grand National gained a reputation, the less overt turbocharged Buick models still flew under the radar. The later turbo Buicks were fuel injected and Buick kept improving the punchy 3.8-liter V-6, with final models getting upgraded airflow by way of a new charge cooler, an aluminum intake manifold, and an improved turbocharger. The final tweaks gave 1987 turbo Buicks 245 hp and 355lb-ft of torque. While those numbers aren’t particularly impressive when compared to more modern performance cars (keeping in mind that hp isn’t everything when it comes to performance measurements) , or family sedans for that matter, they put Buicks firmly in the fight for the title of quickest new cars on the market. Their interesting development history makes them a worthy collectible, and the less flashy T-Type is a great entry point at about 35 percent less than a comparable Grand National.

1989 Chevrolet Corvette Callaway

#3 Value: $23,800 usd/ $34,100 cad

If 245 horsepower was a lot in 1987 (it was), imagine how exotic a 382hp twin-turbo Corvette must have been. The late Reeves Callaway had a long history of building exciting and powerful Corvettes, and even the earliest models were an ambitious project. The first twin-turbo Corvettes his company turned out in 1987 produced 345 hp, the same rating the first C5 Corvettes would receive with their naturally aspirated LS1 V-8s starting in 1997. Ever improving, Callaway soon had the 350-cubic-inch small-block pumping out 382 hp and 525 lb-ft of torque, making it one of the most powerful cars you could buy. It even came with a 12-month warranty. Just 69 Callaway Twin-Turbo Corvettes were built in 1989 and today their #3 value is just less than the $26,000 usd cost of the B2K RPO code that indicated the rare powertrain option. They might be more trouble to maintain than the rugged and simple 350 that came in everyday C4 Corvettes, but the Callaway Twin-Turbo mill was truly special. It’s also one of the best-looking C4 variants ever created, if you ask us.

1988 Stutz Bearcat

#3 Value: $23,100 usd/ $33,100 cad

The Stutz Bearcat is not well known, and those that do have any knowledge of the low-volume cars probably remember the ’60s iteration, a reemergence of the nameplate, and based on the Pontiac Grand Prix. Few will remember the original: a racy, brass-era runabout, and you can bet that if you arrived at a show in the final version of the Bearcat, based on the third-gen Firebird and sporting a carbon fiber composite body built in Turin, you’d be met with a lot of puzzled looks. Only about a dozen were built on the F-body platform, making them a truly rare sight. While the ubiquitous small-block drivetrain would make them easy to maintain, everything else about the car would be difficult to replace. Still, it’s quite a head-turning piece of American and Italian coachwork.

1980 International Harvester Scout Terra

#3 Value: $22,400 usd/ $32,100 cad

International Harvester gave its Scout lineup a makeover for its final year, featuring a new grille designed by Dick Hatch that used rectangular headlights. We think that the final grille is a great fit for the simple, blocky trucks and SUVs. The one shown above, with orange and yellow graphics, is practically perfect. While the standard wheelbase Scout II and the stretched Scout Traveler SUV are both outside of our $25,000 usd threshold, the stretched wheelbase Terra pickup is a more affordable entry point to Scout and meets the criteria when equipped with either the six-cylinder Nissan turbodiesel or the 196-cube four-cylinder that used the passenger bank of the company’s venerable 392 V-8. We love these rugged rigs and the Terra, with its 118-inch wheelbase and short overhangs, combines a decent-sized bed with maneuverability that’s appreciated off-road. The final year of Scout production would make an excellent addition to a collection where it could pitch in with its rugged utility and look great doing it.

1989 Chevrolet Camaro IROC-Z

#3 Value: $18,800 usd/ $26,900 cad

Chevrolet’s competitor to the lighter, more angular Mustang GT was the IROC-Z, the performance-oriented F-body that finally got the 350-cubic-inch Tuned-Port Injection (TPI) engine from its big brother, Corvette, starting in 1987. The 5.7-liter powerplant was only available with a four-speed auto as the T5 transmission that fits under the Camaro’s floorplan couldn’t handle the larger motor’s torque. The TPI intake, perched like a spider on top of the engine, featured long runners that favored low-speed torque. Unfortunately the intake, and the engine’s meager cylinder heads, weren’t great at maintaining that torque to get the power numbers up, Still, it competed well against the smaller Ford V-8 in the Mustang. Contemporary reviews praised the IROC-Z’s power, road-holding, steering feel, and traction compared to its Mustang counterpart, but the 5.0-liter Mustangs were formidable opponents. Your choice might come down to brand loyalty or whether you prefer the boxy Fox-body or the sleek F-body. If we found one of these in our garage, we’d be tempted to troll eBay and swap meets for vintage ’80s speed parts to build a day-two IROC-Z for canyons and backroads. But that is just us.

General Motors’ affinity for using entertainment to promote its products reached a fever pitch in 1955, as an estimated two million people attended Motorama in New York City, Boston, Miami, San Francisco, and Los Angeles. It was followed that same year by Powerama in Chicago, a show that highlighted GM’s non-automotive businesses and featured a musical dubbed “More Power to You.” It included French acrobats atop a 70-foot crane, 35-ton bulldozers dancing the mambo, and a battle of strength between a top-hatted elephant and a bulldozer in which the pachyderm is sent packing. The show ran for 26 days and attracted two million visitors.

But that wasn’t the end of it, as GM produced musicals—yes musicals—to help move the metal. The result would be Buick’s Spacerama (so many -ramas) and Oldsmobile’s The Merry Oh-h-h.

Oldsmobile in 1955

1955 Oldsmobile black white — *Flickr/Chad Horwedel*

Having reached record sales of 583,179 units for the 1955 model year, Oldsmobile hoped to continue the sales boom for 1956, even though its lineup was mostly carryover. The biggest news was the Jetaway Hydra-matic automatic transmission, which was redesigned for the first time since its introduction in 1940. For the first time, it offered a Park position, like modern automatics, and featured two fluid couplings to enhance shifts between its four gears. The Jetaway was standard on the 98 and Super 88.

J.F. Wolfram, Oldsmobile general manager, confidently predicted Oldsmobile would sell 750,000 cars for the 1956 model year as Oldsmobile employment reached a record high of 19,170 employees.

To stoke enthusiasm, the company created a musical dubbed “The Merry Oh-h-h”, which debuted in New York City at the Ziegfeld Theatre. The show starred Chita Rivera, who had appeared in “Call Me Madam” and “Can Can.” Here she plays Miss Jetaway Drive alongside singer Mildred Hughes and Billy Skipper, who danced in “Annie Get Your Gun.” Other notable names include Joe Flynn, Frank Gorshin, Charles Cooper and Bern Hoffman. It was directed by Max Hodge, who would go on to work on the TV shows “Mission: Impossible” and “Mannix.”

The musical, which at the time cost GM $150,000 usd / $210,000 cad to produce, espoused the glories of power steering, automatic transmissions and Rocket V8 engines. Songs included “Tops in Transmission,” “Advancing on Lansing” and “The Car is the Star.”

After its New York debut, the musical and its 34-member cast went on tour to San Francisco, Fort Worth and Chicago before arriving in Lansing, Michigan, Oldsmobile’s hometown, which included an appearance by pop star Patti Page.

But the show generated unintentional notoriety when its piano player, Robert Orpin, was found dead in his room at the Hilton Hotel in Fort Worth. Orpin, who hailed from Forest Hills, Long Island, was found in a filled bathtub with the hot water running. He was discovered by a maid who heard the running water running. His death was later ruled accidental.

“The Merry Oh-h-h” would play to 30,000 Oldsmobile employees and their families nationwide. But it did little for Oldsmobile sales, as demand fell to 485,492 units for the model year.

Buick heads for Spacerama

No doubt using a stage show to promote new models was hardly an isolated idea at GM in 1955. In fact, Buick arrived at the idea before Oldsmobile, thanks to their ad agency at the time, the Kudner Agency and its vice president, Myron Kirk.

Kirk had attended GM’s 1954 Motorama during its nine-day stand in Boston, where he ran into Ivan Wiles, vice president and general manager of Buick, and Al Belfie, Buick’s general sales manager. While watching the theatrics, Kirk told the executives of the impressive dancing he had seen in the then-new movie, “Seven Brides for Seven Brothers.” Kirk arranged a private viewing of the film for them, and afterwards, Kirk received approval to bring in the movie’s choreographer, Michael Kidd, to produce a show to promote the 1956 Buick lineup.

He tapped Alan Lipscott and Robert Fisher to write the show. The duo was well-known for writing scripts for such TV shows as “Make Room For Daddy,” “The Donna Reed Show” and “Bachelor Father” along with many others. The plot concerned mankind’s search for the obtaining transportation from the Stone Age to the current day, where a trip to Mars reveals a depressed population. They overcome their depression when they are brought to earth to see the 1956 Buick lineup. The show starred Mark Dawson and comedian Jack E. Leonard.

For the music, Kirk’s agency chose Bernie Wayne, who is best known for such songs as “Blue Velvet,” “The Magic Touch,” the Miss America theme, and the commercial jingle “Chock Full O’Nuts Is the Heavenly Coffee.” For Buick’s musical, Wayne composed such songs as “Just Like Coming Home Again,” “Switch the Pitch,” and ‘The Peak of Civilization.”

The show started in Flint, Michigan before heading to Los Angeles, Houston, Chicago, Atlanta, Detroit, and wrapping up in New York City. In all, 50,000 Buick dealers, employees and their families saw the show.

Still, you have to wonder why GM went to so much trouble. “We have about 12,000 dealers and their salesmen,” a Buick spokesman told the Detroit Free Press in September 1955. “Many of them will sell as much as $150,000 usd of our products next year. You surely can afford to spend $100 or more to entertain them.”

Of course, GM could afford such largesse; they were on their way to their first billion-dollar annual profit. Now that’s a lot of spacebucks. For the Silo, Larry Printz/ Hagerty. Featured image- GM’s Spacerama 2 promo.

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Six Pack Of American 1980s Cars For Under 25K