Tag Archives: behavior

Reviews

How Reviews Influence Consumer Culture

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The internet and its vast adoption have now had a huge impact on our shopping and consumer habits. It provides more choice than ever before when it comes to shopping around. If you’re going to get your car insured, there are many sites that directly compare providers of insurance so that you don’t have to. 

There are also plenty of sites that specialise in allowing you and other consumers to leave honest reviews on products or services that are offered by businesses, no matter what country they’re in. In fact, the sole purpose of some of these websites is to help you, aid you in making informed decisions, and hold businesses to account when it comes to bad reviews to explain themselves and resolve their issues.

A lot of choice out there

And if you’re looking to make a choice between one business and another, a review can have a huge sway in eventually helping you decide which is the best one to choose. A fine example is a website called casinos.com that allows users to leave reviews on both online casinos and on the top slot games. And in the casino industry, in particular, competition is so fierce amongst some of the top brands in the industry at the moment that having positive reviews can help them gain more players, so it’s essential they provide good service and an entertaining experience. 

The consequences of negative reviews

Put yourself in a typical consumer’s shoes. If you go to a review website and see a raft of bad reviews for a particular store or a particular website, this immediately throws up warning flags. If a business has thousands of reviews left and there’s the odd low rating that can be looked past, but when you notice trends or the vast majority are negative reviews, you won’t consider joining that site. It’s like the internet’s version of word of mouth, and so it’s vitally important that online casinos and businesses in other industries ensure that they have support structures in place to help consumers and online users, rather than them resorting to leaving a bad review.

How many people will look online for a review?

To put into numbers just how influential reviews are, a recent study found that 93% of customers will look at an online review before going ahead and spending money online. That is an absolutely huge majority. And so, essentially, if you have shocking reviews for your business online, on average, about 93% of your potential customers are going to be able to see these negative reviews, and this will more than likely ensure that these are lost sales where they go to one of your competitors. A lot of the top eCommerce sites such as Amazon also allow customers to leave reviews on products following their purchase directly on the site so that users don’t have to go to other sources in order to discover other peoples feedback.

A digital form of word-of-mouth

A lot of our consumer behaviour is influenced by what others think. Reviews are just the internet equivalent of a personal recommendation from a friend. You may have had it before where you’ve asked either on social media or directly to friends or family about a recommendation for a certain service, and you’ve gone ahead and chosen their recommendation due to your affiliation and pre-existing relationship with that particular person. And although you don’t know the people directly who leave reviews, there is no doubt that if there is a large quantity, it can certainly influence a purchasing decision. 

Reviews of products

Although you’re looking for online reviews, they are only available on online websites. A lot of people will also share reviews in video format on places such as YouTube. This is popular amongst electronics such as smartphones and watches, and a common method is called unboxing, whereby they will show you the features of a certain product after unboxing it. 

There are also a lot of blog websites where someone will blog about their experience or their personal views and opinions on a certain service, subject, or product. This is also a very popular resource for people to look at before potentially reaching a decision on whether to buy a product. 

In Summary

From what we’ve discussed today, it’s abundantly clear that reviews can and do have a huge influence on our consumer culture and behavior. They help a lot in helping us make informed decisions as consumers prior to making a decision to purchase either a product or a service. There are also many resources on the internet that can help you find reviews that cover almost every single industry that you can imagine. For the Silo, Diane Hutton.

Art

Important Thoughts On Altruism

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Humans possess a great depth of capacity when it comes to altruism. Again and again, we demonstrate our tendency to reach out when others are in distress. Cultivating these instincts is one of the ways in which we connect with our own humanity. Studies have indicated that altruism is not entirely innate. Environment plays a key role in the development of the qualities of altruism. Practicing this trait strengthens not only our own individual ability to extend hope and help to our fellow species, it allows us to explore more deeply our own inner kindness.

“Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.” –Martin Luther King, Jr.

Mark Guglielmo had just finished an exhibition at Villa Victoria Center for the Arts in Boston, Massachusetts when he decided to emphasize what he felt was a missing ingredient in today’s society- altruism. Guglielmo’s work tries to emphasize this message by piecing together photo collages to form a larger image. For another show, he used photos from his time spent in Cuba. To complement the work, Guglielmo conducted interviews which were then incorporated in the exhibition. The particulars of the work involved thousands of photographs. Guglielmo captured detailed images of every nuance of a person, place, or thing. From these, he painstakingly compiled what he refers to as “a 1000-D version of reality.”

A natural storyteller, Guglielmo says the audio portion of his work was important to transport people to Cuba. Guglielmo witnessed the changes to the island nation. He decided to record the perspective of the Cuban people when it came to the changes to their relationship with the U.S. Guglielmo kept his conversations informal and allowed Cuban residents to drive them in order to keep them safe from government targeting for speaking out.

The conversations revealed the daily lives of Cubans often in the context of wealthy western tourists vacationing in the shadow of extreme poverty. Political tensions between the U.S. and Cuba have interfered with plans to show the work there.

Bucanero en Playa Ancon | Buccaneer at Ancon Beach, Trinidad de Cuba, 2017, Photo-mosaic, 46 x 68 inches

Frank Juarez is the co-founder of the Randall Frank Contemporary Art Collection and project manager of the Randall Frank Artist Grant Program. Juarez says the Randall Frank collection began quite organically. Juarez and his high school and college friend Randall shared a lifelong affinity for art. When they wanted to work together, art was the common theme they shared. Together, they began a collection and strove to support artists from their area. In the early days, they worked under a tight budget, purchasing art quarterly and storing them in Randall’s home in Richmond, Virginia. The two began looking for opportunities to sponsor art events. Their first endeavor in this capacity was a mural project in Milwaukee’s Black Cat Alley. Randall Frank Contemporary Art Collection (RFCAC) hopes to one day create a public space where they can house their collected art and make it available to the public.

As they became more established, RFCAC decided the best, most direct way to support artists was through a grant program. RFCAC’s pilot program seeks to support artists in the Midwest and east coast regions of the U.S. The grant is presently privately funded. Juarez works in many capacities within the art world. He is a gallery director, curator, and educator. Randall works in the private sector as a chemist.

A Few Words to Keep in your Pocket: Soften your heart and open your mind to the possibilities of altruistic behavior.

For the Silo, Brainard Carey.

Featured image– Induction #1 by Tony Conrad (l) and Katrina by Rob Neilson (r)  courtesy of Museum of Non-visible Art.

Culture

How Big Data Is Exactly What It Sounds Like

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When Facebook founder Mark Zuckerberg took to Capitol Hill to explain user data retention almost four years ago, he essentially sat in the hot seat on behalf of every entity that has ever collected and used personal information to craft better products. If that sounds like a massive catch-all, that’s because it is. However, Systems America, Inc. President Adesh Tyagi says it’s not as nefarious as it may sound. As the head of a global information technology services company, Tyagi knows that “Big Data” can be collected, applied and benefit the general public all at the same time.

Big data is exactly what it sounds like, says Tyagi, who has more than two decades of experience in this sector and whose company was previously awarded for being one of the fastest-growing in America.

It’s a compilation of information broken out by software that makes sense of the traits and behavior of service users. With a background that includes cloud computing and analytics plus Mobil Oil and McDonald-Douglas (now Boeing) among former clients, Tyagi says that any company can request an in-depth study of customer information to better design upcoming offerings.

This is sheer advertising at its core and it’s exactly what companies that work with Facebook do when they buy ad space on the social media platform. Do not confuse this with the fact that a third party was able to get its hands on 87 million Facebook accounts and use it as part of presidential election subterfuge.  This occurrence is prolific on a global level, recently the Indian government expressed a sincere concern that third parties may have influenced the country’s elections. Similar concerns have been expressed by the Kenyan & Nigerian governments.

Tyagi says that this is inexcusable and a result of either over-confidence and laid-back oversight and provides an illustration of how technology can be used against the greater good of mankind.

Why big businesses buy into big data. They believe insight gleaned from big data analysis offers:

  • Happier users and larger returns due to consistently in-tune goods and services.
  • Learning more about which goods and services are going to use while others are ignored and why.
  • Real numbers to pair with real-world efforts to show investors regarding current efforts.

Adesh Tyagi.

“You basically employ different analytical tools to come up with the best services or tools for that particular customer,” says Tyagi. An example he points to as it pertains to data-driven solutions are financial products being deployed by a bank such as insurance programs or a new credit card. By retaining Systems America before launch, an enormous amount of information about members can be broken down by geography, income history, account balances and more. In his view, this is no different from a grocery store looking at what people are buying and deciding which products to purchase when restocking the shelves.  For the Silo, Greg Adomaitis. 

Culture

The Healthy Body Needs Shocking

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Jenn Zerling author of Breaking the Chains of Obesity
Jenn Zerling author of Breaking the Chains of Obesity

Fitness plateaus – we’ve all hit them before and they are nearly impossible to break. Did you know that health journals may help you get past a plateau or move back toward unhealthy habits?

Logging food intake and exercising seems tedious; however, Jenn Zerling http://jzfitness.com , MS, CPT, the author of Breaking the Chains of Obesity, 107 Tools shares the importance of a health journal:

Make it simple.

Food diaries and activity points allow you to see common threads of repetition, which causes the body to become stagnant in weight loss. The body needs to be SHOCKED; therefore, switching up healthy foods and exercise programs will end stagnancy and help you get to your goal.

The lost ages: August – January

Don’t lose sight of fitness goals after the summer. Most North Americans gain between 5 to 15 pounds during fall and winter.  These are the most dreaded pounds to lose as they are more “vanity” weight.  Get into the same game of New Year, New You all year-round by logging food intake and activity points.

Demolishing the need to attempt weight loss from February through May: keep good track of the optimal behaviors needed during the “lost ages” time frame and you won’t worry about meeting your weight goals. Focus on common plateau causes including: Healthy hydration, Fiber: simple vs. complex carbs, Sedentary lifestyles: 9 to 5 work days should = three 10-minute bursts of fitness, Lifestyle and stress. For the Silo, Kelly Taylor.

Culture

How Societies Become Consumer Cultures Through Housing

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Alfred Marshall’s (Principles of Economics, 1891) view of housing still goes right to the heart of what makes housing and built environment an important anthropological topic. No artifact is so clearly multi-functional, simultaneously a utilitarian object of absolute necessity, and an item of symbolic material culture, a text of almost unending complexity.

In every house the economic, social and symbolic dimensions of behavior come together. This may be why the analysis of housing has had such a wide appeal in disciplines as diverse as social psychology, folklore, economics and engineering. Anthropologists themselves have shown a new willingness to consider the house as a key artifact in understanding the articulation of economic and social change during economic development.

An ethnocentric home.

From the perspective of our own contemporary society, surrounded by houses of all shapes and sizes, where wealth and luxury are synonymous with housing, this seems obvious and commonplace. The 1980’s television show “Lifestyles of the Rich and Famous” and journals like “Architectural Review” are odes to the home as a shrine and symbol of wealth. But just as clearly, there are societies where all the houses look alike, even though all the people are not alike. Perhaps then, the assumption that there is something natural and obvious about spending on the house and home market as a marker of prestige is ethnocentric. Why the house instead of something else?

A number of anthropological approaches attempt to place the house in a theoretical context which answer this question by relating housing to social, economic, and psychological variation and change. For example, a utilitarian approach that views the house partially as a workspace links changes in the elaboration of houses to changes in the kinds of work done in the household (Braudel 1973:201). Or if the house is seen as a reflection of how all household activities are organized and divided, then the shape of the house will change as activities are modified, differentiated, or recombined (Kent 1983, 1984).

Utilitarian houses.

An even more utilitarian perspective relates the form of the house to climate, technology and the kinds of building materials that are available (Duly 1979).  For the Silo, Richard R. Wilk.

Read on..click here and read the full PDF document on your device.

Supplemental- Complete Text  Principles of Economics (London: Macmillan and Co. 8th ed. 1920).
Author: Alfred Marshall
About This Title: This is the 8th edition of what is regarded to be the first “modern” economics textbook, leading in various editions from the 19th into the 20th century. The final 8th edition was Marshall’s most-used and most-cited.

Culture

Canada Uses USA Ad Agency To Snipe American Trademark In Time For 150th

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With this Saturday, July 1st marking the celebration of Canada’s 150th Anniversary, the country recently hired the renowned New York ad agency Juized (*satirical)  to rebrand the nation as “The Greatest Country On Earth”. This phrase has typically been associated with the U.S., but America let the trademark slip and Canada has scooped it up and taken it as her own.

image concept- J. Barker

Juized is actively promoting the phrase and image for Canada, while redesigning the Canadian flag and revamping the national anthem to reflect this new status.

Juized has just released this short video on the challenges of rebranding Canada in anticipation of the campaign release on Canada Day.

While the rebranding of Canada may be a marketer’s dream it is actually the imaginary creation of Media-Corps,a dual-client sales agency and the largest Canadian Media Representative in the U.S. The company created the Juized video * about Americans not getting Canada with the help of 2 top funny men — CBC’s Pat Kelly and Peter Oldring as a tribute to the Canadian milestone and to show appreciation for Canada’s unique culture.

Robert Laplante

A native Canadian, Media-Corp’s founder Robert Laplante helps American advertisers understand that for a brand to be successful beyond its own borders, it’s critical to understand the different demographics and their behaviors. For the Silo, Susan Mackasey.

Supplemental- Top Ten New York City Ad Agencies